YouGov January 10-11, 2017

Transcription

1 1. Trump on Twitter Frequency of Use Typically, how often do you access Twitter? Several times a day 8% 9% 7% 13% 11% 6% 3% 7% 9% 13% 9% Once a day 7% 9% 5% 9% 9% 6% 5% 7% 7% 4% 11% 4 to 6 times a week 4% 5% 3% 7% 3% 3% 2% 3% 1% 9% 9% 2 to 3 times a week 3% 3% 2% 2% 2% 4% 2% 3% 2% 2% 1% Once a week 3% 2% 3% 2% 5% 2% 2% 2% 5% 5% 1% Less often than once a week 10% 9% 11% 14% 12% 8% 6% 11% 13% 4% 9% Never 64% 60% 67% 49% 57% 68% 81% 66% 56% 64% 53% Don t know 2% 4% 0% 4% 1% 3% 1% 8% 6% (Unweighted N) (1,000) (434) (566) (182) (285) (335) (198) (725) (107) (93) (75) Several times a day 8% 11% 6% 9% 6% 10% 17% 7% 12% 8% 7% 6% Once a day 7% 9% 7% 4% 7% 7% 12% 4% 13% 3% 7% 6% 4 to 6 times a week 4% 5% 4% 3% 4% 4% 7% 0% 1% 2% 5% 6% 2 to 3 times a week 3% 2% 3% 3% 3% 3% 2% 1% 3% 3% 3% 2% Once a week 3% 2% 3% 3% 3% 3% 3% 0% 3% 3% 3% 2% Less often than once a week 10% 11% 10% 9% 9% 11% 9% 14% 11% 12% 8% 10% Never 64% 58% 65% 69% 67% 62% 50% 66% 54% 68% 65% 67% Don t know 2% 1% 4% 0% 2% 0% 8% 3% 1% 2% 2% 100% (Unweighted N) (1,000) (367) (374) (259) (485) (279) (121) (115) (189) (233) (345) (233) 1

2 2. Trump on Twitter Head about In the months since the 2016 election, how much have you heard about on Twitter? Heard a lot 54% 55% 54% 47% 51% 56% 64% 56% 52% 53% 43% Heard a little 33% 36% 30% 38% 34% 34% 26% 34% 31% 22% 42% Heard nothing at all 12% 10% 15% 15% 15% 11% 10% 9% 16% 25% 15% (Unweighted N) (997) (434) (563) (182) (284) (334) (197) (723) (107) (93) (74) Heard a lot 54% 63% 48% 52% 47% 60% 78% 57% 54% 47% 55% 61% Heard a little 33% 24% 38% 38% 36% 35% 19% 30% 35% 40% 30% 29% Heard nothing at all 12% 13% 14% 10% 17% 6% 3% 13% 11% 13% 15% 9% 100% (Unweighted N) (997) (366) (373) (258) (482) (279) (121) (115) (188) (233) (344) (232) 2

3 3. Trump on Twitter Source of Twitter News When you learn about something Donald Trump has posted on Twitter, is it more often by: Asked of those who have heard at least a little about Seeing his tweets directly on Twitter 6% 7% 4% 9% 7% 4% 3% 5% 3% 9% 7% Seeing or hearing a news story discussing his tweets 80% 78% 82% 70% 78% 84% 87% 81% 81% 78% 72% Neither of the above 2% 1% 2% 4% 2% 1% 1% 1% 4% 6% Not sure 13% 13% 12% 18% 13% 11% 10% 13% 12% 14% 15% (Unweighted N) (904) (407) (497) (160) (251) (310) (183) (671) (95) (74) (64) Seeing his tweets directly on Twitter 6% 7% 3% 8% 4% 5% 15% 3% 9% 5% 5% 4% Seeing or hearing a news story discussing his tweets 80% 84% 78% 77% 78% 86% 81% 72% 82% 79% 79% 81% Neither of the above 2% 2% 2% 1% 3% 1% 1% 2% 1% 2% 1% 3% Not sure 13% 7% 17% 14% 15% 8% 3% 23% 8% 14% 15% 12% 100% (Unweighted N) (904) (334) (335) (235) (419) (265) (118) (102) (173) (211) (309) (211) 3

4 4. Trump on Twitter Discussion Location Where are you most likely to see or hear news stories discussing on Twitter? Asked of those learn about tweets from a news story Print newspapers or magazines 2% 2% 3% 1% 2% 2% 4% 3% 2% 2% Online news outlets 34% 37% 31% 58% 32% 29% 22% 34% 22% 31% 61% Local television or radio channels 27% 24% 30% 12% 26% 32% 33% 27% 38% 25% 11% Cable news channels 29% 33% 26% 18% 27% 31% 38% 29% 38% 26% 15% None of these 4% 1% 6% 7% 5% 2% 3% 4% 1% 3% 5% Not sure 3% 2% 4% 4% 6% 3% 2% 14% 8% (Unweighted N) (750) (335) (415) (122) (202) (265) (161) (565) (78) (55) (52) Print newspapers or magazines 2% 2% 0% 6% 2% 2% 4% 3% 3% 2% 4% Online news outlets 34% 36% 34% 30% 31% 36% 47% 27% 37% 35% 34% 31% Local television or radio channels 27% 31% 27% 23% 32% 28% 16% 19% 22% 28% 29% 30% Cable news channels 29% 26% 28% 35% 25% 32% 28% 39% 35% 28% 26% 30% None of these 4% 3% 5% 3% 5% 1% 2% 9% 5% 3% 4% 3% Not sure 3% 2% 6% 2% 5% 2% 2% 3% 2% 4% 5% 2% 100% (Unweighted N) (750) (287) (275) (188) (341) (235) (92) (82) (146) (175) (251) (178) 4

5 5. Trump on Twitter Media Attention Do you think the media has paid: Too much attention to on Twitter 51% 52% 50% 39% 47% 54% 62% 57% 40% 33% 41% About the right amount of attention to Donald Trump s posts on Twitter 21% 24% 18% 27% 18% 20% 20% 19% 24% 18% 32% Not enough attention to on Twitter 9% 8% 9% 11% 9% 8% 7% 7% 10% 21% 5% Not sure 20% 17% 22% 23% 27% 18% 11% 17% 26% 28% 21% (Unweighted N) (998) (434) (564) (180) (285) (335) (198) (723) (107) (93) (75) Too much attention to on Twitter 51% 47% 49% 60% 48% 55% 56% 51% 41% 60% 48% 56% About the right amount of attention to Donald Trump s posts on Twitter 21% 27% 16% 20% 20% 21% 33% 16% 27% 14% 21% 22% Not enough attention to on Twitter 9% 12% 8% 4% 10% 8% 8% 6% 13% 7% 9% 6% Not sure 20% 14% 27% 16% 22% 17% 3% 27% 19% 20% 22% 17% 100% (Unweighted N) (998) (366) (374) (258) (483) (279) (121) (115) (189) (232) (345) (232) 5

6 Interviewing Dates Target population Sampling method U.S. citizens, aged 18 and over. Respondents were selected from s opt-in Internet panel using sample matching. A random sample (stratified by gender, age, race, education, geographic region, and voter registration) was selected from the 2014 American Community Study. Voter registration was imputed from the November 2014 Current Population Survey Registration and Voting Supplement. Weighting The sample was weighted based on gender, age, race, education, and 2016 Presidential vote. The weights range from to 5.5, with a mean of one and a standard deviation of Number of respondents 1000 Margin of error Survey mode Questions not reported ± 4% (adjusted for weighting) Web-based interviews 19 questions not reported. 6