AVERAGE ISSUE READERSHIP OF NEWSPAPERS
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1 AVERAGE ISSUE READERSHIP OF NEWSPAPERS DAILY NEWSPAPERS BEELD BURGER BUSINESS DAY CAPE ARGUS CAPE TIMES CITIZEN DAILY DISPATCH DAILY NEWS DAILY SUN DAILY VOICE DFA HERALD ISOLEZWE MERCURY NEW AGE PRETORIA NEWS SON SOWETAN THE STAR THE TIMES VOLKSBLAD THE WITNESS ANY "AMPS" DAILY NEWSPAPER WEEKLY NEWSPAPERS BURGER SATERDAG CITY PRESS (SUN) ILANGA LANGESONTO (SUN) INDEPENDENT ON SATURDAY ISOLEZWE NGESONTO (SUN) ISOLEZWE NGOMGQIBELO (SAT) MAIL & GUARDIAN (FRI) NAWEEK BEELD (SAT) POST (WED) RAPPORT (SUN) SATERDAG VOLKSBLAD SATURDAY DISPATCH SATURDAY STAR SOCCER LADUMA (WED) SON OP SONDAG SUNDAY INDEPENDENT SUNDAY SUN SUNDAY TIMES SUNDAY TRIBUNE SUNDAYWORLD WEEKEND ARGUS SATURDAY WEEKEND ARGUS SUNDAY WEEKENDPOST (SAT) WEEKEND WITNESS (SAT) ANY "AMPS" WEEKLY NEWSPAPER BIWEEKLY NEWSPAPER ILANGA (MON/THU) s s.s s.s s 0. s s s s s s 5 0. s s s s s s 5 0. s s s s s s 5 0. s s s s s s s s.0s s s s s s s s s s 0. s s s s s s s s 4.s 2 24.s 5.s.s 0.2 s s s s s s 0. s s s s s s 4 0. s s s s s s 4.0 s s s s s s 4 0. s s s s s s s s s s s.s s s s s.0s s s s s s s s s s s s s s s s s s s s 0. s s s s s s 9 0. s s s s s.s 4 0. s s s s s s s s.s 2 24.s 0.s.s 4 0. s s s s s s s s.0s s s.s s s s s s s s s s s s s s s 0 0.2s s s s 0. s s s s s s 0.0 s s s s s s 0.0 s s s s s s s s s s s s 0.0 s s s s s s 5 0. s s s s s s 0. s s s s s s s s 2 22.s s s.s s s s s s s 0.0 s s s s s s s s 4 4.s s 5 9.5s.s s s 0 0.2s s s s s s s s s s s s s s.s s 0.0 s s s s s s 0.0 s s s s s s 4 0. s s s s s s s s 29.5s s 5 9.5s.s s s s s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
2 AVERAGE ISSUE READERSHIP OF NEWSPAPERS (CONTD.) / MAGAZINES MONTHLY NEWSPAPERS THE TEACHER VUK UZENZELE ANY "AMPS" MONTHLY NEWSPAPER ANY "AMPS" NEWSPAPER WEEKLY MAGAZINES AUTO TRADER.CO.ZA DRUM FARMER S WEEKLY FM (FINANCIAL MAIL) FINWEEK GRAZIA SA HEAT HUISGENOOT LANDBOU WEEKBLAD MOVE PEOPLE TIME VROUEKEUR YOU ANY "AMPS" WEEKLY MAGAZINE FORTNIGHTLY MAGAZINES KUIER TVPLUS ANY "AMPS" FORTNIGHTLY MAGAZINE MONTHLY MAGAZINES AMAKHOSI ANIMALTALK BABA & KLEUTER BICYCLING BIKE SA MAGAZINE BONA CAR CARAVAN & OUTDOOR LIFE COMPLEAT GOLFER CONDE NAST HOUSE & GARDEN COSMOPOLITAN DESTINY DRIVE OUT / WEGRY ELLE MAGAZINE ENTREPRENEUR ESSENTIALS FAIRLADY FHM FINESSE FOOD & HOME ENT. FRESH LIVING (PICK N PAY) GETAWAY GLAMOUR GO / WEG GOEIE HUISHOUDING / GOOD HOUSEKEEPING s.s s s s.0s s s s.0s s.s s s 0.0s s.0s.s s s 40.s 2 24.s 0.s.s s s s s s s s s 2 2.5s s s.s s s s s s s 0. s s s s s.s 0.0 s s s s s s 4 0. s s s s s s s s.s s.s s 0.2 s s s s s s.. 9.s s s s s.s 95. s s s s s s 0.0 s s s s s s s s s s s s s s s s s s s s 4 4.s s.s.s s s s s s.0s s s s s s s s s.0s s s s s s 4 4.5s s 4.s s 0. s s s s s s 0.0 s s s s s s s s s s s s 0. s s s s s s s s 4 4.s s 4.s s 4 0. s s s s s s 5 0. s s s s s s 0. s s s s s s 0.5 s s s s s s 0. s s s s s s 5 0. s s s s s s s s s s s s 0. s s s s s s 0. s s s s s s 4 0. s s s s s s s s s s s s 0.0 s s s s s s s s s s s s 0.5 s s s s s s 0. s s s s s s s s s s s s 0. s s s s s s s s s s s s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
3 AVERAGE ISSUE READERSHIP OF MAGAZINES (CONTD.) MONTHLY MAGAZINES (CONTD.) GOLF DIGEST GQ SA HOME / TUIS HOUSE AND LEISURE HQ (HORSE QUARTERLY) HUSTLER IDEAS / IDEES KICKOFF LEEF MET HART & SIEL LEISURE WHEELS LIG LIVING AND LOVING LONGEVITY MAMAS & PAPAS MARIE CLAIRE MEN S HEALTH NAG NATIONAL GEOGRAPHIC NOSEWEEK O THE OPRAH MAG. SA PCFORMAT POPULAR MECHANICS READER S DIGEST SA REAL ROOI ROSE RUNNER S WORLD SA4X4 SA COUNTRY LIFE SA GARDEN & HOME SA HOME OWNER SA HUNTER / JAGTER SA INDIA SA RUGBY MAG. SARIE SEVENTEEN SPEED & SOUND TASTE (WOOLWORTHS) THE GARDENER MAGAZINE TOPCAR TOPGEAR SA TRUE LOVE DIE TUINIER TYDSKRIF WEGSLEEP WOMAN&HOME WOMEN S HEALTH YOUR FAMILY ANY "AMPS" MONTHLY MAGAZINE 0. s s s s s s 0. s s s s s s s s s s s s 0.0 s s s s s s 0.0 s s s s s s 0. s s s s s s 0.0 s s s s s s s s.5s s 4.s.s 0.0 s s s s s s 0. s s s s s s 5 0. s s s s s s s s s s s s 0.0 s s s s s s 0. s s s s s s 0. s s s s s s s s s s s s 0.0 s s s s s s 0. s s s s s s 0.0 s s s s s s 0. s s s s s s 4 0. s s s s s s 0.0 s s s s s.s s s s s s s s s s s s s 05. s s s s s s 0.0 s s s s s s 0. s s s s s s 0. s s s s s s 0. s s s s s s 5 0. s s s s s s 5 0. s s s s s s 0. s s s s s s.2 s s s s s s 5 0. s s s s s s s s s s s s 0.0 s s s s s s 0. s s s s s s s s 4 4.s s 4.s s s s s s s s 4 5. s s s s s.s s s s s s s s s s s s s 0.5 s s s s s s 0. s s s s s s s s.5s s 4.s.s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
4 AVERAGE ISSUE READERSHIP OF MAGAZINES (CONTD.) SIXWEEKLY MAGAZINES ZIGZAG ALTERNATE MONTHLY MAGAZINES DEKAT DESTINY MAN ELLE DECORATION GOOD TASTE HABITAT HYPE SARIE KOS STUFF WEIGHLESS YOUR BABY YOUR BUSINESS YOUR PREGNANCY ANY "AMPS" ALTERNATE MONTHLY MAGAZINE QUARTERLY MAGAZINES AA TRAVELLER PERSONAL FINANCE ANY "AMPS" QUARTERLY MAGAZINE ANY "AMPS" MAGAZINE ANY "AMPS" NEWSP./MAG. SUBSCRIBER MAGAZINES DSTV MAGIC REALITY BY SANLAM ANY "AMPS" SUBSCRIBER MAGAZINE (excl. store magazines) 0.0 s s s s s s s s s s s s 0.0 s s s s s s 0.0 s s s s s s 5 0. s s s s s s s s s s 0.s s 0.0 s s s s s s 4 0. s s s s s s s s s s s s 4 0. s s s s s s s s s s s s 0.0 s s s s s s s s s s 0.s s 9 0. s s s s s.s s s s s s s s s s s s.s s s 2 24.s s 54.s.s s s 44 4.s 2 24.s 0.s.s s s s s s.s s s s s s s 4 0. s s s s s s s s s s s.s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
5 AVERAGE ISSUE READERSHIP OF MAGAZINES (CONTD.) / CINEMA / ACCESSED INTERNET STORE MAGAZINES ACKERMANS BEARES CLUB CLICKS CLUBCARD EDGARS CLUB/KLUB ELLERINES CLUB FURNITURE CITY CLUB GEEN & RICHARDS CLUB JET CLUB ANY "AMPS" STORE MAGAZINE CINEMA WHEN LAST ATTENDED YESTERDAY UP TO DAYS UP TO 4 DAYS UP TO 4 WEEKS UP TO WEEKS UP TO WEEKS UP TO MONTHS UP TO MONTHS UP TO 2 MONTHS AVERAGE 4 WEEK ATTENDANCE OVER PAST 2 MONTHS NO./TIMES IN AVERAGE 4 WKS 2 4 OR MORE ACCESSED INTERNET YESTERDAY IN PAST DAYS IN PAST 2 MONTHS 0.5 s s s s s s s s s s s s s s s s s s 5 0. s s s s s s s s.5s s.s s s s 5 5.s s s s s s s s s s s s 5 5.s s s.s s s.s s.s.s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s.0 s s s s s s s s 2 2.s s s s s s 5 5.s s s s 4 0. s s s s s s s s s s s s 5 0. s s s s s s 0. s s s s s s s s 4 4.s s s.s s s 4 4.s s s.s s s 4 4.s s.s.s s s 4 4.s s.s.s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
6 OUT OF HOME ADVERTISING "AMPS" OUT OF HOME ADVERTISING BUILDING WRAPS/ CONSTRUCTION SITE WRAPS IN PAST DAYS BUS SHELTERS IN PAST DAYS ADS ON BUSES OUTSIDE ADV. IN PAST DAYS ADS ON DUSTBINS / LITTERBINS IN PAST DAYS ADS ON TAXIS / MINIBUS IN PAST DAYS TRAILER ADS IN PAST DAYS STREET POLES IN PAST DAYS BILLBOARDS IN PAST DAYS s s 5.2s s.2s 00.0s s s 5 5.s s 0.s 00.0s s s s 2.5s 9 0.s 00.0s s s s 2.5s.0s 00.0s s s 9 20.s 2.5s.0s 00.0s s s 5 5.5s 2.5s.0s 00.0s s s 4.5s 4 5.s 2.s 00.0s s s 4 5.0s 00.0s 00.0s 00.0s s s 55 5.s 00.0s 2.s 00.0s s s 9.s 00.0s 00.0s 00.0s s s 22 2.s 5 5.4s 9 0.0s s s s 50 5.s 5 5.4s.0s s s s 5 0.0s 4 5.s 00.0s 00.0s s s 5.s 00.0s 00.0s 00.0s s s s 2.5s 00.0s 00.0s s s 5 90.s 5 5.4s 00.0s 00.0s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
7 DAY RADIO / TV RADIO LISTENING PAST DAYS 5FM 5 CapeTalk.5 Kfm. Highveld Stereo 99.2 YFM 2000FM Algoa FM (Radio Algoa) / BRFM (The Border Drive) Capricorn FM Classic FM 02. East Coast Radio Gagasi FM Good Hope FM Heart 04.9 FM ikwekwezi FM Jacaranda FM Kaya FM 95.9 Lesedi FM Ligwalagwala FM Lotus FM Metro FM Motsweding FM Munghana Lonene FM North West FM OFM Phalaphala FM Radiokansel/Radio Pulpit RSG SAfm Talk Radio 02 Thobela FM tru fm Ukhozi FM Umhlobo Wenene FM COMMUNITY RADIO RADIO PAST DAYS TV VIEWING PAST DAYS e.tv MNet Main Channel SABC SABC 2 SABC COMMUNITY TV TOPTV DSTV TV PAST DAYS 9. s s s s s.s s s s s s s. 4.0 s s 4 4.5s s 4.s s s s 0 0.2s s s s s s s s s.s s s s 2.5s 2 5.s s s s 0.s s 2.s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s s.0s s.s s s s.s s.s s s s s s s s s s 2 2.s 2 24.s s.s s s.2s s s s 5 0. s s s s s s s s 2.2s s s.s s s s s.0s 40.s s s 5.2s s s 40.s 9.5 s s s s s s s s s s s.s s s 2 2.9s s 2.s s 0.0 s s s s s s s s.s s.s s s s s s s.s s s s s s s s s s s s s s s s s s s s s.9s s 4.s.s s 00.0s.4s 5 5.4s 2.2s s s s 25 2.s s 2.s.s s 00.0s.0s 00.0s 00.0s 49.4s s s s s 2.4s s 00.0s s 2.s s 00.0s s s 00.0s s 00.0s.s 00.0s s s 5 0.2s s 4.s 00.0s s s 9.4s 4.9s 0.s 00.0s s s 5 5.s s 4.s s s s 0 0.2s s s s s s s s s s s 00.0s 9 9.0s 00.0s 00.0s 00.0s NB: s=small BASE USE WITH CAUTION, AT INDUSTRY REQUEST REPORTING BASE IS 40, BASES OF 40 TO 00 USE WITH CAUTION. NB: RESULTS NOT COMPARABLE TO AMPS SURVEYS PRIOR TO 20.
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