LUXURY LUXURY IS, OR CAN BE, INCLUDED IN THE PERSO- NAL IMAGE IS AIMED TO ADVANCE SOCIAL STATUS OR WEALTH SATISFIES EMOTIONAL DESIRES

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1 LUXURY REPORT 2017 The survey was sent with the Connoisseur February edition to members of Connoisseur Club. Number of respondents: 368 pcs. IS AIMED TO ADVANCE SOCIAL STATUS OR WEALTH LUXURY IS, OR CAN BE, INCLUDED IN THE PERSO- NAL IMAGE SATISFIES EMOTIONAL DESIRES PRESENT IN LUXURY IS AN ADVANCED CRAFTSMAN- SHIP IS PERCEIVED AS TECHNI- CALLY SUPE- RIOR

2 About the CONNOISSEUR LIVES: 48% Stockholm 16% Göteborg 48% Lives in Stockholm 4% Malmö 31% Other city 67% wholly or partly owns one or more companies IF YES, HOW MANY COMPANIES DO YOU OWN - PARTLY OR TOTALLY 88% are men. The average age is 55 years. 3% Ten 11% Five 10% Four 15% Three 24% Two 37% One OCCUPATION? 40% Entrepreneur 25% CEO 19% Manager Employed private 15% Employee 1% Manager Employed municipal/state

3 About the CONNOISSEUR WHAT IS THE MOST DISTINCTIVE FOR YOU? (MULTIPLE CHOICES) WHAT IS MOST IMPORTANT TO YOU IN LIFE? (MULTIPLE CHOICES) 34% 31% Ambitious 30% Analytical 42% 39% Safety 31% Kindness Responsible 30% Goal oriented 26% Good with people Knowledge 30% Creativity 27% Passion WHAT IS YOUR GREATEST INTEREST? (MULTIPLE CHOICES) 38% Travel 36% Cars 38% Travels 32% Wealth / Personal Finance 29% Sports / Fitness 22% Food 22% Restaurant visits 21% Watches 21% Boats 21% Furnishings 20% Golf WHAT OTHER MAGAZINES / NEWSPAPERS DO YOU READ? (MULTIPLE CHOICES) 74% Dagens Industri 48% DI Weekend 42% SvD 32% Affärsvärlden 23% Auto Motor & Sport 23% Aftonbladet 21% Privata Affärer 20% DN 20% Veckans Affärer 19% Båtnytt

4 The Connoisseurs POSSESIONS HOW MANY HOMES DOES THE CONNOISSEUR HAVE? 44% 44% Two Has two accommodations 31% One 19% Three 6% Four or more HOW MANY CARS DOES THE CONNOISSEUR HAVE? 39% Two 26% One 83% 18% Three Owns one to three cars 7% Four 6% Five or more 5% None 45% Ownes a boat

5 The Connoisseurs POSSESIONS WHERE DO YOU PLACE YOUR CAPITAL? (MULTIPLE OPTIONS) 80% Mutual funds 56% Real Estate 41% Fixed income investments 28% Other 26% Capital protected investments 23% Art 20% Hedge funds 15% Land 10% Forest 8% Gold 4% Raw materials like metal and agricultural commodities THE CONNOISSEUR S TOTAL HOLDINGS OF SECURITIES & SHARES % Stores in equity funds

6 T he Connoisseurs PURCHASE PLANS WHAT CAR BRAND DO YOU PLAN TO BUY? 19% VOLVO 15% BMW 14% Mercedes 10% Audi 8% Porsche WILL INCREASE THEIR CONSUMPTION 2016 WITH THE PURCHASE OF: (MULTIPLE OPTIONS) 64% Travels 57% Restaurant visits 53% Holiday Travel 51% Furnishings 49% Wines 43% Clothes 40% Champagne 35% Car 31% Fitness & health 27% Mobile phone 26% Watches 34% Plans to buy an accommodation abroad

7 T he Connoisseurs TRAVEL HABITS COUNTRIES TO VISIT 2017 (MULTIPLE OPTIONS) 53% Denmark 43% France 38% Spain - Mainland 35% USA 53% Denmark 34% Italy 30% Germany 27% UK 26% Norway 21% Finland 14% Canary Islands BUISNESS TRAVELS: 4% Every week 25% Every month 25% Once a quarter 20% Once in six months 25% Once a year 49% Private travelers each quarter PRIVATE TRAVELS: 10% Every month 49% Once a quarter 31% Once in six months 10% Once a year

8 Readers about CONNOISSEUR ON HOW MANY OCCASIONS DO YOU READ CONNOISSEUR? 46% Three times or more 32% Twice 22% Once 46% Three times or more FOR HOW LONG DO YOU KEEP CONNOISSEUR MAGAZINE? 37% Over half a year 29% More than a month 22% Collect it 12% A week or less 37% Saves it over half a year 83% Have bought anything from 1-3 times thanks to an advertisement in the Connoisseur.

9 Readers about CONNOISSEUR TO WHAT EXTENT DO YOU THINK CONNOISSEUR STANDS OUT AS AN EXC3 LUSIVE MAGAZINE WHEN IT COMES TO APPEARANCE COMPARED TO OTHER SWEDISH MAGAZINES? 52% Better quality 37% Much better quality 10% Equivalent quality 1% Lower quality 89% Better or much better 63% Perceive the editorial quality better or much better than other magazines.

10 Advertisment FORMAT 18 SPREAD 460 X 297 mm FULL PAGE 230 X 297 mm HALF PAGE 98 X 262 mm 1/3 PAGE 128 X 297 mm -LINKS- Click here to download -DATE FOR MATERIAL - TECHNICAL FACTS - Do you have other questions regarding advertising, please contact Tel: eller info@connoisseurint.se