Paris Match France Mediapack 2017

Transcription

1 Paris Match France Mediapack 2017

2 PARIS MATCH: THE BRAND EXPERIENCE PARIS MATCH INFORMS AND ENTERTAINS ITS READERS THROUGH EXCLUSIVE PICTURES AND STORIES For over 60 years, Paris Match has built a unique relationship with its, based on emotion and passion Each week, Paris Match writes, tells, and guides its with a human approach, to the very heart of the news

3 THE NEWS BRAND BRAND A STRONG BRAND Reaching out to individuals MAGAZINE French paid circulation (1) Total circulation (2) LEADER IN DIRECT SALES IN NEWS STANDS copies LEADER IN READERSHIP 3 rd most read weekly excluding TV magazines A PREMIUM MAGAZINE PREMIUM LEADER IN PREMIUM AUDIENCES: - executives, decision makers, CEO s/directors/managers - Women Easy Top8, Top5 I MAG DIGITAL VERSION AND ENHANCED MAGAZINE UNIQUE VISITORS INTERNET BREAKING NEWS ONLINE unique visitors MOBILE ALL THE NEWS ON YOUR PHONE unique visitors MATCH POINT «News Digest» Daily at 18h EVENTS THE PICTURE AT THE HEART OF THE EVENT Photos exhibitions Books My France in photos Call of the Earth My Earth in photos SNAPCHAT BREAKING NEWS DAILY Present on the network s Discover page CLUB PREVIEWS, EXLCUSIVENESS, LIVE, GAMES subscribers Sources: BRAND ONE GLOBAL 30 days ACPM ONE Global V3 2016: ACPM ONE // Médiamétrie MNR-PIM-Tablet March 2016 // PRESS: (1)ACPM OJD DFP 2016, (2)ACPM OJD 2016, ACPM ONE , ACPM Premium 2016 // INTERNET: UV MEDIAMETRIE NetRatings December 2016 // MOBILE: MNR Mobile February 2016 // IMAG: AT internet January 2013

4 PARIS MATCH: THE MAGAZINE AWARD PARIS MATCH HAS BEEN AWARDED FOR «BEST INVESTIGATION ARTICLE» BY SEPM ID CARD A WEEKLY MAGAZINE LAUNCH DATE: 1949 PUBLISHER: Lagardère Active FREQUENCY: Weekly COVER PRICE 2017 ( ): COLOUR RATE 2017 ( ): WEBSITE: THE N 1 NEWS MAG IN BRAND AWARENESS Simm TGI France 2016 R2 Paris Match L'Express Le Point Le Figaro Magazine L'Obs A prize that recognizes an outstanding investigation, for its substantial work, thoroughness and remarkable nature.

5 PARIS MATCH: THE STRENGTH OF A LEADING BRAND THE N 1 IN CIRCULATION THE N 1 IN REACH Paris Match L'Obs Le Figaro Magazine Le Point L'Express Paris Match L'Obs L'Express Le Point Le Figaro Magazine N 1 ON KEY NEWS TARGETS N 1 amongst Women - Easy Top 5* N 1 amongst Women - Easy Top 8* Sources: Circulation: ACPM OJD June Readership: ACPM ONE *Premium 2016 (PREMIUM is a survey which provides the profile of the high-end of approximately 90 French media. The interviewed are selected regarding their influence at work - executives and directors - for PREMIUM ACTIV or their high income level - more than for PREMIUM EASY

6 PARIS MATCH BRINGS TOGETHER ALL TARGETS: Women 2.2 million Men 1.3 million YO YO 50 YO+ AB Households Household with Children < 15 yo million Source: ACPM ONE

7 THE COMPETITIVE SET: READERSHIP PROFILE French Population PARIS MATCH LE FIGARO L'OBS L'EXPRESS LE POINT MAGAZINE Launch Date Frequency Weekly Weekly Weekly Weekly Weekly Cover Price 2017 ( ) , ,50 4 Colour Rate 2017 ( ) French Paid Circulation Total Circulation Reach SEX Men 48 % 37 % 48 % 52 % 56 % 55 % Women 52 % 63 % 52 % 48 % 44 % 45 % AGE y.o. 24 % 21 % 13 % 16 % 21 % 17 % y.o. 24 % 27 % 25 % 25 % 24 % 24 % Median age SOCIAL CLASS A 9 % 8 % 12 % 15 % 14 % 15 % AB 26 % 23 % 24 % 31 % 31 % 30 % RESIDENCE > inhab. 30 % 30 % 31 % 35 % 35 % 35 % Paris area 16 % 20 % 32 % 24 % 22 % 28 % Circulation French Paid Circulation: ACPM OJD DFP 2016 Total Circulation: ACPM OJD 2016 Readership ACPM ONE

8 THE COMPETITIVE SET Politics, culture, society, lifestyle All the current affairs Informs & Entertains with a human approach Pictures are the central pillar of the brand Leading news magazine General news magazine Analyzes, decrypts and selects information Modernity, involvement, independance General news magazine, leading on premium targets Engages and informs Outspoken journalism, though-provoking, modern, committed to the truth General news popular with business targets Deciphers, engages, influence The week-end magazine for news and lifestyle A mix of information/leisure and entertainment/thought-provoking High quality photos and articles

9 GROSS RATES ( ) DISCOUNT Standard Positions SINGLE PAGE DOUBLE PAGE % 2/3 PAGE From /2 PAGE From Premium Positions From Opening spread From nd opening spread From rd opening spread From th opening spread From st spread From nd spread From rd spread From Spread closing main section Spread opening "Vivre match" th-5th spread Spread "Match de la semaine" Spread "Culture match"/ "Vivre match" Discount on agency turnover: Outside back cover Calculated on gross rate Inside front cover % Inside back Cover From the 1st euro 3 Facing Table of Contents Opening "Culture Match" Applied by forwarding agent Facing News TOC st RHP nd and 3th RHP st RHP "Match de la semaine" th to 6th RHP Opening "Match People" Cost / 1000 ( ) 1st RHP "Match People" / "Vivre Match" nd RHP "Match de la semaine" PAGES 90 RHP "Match de la semaine - Data" PAGES 113 Opening "Match Avenir" PAGES 170 RHP "Match Document" PAGES 212 RHP "La Vie Parisienne" - Agathe Godar PAGES 280 7th to 8th RHP PAGES 334 RHP "Match de la semaine" PAGES 387 RHP "Culture Match" Sample 106 RHP "Match People" RHP "Vivre Match" RHP "Match Avenir" RHP "Jeux" Volume discount Calculated on gross rate Applied by advertiser or advertiser group INSERTS Media cost excluding technicals costs and postals fees For Technical Costs, postal fees, media costs or any other questions, please contact us. PARIS MATCH 2017 RATES

10 PARIS MATCH 2017 CALENDAR # On sale date Material deadline THEMES FOCUS VIVRE MATCH /01/ /12/2016 FASHION /01/ /12/2016 TRAVEL /01/ /01/2017 WATCHES / DECO /01/ /01/2017 WELLBEING & THALASSO /02/ /01/2017 JEWELLERY /02/ /01/2017 VALENTINE'S DAY /02/ /02/2017 BEAUTY /02/ /02/2017 WATCHES / FASHION /03/ /02/2017 GOURMET /03/ /02/2017 INTERNATIONAL GENEVA MOTOR SHOW INVESTMENTS /03/ /03/2017 TRAVEL / FASHION /03/ /03/2017 WATCHES (Baselworld) /03/ /03/2017 BEAUTY CAR FLEET /04/ /03/2017 GOURMET REAL-ESTATE /04/ /03/2017 MADE IN FRANCE /04/ /04/2017 TRAVEL & CRUISES / WATCHES (Elections 1st Round) /04/ /04/2017 PERFUMES /05/ /04/2017 GOURMET (Elections 2nd round) /05/ /04/2017 JEWELLERY / FINE WINES ONLINE BANKING /05/ /05/2017 WATCHES /05/ /05/2017 MOTHER'S DAY / FASHION /06/ /05/2017 TRAVEL / BEER & CIDER /06/ /05/2017 GOURMET /06/ /05/2017 FATHER'S DAY /06/ /06/2017 SUMMER BEAUTY /06/ /06/2017 SUMMER DRINKS /07/ /06/2017 TRAVEL /07/ /06/2017 FASHION

11 PARIS MATCH 2017 CALENDAR # On sale date Material deadline THEMES FOCUS VIVRE MATCH /07/ /07/2017 JEWELLERY /07/ /07/2017 SUMMER SERIES /08/ /07/2017 SUMMER SERIES /08/ /07/2017 SUMMER SERIES /08/ /08/2017 BEAUTY /08/ /08/2017 FRAGRANCES /08/ /08/2017 WHAT'S NEW IN FASHION /09/ /08/2017 GOURMET / WINE SUPPLEMENT /09/ /08/2017 FASHION /09/ /09/2017 BEAUTY / JEWELLERY REAL ESTATE /09/ /09/2017 WATCHES / ELECTRICITY SUPPLEMENT /10/ /09/2017 OENOTOURISM /10/ /09/2017 TRAVEL / FASHION & ACCESSORIES ONLINE BANKING /10/ /10/2017 GOURMET CAR FLEET /10/ /10/2017 JEWELLERY /11/ /10/2017 FASHION INVESTMENTS /11/ /10/2017 BEAUTY / WATCHES /11/ /11/2017 A LUXURIOUS CHRISTMAS /11/ /11/2017 CHRISTMAS GASTRONOMY / CHAMPAGNE SUPPLEMENT /11/ /11/2017 CHRISTMAS FOR EVERYONE /12/ /11/2017 CHAMPAGNE & SPIRITS /12/ /11/2017 TRAVEL /12/ /12/2017 FASHION /12/ /12/2017 GOURMET /01/ /12/2017 TBC /01/ /12/2017 TBC /01/ /01/2018 TBC /01/ /01/2018 TBC

12 PARIS MATCH WEBSITE Box (300x250) 65,00 Wide Angle (300x600) 87,75 Leaderboard (728x90) 39,00 Interstitial Page 143,00

13 PARIS MATCH APPS All Paris Match content adapted for mobile: news, exclusives pictures MOBILE unique visitors Source: MNR Mobile February 2016

14 PARIS MATCH APPS Fresh look on news with Paris Match & Snapchat 8 million active users each day 60% SnapChat users in France are aged (mixed audience) 50% of users watch Discover at least 3 times a week Snap Attack 2 weeks SnapAd creation: 20 CPM / SnapAd Longform video/article: 23 CPM / Snap My Day 1 day In exclusive: 20 CPM / Source: MNR Mobile February 2016

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