THE LEADER IN HEALTHCARE BUSINESS NEWS, RESEARCH & /ModernHealthcare 2015 Crain Communications, Inc.

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1 THE LEADER IN HEALTHCARE BUSINESS NEWS, RESEARCH & DATA

2 Modern Healthcare at a Glance For 40 years, Modern Healthcare has provided healthcare leaders with the news and information they need through print, digital and mobile platforms. We have an award-winning staff of over 25 full-time editors and reporters in 5 bureaus. 91% OF HOSPITAL C-SUITE EXECUTIVES RECEIVE MODERN HEALTHCARE SOURCE: Kantar Media Hospital Readership Study 2013 The only weekly print magazine in healthcare. Total circulation of 70,526 Website with 720,000 registered users Three daily e-newsletters - Modern Healthcare AM, Daily Finance, and the Daily Dose, and Health IT Strategist (HITS), frequency MWF, have a combined circulation of 210,000 subscribers One bi-weekly e-newsletter: The Most, with a circulation of 176,294 Breaking news ALERT s segmented by topic: Provider, Insurance, Government, Finance, Technology, Safety & Quality and People with a circulation of 110,000 Daily News App A digital replica of the weekly magazine available on the website and on all mobile devices Awards and recognition programs Education and events Exclusive market research 2 *Publisher's own data.

3 28 minutes Average time spent reading Modern Healthcare 343 beds on average Total of 3.1 readers per copy 90% are decision makers 58% are employed by a hospital/health system $509,447,700 average organizational revenue 20% read within day of receipt 8 years length of average reader 54% save their issues Source: June 8, 2015 Modern Healthcare AdImpact Study conducted by Signet 3

4 Content Platforms Weekly Print Magazine With a circulation of 70,295* and ranked No. 1 in readership among healthcare executives (Kantar Media Hospital Management Readership Study). Modern Healthcare App With 26,352** page views, designed to deliver an ideal mobile reading experience. With 720,0000** actively engaged registrants and delivering 1,200,000** monthly page impressions / views. Events & Education Through a select number of high quality, educational and networking opportunities that bring together today s and tomorrow s leaders in healthcare. Research & Data Providing actionable information through searchable databases, industry rankings and surveys, white papers and reports. Awards & Recognition Programs That acknowledge and honor exemplary efforts by individuals and organizations in healthcare. Enewsletters + Alerts Delivering critical news and information to a combined audience of 470,500** registrants. Sources: *BPA Brand Report June **Publisher s own data. Website are per-month averages from last six months. App is per month average from last five months. 4

5 Audience Print The ONLY weekly magazine with a dedicated team of 30 reporters and editors covering the latest in national and local healthcare news. Delivered in print or by digital replica with a circulation of 70,295 Circulation by Industry 3% 1% 8% 15% Senior Management* Information Management Clinical Management Circulation by Title in the Hospital / Payer / Medical Group 12% 17% 50% 73% Materials Management 3% Hospitals Others Allied Medical Clinics / Groups, Specialty Hospitals Payers Nursing Home / Hospice General Administration Case Management Medical Imaging Others Allied 6% 7% 2% 3% Source: BPA Brand Report June 2015 *Senior management includes financial and operations 5

6 Print Magazine RANKED #1 with decision makers on 27 key purchasing categories* 70,295 **Weekly Subscribers 73% **With Hospitals 50% **Senior Management 224,994 ***Weekly readers 82% *Of Hospital C-Suite Executives Receive Modern Healthcare Sources: *Kantar Media Hospital Management Readership Study 2015 **BPA Brand Report June 2015 ***June 8, 2015 Modern Healthcare AdImpact Research Study 51% ***Male 49% ***Female 6

7 Audience Digital A healthcare news-focused website updated throughout the day, seven days a week, with breaking news, business analysis, opinion and data. Circulation by Industry Website with 689,773 registered users Circulation by Title in the Provider / Payer / Medical Group Senior Management* 33% 11% Providers / Payers / Medical Groups Information Management Clinical Management 7% 12% 39% 50% Vendor / Supplier / Other Healthcare Organizations Materials Management General Administration 2% 7% Consultants Case Management 6% Medical Imaging 1% Others Allied 32% Source: Publishers Own Data (Nightly Clickshare Report: 10/18/15 and Exact Target: 10/19/15) *Senior management includes financial and operations 7