THE MORTGAGE GROUP MEDIA PLANNER

Transcription

1 THE MORTGAGE GROUP 2011 MEDIA PLANNER

2 About The Mortgage Group SourceMedia s Mortgage Group has provided readers with unmatched mortgage industry coverage for over 30 years. Our audience turns to us for credible, high quality news and information. Our publications help you reach and target any segment of the mortgage i n d u s t r y whether it s mortgage bankers or brokers, originators or servicers. There s no more effective, affordable way to get your message out to mortgage industry professionals than advertising with our flagship publications and Web sites, like NationalMortgageNews.com and OriginationNews.com. With our Web sites, enewsletters and live conferences, we offer integrated multi-channel opportunities to access and influence top mortgage industry decision-makers. With SourceMedia s family of mortgage-related publications and Web sites, you get the benefit of more than 100 years of editorial expertise and excellence, coupled with the pioneering, entrepreneurial spirit of our sales and marketing team. Read on for details about how we can be your partner as you work to grow your business. Mortgage Communities Integrated Marketing Solutions IN PRINT WEB SITES ENEWSLETTERS Mortgage Banker Community National Mortgage News NationalMortgageNews.com National Mortgage News Daily Briefing National Mortgage News Weekend & Week Ahead Fraud and Prevention Report Mortgage Technology Mortgage-Technology.com National Mortgage News Daily Handheld Version Mortgage Technology Newsletter Servicing Community Mortgage Servicing News MortgageServicingNews.com Mortgage Servicing News ebulletin ManagingREO.com Managing REO Newsletter MORTGAGE ORIGINATIONS COMMUNITY Origination News OriginationNews.com Origination News Daily Newsletter MortgageGrapevine.com MEDIA PLANNER

3 2011: The Rebound Year? Record low mortgage interest rates in 2010 spurred a refinancing boom that helped make the year another step on the road to recovery. Continued low rates combined with more government support could make it a rebound year for the mortgage business. Meanwhile, the short sales and REO markets are booming, prompting new partnerships between lenders and realtors to move real estate either before or after a default. In a real paradigm shift, lenders now sell more houses than homebuilders do. Fannie Mae, Freddie Mac and FHA continue to dominate residential mortgage lending, with other areas remaining mired in tight credit. But 2010 saw the first private label securitizations in several years, so 2011 may see a loosening of the liquidity squeeze in the jumbo mortgage markets. SourceMedia s mortgage publications and Web vehicles have been valuable tools in helping us to build a strong, consistent brand awareness for Flagstar and continue to expand our market share. We like the way SourceMedia s vehicles allow us to target different segments of our industry audience with different key messaging; that targeting and variety of media offerings have given us useful channels to connect with our audience on an ongoing basis in the most cost-effective manner. Though the industry has continued to change significantly and quickly, SourceMedia s diversified vehicles and responsiveness have helped us to remain highly visible and to continue to build brand leadership. - David S. Joyce, First Vice President & Director, Flagstar Bank MEDIA PLANNER

4 Mortgage Banking Community For over three decades the Mortgage Group has served the Mortgage Banking sector with in-depth, up-to-the-minute industry coverage with publications like National Mortgage News, making it an indispensable resource in the mortgage industry. Now, with our growing collection of focused Web sites and enewsletters, we offer more opportunities to reach and influence top mortgage banking executives. Source Media s Mortgage Group has been a strong partner and advisor to help us maximize our promotional dollars. It is an effective resource to utilize a variety of print and online publications to target important segments of our industry. - Diane Roman Fusco, Director of Public Relations, Safeguard Properties We expand National Mortgage News coverage with Mortgage Technology uniquely poised to provide high-quality, exclusive coverage of its focused segment. Our reach also extends online and via , with highly trafficked sites like NationalMortgageNews.com and Mortgage-Technology.com and our daily and weekly enewsletters. Let us tailor a custom marketing solution for you today see why more than 82% of industry professionals* surveyed call National Mortgage News the most useful among its competitors. *Source: Readership Study, October MEDIA PLANNER

5 Mortgage Banking CoMMunity industry leaders look to national Mortgage news for CrediBle, CoMPrehensive Coverage National Mortgage News provides insight on the critical issues and trends that affect the mortgage and banking industries, proving to be an essential tool for mortgage professionals. Offering in-depth coverage in print and online on the primary and secondary mortgage markets, lending, servicing, loss mitigation and technology, National Mortgage News provides readers with one source to keep them fully informed. Also, our proprietary data helps readers successfully analyze market trends and plot their future course of business. Our editorial has become a source readers rely on to successfully do business. For 34 years, National Mortgage News has been the media choice for mortgage professionals, dedicated to providing readers with a well-rounded outlook on the industry. CirCulation: 8,000 Pass-along rate: 2.6 total reach: 20,729 Source: Subscriber Files and Readership Study, October 2010 subscribers By industry 31% Mortgage Bank 20% Finance Company 15% Other Paid Circulation 11% Commercial Bank 10% Mortgage Broker 8% Consulting, Gov t, Others 5% Savings Bank/Credit Union subscribers By title 29% Chairman, CEO, President 25% EVP, SVP, VP 21% Manager 15% Other Paid Circulation National Mortgage News delivers your message to over 20,000 potential clients. Source: Subscriber files, September 2010, includes pass-along readership. 80% say our editorial coverage is the best when compared with competitors. Source: Readership Study, October 2010 regularly featured topics Sub-Servicing FHA Lending Technology to Watch Mortgage Servicing Mortgage Insurance Appraising & Valuing Assets Document Services Commercial Lending MEDIA PLANNER

6 Mortgage Banking Community The Industry s Leading Information Source EVERYTHING YOU NEED TO GET A RESPONSE Our readers have purchasing power 78% of National Mortgage News readers are involved in advising, recommending, specifying or approving the purchase of new products or services. National Mortgage News ranks the highest among readers when compared with our competitors. Which one publication has the BEST EDITORIAL COVERAGE? 80% 80% 11% 4% 2% 2% National Mortgage News Mortgage Banking Magazine Housing Wire DS News Secondary Marketing Executive If all of these publications arrived on your desk the same day, which would you pick up FIRST? 84% 84% 8% 3% 2% 2% National Mortgage News Mortgage Banking Magazine Housing Wire DS News Secondary Marketing Executive How do you respond to an advertisement that interests you in National Mortgage News? 76% Visit the company s Web site 14% Call the company for more information 10% the company for more information 12% Contact an industry associate to find out more about the company 17% File the advertisement for future reference 19% Discuss the advertisement with others 23% Visit the company s booth at an industry tradeshow The average reader spends over 30 minutes reading an issue of National Mortgage News Source: Readership Study, October MEDIA PLANNER

7 Mortgage Banking Community EDITORIAL CALENDAR 6/6 5/25 5/27 Data Issue: Top Servicers 2011 Q1 6/13 6/1 6/6 Reverse Mortgage Lending 6/20 6/8 6/13 Data Issue: Top Mortgage Lenders 2011 Q1 6/27 6/15 6/20 Transforming the Business Through Technol- Month JANUARY FEBRUARY March april may june july AUGUST SEPTEMBER OCTOBER NOVEMBER DECEMBER Issue Date Ad Close Materials Due Special Features Conferences/Bonus Distribution 1/3 12/22 12/27 1/10 12/29 1/3 New England Mortgage Expo in the Sun 1/17 1/5 1/10 Managing the Appraisal Process 1/24 1/12 1/14 1/31 1/19 1/24 2/7 1/26 1/31 Evaluating Loan Level Risk Midwinter Housing Conference 2/14 2/2 2/7 2/21 2/9 2/14 MBA National Mortgage Servicing Conference & Expo 2/28 2/16 2/18 Selling Distressed Portfolios 3/7 2/23 2/28 Identifying Potential Buy Backs 3/14 3/2 3/7 Data Issue: Top Servicers 2010 Q4 MBA-NJ 28th Annual Regional Conference 3/21 3/9 3/14 Data Issue: Top Mortgage Lenders 2010 Q4 3/28 3/16 3/21 Best Execution for Asset Disposition MBA National Technology In Mortgage Banking Conference 4/4 3/23 3/28 REOMAC Spring Conference 4/11 3/30 4/4 Lender Placed Insurance 4/18 4/6 4/11 IL Mortgage Bankers Association Midwest Lending Conference* 4/25 4/13 4/18 Assignments and Reconveyance 5/2 4/20 4/25 MBA National Secondary Market Conference FEMA 2010 National Flood Conference 5/9 4/27 5/2 5/16 5/4 5/9 Legal Hurdles in Foreclosure and Defaults 5/23 5/11 5/16 5/30 5/18 5/23 Outsourcing 7/11 6/29 7/1 CA Mortgage Bankers Association Western Secondary Market Conference 7/18 7/6 7/11 Lending Compliance 7/25 7/13 7/18 8/1 7/20 7/25 Mortgage Fraud 8/8 7/27 8/1 16th Annual Western States Loan Servicing Conference* CA Mortgage Bankers Association Annual Convention 8/15 8/3 8/8 Title Insurance 8/22 8/10 8/15 8/29 8/17 8/22 9/5 8/24 8/29 Identifying Potential Buy Backs TX Association of Mortgage Professionals Annual Convention* New England MBA Annual Conference* 9/12 8/31 9/2 Data Issue: Top Servicers 2011 Q2 The Five Star Default Servicing Conference 9/19 9/7 9/12 Electronic Document Systems 9/26 9/14 9/19 Data Issue: Top Mortgage Lenders 2011 Q2 9/28 9/14 9/19 MBA Pre-Convention Issue 10/3 9/21 9/26 Hazard Insurance 10/10 9/28 10/3 MBA Annual Conference 10/17 10/5 10/7 REOMAC Fall Summit 10/24 10/12 10/17 Outsourcing 10/31 10/19 10/24 11/7 10/26 10/31 National Reverse Mortgage Lending Annual Conference (NRMLA)* 11/14 11/2 11/4 Training & Career Development 11/28 11/16 11/17 Advancements in Loan Origination Systems 12/5 11/23 11/28 Data Issue: Top Servicers 2011 Q3 12/12 11/30 12/5 Servicing Compliance 12/19 12/7 12/12 Data Issue: Top Mortgage Lenders 2011 Q3 *Estimated Dates The editorial calendar and bonus distribution are subject to change. Please contact your sales manager for current schedule MEDIA PLANNER

8 Mortgage Banking Community display Advertising Trim size: x Tabloid Page Size B/W Rate w x h Full Page Spread $ 11, x Full Page $ 6, x /2 Page Junior Spread $ 8, x 10 Junior Vertical $ 4, x 10 Junior $ 4, x Horizontal 1/3 Page Square $ 3, x Vertical $ 3,800 5 x 10 1/4 Page Vertical $ 3,000 5 x Horizontal $ 3, x 5 1/6 Page Square $ 2,350 5 x 5 Vertical $ 2, x 10 1/8 Page Island $ 1,900 5 x Horizontal $ 1, x Vertical $ 1, x Printing Process: Web offset, SWOP standards apply Frequency Discounts Based on the number of insertions within a 12-month period. A spread counts as two insertions. Apply the following discounts to space only: 6x 12x 26x 52x 104x 5% 10% 12% 15% 20% Classified $200 per column inch Column Widths: 1 column = columns = All classified ads will be placed on the Classified Page of our Web site for 30 days at no extra charge. Premium Positions Pages 2-15: Right Page Extra $700 Pages 2-15: Left Page Extra $550 Center Spread Extra $1,350 Back Cover Extra $1,200 Any Other Call Position Extra $500 Binding Method: Fold PUBLISHER RESERVES THE RIGHT TO CHANGE RATES UPON THIRTY (30) DAYS NOTICE General Rate Policy 1. Advertising copy, including illustrations, is subject to approval of the publisher. COLOR RATES Standard 2-color (CMYK) Matched 2-color (PMS) 4-color process Bleed: Not available Extra $425/page Extra $900/page Extra $1,100/ page 2. Advertising which, in the opinion of the publisher, simulates editorial format will be labeled Advertisement. 3. Advertisers will be short-rated if the contract space is not used within the period upon which their billing is based. 4. all cancellations must be in writing prior to the run date. Cancellations received after the 5th day of the month will incur a 25% cancellation fee. 5. the publisher is not responsible for failure to publish or to circulate all or part of any issue or issues, because of strikes, work stoppages, accidents, fires, acts of God, or any circumstances outside the publisher s control. 6. The publisher reserves the right to reject or cancel any advertisement any time before run date. 7. Pre-payment required for first-time advertisers. Commission: Agency commission to recognized advertising agencies: 15% of gross billing for space, color and special position. Short Rate: Advertisers will be short-rated if, within a 12-month period from date of first insertion, they do not use the amount of space (frequency) upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement. MARKETPLACE One-time annual cost. Column width: 3 Bold All Cap Listing* $1,095 1 box $2, box $3,995 2 box w/logo $4,895 3 box w/logo $5,995 *Additional lines available at $195 each. Marketplace advertising is non-commissionable. Cancellation: Cancellations are accepted only before final date for reservation and must be in writing. 90-day advanced written notice is required for preferred positions and 120-day advanced written notice is required for all custom publishing projects. Cover positions are noncancellable. Advertisers will be responsible for late cancellations MEDIA PLANNER

9 Mortgage Banking CoMMunity the PreMier industry resource for Mortgage technology news Mortgage Technology reaches industry insiders at all levels, from senior executives assessing overall business and technology goals, to technology managers who implement technology solutions. Whether their intent is to increase efficiency, improve sales processes, or strictly gain a competitive edge, Mortgage Technology offers these individuals the critical information necessary to achieve success in their business. Through their exclusive high-level access to technology leaders and mortgage technology events, Mortgage Technology s editorial staff provides readers the insight they need to navigate the fast paced world of mortgage technology. CirCulation: 8,000 Pass-along rate: 2.0 total reach: 16,653 Source: Subscriber Files and Zoomerang Readership Study, October 2010 subscribers By industry 38% Mortgage Bank 13% Commercial Bank 13% SAL, Community Bank, Credit Union 13% Finance Company 10% Mortgage Brokerage 6% Tech Vendor 3% Consulting Firm 14% Other regularly featured topics Data Security Advances Automating Loss Mitigation Compliance Tactics Improving Customer Retention Automating FHA Fraud Detection Strategies REO & Foreclosure Prevention Risk Mitigation Strategies E-Mortgage Adoption Mortgage Technology delivers your message to almost 17,000 potential clients. Source: Subscriber files, October 2010, includes pass-along readership MEDIA PLANNER

10 Mortgage Banking Community Connect with Technology Decision-Makers in Print and Online EVERYTHING YOU NEED TO GET A RESPONSE 83% of Mortgage Technology readers are involved in advising, recommending, specifying or approving the purchase of new products or services How do you respond to an advertisement that interests you in Mortgage Technology? 87% Visit the company s Web site 43% Visit the company s booth at an industry tradeshow 19% the company for more information 19% File the advertisement for future reference 17% Discuss the advertisement with others 10% Call the company for more information The average Mortgage Technology reader spends at least half an hour reading the magazine and visiting Mortgage-Technology.com several times per week.* *Source: Readership Study, October MEDIA PLANNER

11 Mortgage Banking Community EDITORIAL CALENDAR Month Ad Close Materials Due Special Features Conferences/Bonus Distribution January: Digital 12/21 12/27 JAN 2011 Technology Outlook: Mergers and Acquisitions, Winners and Losers FebruarY: PRINT 1/19 1/24 Servicing Technology: Technology for Loan Mods, Short Sales and REO Disposal MBA National Mortgage Servicing Conference & Expo March: Print april: Digital may: Digital 2/17 2/22 M&A Outlook: Is Aggregation Stifling the Entrepreneurial Specialists in Mortgage Technology? 3/24 3/29 The Shifting Role of Fannie and Freddie in Mortgage Technology 4/21 4/26 PPE Update: What Makes Best of Breed Product-and-Pricing Engines? MBA-NJ 28th Annual Regional Conference MBA National Technology in Mortgage Banking Conference FEMA 2010 National Flood Conference IL Mortgage Banking Midwest Lending Conference* MBA National Secondary Market Conference june: Digital 5/25 5/31 Can Technology Revive Wholesale Lending? CA Mortgage Bankers Association Western Secondary Market Conference july: PRINT 6/22 6/27 Top 50 Mortgage Technology Service Providers 16th Annual Western States Loan Servicing* august: Digital 7/21 7/26 Update On REO Disposal Tools and Websites september: PRINT 8/25 8/29 Top 25 Tech Savvy Lenders The Five Star Default Servicing Conference* New England Mortgage Bankers Conference* october : PRINT 9/8 9/13 MT Awards Issue MBA Annual Conference REOMAC Fall Summit November: Digital 10/20 10/25 Business Intelligence: Measuring the Benefits of Technology Systems December: Digital 11/22 11/29 e-mortgage Update: How is MISMO Doing Under MERS? *Estimated Dates The editorial calendar and bonus distribution are subject to change. Please contact your sales manager for current schedule MEDIA PLANNER

12 Mortgage Banking Community display Advertising Trim size: x Page Size B/W Rate Dimensions Non-Bleed (w x h) Dimensions Bleed (w x h) Full Page Spread $ 7, x x Full Page $ 4,350 7 x x /3 Page Vertical $ 3, x 10 1/2 Page Island $ 3, x Horizontal $ 3,000 7 x 5 1/3 Page Square $ 2, x Vertical $ 2, x 10 1/4 Page Island $ 1, x Horizontal $ 1, x Vertical $ 1, x PRINTING PROCESS: Web offset, SWOP standards apply BINDING METHOD: Saddle stitch Frequency Discounts Based on the number of insertions within a 12-month period. A spread counts as two insertions. Apply the following discounts to space only: 3x 6x 12x 26x 52x 5% 10% 12% 15% 20% Classified $200 per column inch Column Widths: 1 column = columns = All classified ads will be placed on the Classified Page of our Web site for 30 days at no extra charge. Premium Positions Pages 2-15: Right Page Extra $700 Center Spread Extra $1,350 Back Cover Extra $1,200 Inside Front Cover Extra $900 Inside Back Cover Extra $600 Any Other Call Position Extra $500 PUBLISHER RESERVES THE RIGHT TO CHANGE RATES UPON THIRTY (30) DAYS NOTICE General Rate Policy 1. Advertising copy, including illustrations, is subject to approval of the publisher. 2. Advertising which, in the opinion of the publisher, simulates editorial format will be labeled Advertisement. COLOR RATES Standard 2-color (CMYK) Matched 2-color (PMS) 4-color process Bleed: Not available Extra $425/page Extra $900/page Extra $1,100/page 3. Advertisers will be short-rated if the contract space is not used within the period upon which their billing is based. 4. all cancellations must be in writing prior to the run date. Cancellations received after the 5th day of the month will incur a 25% cancellation fee. 5. the publisher is not responsible for failure to publish or to circulate all or part of any issue or issues, because of strikes, work stoppages, accidents, fires, acts of God, or any circumstances outside the publisher s control. 6. The publisher reserves the right to reject or cancel any advertisement any time before run date. 7. Pre-payment required for first-time advertisers. Commission: Agency commission to recognized advertising agencies: 15% of gross billing for space, color and special position. Short Rate: Advertisers will be short-rated if, within a 12-month period from date of first insertion, they do not use the amount of space (frequency) upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement. MARKETPLACE One-time annual cost. Column width: box $ box $1,350 2 box w/logo $1,795 Marketplace advertising is non-commissionable. Cancellation: Cancellations are accepted only before final date for reservation and must be in writing. 90-day advanced written notice is required for preferred positions and 120-day advanced written notice is required for all custom publishing projects. Cover positions are noncancellable. Advertisers will be responsible for late cancellations MEDIA PLANNER

13 Mortgage Banking Community Online Advertising Opportunities WEBSITES: AVERAGE MONTHLY TRAFFIC Site Site Visits Unique Visits Page Views NationalMortgageNews.com 71,630 33, ,679 Mortgage-Technology.com 3,398 1,894 5,422 RATES Rates (per month) Rectangle Leaderboard NationalMortgageNews.com $3,000 $5,000 Mortgage-Technology.com $1,250 $2,000 enewsletters NATIONAL MORTGAGE NEWS DAILY BRIEFING More than 35,000 opt-in mortgage professionals read this critical enewsletter every day. It s the primary source for daily breaking news in the industry. Frequency: Daily Circulation: 35,743 Rectangle $3,000* Leaderboard $5,000* Full Banner $4,000* Text Ad $4,500* * Rates are per week. Per week rates include 5 issues except during a holiday week. We do not publish on holidays. NATIONAL MORTGAGE NEWS WEEKEND & WEEK AHEAD Understanding the critical events shaping the industry is easy for our 35,000+ opt-in subscribers. Extend your reach by delivering your message as part of this must-read weekly enewsletter. Frequency: Weekly Circulation: 35,743 Rectangle $2,000 Leaderboard $3,000 Full Banner $2,500 Text Ad $2, MEDIA PLANNER

14 Mortgage Banking Community NATIONAL MORTGAGE NEWS HANDHELD VERSION Nearly 7,000 opt-in mortgage professionals read this enewsletter every day on their handheld devices. For breaking news on the go, this is your top resource. Frequency: Daily Circulation: 6,809 Text Ad $3,000 per week* * Rates are per week. Per week rates include 5 issues except during a holiday week. We do not publish on holidays. NATIONAL MORTGAGE NEWS FRAUD AND PREVENTION REPORT Effective management of fraud and prevention has never been more important than today. This weekly enewsletter provides the must-read information that nearly 9,000 opt-in subscribers count on. Frequency: Weekly Circulation: 8,991 Rectangle $2,000 Leaderboard $3,000 Full Banner $2,500 Text Ad $2,750 MORTGAGE TECHNOLOGY NEWSLETTER More than 9,800 opt-in subscribers turn to this important enewsletter for breaking news relating to the technologies that keep the business running. Frequency: Weekly Circulation: 9,895 Rectangle $1,000 Leaderboard $2,500 Full Banner $2,000 Text Ad $2,250 STANDARD WEBSITE BANNER UNITS Rectangle Banner 180w x 150h pixels Max File Size: 20k Leaderboard Banner 728w x 90h pixels Max File Size: 30k STANDARD ENEWSLETTER BANNER UNITS Leaderboard Banner 728w x 90h pixels Max File Size: 30k Full Banner 468w x 60h pixels Max File Size: 20k Rectangle Banner 180w x 150h pixels Max File Size: 20k Text Ad 25 word limit JPGs or GIFs only for banners; no rich media MEDIA PLANNER

15 Mortgage Servicing Community Only SourceMedia has the breadth and depth of industry coverage to help you target the growing community of mortgage servicers. With the essential brands that make up our Mortgage Serving Community, including Mortgage Servicing News and Managing REO, we deliver your message to the right audience for your products and services. The industry turns to these reliable sources for comprehensive, insightful and timely coverage of the issues that keep borrowers on track and servicers in the black. When these brands are added to our servicer-specific online properties such as MortgageServicingNews. com and the Mortgage Servicing News Bulletin, you have the means to reach every decision-maker in the space MEDIA PLANNER

16 Mortgage servicing CoMMunity Mortgage servicing news Provides essential information for More efficient and ProfitaBle operations With its vast coverage, Mortgage Servicing News is the most widely read publication in the servicing industry, both online and off. Striving to provide critical information on how to operate more efficiently and profitably, Mortgage Servicing News editors consistently offer comprehensive, timely coverage of the issues that keep borrowers updated on the latest programs, asset valuation and disposition and managing REO. Our history of covering topics such as outsourcing, technology, fraud detection, collections and default remediation has made Mortgage Servicing News and our Mortgage Servicing online product industry professionals depend on to facilitate success. Included in every issue of Mortgage Servicing News is Managing REO, a multi-page section dedicated to default and REO issues that have become a large part of the servicing landscape. CirCulation: 10,000 Pass-along rate: 3.0 total reach: 30,346 Source: Subscriber Files and Readership Study, October 2010 subscribers By industry 39% Mortgage Bank 23% independent/specialty servicer 6% Commercial Bank/Credit union 6% asset Management 5% Consulting 3% law firm 2% savings Bank/sal 2% insurance firm 4% Paid Circulation 10% other regularly featured topics Managing REO Evaluating Credit Prepayment & Default Speeds Loan Modifications Mortgage Fraud Loss Mitigation Recent Appraisal Issues Delinquency Issues Mortgage Servicing News delivers your message to over 30,000 potential clients.* Source: Subscriber files, October 2010, includes pass-along readership. Managing REO is also a weekly enewsletter that covers the default, foreclosure and real estate-owned arena. Our editors deliver practice management stories that discuss strategies on how asset managers are effectively disposing of REO assets MEDIA PLANNER

17 Mortgage SERVICING Community Mortgage Servicing News is a Critical Resource EVERYTHING YOU NEED FOR GUARANTEED LEAD GENERATION The average reader spends over half an hour reading each issue of Mortgage Servicing News Our readers have purchasing power 86% of Mortgage Servicing News readers are involved in advising, recommending, specifying or approving the purchase of new products or services Mortgage Servicing News ranks the highest among readers when compared with our competitors. Which one publication has the BEST EDITORIAL COVERAGE? 81% 81% 9% 4% 3% 3% Mortgage Servicing News Servicing Management Housing Wire DS News REO Insider PRIMARY AREA OF RESPONSIBILITY 43% REO/Foreclosure/Default 17% General Management 11% Servicing 8% Operations/DP/MIS 4% Inventory Portfolio Management 3% Secondary Marketing 14% Other If all these publications arrived on your desk the same day, which would you pick up FIRST? 79% 79% 8% 6% 5% 2% Mortgage Servicing News Servicing Management DS News Housing Wire REO Insider How do you respond to an advertisement that interests you in Mortgage Servicing News? 81% Visit the company s Web site 21% Visit the company s booth at an industry tradeshow 20% the company for more information 18% Discuss the advertisement with others 17% File advertisement for future reference 16% Call the company for more information 12% Contact an industry associate to find out more about the company Source: Zoomerang Readership Study, October MEDIA PLANNER

18 Mortgage SERVICING Community EDITORIAL CALENDAR Month January Ad Close Materials Due Special Features 12/3 12/8 Data Issue: Top Subservicers 2010 Q3 Conferences/Bonus Distribution FebruarY March april may june july august september october November December 12/30 1/5 Field Services; Data Issue: Top Servicers 2010 Q3 1/28 2/2 Managing Your Real Estate Exposure; Data Issue: Top Sub-Prime Servicers 2010 Q3 2/25 3/2 Short Sales - How to Tell if They Make Sense; Data Issue: Top Subservicers 2010 Q4 3/25 3/30 REO Marketing; Data Issue: Top Servicers 2010 Q4 4/29 5/4 Managing The Appraisal Process; Data Issue: Top Sub-Prime Servicers 2010 Q4 5/26 6/1 Lender Placed Insurance; Data Issue: Top Subservicers 2011 Q1 6/22 6/28 Field Services; Data Issue: Top Servicers 2011 Q1 7/29 8/3 Legal Hurdles in Defaults and Foreclosures; Data Issue: Top Sub-Prime Servicers 2011 Q1 9/1 9/7 Staying in Compliance; Data Issue: Top Subservicers 2011 Q2 9/23 9/28 Loss Mitigation Techniques; Data Issue: Top Servicers 2011 Q2 10/28 11/2 Outsourcing Services; Data Issue: Top Sub-Prime Servicers 2011 Q2 Connecticut Mortgage Bankers Association "Expo in the Sun" MBA National Mortgage Servicing Conference & Expo MBA National Technology in Mortgage Banking Conference MBA-NJ 28th Annual Regional Conference REOMAC Spring FEMA 2010 National Flood Conference IL Mortgage Bankers Association Midwest Lending Conference* MBA National Secondary Market Conference Buying & Selling Distressed Mortgage Portfolios* CA Mortgage Bankers Association Western Secondary Market Conference TX Association of Mortgage Professionals Annual Convention and Marketplace 16th Annual Western States Loan Servicing Conference* CA Mortgage Bankers Association 2010 Annual Convention* New England MBA Annual Conference* The Five Star Default Servicing Conference* REOMAC Fall Summit MBA Annual Conference National Reverse Mortgage Lending Annual Conference (NRMLA)* *Estimated Dates The editorial calendar and bonus distribution are subject to change. Please contact your sales manager for current schedule MEDIA PLANNER

19 Mortgage SERVICING Community display Advertising Trim size: x Tabloid Page Size B/W Rate w x h Full Page Spread $7, x Full Page $4, x /2 Page Junior Spread $5, x 10 Junior Vertical $3, x 10 Junior Horizontal $3, x /3 Page Square $2, x Vertical $2,750 5 x 10 1/4 Page Vertical $2,300 5 x Horizontal $2, x 5 1/6 Page Square $1,850 5 x 5 Vertical $1, x 10 1/8 Page Island $1,550 5 x Horizontal $1, x Vertical $1, x Frequency Discounts Based on the number of insertions within a 12-month period. A spread counts as two insertions. Apply the following discounts to space only: 6x 12x 26x 52x 104x 5% 10% 12% 15% 20% Classified $200 per column inch Column Widths: 1 column = columns = All classified ads will be placed on the Classified Page of our Web site for 30 days at no extra charge. Premium Positions Pages 1-7 Extra $700 Center Spread Extra $1,350 Back Cover Extra $1,200 Any Other Call Position Extra $500 PRINTING PROCESS: Web offset, SWOP standards apply BINDING METHOD: Saddle stitch Combined Solution Rates: Special discount rates available in Managing REO when advertising in Mortgage Servicing News. PUBLISHER RESERVES THE RIGHT TO CHANGE RATES UPON THIRTY (30) DAYS NOTICE COLOR RATES Standard 2-color (CMYK) Matched 2-color (PMS) 4-color process Extra $425/page Extra $900/page Extra $1,100/page General Rate Policy 1. Advertising copy, including illustrations, is subject to approval of the publisher. 2. Advertising which, in the opinion of the publisher, simulates editorial format will be labeled Advertisement. 3. Advertisers will be short-rated if the contract space is not used within the period upon which their billing is based. 4. all cancellations must be in writing prior to the run date. Cancellations received after the 5th day of the month will incur a 25% cancellation fee. 5. the publisher is not responsible for failure to publish or to circulate all or part of any issue or issues, because of strikes, work stoppages, accidents, fires, acts of God, or any circumstances outside the publisher s control. 6. The publisher reserves the right to reject or cancel any advertisement any time before run date. 7. Pre-payment required for first-time advertisers. Commission: Agency commission to recognized advertising agencies: 15% of gross billing for space, color and special position. Short Rate: Advertisers will be short-rated if, within a 12-month period from date of first insertion, they do not use the amount of space (frequency) upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement. MARKETPLACE One-time annual cost. Column width: 3 Bold All Cap Listing* $795 1 box $1, box $2,395 2 box w/logo $3,095 3 box w/logo $3,995 *Additional lines available at $195 each. Marketplace advertising is non-commissionable. Cancellation: Cancellations are accepted only before final date for reservation and must be in writing. 90-day advanced written notice is required for preferred positions and 120-day advanced written notice is required for all custom publishing projects. Cover positions are noncancellable. Advertisers will be responsible for late cancellations MEDIA PLANNER

20 Mortgage SERVICING Community Online Advertising Opportunities WEBSITES: AVERAGE MONTHLY TRAFFIC Site Site Visits Unique Visits Page Views MortgageServicingNews.com 9,054 6,334 18,946 ManagingREO.com 3,733 2,566 5,492 RATES: Rates (per month) Rectangle Leaderboard MortgageServicingNews.com $1,250 $2,000 ManagingREO.com $1,000 $1,500 enewsletters: MORTGAGE SERVICING NEWS ebulletin When it comes to keeping mortgage loan borrowers on track, more than 10,000 U.S. mortgage servicers opt-in to this weekly enewsletter. Sponsorship puts you in direct contact with key executives in this critical sector. Frequency: Weekly Circulation: 10,169 Rectangle $1,500 Leaderboard $3,000 Full Banner $2,000 Text Ad $2,250 MANAGING REO This opt-in enewsletter provides business and marketing tips, regulatory and legal updates, as well as news and analysis to 12,844 servicing and asset management professionals. STANDARD WEBSITE BANNER UNITS Rectangle Banner 180w x 150h pixels Max File Size: 20k Leaderboard Banner 728w x 90h pixels Max File Size: 30k STANDARD ENEWSLETTER BANNER UNITS Leaderboard Banner 728w x 90h pixels Max File Size: 30k Full Banner 468w x 60h pixels Max File Size: 20k Rectangle Banner 180w x 150h pixels Max File Size: 20k Text Ad 25 word limit JPGs or GIFs only for banners; no rich media Frequency: Weekly Circulation: 12,844 Rectangle $1,500 Leaderboard $2,500 Full Banner $2,000 Text Ad $2, MEDIA PLANNER

21 Mortgage origination CoMMunity Reach thousands of mortgage originators daily and monthly with SourceMedia s focused mortgage originator products including essential titles such as Origination News. Originations are the foundation of the mortgage industry, and our mortgage broker community offers access to those professionals who can utilize your services or products. In conjunction with unparalleled online properties such as MortgageGrapevine.com or OriginationNews.com we provide advertisers with a platform to achieve real, measureable results from brand awareness to lead generation and increased sales MEDIA PLANNER

22 Mortgage origination CoMMunity PraCtiCal information and innovative ideas for Mortgage originators Origination News delivers unrivaled editorial coverage dedicated to mortgage loan originations, positioning itself as one of the largest distributed publications serving the industry. Providing a combination of strategic information and fresh, innovative ideas, Origination News is a proven must-have resource for industry professionals seeking business growth. Origination News content addresses the direct interests of mortgage brokers, bankers, retail loan officers and lenders, reporting on the latest loan program information, marketing ideas, regulatory changes, industry trends, technology advancements and overall developments. CirCulation: 15,000 Pass-along rate: 2.5 total reach: 36,940 subscribers By industry 45% Mortgage Broker 40% Mortgage Banker 4% SAL, Community Bank, Credit Union 3% Commercial Bank 8% Law, Insurance firm, Consultants, Others Source: Subscriber Files and Readership Study, October 2010 Origination News delivers your message to almost 37,000 potential clients.* Source: Subscriber files, October 2010, includes pass-along readership. regularly featured topics FHA Lending Loss Mitigation Document Services Lead Generation Asset Valuations Loan Modification Systems Fraud Prevention and Detection Reverse Mortgage Lending Origination Technology Warehouse Availability MEDIA PLANNER

23 Mortgage ORIGINATION Community Origination News Reaches Key Decision Makers EVERYTHING YOU NEED TO GET RESPONSE Our readers have purchasing power 76% of Origination News readers are involved in advising, recommending, specifying or approving the purchase of new products or services When compared to our competitors, 84% of our readers say that Origination News has the best editorial coverage. Origination News ranks the highest among readers when compared with our competitors. Which one publication has the BEST EDITORIAL COVERAGE? 87% 87% 10% 6% 3% Origination News National Mortgage Professional Niche Report Scotsman Guide If all these publications arrived on your desk the same day, which would you pick up FIRST? 87% 87% 12% 3% 1% Origination News National Mortgage Professional Scotsman Guide Niche Report How do you respond to an advertisement that interests you in Origination News? 84% Visit the company s Web site 21% Call the company for more information 21% the company for more information 21% File advertisement for future reference 18% Visit the company s booth at an industry tradeshow 13% Contact an industry associate to find out more about the company 10% Discuss the advertisement with others The average reader spends over half an hour reading each issue of Origination News Source: Readership Study, October MEDIA PLANNER

24 Mortgage ORIGINATION Community EDITORIAL CALENDAR Month January FebruarY March april may june july august september october November December Ad Close Materials Due Special Features 12/16 12/20 Fraud Prevention Techniques; Data Issue: Top Wholesale Lenders 2010 Q3 1/13 1/18 Branch Opportunities; Data Issue: Top Warehouse Lenders 2010 Q3 2/10 2/14 Reverse Mortgage Lending; Data Issue: Top Correspondent Lenders 2010 Q3 3/18 3/22 Staying Compliant; Data Issue: Top Wholesale Lenders 2010 Q4 4/14 4/18 Streamlining Loan Originations; Data Issue: Top Warehouse Lenders 2010 Q4 5/13 5/17 Top Mortgage Brokers and Top Mortgage Brokerage Companies; Data Issue: Top Correspondent Lenders 2010 Q4 6/17 6/21 Improving the Back Office; Data Issue: Top Wholesale Lenders 2011 Q1 7/15 7/19 Title Services; Data Issue: Top Warehouse Lenders 2010 Q1 8/12 8/16 MSA Leaders; Data Issue: Top Correspondent Lenders 2011 Q1 9/16 9/20 Branch Opportunities; Data Issue: Top Wholesale Lenders 2011 Q2 10/14 10/18 Managing The Appraisal Process; Data Issue: Top Warehouse Lenders 2011 Q2 11/11 11/15 Data Issue: Top Correspondent Lenders 2011 Q2 Conferences/Bonus Distribution New England Mortgage Expo in the Sun Midwinter Housing Conference MBA-NJ 28th Annual Regional Conference MBA National Technology in Mortgage Banking IL Mortgage Bankers Association Midwest Lending Conference MBA National Secondary Market Conference FEMA 2010 National Flood Conference CA Mortgage Bankers Association Western Secondary Market Conference* FL Association of Mortgage Brokers Annual Convention "Let's Make a Deal" NJ Brokers Tri-State Wholesale Lending CA Mortgage Bankers Association Annual Convention* TX Association of Mortgage Professionals Annual Convention New England MBA Annual Conference* 3rd Annual Northeast Conference of Mortgage Brokers* MBA Annual Conference AZ Association of Mortgage Professionals Mortgage Mar- National Reverse Mortgage Lending Annual Conference (NRMLA)* National Association of Mortgage Professionals/West 2011* *Estimated Dates The editorial calendar and bonus distribution are subject to change. Please contact your sales manager for current schedule MEDIA PLANNER

25 Mortgage ORIGINATION Community display Advertising Trim size: x Tabloid Page Size B/W Rate Dimensions PRINTING PROCESS: Web offset, SWOP standards apply BINDING METHOD: Saddle stitch Non-Bleed (w x h) Dimensions Bleed (w x h) Full Page Spread $ 8, x x 14 Full Page $ 4, x x 14 1/2 Page Junior Spread $ 6, x 10 Junior Vertical $ 3, x 10 Junior $ 3, x Horizontal 1/3 Page Square $ 2, x Vertical $ 2,880 5 x 10 1/4 Page Vertical $ 2,320 5 x Horizontal $ 2, x 5 1/6 Page Square $ 1,640 5 x 5 Vertical $ 1, x 10 1/8 Page Island $ 1,400 5 x Horizontal $ 1, x Vertical $ 1, x PUBLISHER RESERVES THE RIGHT TO CHANGE RATES UPON THIRTY (30) DAYS NOTICE General Rate Policy 1. Advertising copy, including illustrations, is subject to approval of the publisher. 2. Advertising which, in the opinion of the publisher, simulates editorial format will be labeled Advertisement. 3. Advertisers will be short-rated if the contract space is not used within the period upon which their billing is based. 4. all cancellations must be in writing prior to the run date. Cancellations received after the 5th day of the month will incur a 25% cancellation fee. 5. the publisher is not responsible for failure to publish or to circulate all or part of any issue or issues, because of strikes, work stoppages, accidents, fires, acts of God, or any circumstances outside the publisher s control. 6. The publisher reserves the right to reject or cancel any advertisement any time before run date. 7. Pre-payment required for first-time advertisers. Commission: Agency commission to recognized advertising agencies: 15% of gross billing for space, color and special position. Short Rate: Advertisers will be short-rated if, within a 12-month period from date of first insertion, they do not use the amount of space (frequency) upon which their billings have been based. Advertisers will be rebated if, within a 12-month period from date of first insertion, they have used sufficient additional space to warrant a lower rate than that at which they have been billed. Rebates will be offered as a credit toward future advertising scheduled or as a cash reimbursement. Frequency Discounts Based on the number of insertions within a 12-month period. A spread counts as two insertions. Apply the following discounts to space only: 3x 6x 12x 26x 52x 4% 8% 10% 12% 15% Classified $200 per column inch Column Widths: 1 column = columns = All classified ads will be placed on the Classified Page of our Web site for 30 days at no extra charge. Premium Positions Pages 2-15: Right Page Extra $700 Pages 2-15: Left Page Extra $350 Center Spread Extra $1,350 Back Cover Extra $1,200 Any Other Call Position Extra $500 COLOR RATES Standard 2-color (CMYK) Matched 2-color (PMS) 4-color process Extra $425/page Extra $900/page Extra $1,100/page MARKETPLACE One-time annual cost. Column width: 3 Bold Listing* $895 1 box $1, box $2,395 2 box w/logo $3,095 3 box w/logo $3,995 *Additional lines available at $195 each. Marketplace advertising is non-commissionable. Cancellation: Cancellations are accepted only before final date for reservation and must be in writing. 90-day advanced written notice is required for preferred positions and 120-day advanced written notice is required for all custom publishing projects. Cover positions are noncancellable. Advertisers will be responsible for late cancellations MEDIA PLANNER

26 Mortgage ORIGINATION Community Online Advertising Opportunities WEBSITES: AVERAGE MONTHLY TRAFFIC Site Site Visits Unique Visits Page Views OriginationNews.com 116,950 56, ,181 Includes MortgageGrapevine.com RATES: Rates (per month) Rectangle Leaderboard OriginationNews.com $3,000 $4,500 enewsletters: ORIGINATION NEWS DAILY NEWSLETTER Nearly 30,000 opt-in subscribers tune in each day to receive the latest news and trends in the origination sector. Frequency: Daily Circulation: 29,802 Rectangle $2,000* Leaderboard $3,500* Full Banner $2,500* Text Ad $2,750* * Rates are per week. Per week rates include 5 issues except during a holiday week. We do not publish on holidays. STANDARD WEBSITE BANNER UNITS Rectangle Banner 180w x 150h pixels Max File Size: 20k Leaderboard Banner 728w x 90h pixels Max File Size: 30k STANDARD ENEWSLETTER BANNER UNITS Leaderboard Banner 728w x 90h pixels Max File Size: 30k Full Banner 468w x 60h pixels Max File Size: 20k Rectangle Banner 180w x 150h pixels Max File Size: 20k Text Ad 25 word limit JPGs or GIFs only for banners; no rich media MEDIA PLANNER

27 2011 Mortgage Industry Buyer s Guide The 2011 Mortgage Industry Buyer s Guide is the most comprehensive collection of contact information on products and services available to the mortgage industry. This vast wealth of information is organized in convenient categories, making it an easy to use invaluable resource. With its broad distribution, the Mortgage Industry Buyer s Guide print and online version will be seen by mortgage bankers, brokers, mortgage departments within commercial banks, savings institutions, credit unions, insurance companies, pension funds and government sponsored entities, and at every tradeshow we attend, providing advertisers with the opportunity to make year-long impression on every segment of the industry. Online Buyer s Guide An electronic version of the buyer s guide will be available on our Web site, providing the opportunity to gain even greater exposure while establishing a cost-effective online presence. Buyer s Guide Rates Listing Rates Web Site/Electronic Buyer s Guide: $150 Print ads and listings will be electronically formatted and displayed for one year. Option 1 Additional categories $50 each Option 2 Boldface all your listings $250 Option 3 1 box $300, additional boxes $150 each Option /2 Logo Box $425, additional boxes $250 each Option 5 2 Logo Box $575, additional boxes $350 each Option 6 Color Banner Ad in Web Site Guide $800 in select categories only Call for discounted rates for multiple banners. NOTE: Only those who choose the Web site option will be in the Online Buyer s Guide. B/W Space Unit 2-Page Spread $7,695 Full Page (7 x 10 ) $4, Page Horizontal (7 x 5 ) $3, Page Vertical (3 3 8 x 10 ) $3,000 Color 2-Color Standard add $425 2-Color Matched add $900 4-Color Processed add $1, Page (3 3 8 x 5 ) $1,800 Frequency Discounts: Regular advertisers in National Mortgage News, Origination News, Mortgage Servicing News, and/or Mortgage Technology receive the following discounts on Buyer s Guide display advertising only: 12x 26x 52x 10% 15% 20% Agency Commission: 15% (applies to display ads only) To advertise in the MIBG, please call Steve Gallego at or Steven.Gallego@SourceMedia.com MEDIA PLANNER

28 Mortgagestats.com THE MORTGAGE INDUSTRY S MOST COMPREHENSIVE RESEARCH TOOL Advertising on MortgageStats.com is included in National Mortgage News online advertising. Finally, there s a place you can go for current mortgage industry data. MortgageStats.com provides everything you need to know about the mortgage industry with frequent updates to keep you current with this constantly changing and turbulent market. Access quarterly call report data for financial institutions, information from our proprietary surveys, along with an 11-year history of mortgage news, to give you a full picture of the mortgage industry. GET INSTANT ACCESS TO... Top 400 residential lenders with contact info Top 300 residential servicers Top 150 Ginnie Mae issuers and servicers Top 30 residential subservicers A listing of the nation s most active loan officers with contact info Top 10 warehouse lenders to non-banks with contact info Home Mortgage Disclosure Act data on the nation s 8,000 lenders The nation s Top 100 commercial mortgage lenders and servicers Bank, S&L, and credit union holdings of mortgage products News updates from MortgageWire on firms listed in MortgageStats.com MEDIA PLANNER

29 Live Events Connect with your target audience Tech Awards Since Mortgage Technology s Tech Awards program was launched in 2000, it has become the mark of distinction for outstanding leadership, innovation and technological excellence in the mortgage industry. The awards spotlight industry professionals, as well as leading vendors and mortgage lenders, who are moving the mortgage technology sector of the industry forward. Become a sponsor and show that your company supports innovation and forward-thinking. Our Mortgage Conferences Let You: Network with industry leaders and Mortgage Group editors Access information on the latest tools, trends, technologies and strategies The best source for the latest mortgage information and data continues to be Mortgage Servicing News, National Mortgage News and Managing REO. In the spring of 2011, join us for our 5th Annual Mortgage Servicing Conference. This event is specifically designed for CEOs, COOs and senior executives in mortgage servicing. Focusing on servicing, best practices, regulatory issues, case studies from the top servicers, and loss mitigation techniques, this dynamic program combines expert speakers, peer networking, cutting edge content and interaction with solution providers. Share ideas and Hear success stories from industry executives Meet face-to-face with potential customers through sponsorship and exhibit opportunities Participate in speaker and advisory boards shaping the future of the marketplace How will mortgage professionals stay ahead and turn today s problems into opportunities? In an era of overdues, defaults and foreclosures, loss mitigation has taken center stage in lender efforts to stem losses due to the implosion of the market. Mortgage Servicing News offers you the opportunity to hear industry experts discuss the latest issues at the Best Practices in Loss Mitigation Conference. Gather industry research and feedback Mortgage Servicing News offers servicing professionals an unparalleled opportunity to learn the industry s best practices for REO and short sales. This event offers best practices for dealing with foreclosed properties and how to get more for your efforts. Contact Adam Dadich at or Adam.Dadich@SourceMedia.com for information about conference opportunities MEDIA PLANNER

30 Integrated and Online Marketing Solutions provide options designed to meet your every need. Brand Awareness Studies Our research staff develops a custom course of inquiry that produces effective data. Brand Awareness Studies help you to determine your competitive position and facilitates adjusting your marketing message to maximize interest. Case Studies Reach an audience of industry decision-makers to show how your business solution is yielding tangible results through this custom campaign. Classified Advertising Classified advertising is a cost-effective way to reach a high volume of potential customers and generate significant responses from one small message. Generate leads, test elements of larger display advertisements, build prospect databases and generate direct contact. Co-Branded s Leverage the power of our brand recognition through a co-branded . Your message is sent out under the brand name of the list you rent, highlighting your association with our publication. Conference Dailies Industry events are packed with information. Dailies provide an opportunity for you to funnel developments into a tangible custom piece that attendees can use for reference on-site and beyond for long-term retention of your message. Custom Events Present your company s solutions on the topic of your choice in the cities you want. We provide an expert team to produce targeted custom meetings and conferences based on your needs to help build client relationships. Custom Publishing Custom printed pieces have staying power. They are shared, distributed and discussed. Our experienced staff provides a range of services tailored to meet your marketing objectives. Custom Research Custom research solutions allow your firm to discover ways to measure how products and services are selling. Get invaluable information on how your products or services are perceived by your customers. Conference Sponsorships We deliver the highest quality information, speakers, presenters, networking opportunities and venues to help our readers make sound business decisions and achieve outstanding results MEDIA PLANNER

31 Donor Subscription Program Reach National Mortgage News PDF subscribers with our Donor subscription Program. PDF issues of the paper are sent to a specific number of recipients labeled as Compliments of XYZ Company. ebooks ebook sponsorship programs incorporate a complete marketing package to drive your audience to a required registration page for visitors. You get these leads as part of this powerful program. Executive Roundtables We host a number of exclusive roundtables geared to the C-level client. They are by invitation only and consist of senior executives who share their successes, challenges and ideas in a confidential environment. List Rentals Marketing to decision-makers is easy when using our rental list of over 30,000 mortgage industry professionals. Our readers are highly targeted, top-level executives among the world s leading firms. Marketplace Buyer s Guides Showcase your products and services in the industry s most comprehensive buyer s guide, which offers integrated print and online listings, searchable and organized by key categories. Microsites A microsite includes content from archives, repositories and custom information. Microsites are hosted for a 1-year minimum and include a full marketing package. Online Advertising The Mortgage Group offers a strong editorial environment with proven ROI for your online marketing campaign. Online Surveys Whether you are undertaking a competitive analysis, positioning a new product or interested in gathering more market data, an online survey is a valuable element to any marketing program. Podcasts Engage potential customers with a monthly series using our editorial team to record interviews and discussions with content experts and client case studies. Reprint Services Custom reprints complement existing marketing programs and are a valuable communication tool. They are high-quality reproductions designed to meet customized marketing needs. Research Library/White Papers Our Custom Media group can write your white paper using our editorial resources. It s then posted and promoted in our online library and marketed to our readers. Rich Media Interactive media includes streaming video, audio and animation. It allows site visitors access to more information and an opportunity to interact with your brand. Extensive usage reports are included. Sponsored Supplements Distinguish your company as an industry thought leader through participation in a custom supplement that accompanies our publications and reaches thousands of subscribers. Videocasts Our editorial team will record a compelling segment in a studio, for broadcasting on demand. It s a great branding opportunity with logo placement and a video clip pre-roll opening. Web Seminars Communicate live, online with an audience. In addition to a full marketing package, the 1-hour session includes 45 minutes of a slide presentation and a 15-minute Q&A session, with real-time polling capability MEDIA PLANNER

32 DIGITAL AD SPECIFICATIONS PDF Specifications We prefer to receive digital advertising files in Adobe s PDF format created from an Adobe application using the PDF/X1a:2001 specification. Typically, PDF files are created from Postscript files utilizing Adobe Acrobat Distiller, but PDF s created directly from InDesign will work as well. We do NOT recommend exporting PDF files directly from your native operating system, Quark or other non-adobe applications. The results of exporting from non-adobe applications can be unreliable and will not meet our specifications because the profiles listed below were not used in the creation process. Creating PDFs from InDesign From the File > Adobe PDF Presets menu, choose PDF/X-1a:2001. Then choose Export from the File menu. Creating PDFs from Quark First you will need to create a Postscript file from Quark and then create the PDF with Acrobat Distiller using the PDF/X-1a:2001 settings. There are two files you should download and utilize in the creation of both your PostScript and PDF files from our FTP site. Postscript and PDF Checklist Prior to making the Postscript file, please check your file to make sure that it meets the following SourceMedia s specifications: Check Page Size q Page size should not be larger than the maximum allowable dimensions. Maximum single page image area is: 11" W X 17" H and maximum spread image is: 22" W X 17" H. q All pages should be built to trim size. All bleed elements should extend 1/8 or more Check Colors Used q Ensure all color NOT intended to separate as a spot color is defined as process color (CMYK) Check Fonts q Ensure that all fonts used are PostScript type 1 or Open Type fonts. We do not accept TrueType or MultipleMaster fonts. Check Images 1. All images must be CMYK or Grayscale TIFF or EPS, with a minimum resolution of 240 DPI for newsprint ads and 300 DPI for magazine ads. 2. Do not nest EPS file into another EPS file. 3. Do not embed ICC profile with images. 4. Total ink density should not exceed 280% for magazine ads, or 240% for newsprint. Proofs All color documents must include a SWOP standard color proof. We will attempt to colormatch on press, as closely as possible, to what is provided. All B/W documents must include a composite laser. Files can be sent on CD-DVD ROM or FTP FTP Information: (with proofs sent to the indicated address) Set your FTP Client software to the following configuration: FTP Site Address: ftpfiles.sourcemedia.com User Name: AdDrop Password: rainbow Upload files to: /dropbox/admaterials When files are uploaded, please notify Production Department. Send files with proofs to: SourceMedia/Publication Name One State Street Plaza, 27th Floor New York, NY Attn: Publication Name: Trafficking ONLINE AD SPECIFICATIONS SourceMedia uses DART for Publishers to serve ads to its web sites. DART for Advertisers clients are encouraged to send Internal Redirects to expedite the ad traffic process. Accepted Banner Formats Static GIF Animated GIF JPEG SourceMedia also accepts redirects from a variety of DART approved third-party Rich Media Agencies such as Atlas, Mediaplex, Point Roll, EyeBlaster, etc. All files must be 20K or less, with the exception of 30k for leaderboards Max looping: indefinite Max animation: :15 Max frame rate for flash: 18fps Audio must be user initiated * Please note for enewsletters we cannot serve any rich media redirect tags or Flash files. ** Also note while we accept animated.gif files for newsletters users of Outlook '07 will not be able to view them correctly. We recommend making the first frame of any animated ad strong enough to stand alone as a precaution. Adobe Flash: We support up to Flash version 10 Please include the following: Compressed Flash file (*.swf) A backup GIF or JPEG image file Compiling your *.fla file into a *.swf file. 1. Create the Flash ad in the form of a button. In the button object Action (TOP LAYER): Use clicktag command as part of the geturl and check the URL Expression box. The clicktag variable means that you do not need to hard code a click through URL or click command into the.swf file. The clicktag variable is given a value in the Rich Media code in DART, which is passed into the clicktag variable in the.swf file once the ad is clicked on. Set the target Window as _blank. Do not check the Window Expression box. Set the Variables as Don't Send. 2. Use a single click-through URL for your campaign. Button Object Action geturl example: on (release) { geturl (_level0.clicktag, "_blank"); } 3. All files should begin with the same file name and may not exceed 12 characters excluding the extension name. For example, abc468x60.fla, abc.468x60.swf and abc468x60.gif 4. In order to preview the background color of your.swf file in DART for Publishers, ensure it is not set in Flash. Instead, set the bottom/last layer to have a graphic that spans the complete movie, so no matter what the background color is set to the user will always see the background color. Note: When submitting a Macromedia Flash banner(s), you must supply a compiled.swf file and a standard GIF or JPEG image file used as backup for non-rich Media enabled browsers. Please include the URL for each ad campaign. Submission Information One-pixel border: SourceMedia highly recommends inserting a one-pixel border around the ads that have a white background so the user may be able distinguish it from white background areas of the site. Referring URL/link and Tracking: SourceMedia will not schedule any campaigns with inactive referring URL/link (destination page/site). or FTP Information: Send materials and files using the following FTP. Please use the name of the folder or the subject line of the to specify the name of the product where your ad will run. your online ad traffic coordinator at Justin.Nathan@sourcemedia.com. FTP Site Address: ftpfiles.sourcemedia.com Username: aduser Password: fulcrum MEDIA PLANNER