HFMA s February 6 April 11 July 17 October 16. New sponsorship opportunities, pricing, and integration with the Buyer s Resource Guide.

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1 HFMA s 2013 Virtual Healthcare Finance Conference Join us at HFMA s online, live education event bringing together healthcare s key financial decision makers and the industry s leading solution providers. Interact with your target audience and generate highly qualified sales leads from the convenience of your home or office! f o u r l i v e d a t e s : February 6 April 11 July 17 October 16 Lo o k i n s i d e! New sponsorship opportunities, pricing, and integration with the Buyer s Resource Guide.

2 The event is designed to provide HFMA members and non-members with tangible solutions to timely industry challenges. Complimentary for more than 39,000 HFMA members, the popular Virtual Conference offers unique, interactive educational experiences, including real-time presentations with nationally recognized experts, networking opportunities, and industry resources. Four Live Dates 2013: February 6 April 11 July 17 October 16 A two-month, on-demand period follows each live date giving attendees access to archived educational presentations and sponsor information. V i rt ua l H e a lt h ca r e f i n a n c e co n f e r e n c e sa m p l e s c r e e n s Home Deluxe Sponsors Sessions Sample Booth

3 Description of Online Event H o m e where visitors will enter the event and view a welcome video and navigate to Education Sessions, Resources, Deluxe Sponsors, Buyer s Guide, Networking, and Games. S e ss i o n s where industry experts will deliver live keynote addresses, as well as live and on-demand education sessions (CPE credits provided for live sessions). R e so u rc e s where attendees will find and complete online evaluations to receive CPE credit (live sessions only) and access select white papers, tools, research, etc. D e lux e S p o n so r s where attendees will easily access your company s products, solutions, videos, and other sales collateral. B u y e r s G u i d e where attendees will quickly locate suppliers and products specifically for healthcare finance professionals. N e t wo r k i n g where attendees will interact with industry peers and experts. Ga m e s where attendees will participate in activities to earn tokens that drive virtual event engagement. After each live event, attendees will be able to access the on-demand education sessions and assets in your booth 24 hours a day, 7 days a week for 2 months. P r e v i o u s V i rt ua l Co n f e r e n c e Stats : Live 2-Day Event: Dec , 2011 On-Demand Period: Dec. 14, 2011 April 13, 2012 Total number of attendees 2,403 Total unique booth visits* 4,639 Total booth visits* 9,789 Average booth visits* 211 Total booth files downloaded* 1,780 Average booth files downloaded* 85 Be a Deluxe Sponsor Whether your organization is seeking to educate the market about your new or existing products, or would like a forum or launch a new one, HFMA s Virtual Healthcare Finance Conference is an effective way to: G E N E R AT E H I G H LY Q UA L I F I E D SA L E S L E A DS With each online activity that attendees complete, your marketing team gains valuable data to qualify leads for powerful ranking analysis. It's all about the ROI! GA I N M A X I M U M E X P O S U R E FO R M I N I M A L COST With HFMA s Virtual Healthcare Finance Conference, there is no travel required, no shipping costs to incur, and no staff time out of the office. E XT E N D YO U R M A R K E T R E AC H The Virtual Conference helps you maintain your company s visibility in the industry throughout the year, improving loyalty with existing customers, and attracting new ones. L E V E R AG E E X I ST I N G CO M PA N Y ASS E TS HFMA s Virtual Healthcare Finance Conference empowers your organization to repurpose content electronically, saving you time and costs associated with printing and shipping. * Does not include HFMA booth visits and downloads HFMA s 2013 Virtual Healthcare Finance Conference 1

4 The HFMA Advantage HFMA is made up of more than 39,000 members nationally and represents over 5,000 hospitals. Member demographics consist of: 78.5% Executives and Upper Management Functional segments include financial executives (e.g. C-suite), patient financial services, managed care/reimbursement compliance, financial accounting professionals, and more! Attendance is convenient and free to and healthcare professionals Beyond membership, HFMA s industry relationships extend to over 100,000 healthcare finance professionals and C-suite executives. Many are involved in purchasing a variety of services for their organizations, such as: Audit and accounting services Financial and banking services Collection, A/R, credit card services Consulting services Information technology systems and services Materials management /group purchasing HFMA s Virtual Healthcare Finance Conference is going to attract the right audience, at the right time, with the right content, and the right solution providers. Attendance is convenient and FREE to all HFMA members, and open to all healthcare industry professionals, including C-suite executives. Attendees will also receive CPE credits for each of the education sessions during the four live days. The virtual event will be marketed through print advertising, online advertising, direct mail, , and HFMA s proprietary cross-marketing methods. HFMA will even provide you with guidance in marketing your presence to your clients and prospects. HFMA s past virtual events have attracted attendees from the following organizations: Adventist Health System Geisinger Health System Memorial Hermann System Unity Health System Baptist Memorial Healthcare Beth Israel Medical Center Bon Secours Catholic Healthcare Partners Cedars Sinai Christus Health Cleveland Clinic Duke University Health Systems HCA Healthcare Intermountain Healthcare Iowa Health System John Hopkins Health John Muir Health Kaiser Permanente Legacy Health System Mayo Clinic New York Presbyterian Healthcare System North Shore Long Island Northwestern Memorial Hospital Rush University Medical Center Spectrum Health Tenet Healthcare Trinity Health University of Iowa Hospital & Clinics Vanderbilt University Medical Center 2 HFMA s 2013 Virtual Healthcare Finance Conference

5 New Opportunity for 2013 As an added value for being a Deluxe Sponsor, HFMA s Buyer s Resource Guide will be integrated with the Virtual Conference, allowing for more visibility and access to your company s products, solutions, videos, and other sales collateral. Visitors will have the capability to request additional information. The HFMA s Buyer s Resource Guide puts your products and services in front of the healthcare finance decision makers who influence the spending of billions of dollars each year. This quick-reference purchasing directory is packed with information that healthcare professionals your targeted prospects need and repeatedly access throughout the year. The printed guide is available each December and the online guide is available all year long. The Buyer s Resource Guide has been enhanced with some new features including a new innovative design, improved SEO capabilities, and more ways to drive attendees to your organization. Yo u r D e lux e S p o n s o r pac k ag e i n c lu d e s : Virtual conference participation Deluxe level Buyer s Resource Guide (Packages are limited to three advertisers per category. Reserve now!) Total sponsorship cost: $6,000. Space reservation deadline: November 12, 2012 D e lux e S p o n s o r V i rt ua l Co n f e r e n c e B e n e f i ts : Sponsor recognition throughout the Virtual Conference Logo recognition on Virtual Conference marketing materials and web site Virtual booth provides marquis message, welcome video, company description, and 4-color logo Live lead capture during the live and ondemand periods of the Virtual Conference Pre- and post-conference attendee lists for each live day and on demand period through 2013 D e lux e S p o n s o r B u y e r s R e so u rc e G u i d e R e co g n i t i o n B e n e f i ts : Company name, street address, city, state, and zip Phone, fax, and Website address (linked online) 100-word company description Logo (B/W or 4-color) Bold-faced Listing Upper and lower leaderboard online ad within category for 12 months Premium position in print and online Request for proposal check box online Listing is first in product category and outlined Social media icons in print and online Three advertisers per category Company is included in keyword searches online Five (5) video uploads to microsite RSS news feed Upper and lower rectangle ads and upper and lower leaderboard ads within microsite Five (5) case studies / Five (5) white paper uploads Twitter feed HFMA Online Buyer s Resource Guide HFMA s 2013 Virtual Healthcare Finance Conference 3

6 Deluxe Sponsor Frequently Asked Questions H OW CA N T H E v i rt ua l co n f e r e n c e H E L P U S W I T H L E A D G e n e r at i o n? As a Deluxe Sponsor, your organization will have access to a nationwide audience of healthcare finance professionals without the hassle of physically exhibiting at multiple events, saving your team time out of office as well as money for your organization. Your booth visitors contact information and conference activities are tracked through market-critical data for quality, sales-ready leads. W H O W I L L B E I N at t e n DA N C E A N D H OW M A N Y at t e n D E E S D O YO U e x p e ct? HFMA s primary communication will be directed to an audience of over 100,000 healthcare industry finance professionals, including HFMA members and non-members. Healthcare executives with an interest in thought leadership topics, such as overall healthcare reform, will also find the conference content dynamic and educational. HFMA s most recent virtual conference, held December 12-13, 2011, attracted 2,400 healthcare finance professionals (See previous show stats on page 1). 89 % of CFOs...are personally involved in the purchasing/leasing of business products such as computer hardware, software, medical supplies, office equipment/furniture, facilities and facility equipment...represent organizations that will purchase business services such as audits, accounting, collections, A/R, consulting, benchmarking data and employee benefits...are personally involved in such major business decisions as managed care contracts, physician contracting, information system modification, medical equipment leasing, capital financing, risk management and joint ventures A S A N D E LUX E S P O N SO R, H OW WO U L D O U R v i rt ua l B O OT H WO R K? W H AT R E So u rc e S WO U L D W E N E E D TO I N V E ST? The virtual booth will have your company s branding (colors, logo, etc.) and a prescribed number of content areas through your Buyer s Resource Guide listing that your visitors may view. Attendees move in and out of your booth as they would in a physical setting. Their contact information is captured when they enter your booth and their movements are tracked throughout the event. This data is then provided to you in a form compatible to most sales tracking software. Your company will need to assign a lead project manager ( Virtual Administrator ) to facilitate the building of the booth and posting of assets. HFMA will provide the necessary support to guide your company through the process and ensure a successful experience. W I L L I K N OW W H O at t e n D E D O U R B O OT H? I F S O, W H AT i n fo r m at i o n W I L L B E p rov i D E D A B O U T T H AT I N D I V I D UA L? All Deluxe Sponsors will receive the list of visitors to their respective booths. The list will include each visitor s name, mailing address, and, if provided, title and company. The visitor may also choose to provide additional information of his/her choice. D O D E LUX E S P O N S O R S r e c e i v e F I R ST R I G H T O F R E F U SA L FO R f u t u r e v i rt ua l o p p o rt u n i t i e S? Yes. H OW CA N I GA I N ACC E SS TO T H E at t e n D E E L I ST? Pre- and post-conference attendee lists will be available to Deluxe Sponsors. Please contact Chris Burke for more information: (708) I F I D O N OT E X H I B I T CA N I P U RC H AS E T H E at t e n D E E L I ST? No. Pre- and post-conference attendee lists are only available to Deluxe Sponsors. A S A D E LUX E S P O N SO R, CA N I at t e n D A N Y E D u cat i o n a l S E SS I O N? Yes. H OW D O E S M Y co m pa n y P U RC H A S E A B O OT H? W H E N I S T H E D E A D L I N E? Please contact Chris Burke at cburke@hfma.org or (708) to obtain the Virtual Deluxe Sponsors Application and Contract. The deadline for purchasing an exhibit booth is November 12, W H O M AY I co n tact W I T H F U RT H E R Q U E ST I O N S? Chris Burke at cburke@hfma.org or (708) HFMA s 2013 Virtual Healthcare Finance Conference

7 About HFMA The Healthcare Financial Management Association (HFMA) provides the resources healthcare organizations need to achieve sound fiscal health in order to provide excellent patient care. With more than 39,000 members, HFMA is the nation s leading membership organization of healthcare finance executives and leaders. HFMA helps its members achieve results by providing education, analysis, and guidance, and creating practical tools and solutions that optimize financial management. The organization is a respected and innovative thought leader on top trends and challenges facing the healthcare finance industry. From addressing capital access to improved patient care to technology advancement, HFMA is the indispensable resource on healthcare finance issues. For more information and updates regarding HFMA s Virtual Healthcare Finance Conference, visit hfma.org/exhibit. HFMA s 2013 Virtual Healthcare Finance Conference 5

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