NIELSEN NATIONAL READERSHIP

Transcription

1 NIELSEN NATIONAL READERSHIP SURVEY Q Q NEWSPAPERS COMPARATIVES

2 NEWSPAPER TOPLINES NEWSPAPER REPORT - NATIONAL 3,579 3,540 3,540 SAMPLE SIZE (15+) 11,394 11,407 11,350 DAILY NEWSPAPERS METROPOLITAN: THE NZ HERALD WAIKATO TIMES THE DOMINION POST THE PRESS OTAGO DAILY TIMES % 13.4% 15.2% % 2.3% 2.5% % 6.0% 6.6% % 5.5% 5.9% % 2.7% 2.8% DAILY NEWSPAPERS - SUMMARY: ALL DAILIES ALL METROPOLITANS ALL REGIONAL DAILIES (INCL. WAIKATO TIMES) ALL DAILIES (WEEKLY COVERAGE) ALL METROPOLITANS (WEEKLY COVERAGE) ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE) 1,371 1,379 1, % 39.0% 42.1% , % 26.9% 29.6% % 15.1% 16.2% 2,190 2,199 2, % 62.1% 66.0% 1,643 1,658 1, % 46.8% 50.7% % 24.0% 25.5% Copyright 2014 The Nielsen Company 2

3 WEEKLY NEWSPAPERS: HERALD ON SUNDAY NATIONAL BUSINESS REVIEW % 5.1% 5.7% % 11.3% 12.2% % 10.8% 10.3% % 1.2% 1.4% FORTNIGHTLY NEWSPAPERS: DAIRY NEWS RURAL NEWS OTAGO SOUTHLAND FARMER % 1.5% 2.2% % 5.3% 5.5% % 1.1% 0.9% MONTHLY NEWSPAPERS: CENTRAL DISTRICTS FARMER WAIKATO TIMES FARMER % 0.8% 1.1% % 0.9% 1.3% 3 NIELSEN NATIONAL READERSHIP

4 NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES: CANVAS (UNDUPLICATED) SUNDAY (UNDUPLICATED) TIMEOUT (UNDUPLICATED) VIVA (UNDUPLICATED) YOUR WEEKEND (UNDUPLICATED) TRAVEL (UNDUPLICATED) THE BUSINESS (UNDUPLICATED) WAIKATO TIMES MOTORTIMES (UNDUPLICATED) WEEKEND MAGAZINE (UNDUPLICATED) LIVING (UNDUPLICATED) ELEMENT (UNDUPLICATED) OUTDOORS (UNDUPLICATED) BITE (UNDUPLICATED) % 11.7% 12.1% % 10.0% 10.4% % 11.1% 12.8% % 8.6% 9.5% % 11.2% 11.9% % 9.4% 10.7% % 9.7% 10.3% % 1.5% 1.7% % 11.7% 11.9% % 8.7% 8.6% % 3.9% 4.1% % 4.8% % 6.2% Copyright 2014 The Nielsen Company 4

5 NEWSPAPER REPORT - NORTHERN 1,936 1,911 1,911 SAMPLE SIZE (15+) THE NZ HERALD WAIKATO TIMES ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % 23.8% 27.1% % 4.2% 4.6% % 5.9% 6.5% WEEKLY NEWSPAPERS: HERALD ON SUNDAY % 6.1% 7.3% % 10.3% 11.5% % 18.6% 18.1% NEWSPAPER REPORT - CENTRAL SAMPLE SIZE (15+) THE DOMINION POST ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % 24.6% 26.5% % 22.1% 24.2% 5 NIELSEN NATIONAL READERSHIP

6 WEEKLY NEWSPAPERS: % 3.6% 4.0% % 11.7% 13.4% NEWSPAPER REPORT - SOUTHERN SAMPLE SIZE (15+) THE PRESS OTAGO DAILY TIMES ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % 22.8% 24.6% % 11.0% 11.5% % 20.3% 20.7% WEEKLY NEWSPAPERS: % 4.1% 3.8% % 13.2% 12.6% Copyright 2014 The Nielsen Company 6

7 NEWSPAPER REPORT - AUCKLAND 1,129 1,109 1,109 SAMPLE SIZE (15+) THE NZ HERALD % 29.0% 33.4% WEEKLY NEWSPAPERS: HERALD ON SUNDAY % 7.1% 9.1% % 13.1% 14.1% % 22.7% 22.2% COMMUNITY NEWSPAPERS: FAIRFAX SUBURBAN GROUP (COMBINED AIR) FAIRFAX SUBURBAN GROUP (WC) RODNEY TIMES AUCKLAND CITY HARBOUR NEWS CENTRAL LEADER EAST & BAYS COURIER EASTERN COURIER MANUKAU COURIER NORTH HARBOUR NEWS NOR-WEST NEWS % 53.6% 60.4% % 65.3% 70.9% % 2.9% 4.4% % 1.3% 2.9% % 8.8% 8.3% % 6.0% 5.3% % 6.3% 5.6% % 11.9% 13.8% % 1.3% 3.1% % 0.8% 0.8% 7 NIELSEN NATIONAL READERSHIP

8 COMMUNITY NEWSPAPERS: NORTH SHORE TIMES PAPAKURA COURIER WESTERN LEADER % 10.1% 11.4% % 4.3% 4.7% % 9.2% 12.8% NATIONAL FIGURES - AUCKLAND COMMUNITIES: FAIRFAX SUBURBAN GROUP (COMBINED AIR) FAIRFAX SUBURBAN GROUP (WC) RODNEY TIMES FRANKLIN COUNTY NEWS NOR-WEST NEWS % 17.3% 19.5% % 21.0% 22.8% % 1.7% 2.4% % 1.0% 1.4% % 0.7% 0.8% NEWSPAPER REPORT - HAMILTON SAMPLE SIZE (15+) THE NZ HERALD WAIKATO TIMES % 10.8% 16.4% % 31.2% 36.4% Copyright 2014 The Nielsen Company 8

9 WEEKLY NEWSPAPERS: % 4.9% 4.1% % 7.1% 13.2% COMMUNITY NEWSPAPERS: HAMILTON PRESS HAMILTON NEWS % 55.3% 58.3% % 34.7% 44.0% NEWSPAPER REPORT - WELLINGTON SAMPLE SIZE (15+) THE DOMINION POST % 37.4% 40.9% WEEKLY NEWSPAPERS: % 2.2% 2.9% % 14.6% 18.3% 9 NIELSEN NATIONAL READERSHIP

10 COMMUNITY NEWSPAPERS: CENTRAL COMMUNITY NEWSPAPERS (WEEKLY COVERAGE) THE INDEPENDENT HERALD COOK STRAIT NEWS THE HUTT NEWS KAPI-MANA NEWS UPPER HUTT LEADER WELLINGTONIAN % 59.4% 62.4% % 4.1% 5.7% % 5.1% 7.6% % 21.7% 22.5% % 12.0% 12.2% % 9.0% 10.6% % 22.2% 25.7% NEWSPAPER REPORT - CHRISTCHURCH SAMPLE SIZE (15+) THE PRESS % 43.6% 47.2% WEEKLY NEWSPAPERS: % 4.3% 5.8% % 16.5% 16.2% Copyright 2014 The Nielsen Company 10

11 COMMUNITY NEWSPAPERS: THE STAR (WEEKLY COVERAGE) THE STAR MIDWEEK THE STAR WEEKEND CHRISTCHURCH MAIL % 43.0% 44.7% % 38.6% 39.0% % 34.0% 33.8% % 43.4% 39.9% NEWSPAPER REPORT - DUNEDIN SAMPLE SIZE (15+) OTAGO DAILY TIMES % 48.8% 54.4% WEEKLY NEWSPAPERS: % 3.7% 3.4% % 11.8% 14.1% COMMUNITY NEWSPAPERS: THE STAR (DUNEDIN) % 50.5% 55.5% 11 NIELSEN NATIONAL READERSHIP

12 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 14/7395

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