NIELSEN NATIONAL READERSHIP SURVEY Q Q NEWSPAPER COMPARATIVES

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1 NIELSEN NATIONAL READERSHIP SURVEY Q Q NEWSPAPER COMPARATIVES 18

2 HOW TO READ THIS DOCUMENT Previous readership release period This is the latest measurement period Q Q3 14 (Oct 13 - Sep 14) Year on Year comparison NEWSPAPER REPORT - NATIONAL 3,579 3,579 3,540 11,405 11,395 11,408 DAILY NEWSPAPERS METROPOLITAN: NEWSPAPER A % 5.5% 6.0% This figure is the amount of people in New Zealand over the age of 15. It tells us that there were 3.5 million people in New Zealand in the period Q Q3 14 (Oct 13 - Sep 14) This figure is the number of people (190,000) over the age of 15 that read a typical issue of Newpaper A in the latest readership period Q4 13 Q3 14. * is sometimes described as the number of people who read a "typical issue" within the issue period. The average issue readership for newspapers is built using readership of days read over the past week. For more information on these definitions please contact Nielsen. 2 NIELSEN NATIONAL READERSHIP

3 NEWSPAPER TOPLINES NEWSPAPER REPORT - NATIONAL 3,579 11,405 3,579 11,395 3,540 11,408 DAILY NEWSPAPERS METROPOLITAN: THE NZ HERALD WAIKATO TIMES THE DOMINION POST THE PRESS OTAGO DAILY TIMES % 13.1% 13.8% % 2.4% 2.3% % 5.5% 6.0% % 5.3% 5.5% % 2.3% 2.8% DAILY NEWSPAPERS - SUMMARY: ALL DAILIES ALL METROPOLITANS ALL REGIONAL DAILIES (INCL. WAIKATO TIMES) ALL DAILIES (WEEKLY COVERAGE) ALL METROPOLITANS (WEEKLY COVERAGE) ALL REGIONAL DAILIES (INCL. WAIKATO TIMES WEEKLY COVERAGE) 1,287 1,334 1, % 37.3% 39.8% % 25.8% 27.4% % 14.5% 15.6% 2,074 2,161 2, % 60.4% 63.4% 1,564 1,631 1, % 45.6% 47.7% % 23.3% 24.6% Copyright 2014 The Nielsen Company 3

4 WEEKLY NEWSPAPERS: HERALD ON SUNDAY NATIONAL BUSINESS REVIEW % 4.7% 5.2% % 10.3% 11.2% % 9.7% 10.4% % 1.0% 1.3% FORTNIGHTLY NEWSPAPERS: DAIRY NEWS RURAL NEWS OTAGO SOUTHLAND FARMER % 1.6% 1.7% % 5.6% 5.1% % 1.3% 1.0% MONTHLY NEWSPAPERS: CENTRAL DISTRICTS FARMER WAIKATO TIMES FARMER % 0.9% % 1.1% 1.2% 4 NIELSEN NATIONAL READERSHIP

5 NEWSPAPER LIFTOUTS AND INSERTED MAGAZINES: CANVAS (UNDUPLICATED) SUNDAY (UNDUPLICATED) TIMEOUT (UNDUPLICATED) VIVA (UNDUPLICATED) YOUR WEEKEND (UNDUPLICATED) TRAVEL (UNDUPLICATED) THE BUSINESS (UNDUPLICATED) WAIKATO TIMES MOTORTIMES (UNDUPLICATED) WEEKEND MAGAZINE (UNDUPLICATED) LIVING (UNDUPLICATED) ELEMENT (UNDUPLICATED) BITE (UNDUPLICATED) % 10.5% 11.6% % 9.3% 9.7% % 10.5% 11.5% % 7.8% 8.8% % 11.0% 11.1% % 8.7% 9.5% % 8.9% 9.9% % 1.3% 1.7% % 10.6% 11.7% % 7.7% 8.6% % 3.6% 3.8% % 6.0% 5.8% Copyright 2014 The Nielsen Company 5

6 NEWSPAPER REPORT - NORTHERN 1,936 5,987 1,936 5,968 1,911 5,948 DAILY NEWSPAPERS - METROPOLITAN: THE NZ HERALD WAIKATO TIMES ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % 23.3% 24.4% % 4.5% 4.2% % 5.3% 6.5% WEEKLY NEWSPAPERS: HERALD ON SUNDAY % 5.7% 6.4% % 9.7% 9.8% % 16.6% 18.1% 6 NIELSEN NATIONAL READERSHIP

7 NEWSPAPER REPORT - CENTRAL POPULATION POTENTIALS ,602 2,614 2,601 DAILY NEWSPAPERS - METROPOLITAN: THE DOMINION POST ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % 23.3% 24.6% % 20.4% 22.5% WEEKLY NEWSPAPERS: % 3.9% 3.5% % 11.2% 12.9% NEWSPAPER REPORT - SOUTHERN 859 2, , ,859 DAILY NEWSPAPERS - METROPOLITAN THE PRESS OTAGO DAILY TIMES ALL REGIONAL DAILIES (EXCLUDING WAIKATO TIMES) % 22.0% 23.1% % 9.7% 11.5% % 20.0% 20.6% Copyright 2014 The Nielsen Company 7

8 WEEKLY NEWSPAPERS: % 3.1% 3.8% % 10.6% 13.0% NEWSPAPER REPORT - AUCKLAND 1,129 3,383 1,129 3,377 1,109 3,353 DAILY NEWSPAPERS - METROPOLITAN: THE NZ HERALD % 28.7% 30.1% WEEKLY NEWSPAPERS: HERALD ON SUNDAY % 6.2% 7.1% % 12.1% 12.5% % 20.6% 21.8% 8 NIELSEN NATIONAL READERSHIP

9 COMMUNITY NEWSPAPERS: FAIRFAX SUBURBAN GROUP (COMBINED AIR) FAIRFAX SUBURBAN GROUP (WC) RODNEY TIMES AUCKLAND CITY HARBOUR NEWS CENTRAL LEADER EAST & BAYS COURIER EASTERN COURIER MANUKAU COURIER NORTH HARBOUR NEWS NOR-WEST NEWS NORTH SHORE TIMES PAPAKURA COURIER WESTERN LEADER % 51.1% 54.4% % 62.4% 65.9% % 3.4% 3.4% % 1.2% 1.2% % 7.2% 8.5% % 5.8% 5.8% % 6.2% 5.9% % 12.5% 12.3% % 1.6% 1.7% % 0.9% 0.7% % 9.3% 10.3% % 4.5% 4.1% % 7.9% 10.5% NATIONAL FIGURES - AUCKLAND COMMUNITIES: FAIRFAX SUBURBAN GROUP (COMBINED AIR) FAIRFAX SUBURBAN GROUP (WC) RODNEY TIMES FRANKLIN COUNTY NEWS NOR-WEST NEWS % 16.3% 17.7% % 19.8% 21.4% % 1.8% 1.9% % 1.4% 1.0% % 0.4% 0.8% Copyright 2014 The Nielsen Company 9

10 NEWSPAPER REPORT - HAMILTON DAILY NEWSPAPERS - METROPOLITAN: THE NZ HERALD WAIKATO TIMES % 10.9% 12.7% % 30.0% 32.0% WEEKLY NEWSPAPERS: % 3.6% 5.2% % 5.5% 9.3% COMMUNITY NEWSPAPERS: HAMILTON PRESS HAMILTON NEWS % 50.0% 58.1% % 34.0% 37.6% 10 NIELSEN NATIONAL READERSHIP

11 NEWSPAPER REPORT - WELLINGTON 321 1, , ,043 DAILY NEWSPAPERS - METROPOLITAN: THE DOMINION POST % 34.8% 38.0% WEEKLY NEWSPAPERS: % 2.6% 2.5% % 13.5% 16.5% COMMUNITY NEWSPAPERS CENTRAL COMMUNITY NEWSPAPERS (WC) THE HUTT NEWS KAPI-MANA NEWS UPPER HUTT LEADER WELLINGTONIAN % 60.1% 58.6% % 22.3% 20.9% % 12.5% 10.8% % 10.4% 9.4% % 20.8% 23.0% Copyright 2014 The Nielsen Company 11

12 NEWSPAPER REPORT - CHRISTCHURCH 314 1, , ,181 DAILY NEWSPAPERS - METROPOLITAN: THE PRESS % 42.4% 44.6% WEEKLY NEWSPAPERS % 2.9% 5.9% % 14.0% 16.5% COMMUNITY NEWSPAPERS: THE STAR (WEEKLY COVERAGE) THE STAR MIDWEEK THE STAR WEEKEND CHRISTCHURCH MAIL % 41.1% 44.1% % 37.4% 39.5% % 31.9% 34.2% % 43.3% 42.7% 12 NIELSEN NATIONAL READERSHIP

13 NEWSPAPER REPORT - DUNEDIN DAILY NEWSPAPERS - METROPOLITAN: OTAGO DAILY TIMES % 47.9% 54.1% WEEKLY NEWSPAPERS: % 3.2% 4.3% % 13.9% 13.0% COMMUNITY NEWSPAPERS: THE STAR (DUNEDIN) % 52.1% 53.7% Copyright 2014 The Nielsen Company 13

14 ABOUT NIELSEN Nielsen Holdings N.V. (NYSE: NLSN) is a global information and measurement company with leading market positions in marketing and consumer information, television and other media measurement, online intelligence and mobile measurement. Nielsen has a presence in approximately 100 countries, with headquarters in New York, USA and Diemen, the Netherlands. For more information, visit Copyright 2014 The Nielsen Company. All rights reserved. Nielsen and the Nielsen logo are trademarks or registered trademarks of CZT/ACN Trademarks, L.L.C. Other product and service names are trademarks or registered trademarks of their respective companies. 14/ NIELSEN NATIONAL READERSHIP