The Spokesman-Review Competition DMA

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1 The Spokesman-Review Competition DMA

2 Spokesman-Review is #1 in Spokane DMA DMA Sunday Spokesman-Review print or e-edition Daily Spokesman-Review print or e-edition The Inlander Sunday Lewiston Tribune Daily Lewiston Tribune KHQ TV KREM TV Sunday Coeur d'alene Press print or e-edition Daily Coeur d'alene Press print or e-edition KXLY TV Journal of Business In Health NW Spokane Coeur d'alene Living KAYU TV Sunday Bonner County Daily Bee Daily Bonner County Daily Bee KSPS TV KSKN TV Discovery Channel KZZU FM K Hallmark Channel ESPN Base: Spokane DMA (899,400 Adults 18+) TV prime time defined as M-Sat 8-11PM, Sun 7-11PM KXLY FM K KPBX FM KQNT AM KEYF FM HGTV 185, , ,500 47,900 45,700 43,100 41,600 37,800 37,100 21,000 20,400 18,300 17,600 15,400 13,900 11,600 9,300 8,500 8,300 7,700 REACH OF MEDIA 6,900 Print/e-edition: Average issue 6,500 TV/Cable: Average half hour, M-S prime time 5,700 Radio: Average quarter hour, M-F 6AM-10AM 5,600 iheartradio stations 5,300 K KXLY Radio Group stations 5,300 4,800 2

3 Spokesman-Review outshines print competition Average issue readership DMA Sunday Spokesman-Review print or e-edition 185,100 Daily Spokesman-Review print or e-edition 158,800 The Inlander 108,500 Sunday Lewiston Tribune 47,900 Daily Lewiston Tribune 45,700 Sunday Coeur d'alene Press print or e-edition 37,800 Daily Coeur d'alene Press print or e-edition 37,100 Journal of Business 20,400 In Health NW 18,300 Spokane Coeur d'alene Living 17,600 Sunday Bonner County Daily Bee 13,900 Base: Spokane DMA (899,400 Adults 18+) Daily Bonner County Daily Bee 11,600 3

4 Spokesman-Review outshines print competition DMA Weekly print reach Net Weekly Spokesman-Review 268,800 The Inlander 108,500 Net Weekly Lewiston Tribune 73,400 Net Weekly Coeur d'alene Press 63,200 Net Weekly Bonner County Daily Bee 20,900 Journal of Business 20,400 Net Weekly Shoshone News-Press 2,900 Base: Spokane DMA (899,400 Adults 18+) Net Weekly = Daily Cume (5 daily) + Avg Issue Sunday (1 issue); includes e-edition for Spokesman-Review and Coeur d Alene Press The Inlander and Journal of Business show average issue readership 4

5 Spokesman-Review: 4.2x the Reach of CDA Press DMA Integrated Newspaper Audience (Cume Daily print/e-edition (5 issues) + Avg Sunday print/e-edition (1 issue) + Past 7 website) 0 50, , , , , ,000 Spokesman-Review INA 285,500 Coeur d'alene Press INA (CDA Press only) 67,300 Base: Spokane DMA (899,400 Adults 18+) 0% 5

6 Spokesman-Review: 2.5x the Reach of The Inlander Print + Online One week of print/e-edition + 30 days of website 0 50, , , , , , ,000 DMA Spokesman-Review + Spokesman.com 304,900 The Inlander + Inlander.com 121,700 Coeur d'alene Press + CDAPress.com 74,600 Journal of Business + spokanejournal.com 23,600 Base: Spokane DMA (899,400 Adults 18+) Spokesman-Review and CDA Press: Daily cume (5 print or e-editions) + Sunday avg issue (1 print or e-edition) + 30 days of.com The Inlander and Journal of Business: Average issue readership + 30 days of.com 0% 6

7 The Spokesman-Review Competition Kootenai & Spokane Counties

8 KOOTENAI & SPOKANE COUNTIES Spokesman-Review is #1 in 2-County Area Sunday Spokesman-Review print or e-edition Daily Spokesman-Review print or e-edition The Inlander Sunday Coeur d'alene Press print or e-edition Daily Coeur d'alene Press print or e-edition KHQ TV KREM TV Journal of Business Spokane Coeur d'alene Living In Health NW KXLY TV KAYU TV KZZU FM K KSPS TV Discovery Channel KGPX TV KEYF FM KXLY FM K KKZX FM KQNT AM KPBX FM KXLY AM K KISC FM History Channel KDRK FM Hallmark Channel ESPN 92, , ,100 35,100 33,500 25,600 22,600 17,400 17,100 16,700 13,100 9,200 6,900 5,600 4,800 4,800 4,600 4,500 4,300 4,200 4,000 3,500 REACH OF MEDIA 3,400 Print/e-edition: Average issue TV/Cable: Average half hour, M-S prime time 3,300 Radio: Average quarter hour, M-F 6AM-10AM 3,200 iheartradio stations 3,200 K KXLY Radio Group stations 3,200 Base: Kootenai & Spokane Counties (498,500 Adults 18+) TV prime time defined as M-Sat 8-11PM, Sun 7-11PM 8

9 KOOTENAI & SPOKANE COUNTIES Spokesman-Review outshines print competition Average issue readership Sunday Spokesman-Review print or e-edition 144,100 Daily Spokesman-Review print or e-edition 130,100 The Inlander 92,300 Sunday Coeur d'alene Press print or e-edition 35,100 Daily Coeur d'alene Press print or e-edition 33,500 Journal of Business 17,400 Spokane Coeur d'alene Living 17,100 In Health NW 16,700 Sunday Bonner County Daily Bee 1,100 Daily Bonner County Daily Bee 1,000 Sunday Lewiston Tribune 600 Daily Lewiston Tribune Base: Kootenai & Spokane Counties (498,500 Adults 18+) 200 9

10 KOOTENAI & SPOKANE COUNTIES Spokesman-Review outshines print competition Weekly print reach Net Weekly Spokesman-Review 207,700 The Inlander 92,300 Net Weekly Coeur d'alene Press 56,700 Journal of Business 17,400 Net Weekly Lewiston Tribune 5,600 Net Weekly Bonner County Daily Bee 3,900 Net Weekly Shoshone News-Press 2,300 Base: Kootenai & Spokane Counties (498,500 Adults 18+) Net Weekly = Daily Cume (5 daily) + Avg Issue Sunday (1 issue); includes e-edition for Spokesman-Review and Coeur d Alene Press The Inlander and Journal of Business show average issue readership 10

11 KOOTENAI & SPOKANE COUNTIES Spokesman-Review: 3.6x the reach of CDA Press Integrated Newspaper Audience (Cume Daily print/e-edition (5 issues) + Avg Sunday print/e-edition (1 issue) + Past 7 website) 0 50, , , , ,000 Spokesman-Review INA 218,700 Coeur d'alene Press INA (CDA Press only) 60,800 0% Base: Kootenai & Spokane Counties (498,500 Adults 18+) 11

12 Spokesman-Review: 2.3x the reach of The Inlander Print + Online One week of print/e-edition + 30 days of website KOOTENAI & SPOKANE COUNTIES 0 50, , , , ,000 Spokesman-Review + Spokesman.com 233,500 The Inlander + Inlander.com 102,100 Coeur d'alene Press + CDAPress.com 66,400 Journal of Business + spokanejournal.com 20,100 Base: Kootenai & Spokane Counties (498,500 Adults 18+) 0% Spokesman-Review and CDA Press: Daily cume (5 print or e-editions) + Sunday avg issue (1 print or e-edition) + 30 days of.com The Inlander and Journal of Business: Average issue readership + 30 days of.com 12

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