Alliant Energy Center Campus Master Plan + Destination District Vision & Strategy Joint Public Event Joint Public Event: October 15, 2018

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1 Alliant Energy Center Campus Master Plan + Destination District Vision & Strategy Joint Public Event Joint Public Event: October, 08 Result By Question ) Where do you live? % 6 ) Neighborhoods adjoining the Alliant Energy Center (Capital View, Bay Creek, Bram s Addition) % ) Downtown/Isthmus ) Elsewhere in the City of Madison ) City of Fitchburg % 6 ) Other Totals 00% 8 Comments: % % % ) How old are you? ) Under 0 % 8 ) ) 0-9 ) 0-9 ) 60+ Totals 00% 8 Comments: % % ) I am here tonight primarily as: % ) The organizer of one or more events at the Alliant Energy Center ) An area business owner/employee 0% ) A government official ) A county resident % 7 ) Other Totals 00% 6 Comments: % % 0% Vandewalle & Associates Page of 6

2 ) How many events do you attend per year at the Alliant Energy Center? ) None % 8 ) - 8% ) - % ) + Totals 00% Comments: % 8% % ) How often do you visit other businesses or use the park and open space system in this area? % ) Weekly % 8 ) Monthly ) Once every couple of months ) A few times a year ) Almost never Totals 00% Comments: % % 6) The Alliant Energy Center revenues cover all operating expenses with no assistance from County taxpayers. % 8 ) True 8% 6 ) False Totals 00% Comments: 8% % Vandewalle & Associates Page of 6

3 7) The most important role that the Alliant Energy Center plays in the county is: ) Drawing overnight visitors to local hotels 0% ) Promoting agriculture and other local industries ) Generating tax revenues ) Creating jobs 7 ) Supporting a high quality of life through a variety of entertainment and informational offerings Totals 00% Comments: 0% 8) These are logical first phases of expansion. 8% 0 ) Strongly agree 0% ) Agree ) Disagree 8% ) Strongly disagree ) Not sure/no opinion Totals 00% Comments: 0% 8% 9) With the Phase improvements, I would likely visit the Alliant Energy Center more often. % 7 ) Strongly agree % 9 ) Agree % 6 ) Disagree ) Strongly disagree 9 ) Not sure/no opinion Totals 00% Comments: % % % Vandewalle & Associates Page of 6

4 0) Private development of the types described is needed on the Alliant Energy Center campus. 8% 0 ) Strongly agree % 7 ) Agree % 7 ) Disagree % ) Strongly disagree % 8 ) Not sure/no opinion Totals 00% Comments: % % % % 8% ) These are the logical next phase of improvements. 0% 6 ) Strongly agree % ) Agree 8% ) Disagree 8% ) Strongly disagree ) Not sure/no opinion Totals 00% Comments: 8% 8% % 0% ) With these improvements, I would be more likely to visit the Alliant Energy Center more often. ) Strongly agree 0% 6 ) Agree % ) Disagree % 7 ) Strongly disagree % 8 ) Not sure/no opinion Totals 00% Comments: % % % Vandewalle & Associates Page of 6

5 ) Which of the following would draw you to the area more often and contribute the most to creating a destination district? 0% ) Indoor sports and recreation facilities ) Cultural facilities (lake center, aquariums, museums, % 8 art galleries) ) Restaurants, bars, and commercial entertainment 8% 6 venues (theaters, live music) 8% 0% 0 ) Shopping ) None of the above Totals 00% Comments: % ) What do you think about the amount/scale of development shown for the redevelopment sites? 9 ) There s too much ) There s not enough ) Looks about right % 6 ) Not sure/no opinion Totals 00% Comments: % ) Which park and open space improvements would draw you to the area more often? (choose ) ) Cohesive user-friendly destination park % 8 ) Activated waterfront destination terrace/other amenities ) Lakeview multiuse trail near the shoreline % ) New amenities and facilities to serve park users Totals 00% 86 Comments: % % Vandewalle & Associates Page of 6

6 6) Which of the following should be the predominate activities that people most associate with the destination district? (choose ) % % ) Entertainment, events, and convening 8 ) Passive and active recreation % % % ) Employment % 7 ) Restaurants, bars, and hotels 6 ) Living Totals 00% 08 Comments: % 7) To embody the essence of a truly authentic Madison experience, which of the following themes should characterize the district? % ) Health and fitness 9 ) Area agriculture and economies % 8% 0 ) Lakes and water % 8 ) Bike culture % ) Local food 8% Totals 00% Comments: 8) As the county grows, creating a destination district like what s been described would: % ) Be a game changing transformation for what it means to live here % 7 ) Enhance the quality of life in Madison and Dane County % 8 ) Be nice to have, but wouldn t make a difference to most residents % 6 ) Detract from my quality of life Totals 00% Comments: % % % % Vandewalle & Associates Page 6 of 6

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