Workshop #2 Data Analysis

Transcription

1 The District s development could be undertaken in one of two major ways. District Development City RFP to Private Master Developer Creation of a Nonprofit Development Authority Full Site Parts of Site Full Site Parts of Site Workshop #2 Data Analysis Example TBD Example TBD HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 1

2 SUNDAY Participation: 45 participants completed the exercise; 50% reported being residents of Santa Monica. 42% 51% Of those who reported being residents: 43% renters 57% home owners 7% Resident of Santa Monica Non-Resident of Santa Monica Unreported HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 2

3 SUNDAY Participation: 70% did not balance the capital budget; 12 participants both balanced the capital budget and optimized land. 100% 70% Did Not 40% Did Not 104 Participants chose a Civic 30% Did 0% only**** Balanced the Capital Budget 60% Did Optimized Land balanced the capital budget** HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 3

4 SUNDAY Civic Preference: 71% of Sunday s participants chose Civic option 1. Civic 1 Civic 2 Civic 3 11% 18% Participants chose a Civic only**** % balanced the capital budget** HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 4

5 SUNDAY Arts and Cultural Preferences: Participants largely preferred performance uses. 60% 50% 40% 30% 20% % Participants chose 0% a Civic Fine Art only**** Museum Experiential Museum Artists Space Educational and Maker Facilitity balanced the Flexible Small Music Event capital Space budget** Venue Rehearsal and Hub Space HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 5

6 SUNDAY Open Spaces Preferences: 18% preferred a sports field; 42% either chose the half acre park or no open space at all. 35% 30% 25% 20% 15% 10% 211 5% 104 0% Participants chose a Civic only**** Half Acre Park One Acre Park 124 Two Acre Park balanced Four and the a capital Half budget** Acre Park Field HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 6

7 SUNDAY Private Land Use Preferences: Participants had a clear interest in active land uses such as restaurants, retail, and a boutique hotel. 80% 70% 60% 50% 40% 30% 20% 10% 0% Participants chose a Civic only**** balanced the capital budget** HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 7

8 SUNDAY Financing Preferences: 65% of participants favored a General Obligation Bond. 80% 70% 60% 50% 40% 30% 20% 10% 0% 104 Participants chose a Civic only**** General Obligation Bond Capital Fundraising Campaign About 80% of participants who chose Civic 1 also chose the ticket tax 124 Revenue Bond from Ticket Tax 211 balanced the capital budget** General Fund Contribution Operating Philanthropy HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 8

9 ONLINE Participation: Participants can be grouped in many ways. chose a Civic and closed the browser Made it to the fifth screen Did not balance the capital budget 104 Chose the sports field, bud did not balance the capital budget Participants chose a Civic only**** Balanced the capital budget Balanced the capital budget and optimized land balanced the capital budget** Balanced the capital budget, optimized land, and chose the sports field HR&A Advisors, Inc. Workshop #3: Santa Monica Civic Auditorium 9

10 ONLINE Participation: Participants can be grouped in many ways. chose a Civic and closed the browser 104 Civic 1: 39% Civic 2: 22% Civic 3: 39% Made it to the fifth screen Did not balance the capital budget Balanced the capital budget Chose the sports field, bud did not balance the capital budget Participants chose a Civic only**** 124 Balanced the capital budget and optimized land balanced the capital budget and optimized the available land*** balanced the capital budget** Balanced the capital budget, optimized land, and chose the sports field HR&A Advisors, Inc. Workshop #3: Santa Monica Civic Auditorium 10

11 ONLINE Participation: 1,697 people responded to all of the tradeoff tool questions. 48% 43% Of those who reported being residents: 32% renters 65% home owners 3% did not report 104 Participants chose a Civic only**** 9% 64 Resident of Santa Monica Non-Resident of Santa Monica Unreported balanced the capital budget** HR&A Advisors, Inc. Workshop #3: Santa Monica Civic Auditorium 11

12 Participation: 835 participants chose the sports field option after an organized campaign, most of whom did not complete the exercise. 1, Participants chose a Civic only**** 10% balanced the capital budget 55% optimized the land budget 60% chose Civic balanced the capital budget and optimized the available land*** Participants balanced who chose the a capital sports budget** field All participants* HR&A Advisors, Inc. Workshop #3: Santa Monica Civic Auditorium

13 ONLINE Participation: 124 people completed the exercise, successfully balanced budget and optimized land. 1, % unable to balance the operating budget 50% balanced 211 the operating budget balanced the capital budget and optimized available land balanced the capital budget All participants HR&A Advisors, Inc. Santa Monica Civic Auditorium 13

14 Average Land Surplus: 32% (530) of all respondents worked within the provided land budget; levels of surplus land varied by group * 1,697 respondents ** 211 respondents *** 124 respondents All* Average Land Surplus (Acres) Capital Budget Balanced** Capital Budget Balanced, Land Optimized*** Balanced Capital Budget, Optimized Land, Chose Field**** HR&A Advisors, Inc. Santa Monica Civic Auditorium 14

15 Choice of Civic: Overall, 44% of people chose Civic Option % 80% 60% 40% 20% 0% All* Civic 1 Civic 2 Civic 3 Capital Budget Balanced** Capital Budget Balanced, Land Optimized*** Balanced Capital Budget, Optimized Land, Chose Field**** HR&A Advisors, Inc. Santa Monica Civic Auditorium 15

16 Civic Preference: Among those who balanced the budget, the percentage of those who chose Civic Option 1 was higher (77%). 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% Civic 1 Civic 2 Civic 3 All (1,647) Capital Budget Balanced (211) Capital Budget Balanced, Land Optimized (124) HR&A Advisors, Inc. Santa Monica Civic Auditorium 16

17 Cultural Land Use Preferences: Most participants preferred performance uses, but also the Educational and Maker Facility. 25% 20% 15% 10% 5% 0% Fine Art Museum All (1,697) Experiential Museum Artists Space Educational and Maker Facilitity Flexible Event Space Small Music Venue Rehearsal and Hub Space Capital Budget Balanced (211) Capital Budget Balanced, Land Optimized (124) HR&A Advisors, Inc. Santa Monica Civic Auditorium 17

18 Open Space Preferences: 64 participants chose a field and balanced the capital budget; many used a hotel and/or ticket tax. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% All (1,697) Half Acre Park One Acre Park Two Acre Park Four and a Half Acre Park Capital Budget Balanced (211) Capital Budget Balanced, Land Optimized (124) Balanced Capital Budget, Optimized Land, Chose Field (64) How Costs Were Offset 95% of those who chose Civic 1, chose the Ticket Tax 36% chose a hotel Field HR&A Advisors, Inc. Santa Monica Civic Auditorium 18

19 Private Land Use Preferences: Participants have a clear interest in active land uses such as restaurants, retail, and a boutique hotel. 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% All* (1,697) Capital Budget Balanced (211) Capital Budget Balanced, Land Optimized (124) HR&A Advisors, Inc. Santa Monica Civic Auditorium 19

20 Financing Preferences: 84-94% of those who balanced the cap. budget chose both the GO Bond and/or a Capital Fundraising Campaign. 100% 90% 80% 70% 60% 50% 40% 30% 20% 10% 0% General Obligation Bond Capital Fundraising Campaign About 80 % or participants who chose Civic 1 also chose the ticket tax Revenue Bond from Ticket Tax General Fund Contribution Operating Philanthropy All (1,697) Capital Budget Balanced (211) Capital Budget Balanced, Land Optimized (124) HR&A Advisors, Inc. Santa Monica Civic Auditorium 20

21 The District s development could be undertaken in one of two major ways. District Development City RFP to Private Master Developer Creation of a Nonprofit Development Authority Full Site Parts of Site Full Site Parts of Site Implementation and Management Models Example TBD Example TBD HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 21

22 District Implementation: The choice of Civic option will determine the district s development process and ongoing operating model. Key Questions: Should the entity that operates the Civic be a for-profit or a nonprofit organization? Should the same entity that operates the Civic operate other cultural uses and open space on the site? If not, who should operate the other cultural uses and open space? How much should the City participate in the district s development process and in ongoing operations? HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 22

23 A district anchored by Civic 1 lends itself to different operating entities for the Civic and for the rest of the site. Civic Option Civic 1 Civic Operations Entity For-Profit Operator Other Public Land Use Operations Entity City Department or City Non-Profit Development Corporation HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 23

24 Times Square, NYC: For-profit operators manage income producing properties and New 42 nd Street (non-profit) manages other theatres. New 42 nd Street created by the City and State Manages the ground-lease of theatres in the district Managed an RFP process to redevelop 7 theaters HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 24

25 A district anchored by Civic 2 or 3 could be developed and operated by the same City Dept. or non-profit that manages the overall site. Civic Option Civic 2/3 Civic Operations Entity Other Public Land Use Operations Entity City Department or City Non-Profit Development Corporation City Department or City Non-Profit Development Corporation HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 25

26 Yerba Buena Center, SF: City played crucial role in redevelopment and structured ongoing operating agreements to subsidize cultural operations. The SF Redevelopment Agency managed the RFP process The Agency structured ground leases to subsidize cultural institutions Institutions are operated independently and the Authority out-sources public space management HR&A Advisors, Inc. Workshop 3: Santa Monica Civic Auditorium 26