2017 Packet. July 15, :00AM - 4:00PM

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1 A Natural Affair, Inc. Presents the July 15, :00AM - 4:00PM MINGLEWOOD HALL 1555 Madison Ave., Memphis, TN Phone: (888) Fax: (888) info@naturalsinthecity.com Hair and Wellness Expo 2017 Packet

L EDUCATING INSPIRING EMPOWERING NATURALS IN THE CITY HAIR AND WELLNESS EXPO (NITC) IS THE LARGEST EVENT OF ITS KIND IN THE MID-SOUTH!

Industry. We created this event because of the strong impact natural hair has caused -- changing the face of the beauty industry!

Our mission is to provide a platform to inspire, educate and directly connect consumers with industry leaders.

2 L EDUCATING INSPIRING EMPOWERING NATURALS IN THE CITY HAIR AND WELLNESS EXPO (NITC) IS THE LARGEST EVENT OF ITS KIND IN THE MID-SOUTH! For 5 years, we have dominated all of Tennessee, Mississippi and Arkansas reaching over 7000 influencers and providing a direct connection to companies in the Natural hair, Beauty and Wellness Industry. We created this event because of the strong impact natural hair has caused -- changing the face of the beauty industry! More influencers have made the decision to embrace natural hair, implemented wellness in their lives and have transformed the industry. Our mission is to provide a platform to inspire, educate and directly connect consumers with industry leaders. NITC impacts lives through knowledge of natural hair, beauty, wellness and entrepreneurship. We need your support to continue to make NITC successful. We are a valuable event of this kind in the southern region. By partnering with NITC your brand will be recognized as a leading pioneer supporting this industry. You will get the most out of your exposure through the continual growth of the largest Natural Hair Event in the Mid-South Region. Saturday, July 15, :00am - 4:00pm MINGLEWOOD HALL 1555 Madison Ave. Memphis, TN orem ipsum

3 MARKETING APPEARANCES SOCIAL MEDIA STATS NATURALS IN THE CITY EXPO Over 2,300 Over 1,000 followers followers A NATURAL AFFAIR BEAUTY LOUNGE Over 5,000 Over 1,200 Over 3,500 Over 4,500 followers followers followers eblasts

4 NITC PAST PARTNERS & GUEST BLOGGERS Over 30 Million Combined Viewers Nationally and Internationally CHEF AHKI DR. NINA BEAUTIFUL BRWN BABYDOL ELLIS-HERVEY CHARY JAY CHIME EDWARDS NATURAL GIRLS ROCK JENELL STEWART

A portion of the proceeds of your sponsorship will go towards a scholarship to a deserving student to assist with their tuition/fees at a natural hair program in Memphis, Tn.

5 SPONSORSHIP BENEFITS DEVELOP GENUINE RELATIONSHIPS WITH YOUR CONSUMERS AND INTRODUCE YOUR PRODUCTS OR SERVICES TO A HUNGRY MARKET! Here s a breakdown of how the #NITCMemphis multi-media promotions and marketing campaign will connect you to a huge audience of loyal customers. NITC would like to give back to the community. A portion of the proceeds of your sponsorship will go towards a scholarship to a deserving student to assist with their tuition/fees at a natural hair program in Memphis, Tn. PRESENTING SPONSOR $6,000 Full Brand Integration *Brands interested in both the Presenting and Brunch sponsorships will be afforded a combined rate of $8,000 for both. Your brand logo on marketing and advertising for NITC Exclusive listing on website homepage with hyperlink to your company website, digital and social media, promotional posters, postcards, digital flyers, and natural woven giveaway bags to top natural hair and wellness influencers, young professionals & press. Your company name included in press releases, media advisories, media interviews and appearances for NITC Your brand logo included on: Step and Repeat media board or Photo Booth used as a backdrop; Digital Program; Snapchat filter Your brand logo and mention on sizzle reel for upcoming NITC6 posted daily and shared on social media handles Utilize provided branded hashtags to increase awareness of presenting sponsor campaigns already in place Workshop or Seat on panel Brand recognized at NITC on main stage by CEO Takeisha Berry Brooks Product samples and or company branding materials included in NITC swag bags VIP room overlooking the entire event and NITC activities (intimate space on the upper level of venue with light refreshments provided) 16 x20 Pop up shop in premium location at expo venue - Minglewood Hall 5 VIP admittance tickets granting full access to NITC Expo and Brunch Business Vertical Banner displayed at entrance and on the main stage during the entire event CONTRIBUTING SPONSOR $3,000 Company mention included in press releases, media advisories, interviews and appearances Company listing on homepage of the official NITC website in the sponsor section with hyperlink to company website Your brand logo included on: Step and Repeat media board used as a backdrop; Digital Program; NITC promotional vertical banners at entrance of NITC expo 10 x10 Pop up shop in premium location at NITC expo venue- Minglewood Hall Product samples and or company branding materials included in all natural woven swag bags given to attendees 3 VIP admittance tickets granting access to NITC weekend activities Expo

SPONSORSHIP BENEFITS Supporting Sponsor $1,500 Company name included in press releases, media advisories, media interviews and appearances for NITC Company listing on official NITC website in sponsor

given to attendees 2 VIP admittance tickets granting full access to NITC Expo Swag Bag Sponsor $250 Company mentioned in press releases, media advisories, interviews and appearances Company listing

business cards, product brochures, discount codes) included in an All Natural Woven Swag Bag given to the first 200 attendees Brunch Sponsor (includes 4 passes to the brunch) $4,000 Brunch Title

local and branded chefs. Live entertainment and a branded and successful speaker. In 2014 influencers gathered at the beautiful Jack Robinson Art Gallery.

6 SPONSORSHIP BENEFITS Supporting Sponsor $1,500 Company name included in press releases, media advisories, media interviews and appearances for NITC Company listing on official NITC website in sponsor section with hyperlink to company website Premium booth location of NITC Expo hall Brand logo on digital program Product samples and or company branding materials included in NITC woven swag bags given to attendees 2 VIP admittance tickets granting full access to NITC Expo Swag Bag Sponsor $250 Company mentioned in press releases, media advisories, interviews and appearances Company listing on homepage of the official NITC website in the sponsor section REQUIRED: 200 full size/deluxe size (2-4oz.) product samples and/or company branded materials (ex. business cards, product brochures, discount codes) included in an All Natural Woven Swag Bag given to the first 200 attendees Brunch Sponsor (includes 4 passes to the brunch) $4,000 Brunch Title (Company Name on all advertising, menus etc.) Company listing on official NITC website in sponsor section with hyperlink to company website Brand Logo on step and repeat board used for photo backdrop. Behind the Scenes footage capturing experience Live Social Feeds throughout the event Representative to be on Panel Table in venue for brand display Space within venue for brand activation Vertical banner in entrance of brunch Exclusive Gift bag sampling to all attendees Brunch Summary Naturals In The City Empowerment Brunch offers an elegant atmosphere paired with exquisite dishes prepared by local and branded chefs. Live entertainment and a branded and successful speaker. In 2014 influencers gathered at the beautiful Jack Robinson Art Gallery. Violinist Layla Wilson and local artist Karen Brown provided beautiful melodies while everyone networked. Brunch was provided by Food Network Star Contestant Aryen Moore-Alston. The group was moved by brunch speaker Dr. Nina Beautiful Brwn Baby Dol Hervey; a phenomenal YouTube Celebrity and Doctor of Psychology, she empowered our women to peel the layers of our inner demons and begin to live life more abundantly! Through her story, we were empowered and inspired by her success as a leader on YouTube with over 200,000 subscribers sharing her Natural hair and Weight loss journey through her network. This has made her an instant celebrity traveling all over the United States making appearances in major publications, media networks and more.

7 BOOTH LAYOUT When reserving booth space via the Vendor Form on Page 9, please refer to the corresponding booth numbers featured in the map below. **If you would like to purchase and combine multiple booths for a larger space please contact us for pricing. R/R R/R 1 BAR Booths Reserved for A Natural Affair Beauty Lounge 1884 LOUNGE STAGE PS RESERVED PS 16 RESERVED 8 x 16 Runway RESERVED CS RESERVED 27 RESERVED CS RESERVED NOTE: 41 (8 x 10 ) BOOTHS

their tuition/fees for a natural hair program in Memphis, Tennessee. For more details contact NITC offices at 901.320.

Information provided is required to finalize your sponsorship level.

ONE All sponsorship fees must be remitted at the time of application.

8 GIVING BACK TO THE COMMUNITY! A portion of the proceeds of your sponsorship will help provide a scholarship for a deserving student to assist with their tuition/fees for a natural hair program in Memphis, Tennessee. For more details contact NITC offices at SPONSOR COMMITMENT FORM Please complete the information below to reflect your level of participation. Information provided is required to finalize your sponsorship level. COMPANY BUSINESS NAME CONTACT NAME ADDRESS CITY STATE ZIP OFFICE # MOBILE # SPONSORSHIP PACKAGE DESIRED: PLEASE CHECK ONE All sponsorship fees must be remitted at the time of application. NITC6 Presenting Sponsor $6,000 * Brands interested in both the Presenting and Brunch sponsorships will be afforded a combined rate of $8,000 for both. NITC6 Supporting Sponsor $1,500 NITC6 Contributing Sponsor $3,000 NITC6 Swag Bag Sponsor $250 NITC6 Brunch Sponsor $4,000 THANK YOU FOR SUPPORTING #NITCMEMPHIS!

#NITCMEMPHIS NATURALS IN THE CITY STAFF USE ONLY 2017 VENDOR FORM Date Received: Received by: Space Assigned: Payment Type: Check # Approval NO: Received/Approved by: Amt Due: Name on Booth Company

9 #NITCMEMPHIS NATURALS IN THE CITY STAFF USE ONLY 2017 VENDOR FORM Date Received: Received by: Space Assigned: Payment Type: Check # Approval NO: Received/Approved by: Amt Due: Name on Booth Company Name Tax I.D. No. Contact Person Address City State Zip Website URL: Telephone Evening Booth Number Preference: 1st: 2nd: 3rd: List the type and a description of the products/goods that will be sold or displayed at your booth VENDOR PRICES Choose your desired booth 8 x 10 Exhibit Space EARLY BIRD RATE Ends 2/1/2017 STANDARD RATE Small Business/Non Profit One 8 x 10 Booth Space Corporate Exhibitors One 8 x 10 Booth Space $ $ $ $ Premium Booth Upgrade One 8 x 10 Booth Space Small Business/Non Profit 2 or more combined 8 x 10 Booth Spaces Corporate Exhibitors 2 or more combined 8 x 10 Booth Spaces Payments can be made by: Add $50.00 (This includes corner booths and booths near stage) Please contact us directly for combined booth rates. Please contact us directly for combined booth rates. Add $75.00 (This includes corner booths and booths near stage) Check Payable to Naturals In the City HW Expo; Visa or MasterCard; or Paypal at payment@ naturalsinthecity.com Item Description Special Notes Total Qty Price Total Electricity Basic 110 Volt $ Extra Exhibitor Badge $10.00 Please Note: Payments for electricity and extra badges are due by June 15, 2017 Authorized Signature Date Print Name (Information on back does not apply to reserve an ad) Cell Phone: Office Phone: Ext: Billing Address: City State Zip Approval NO: Declined Notes: NATURALS IN THE CITY HAIR AND WELLNESS EXPO 2847 Poplar Ave., #103, Memphis, TN Phone (888) info@naturalsinthecity.com Fax Application to (888)

VENDOR GUIDELINES Location: MINGLEWOOD HALL Show Date: July 15, 2017 SHOW DATE / SCHEDULE EXHIBITOR SET UP TIME EXHIBITOR MOVE OUT TIME Saturday, July 15, 2017 Saturday, July 15, 2017 Saturday, July

10 VENDOR GUIDELINES Location: MINGLEWOOD HALL Show Date: July 15, 2017 SHOW DATE / SCHEDULE EXHIBITOR SET UP TIME EXHIBITOR MOVE OUT TIME Saturday, July 15, 2017 Saturday, July 15, 2017 Saturday, July 15, am - 4pm 6am - 9am 4pm - 7pm CREDENTIALS 8 x10 single space, aisle poles and draperies, includes 1 skirted table (6 feet long), 2 folding chairs, 1 waste basket, 1 booth ID badge and 2 vendor badges. Upon check-in (designated location at the tradeshow hall), each vendor will receive: *Vendor badges *Map of tradeshow floor Vendors can purchase additional badges during check-in for $10 each if necessary. Vendor badges may not be picked-up prior to the date of check-in for the Expo. Early Bird Special for SMALL BUSINESS/NON-PROFIT VENDORS: Small business vendors may reserve a booth space by making a fully discounted payment of $300 by February 1, Standard rate $400. NO DEPOSITS full booth payment due at time of application. ALL BOOTHS MUST BE SECURED BY FRIDAY, JUNE 16 Vendors: All booth payments must be received in full by Friday, June 16, 2017 prior to the expo, or the late charge will be assessed. Payments for booth space will be determined based on the date when the payment is made. Change of Booth Location: Booth locations are available on a first come first served on basis. Any changes to booth space assigned to vendors before or during the expo for any reason will be charged a $50 administrative fee. Refund Policy: All booths purchases, including deposits, are final, nontransferable and non-refundable. Electricity and Telephone Lines: Electricity, carpet and telephone lines are not included in the cost of registration for exhibitor booths. These services can be purchased by calling (888) VENDOR PAYMENT GUIDELINES Early Bird Special for CORPORATE VENDORS: Corporate vendors may reserve a booth space by making a fully discounted payment of $400 by February 1, Standard rate $500. NO DEPOSITS full booth payment due at time of application. ALL BOOTHS MUST BE SECURED BY FRIDAY, JUNE 16 Acceptable Forms of Payment: Acceptable forms of payments include cashier s checks, money orders, PayPal (payment@naturalsinthecity.com), Visa and MasterCard Additional Badges: Vendors can purchase additional badges for $10 each during check-in if necessary. Vendor badges may not be picked up prior to the date of check-in for Expo. Additional Services: The following service companies are in no way affiliated with the Naturals in the City Hair and Wellness Expo or any of its affiliates: Hicks Conventions Services, Minglewood Hall, etc. Hotel info: Check for further updates. Contact Information: (888)

TERMS & CONDITIONS Terms and conditions outlined herein have been established for the mutual benefit and protection of All Exhibitors, Visitors and Expo Organizers and may not be modified unless in

11 TERMS & CONDITIONS Terms and conditions outlined herein have been established for the mutual benefit and protection of All Exhibitors, Visitors and Expo Organizers and may not be modified unless in writing signed by both parties. The Exhibitor agrees to these terms and conditions as an integral part of this binding contract. Please read carefully to avoid any misunderstanding. 1. EXPO BOOKING: To reserve a space at the Naturals in the City Health and Wellness Expo (NITCHWE), a signed agreement and 50% of the booth fee is required for deposit. Upon receipt of the agreement and deposit, your agreement will be review. Upon approval, your deposit will hold your space until balance is due. We must receive the balance of your fee no later than time allotted on exhibit payment schedule or five weeks prior to the show opening date or reservation and deposit may be forfeited. 2. EXHIBIT SPACE: Distribution of exhibitor space will be assigned and priority given upon receipt of payment and agreement. All booth space assignment are at the sole discretion of NITCHWE, however NITCHWE will consider all requests of paid exhibitors. Sharing of exhibit space is permitted with restriction of signage and agreement will be between the Primary contract holder. The exhibitor sign will only be in the name of the contract holder. Use of display by unauthorized or third parties is strictly prohibited. All exhibits must remain assembled and staffed throughout exhibit hours until the official closing time. If an exhibitor fails to occupy space contracted for or should exhibitor s display or material fail to arrive, exhibitor shall not be relieved of the obligation of paying full rental charge for space. If not occupied by the time set for completion of the installation of the displays, such space may be reallocated or reassigned. 3. PAYMENTS: PayPal, Cash, checks, MasterCard, Visa are acceptable forms of payment. Any balance due could be automatically charged to your credit card account 30 days before show opening date. If deposit is paid by check, the outstanding balance must be paid 6 weeks before the show opening date. Any deposits and space may be forfeited, at NITCHWE discretion, if the full balance has not been received by the due date. All costs for collections, including reasonable attorney s fees, accrued interest, returned check and/or credit card charge back fee of $35, and any other fees due NITCHWE shall be responsibility of exhibitor. If no written notification is received 30 days prior to the event, exhibitor will be held financial responsible for exhibitor space. Payments received are non-refundable and not-transferable except as provided in paragraph 8 of this agreement. 4. LICENSES, INSURANCE, AND PERMITS: Exhibitors are fully responsible for obtaining all licenses, insurance or permits required and adhering to all applicable laws, ordinances, and statues. Permits include, but are not limited to, a sales tax permit, as well as health permits for any vendor selling, displaying or sampling food. 5. LIMITED ON LIABILITY: Exhibitor expressly releases NITCHWE from any liability and waives A) any and all demands, claims, and causes of action in law or in equity, related to any defect deficiency, failure or impairment of utilities or other facilities, including water, heating electricity, ventilation, refrigeration, or other mechanical systems failure; B) the conduct, negligence or claims of any exhibitor or attendee; and C) any fire, flood, strike, terrorist attack, weathers or other force majeure beyond control of NITCHWE. 7. INDEMNIFICATION: Exhibitors display and exhibit property at their own risk. NITCHWE does not assume any responsibility for loss or damage to Exhibitors property. NITCHWE will not be held accountable for death or injury of any personal attending an event, or for any damages suffered by Exhibitor or its officers, agents, employees, or invitees as a result of any cause whatsoever. Exhibitor shall indemnify and hold NITCHWE, its parent, subsidiaries, affiliates, sponsors, and their respective officers, directors, agents and employees harmless from any suit or claim arising out of any action or failure to act by the Exhibitor. Exhibitor shall be liable for any and all damages caused by exhibitor to the event building s grounds, landscaping, floors, walls, columns, or any other part of the building, or to the chattels and fixtures of the building or any other Exhibitor or person or entity having property at the events building s premises. Exhibitors are advised to obtain insurance coverage for this risk. 8. CANCELLATION: NITCHWE reserves the right to cancel this event at any time prior to the date of the event with refund of all amounts paid by participants to NITCHWE in connection with this Agreement. Otherwise all payments are non-refundable. 9. NO GUARANTEE OF RESULTS: NITCHWE does not warrant or guarantee any particular results of the Festival, nor does it guarantee a particular number of attendees or exhibitors. 10. NITCHWE AUTHORITY: NITCHWE reserves the right, upon reasonable notice to the Exhibitor, to substitute alternate dates and/or facilities other than those originally planned for a particular event. Exhibitor, also hereby grants NITCHWE permission to use Exhibitors name and/ or logos for promotional purposes in connection with the Expo and/or other events produced by NITCHWE. This permission shall extend to photographs of the Exhibitor s booth. 11. MISCELLANEOUS: Exhibitors may not pin or tape anything to back drape: Loud or offensive exhibits, subject to NITCHWE discretion, are not permitted: Blocking aisles, soliciting customers in the aisles or handling materials out in the aisles is prohibited. Absolutely no helium balloons will be allowed in the facility. Exhibitors must also comply with all requirements of venue provider. 12. COMPETE AGREEMENT: This agreement represents the entire agreement between the parties and supersedes all communications, understandings, or agreements, if any expressed or implied, whether written or verbal. NITCHWE has mad and makes no representation of any kind except those specifically set forth herein. In the event of any dispute to the terms of this Contract, the parties agree to consult with a professional mediator agreed upon by all parties prior to seeking legal action. The prevailing party shall be entitled to recover costs and attorney fees. This contract shall be interpreted and construed pursuant to the laws of the State of Tennessee. Amendments to this agreement must be in writing and signed by both parties. 6. PRODUCT/SERVICE EXCLUSIVITY: Product/Service exclusivity is not guaranteed through this reservation, this also include brand exclusivity.

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10:00am - 6:00pm THE PIPKIN BUILDING 940 Early Maxwell Blvd., Memphis, TN Phone: (888) Fax: (888)

10:00am - 6:00pm THE PIPKIN BUILDING 940 Early Maxwell Blvd., Memphis, TN 38104 Phone: (888) 604-4111 Fax: (888) 542-0548 Email: info@naturalsinthecity.com EDUCATING INSPIRING EMPOWERING SINCE 2011, NATURALS