YouGov Survey Results

Transcription

1 YouGov Survey Results Sample Size: 2047 Fieldwork: 10th - 13th June 2011 Total A smartphone is a mobile phone offering advanced features similar to a computer. Often an operating system is in use (such as ios, Android or Symbian S60). Features of a smartphone may include , internet, ability to read different files (e.g. Word, PowerPoint, Adobe documents) the ability to download applications, a full QWERTY keyboard (computer keyboard) etc. Smartphones are often considered to be BlackBerrys, Apple iphones, Nokia N and E series, HTC etc. Thinking about your MAIN phone, which of the following do you have? (If you have more than one mobile please think about the one you use MOST OFTEN) Unweighted Base All GB Adults Standard mobile phone 57% 52% 61% 36% 36% 52% 56% 77% 57% 57% 57% 58% 59% 45% 59% 63% 61% Smartphone (e.g Blackberry, iphone, Google Android, HTC, Samsung Galaxy, etc.) 38% 42% 34% 60% 58% 44% 39% 16% 37% 38% 40% 37% 37% 46% 35% 34% 33% Other 1% 2% 1% - 2% 1% 1% 2% 2% 1% 1% 2% 1% 1% 1% 1% 3% Don t know 1% 2% 1% 1% 3% 1% 1% 1% 1% 1% 0% 1% 0% 5% 2% - - Not applicable - I don't have a mobile phone 3% 3% 2% 3% 1% 2% 3% 4% 3% 3% 2% 3% 2% 3% 4% 2% 3% Which ONE, if any, of the following functions do you value MOST on your smartphone? Making and receiving calls 27% 28% 26% 12% 20% 25% 42% 44% 27% 27% 29% 27% 27% 29% 24% 22% 30% Social media (e.g. Facebook, Twitter, etc.) 9% 9% 8% 12% 12% 10% 6% 1% 10% 8% 11% 3% 15% 9% 8% 6% 8% ing 12% 15% 9% 6% 13% 15% 16% 11% 16% 8% 8% 13% 14% 15% 14% 8% 16% Texting (i.e. SMS, MMS) 26% 20% 32% 40% 22% 28% 15% 23% 24% 28% 27% 31% 15% 16% 33% 24% 24% Maps 2% 1% 3% 3% 3% 1% 1% 2% 1% 4% 3% 3% 1% 0% 1% 6% 4% The camera 3% 2% 3% 3% 2% 2% 2% 4% 3% 3% 2% 5% 5% 1% 2% 7% - The games 1% 2% 1% 1% 3% 0% 1% - 0% 2% 2% 1% 1% - 2% - - The apps 14% 18% 10% 17% 18% 12% 11% 11% 13% 16% 15% 12% 16% 24% 8% 12% 14% Other 3% 2% 3% 4% 4% 3% - 1% 2% 3% 1% 1% 2% 3% 4% 6% 5% Don t know 3% 2% 5% 2% 2% 4% 5% 3% 4% 3% 2% 4% 3% 4% 5% 8% - All figures, unless otherwise stated, are from YouGov Plc. Page 1 of 7

2 On average how many times a day, if at all, do you look at Facebook on your smartphone? Never 22% 22% 22% 13% 12% 24% 29% 37% 23% 20% 23% 18% 21% 16% 20% 35% 30% Less often than once a day 22% 23% 20% 18% 24% 17% 26% 22% 21% 22% 25% 26% 14% 24% 18% 14% 20% 1 to 5 times a day 33% 31% 35% 44% 39% 37% 21% 15% 33% 33% 23% 37% 36% 42% 37% 26% 26% 6 to 10 times a day 7% 7% 7% 12% 8% 10% 3% 1% 6% 9% 8% 6% 9% 4% 10% 3% 7% 11 to 20 times a day 4% 4% 4% 7% 6% 2% 2% 1% 3% 4% 7% 1% 7% - 4% 5% 4% 21 times or more a day 1% 1% 2% 2% 3% - 1% 1% 1% 2% 1% 2% 1% - 3% 4% - Don t know 0% 0% 1% - 1% - 1% 1% 0% 1% % 1% - 1% Not applicable - I don't use Facebook 11% 12% 10% 4% 7% 10% 16% 23% 13% 9% 14% 10% 12% 11% 7% 14% 12% On average how many times a day, if at all, do you "Tweet" on your smartphone? (Please only think about when you personally "Tweet" a message) Never 46% 44% 49% 42% 41% 51% 48% 53% 49% 44% 48% 44% 36% 42% 52% 46% 55% Less often than once a day 13% 13% 13% 18% 11% 17% 10% 6% 14% 12% 10% 9% 20% 17% 12% 20% 11% 1 to 5 times a day 9% 12% 5% 7% 14% 9% 7% 4% 10% 8% 5% 12% 11% 15% 9% 2% 5% 6 to 10 times a day 2% 2% 1% 4% 1% 1% 2% - 1% 2% 3% 1% 3% 2% 0% to 20 times a day 1% 0% 1% 1% 2% 0% 1% - 1% 1% 1% 1% 2% 1% - 4% - 21 times or more a day 0% - 1% - 1% - - 1% 0% 0% 0% 1% Don t know 0% - 0% % - - 0% - 1% Not applicable - I don't "Tweet" on Twitter 29% 28% 30% 27% 30% 22% 31% 36% 26% 33% 32% 31% 29% 25% 27% 29% 29% Which ONE, if any, of the following ways are you MOST likely to send a message to a friend/ relative on your smartphone? By text (i.e. SMS/ MMS) 81% 79% 82% 85% 73% 86% 78% 85% 83% 78% 81% 83% 67% 73% 89% 83% 82% By 7% 10% 4% 4% 9% 5% 10% 6% 7% 7% 6% 5% 14% 8% 5% 6% 11% Through Instant Messenger (e.g. Blackberry messenger, Yahoo messenger, MSN, Live Messenger, etc.) 6% 4% 7% 5% 8% 4% 6% 4% 4% 7% 5% 4% 12% 10% 4% - 2% Through Facebook 6% 5% 6% 6% 9% 5% 5% 2% 5% 7% 7% 7% 6% 8% 2% 6% 4% Other 0% 0% 0% - - 0% 1% 1% 0% 0% 1% 1% Not applicable I don t send messages to my friends/ relatives on my smartphone 1% 1% 1% - 1% - 1% 3% 1% 1% 1% 1% 1% 1% - 5% 1% All figures, unless otherwise stated, are from YouGov Plc. Page 2 of 7

3 When, if at all, do you ever use your smartphone to check work s out of office hours? (Please tick all that apply. If you do not work, please tick the correct "Not applicable" option) On holiday 10% 12% 8% 6% 10% 14% 12% 8% 13% 6% 7% 6% 12% 12% 13% 9% 15% On weekends 16% 19% 13% 12% 21% 22% 15% 7% 20% 12% 14% 9% 18% 23% 21% 13% 14% After office hours on a work day 18% 21% 14% 10% 25% 26% 14% 8% 23% 11% 18% 13% 16% 23% 19% 16% 19% Before office hours on a work day 13% 15% 11% 10% 16% 19% 11% 8% 17% 8% 12% 8% 16% 18% 14% 9% 13% On days off 16% 19% 13% 11% 21% 19% 16% 11% 20% 11% 11% 13% 18% 18% 23% 9% 18% Other 3% 3% 2% 2% 2% 2% 4% 2% 3% 2% 2% 1% 6% 2% 3% 5% 2% Not applicable - I don't work office hours 18% 15% 22% 27% 12% 10% 19% 30% 15% 23% 22% 16% 15% 20% 19% 16% 11% Not applicable I don t receive work s on my smartphone 49% 46% 52% 46% 48% 49% 54% 47% 48% 49% 43% 57% 51% 42% 48% 60% 58% Not applicable I do recieve work s on my smartphone but I don't ever check them out of office hours 6% 7% 4% 8% 6% 5% 4% 6% 6% 6% 9% 6% 5% 7% 3% 3% 2% Thinking about when you are spending time with your partner... How often, if at all, do they get irritated with you checking your work s on your smartphone out of office hours? (If you do not have a partner please tick the relevant not applicable option) Unweighted Base All GB Adults who's main phone is a smartphone which they receive work s on Every time 3% 2% 4% 2% 1% 4% 6% 5% 3% 4% 1% 3% 3% 2% 9% - - Most times 16% 17% 12% 15% 14% 22% 13% 8% 16% 15% 27% 11% 9% 20% 7% - 8% Sometimes 16% 18% 12% 8% 19% 9% 27% 19% 19% 11% 6% 7% 39% 20% 21% - 25% Rarely 18% 17% 18% 11% 24% 17% 17% 10% 16% 20% 16% 22% 21% 17% 18% 30% 5% Never 16% 16% 17% 3% 13% 31% 12% 16% 19% 12% 20% 20% 17% 10% 6% 36% 26% Don t know 1% - 3% - 1% 3% % 2% 2% Not applicable I don t have a partner 17% 19% 14% 41% 16% 11% 10% 11% 16% 18% 10% 26% 5% 19% 21% 21% 25% Not applicable - I never check my work s on my smartphone when with my partner 14% 11% 19% 19% 13% 4% 15% 31% 11% 18% 17% 9% 6% 13% 19% 14% 11% All figures, unless otherwise stated, are from YouGov Plc. Page 3 of 7

4 Which ONE, if either, of the following do you think would be worse? Losing my wallet 64% 63% 66% 54% 57% 57% 77% 85% 64% 65% 66% 70% 63% 54% 60% 87% 69% Losing my smartphone 30% 32% 28% 42% 34% 36% 19% 14% 31% 30% 26% 26% 36% 40% 36% 13% 25% Neither of these 2% 2% 2% 3% 4% 1% 1% - 1% 3% 4% 1% - 1% 1% - 3% Don t know 3% 3% 3% 2% 5% 5% 3% 1% 5% 2% 4% 3% 1% 5% 3% - 2% Technical support is a service providing assistance with technology products. In general, technical support services attempt to help the user solve specific problems with their product... In which, if any, of the following ways have you ever got technical support for your smartphone? (Please tick all that apply) Call your mobile network provider (e.g. Orange, O2, etc.) 19% 19% 19% 16% 19% 20% 19% 23% 18% 21% 13% 14% 28% 21% 23% 14% 27% Look up/ in the instruction manual 23% 22% 24% 15% 21% 21% 30% 30% 23% 22% 21% 23% 15% 25% 26% 26% 26% Go on the smartphone manufacturer s website 20% 23% 17% 26% 16% 21% 19% 20% 22% 18% 21% 21% 17% 22% 17% 10% 25% Go to the mobile network provider s (e.g. Orange, O2, etc.) website 15% 14% 16% 16% 15% 13% 14% 18% 15% 15% 17% 14% 15% 11% 15% 7% 28% Call the smartphone manufacturer 3% 4% 3% 4% 2% 5% 3% 3% 3% 4% 4% 3% 2% 6% 2% - 4% Visit the store the you purchased your phone from 13% 12% 15% 14% 13% 10% 10% 21% 12% 15% 14% 10% 13% 11% 17% 8% 14% Visit a forum/ message board online 22% 27% 16% 33% 18% 24% 18% 16% 24% 19% 20% 9% 16% 29% 27% 22% 30% View the manual on my smartphone 17% 16% 19% 12% 18% 18% 17% 21% 19% 15% 14% 11% 14% 25% 17% 19% 28% Use a search engine (e.g. google) to look up the problem 33% 37% 30% 48% 36% 35% 22% 22% 37% 29% 30% 27% 35% 37% 41% 24% 34% Other 7% 7% 7% 4% 7% 4% 12% 7% 8% 5% 5% 8% 12% 6% 9% 4% 2% Don't know 14% 11% 17% 15% 12% 15% 19% 6% 11% 17% 16% 20% 11% 8% 10% 24% 14% How likely or unlikely would you be to pay a fee for a high quality technical support service, either online or over the phone, that gave you advice about your smartphone problems when they occur? Very likely 0% 0% 1% - 0% 0% - 2% 0% 1% 0% 1% - 1% - - 1% Fairly likely 5% 5% 4% 8% 4% 3% 4% 3% 3% 6% 3% 2% 4% 4% 9% - 6% Fairly unlikely 16% 15% 18% 15% 20% 17% 10% 18% 18% 14% 18% 7% 14% 30% 11% 14% 22% Very unlikely 74% 76% 72% 70% 69% 78% 79% 77% 77% 71% 73% 84% 73% 63% 79% 79% 67% Don t know 5% 4% 6% 6% 6% 1% 7% 1% 1% 9% 5% 6% 9% 3% 1% 7% 5% All figures, unless otherwise stated, are from YouGov Plc. Page 4 of 7

5 And would this service be more or less attractive to you if it also solved technical issues related to all your gadgets (e.g. ipad, ipod, laptop, TV, etc.) and not just your smartphone, or would it make no difference? More attractive 13% 11% 15% 24% 10% 11% 6% 16% 12% 14% 11% 10% 14% 16% 16% 7% 15% It would make no difference 74% 74% 74% 65% 79% 72% 76% 76% 77% 71% 77% 71% 72% 71% 76% 81% 72% Less attractive 5% 8% 3% 4% 5% 8% 5% 4% 6% 4% 5% 7% 8% 7% 3% 3% 3% Don t know 8% 7% 9% 6% 6% 9% 13% 5% 5% 10% 6% 12% 6% 7% 6% 9% 10% Have you ever switched your current account to another bank? (Please tick the option that BEST applies) Unweighted Base All GB Adults Yes, I have in the last 5 years 14% 14% 15% 16% 23% 11% 15% 10% 15% 14% 14% 15% 14% 13% 16% 8% 14% Yes, I have in the last 10 years 9% 9% 9% 8% 9% 14% 9% 8% 10% 8% 11% 10% 9% 9% 9% 6% 7% Yes, I have but more than 10 years ago 18% 19% 17% 0% 7% 16% 23% 28% 23% 12% 17% 18% 19% 18% 18% 17% 22% No, I haven t 56% 56% 56% 68% 56% 59% 51% 53% 51% 62% 56% 54% 56% 56% 54% 67% 56% Can't recall 1% 1% 2% 2% 4% - 1% 1% 1% 2% 1% 1% 1% 1% 3% 2% 1% Not applicable I don t have a current account 1% 1% 1% 5% 1% 1% 1% 1% 1% 2% 2% 1% 1% 3% 1% - 1% Which, if any, of the following would encourage you to change your current account? (Please tick all that apply) More favourable lending policies 11% 12% 10% 14% 14% 13% 14% 5% 10% 12% 10% 12% 13% 9% 9% 13% 13% Better interest rate on the current account 42% 42% 41% 52% 39% 32% 41% 44% 44% 39% 39% 40% 44% 45% 40% 43% 47% Better customer services 26% 28% 25% 27% 35% 24% 26% 23% 28% 24% 28% 25% 26% 28% 27% 18% 23% Better online/ mobile banking services 15% 17% 13% 24% 23% 16% 14% 8% 15% 16% 17% 15% 21% 12% 14% 11% 13% Incentives to sign up (e.g. free gifts, etc.) 25% 26% 24% 41% 37% 27% 26% 12% 24% 27% 27% 25% 30% 23% 23% 27% 20% Better benefits (e.g. home insurance, travel insurance, etc.) 22% 23% 20% 29% 24% 24% 17% 18% 21% 22% 24% 19% 25% 21% 21% 20% 16% Other 7% 8% 7% 5% 9% 8% 8% 7% 9% 5% 7% 6% 3% 7% 9% 8% 8% Not applicable nothing would encourage me to change my current account 28% 25% 30% 23% 19% 26% 28% 34% 24% 32% 28% 30% 29% 26% 26% 26% 29% All figures, unless otherwise stated, are from YouGov Plc. Page 5 of 7

6 To what extent would you agree or disagree with each the following statements? I would consider switching my current account to another bank if I could keep the same account number Strongly agree 11% 12% 11% 13% 14% 11% 13% 9% 12% 10% 13% 13% 10% 14% 10% 7% 9% Agree 18% 18% 18% 24% 23% 17% 18% 15% 18% 19% 19% 20% 19% 18% 16% 15% 19% Neither agree nor disagree 44% 44% 43% 42% 39% 49% 46% 42% 43% 44% 45% 40% 49% 41% 46% 42% 43% Disagree 17% 16% 18% 14% 17% 15% 13% 22% 18% 16% 15% 19% 14% 19% 18% 20% 16% Strongly disagree 9% 9% 9% 7% 7% 8% 10% 11% 9% 10% 8% 8% 8% 9% 11% 15% 13% I would consider changing my bank account if there was a time limit on the banks of seven working days to complete the process (i.e. move all details, standing orders and direct debits) Strongly agree 18% 18% 18% 15% 19% 20% 20% 16% 19% 16% 21% 16% 16% 17% 18% 15% 17% Agree 29% 30% 28% 30% 33% 25% 32% 27% 31% 27% 30% 28% 36% 24% 29% 22% 30% Neither agree nor disagree 35% 35% 36% 37% 34% 42% 32% 34% 34% 37% 34% 35% 35% 41% 35% 36% 33% Disagree 11% 10% 11% 12% 9% 9% 8% 13% 10% 12% 9% 14% 7% 11% 11% 17% 11% Strongly disagree 7% 7% 7% 6% 4% 4% 7% 10% 6% 8% 5% 6% 6% 6% 8% 10% 8% I would consider switching my current account to another bank if it was easy to move all the standing orders and direct debits from the closed account to the new one Strongly agree 25% 27% 24% 25% 28% 26% 30% 22% 28% 23% 31% 25% 23% 21% 24% 17% 26% Agree 35% 35% 36% 37% 41% 35% 34% 32% 37% 33% 33% 34% 45% 34% 34% 35% 38% Neither agree nor disagree 25% 25% 25% 24% 23% 30% 22% 25% 24% 27% 24% 24% 21% 31% 26% 30% 20% Disagree 8% 7% 9% 9% 5% 6% 7% 11% 6% 10% 7% 10% 6% 8% 9% 11% 7% Strongly disagree 6% 6% 6% 5% 4% 3% 6% 9% 5% 7% 5% 6% 5% 6% 7% 7% 8% All figures, unless otherwise stated, are from YouGov Plc. Page 6 of 7

7 Which ONE, if any of the following BEST describes how you chose the MAIN current account you presently use? My parent(s) introduced me to the bank 21% 20% 22% 44% 30% 22% 14% 12% 19% 23% 21% 20% 22% 21% 20% 24% 24% I joined with a university/ graduate account 8% 9% 8% 18% 15% 12% 3% 2% 9% 7% 6% 8% 7% 11% 9% 14% 8% A friend recommended it 8% 7% 8% 6% 7% 8% 10% 8% 7% 9% 8% 5% 6% 9% 10% 6% 5% I used a comparison website 3% 3% 2% 3% 4% 2% 3% 2% 3% 3% 2% 2% 3% 5% 4% - 2% They had the best services 16% 17% 14% 5% 15% 17% 15% 19% 17% 14% 15% 20% 16% 18% 13% 6% 16% They had the best interest rates 6% 6% 6% 5% 6% 3% 7% 7% 6% 6% 4% 6% 8% 4% 7% 3% 9% Other 29% 27% 30% 12% 16% 27% 33% 39% 31% 26% 30% 28% 30% 26% 29% 29% 30% Don t know 10% 10% 10% 6% 7% 9% 16% 11% 7% 13% 13% 10% 9% 7% 9% 17% 7% How likely or unlikely are you to check price comparison websites when choosing banking products (e.g. current accounts, ISAs, mortgage deals, insurance, etc.)? Very likely 21% 20% 22% 16% 23% 21% 21% 22% 25% 16% 20% 18% 22% 25% 21% 22% 22% Fairly likely 30% 30% 31% 29% 33% 32% 35% 26% 32% 28% 31% 33% 33% 26% 30% 26% 30% Fairly unlikely 19% 20% 18% 23% 17% 21% 13% 20% 18% 20% 19% 20% 17% 19% 20% 22% 14% Very unlikely 24% 24% 24% 24% 18% 21% 24% 29% 20% 29% 24% 25% 21% 23% 26% 22% 26% Don t know 6% 6% 5% 9% 8% 4% 6% 4% 4% 8% 7% 4% 7% 6% 4% 8% 8% Which, if any, of the following additional products, other than your current account, do you have with your MAIN bank? Mortgage 10% 12% 9% 3% 11% 17% 17% 6% 13% 8% 11% 10% 13% 12% 8% 14% 9% Insurance 11% 13% 10% 6% 13% 11% 12% 11% 13% 9% 13% 11% 14% 10% 10% 11% 7% Pension 3% 3% 3% 1% 5% 2% 5% 3% 4% 2% 5% 2% 4% 1% 3% 5% 1% Savings account 50% 49% 51% 42% 50% 51% 49% 53% 54% 45% 51% 45% 56% 54% 48% 41% 54% ISA 29% 27% 30% 28% 28% 23% 26% 34% 31% 26% 29% 27% 31% 32% 26% 34% 32% Other 4% 4% 4% 2% 4% 6% 3% 5% 5% 3% 6% 3% 4% 4% 3% 5% 4% Not applicable I don t have any additional products with my main bank account 32% 31% 33% 43% 31% 29% 33% 30% 28% 37% 30% 36% 27% 26% 38% 32% 28% All figures, unless otherwise stated, are from YouGov Plc. Page 7 of 7