Mobile Strategy: Insights on Mobile Application WeChat for One to One Marketing Know your Fans & Increase Sales on Mobile!

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1 Mobile Strategy: Insights on Mobile Application WeChat for One to One Marketing Know your Fans & Increase Sales on Mobile! 1 - Copyright VALUE DRAFT

2 Contents 1. What is WeChat? 3 Document 1: Chart comparing WeChat to Facebook for the first three years 2. Who are the Users of WeChat? 4 Document 2: Map of Global Expansion of WeChat 3. Why choosing WeChat? 5 4. Why a User experimenting WeChat is likely to adopt it? 6 5. Growing Worldwide Interest for WeChat 9 Exclusive! Document 3: World Map Of Interest about WeChat: Marketing & Usage 6. How to start marketing a brand? 10 Document 4: Management Platform Explained 7. Marketing Actions: Get more Followers! Marketing Actions: Increase Engagement and Sales Segmentation, Data Mining & Analysis Examples of Marketing Campaigns What s the Marketing Difference between Sina Weibo and WeChat? 20 Document 5: Marketing Use of SinaWeibo compared to WeChat 2 - Copyright VALUE DRAFT

3 1. What is WeChat? Launched in January 2011, WeChat is a new and powerful mobile communication tool. It supports sending voice, video, photo and text messages. Users can also do group chats, or users can find new friends nearby to talk to. WeChat works on ios, Android, Windows Phone, Symbian and Blackberry devices. The mobile chat application is innovative compared to Whatsapp because the app offers more value with a private timeline and fun features. Social features makes WeChat also a social network. The service is called Weixin ( 微信 ) in China. Since 2011, WeChat has been climbing the ranks of mobile applications in China and now is more popular than Kaixin and SinaWeibo. Users can use this free application to contact their friends or contacts in an easy and timely fashion. In September 2012, the user base was growing faster than Facebook. By January 2013 the WeChat mobile application has grown substantially reaching over 300 million registered users including 40 million outside China. 3 - Copyright VALUE DRAFT

4 2. Who are the Users of WeChat? According to the official data published by the WeChat team, by January 2013, the mobile application already had over 300 million registered users (most of which come from other Tencent platforms in China, or Sina Weibo.). Approximately half users are between the ages of 25-30, and most of them white collars. Many of Sina Weibo s users are now using their WeChat accounts regularly. On April 27th, 2013, Android Store ranked WeChat the most popular social networking application in China and Malaysia (measured by downloads). Taiwan, Indonesia, Singapore were in the top 3. The same day, on Apple Store, the application ranked first in seven countries including Brunei and United Arab Emirates. As of April 1st 2013, over 40 million users were located outside China. WeChat is specifically designed for mobile devices. In this way, it is more attractive to the Chinese consumer than Weibo. An advantage of the application is that it looks and feels like an international platform, thus doesn t alienate any demographic. China does business with everybody and therefore the service is working everywhere. Competitor Whatsapp is the leading mobile messaging app in 9 countries including India, Mexico, Germany, Spain, Switerzland but the app doesn t include any useful marketing tool making it useful only for users and not for brands. WeChat has over 190 million monthly active users! 4 - Copyright VALUE DRAFT

5 3. Why choosing WeChat? ASK FOR THE FULL REPORT THROUGHT 1/ and send a message 2/ Ask in the comments of blogs 5 - Copyright VALUE DRAFT

6 4. Why a User experimenting WeChat is likely to adopt it? 6 - Copyright VALUE DRAFT

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8 Flexibility and Privacy VALUE2020: it is evident that WeChat is the next big platform for the marketers within the Chinese market and maybe other parts of the world in the near future. 8 - Copyright VALUE DRAFT

9 5. Growing Worldwide Interest for WeChat World Map Of Interest about WeChat: Marketing & Usage 9 - Copyright VALUE DRAFT

10 6. How to start marketing a brand on WeChat? 10 - Copyright VALUE DRAFT

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12 7. Marketing Actions: Get more Followers! 12 - Copyright VALUE DRAFT

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14 8. Marketing Actions: Increase Engagement and Sales through Information, Games, and Promotions! 14 - Copyright VALUE DRAFT

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18 9. Follower Segmentation, Data Mining & Analysis: the Real Value Creation 18 - Copyright VALUE DRAFT

19 10. Examples of Marketing Campaigns 19 - Copyright VALUE DRAFT

20 11. What s the Marketing Difference between Sina Weibo and WeChat? 20 - Copyright VALUE DRAFT

21 Now you know how to utilize WeChat to your advantage, continue to learn with other ways in which VALUE2020 can help you to improve your strategies. Find more information at value2020.wordpress.com wechat-marketing.com For more advanced information, please contact us Sources: VALUE _mln#when:12:00:00z April All the materials of this report are under copyright (VALUE2020 and Tencent) 21 - Copyright VALUE DRAFT