THE ONE IN ALL APP WECHAT MATTHEW BRENNAN CHINACHANNEL.CO

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1 THE ONE IN ALL APP WECHAT MATTHEW BRENNAN CHINACHANNEL.CO

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6 THE REPULIC OF

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9 THE PEOPLE S REPULIC OF &

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11 AVERAGE HRS CHINESE SPEND PER MONTH USING MOBILE APPS = 2.42 HRS PER DAY = 3.06 HRS PER DAY ALL CHINESE MOBILE USERS POST 90 S GENERATION CHINACHANNEL.CO DATA: QUESTMOBILE (OCT 2016)

12 IN CHINA THE PHONE IS THE REMOTE CONTROL FOR YOUR LIFE

13 CHINA CONSUMERS ONE DAY WITH TENCENT 60%+ OF TIME ON MOBILE IN CHINA SPENT IN TECENT PRODUCTS 980 MILLION WECHAT MAU ACCOUNTS 425 MILLION TENCENT VIDEO MUV 850 MILLION QQ MAU ACCOUNTS 300 MILLION TENCENT NEWS DAU 606 MILLION QZONE MAU ACCOUNTS 50 MILLION HONOR OF KINGS DAU CHINACHANNEL.CO

14 WECHAT

15 WHAT IS WECHAT? CHINACHANNEL.CO

16 WECHAT IS NOT A PLATFORM. WECHAT IS A TOOL. ALLEN ZHANG DEC 2016 CHINACHANNEL.CO

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18 WECHAT IS NOT SOCIAL MEDIA WECHAT IS NOT CHINA S WHATSAPP

19 WECHAT IS AN OPERATING SYSTEM FOR YOUR LIFE IN CHINA

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21 KEY STATISTICS FOR WECHAT 980 MILLION USERS MONTH ACTIVE USERS Q MILLION OFFICIAL ACCOUNTS 200,000 WECHAT DEVELOPERS CHINACHANNEL.CO DATA: TENCENT PENGUIN INTELLIGENCE SURVEY PLATFORM

22 2 B WECHAT COMPARED WITH OTHER TOP GLOBAL SOCIAL PLATFORMS MONTHLY ACTIVE USERS 1.5 B 1.2 B 1.2 B 980 M 700 M 328 M 255 M WECHAT FACEBOOK YOUTUBE INSTAGRAM TWITTER WHATSAPP SNAPCHAT MESSENGER CHINACHANNEL.CO

23 CHINA INTERNET USERS CHINA INTERNET USERS 235 CHINA MOBILE INTERNET USERS WECHAT USERS H H H H H H H Data: China Internet Network Information Center (CNNIC)

24 TYPICAL DAILY SCHEDULE FOR AN ENGAGED WECHAT USER DATA SOURCE: WECHAT TEAM

25 AIRPORT CHECK IN

26 THE AVERAGE WECHAT USER READS THE EQUIVALENT OF 1 FULL NOVEL PER MONTH ON WECHAT!

27 WECHAT IS USED TO SCAN QR CODES MORE THAN 80 MILLION TIMES PER DAY

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30 IS WECHAT GOING TO TAKE OVER THE WORLD?

31 Data Source: SimilarWeb Android Data 187 Countries May 2016

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34 500 TENCENT STOCK PRICE 2017 HONG KONG DOLLARS NOVEMBER 21 ST 430 HKD DECEMBER 23 RD HKD JAN MAR MAY JUL SEP NOV CHINACHANNEL.CO *1 HONG KONG DOLLAS = 0.13 USD NOV 21 ST 2017

35 872 WORLD S LARGEST PUBLIC CORPORATIONS BY MARKET CAPITALIZATION BILLION USD NOV 21 ST APPLE ALPHABET (GOOGLE) MICROSOFT AMAZON TENCENT FACEBOOK ALIBABA CHINACHANNEL.CO

36 1998

37 REVENUE COMPARISON Q BILLION USD % 61% % YEARLY INCREASE 34% % % 12% APPLE AMAZON GOOGLE MICROSOFT FACEBOOK TENCENT ALIBABA CHINACHANNEL.CO

38 PROFIT COMPARISON Q BILLION USD % % % YEARLY INCREASE 33% % 16% 0.3 2% APPLE GOOGLE MICROSOFT AMAZON FACEBOOK TENCENT ALIBABA CHINACHANNEL.CO

39 ALIBABA MAKE THEIR MONEY FROM WOMEN. TENCENT MAKE THEIR MONEY FROM KIDS. OLD CHINESE INTERNET SAYING

40 TENCENT 2017 Q3 REVENUE OTHERS: PRIMARILY PAYMENTS & CLOUD 12.0 BILLION RMB 18% 23% SOCIAL NETWORKS 15.2 BILLION RMB 17% ONLINE ADVERTISING 11.4 BILLION RMB 41% ONLINE GAMES 26.8 BILLION RMB CHINACHANNEL.CO

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42 THAT WILL BE 20 EUROS PLEASE. EUROPEAN INSTINCT: REACH FOR THE PLASTIC CHINESE INSTINCT: TAKE OUT MY PHONE

43 NEARLY HALF OF USERS CLAIMED THEY DO NOT CARRY CASH WITH THEM! REASONS FOR USING MOBILE PAYMENTS FOR OFFLINE TRANSACTIONS IT'S FAST IT'S EASY 58.4% 55.2% I DON'T BRING CASH WITH ME 44.5% THERE'S NO EXTRA FEES I CAN ENJOY DISCOUNTS DEPENDS ON THE TRANSACTION SIZE 17.3% 15.8% 23.4% I CAN ACCUMULATE LOYALTY POINTS OTHER 5.3% 2.9% CHINACHANNEL.CO DATA: TENCENT PENGUIN INTELLIGENCE SURVEY PLATFORM

44 PRIMARY PAYMENT METHODS FOR OFFLINE PURCHASES 94.1% 93.6% 89.4% 87.6% 93% ADOPTION RATE ACROSS TIER 1&2! 49.5% 51.3% 38.6% 41.3% 29.0% 30.9% 33.0% 35.7% 13.0% 11.4% 9.6% 9.8% MOBILE PAYMENT APPS (E.G. WECHAT PAY) 1 ST TIER CITIES (BEIJING, SHANGHAI) 2 ND TIER CITIES 3 RD TIER CITIES CASH DEBIT & CREDIT CARDS SMARTPHONE BUILT-IN PAYMENT TOOL (E.G. APPLE PAY) 4 TH TIER CITIES & BELOW CHINACHANNEL.CO DATA: TENCENT PENGUIN INTELLIGENCE SURVEY PLATFORM

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46 3 RD PARTY MOBILE PAYMENTS ($TN) 14 CHINA USA Data Source: Forrester Research (US), iresearch (China) CHINACHANNEL.CO

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48 3 RD PARTY MOBILE PAYMENTS MARKET 100% OTHERS 80% 60% 40% 20% 0% CHINACHANNEL.CO DATA SOURCE: IRESEARCH

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52 MILLIONS CNY WECHAT PAY REVENUE IS REPORTED UNDER OTHER REVENUE IN TENCENT FINANCIAL STATEMENTS 12,000 10,000 8,000 6,000 LUCKY MONEY IS FIRST LAUNCHED 4,000 2,000 0 CHINACHANNEL.CO

53 CASH 0% 11% APPLE PAY UNION PAY CREDIT+DEBIT CARDS PAYMENT METHODS IN CONVENIENCE STORES: BEIJING ZHONGGUANCUN 22% 67% ALIPAY + WECHAT PAY QR CODE PAYMENTS CHINACHANNEL.CO DATA SOURCE: 36KR Q1 2017

54 THE WAY THINGS WERE CONSUMERS CONSUMERS STORES CHINACHANNEL.CO

55 THE WAY THINGS ARE NOW CONSUMERS CONSUMERS STORES CHINACHANNEL.CO

56 THE WAY THINGS COULD END UP CONSUMERS CONSUMERS STORES CHINACHANNEL.CO

57 SHARING ECONOMY + QR CODES + MOBILE PAYMENTS IT S MORE THAN JUST BIKES BASKETBALLS UMBRELLAS POWER BANKS CHINACHANNEL.CO

58 WECHAT FOR BUSINESS

59 WECHAT CORE LOOP

60 NEWS FEED PRIMARY MESSAGING SECONDARY

61 Your Servers WeChat APIs Official Accounts Platform Bank Accounts Payments / QR codes Offline World Chat Moments

62 OS WeChat App

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67 PAYMENTS COUPONS + SOCIAL LOYALTY CUSTOMER FEEDBACK INVOICING

68 CARDS

69 FACIAL RECOGNITION

70 NO. OF INVESTMENTS MADE BY BAT OVER TIME TENCENT 66 ALIBABA BAIDU H H H H H H H1 DATA SOURCE: CHINATECHINSIGHTS 2017 SEMI ANNUAL CHINA VC REPORT

71 MARCH % (1.7 BILLION)

72 NOV % (2 BILLION)

73 MARCH $900 MILL

74 DEC % (SWAP + CASH)

75 THE REPULIC OF REVENUES DERIVED FROM HOME MARKET 10%

76 95% 75%

77 FIND ME AT: WEB: CHINACHANNEL.CO ITUNES: CHINA TECH TALK PODCAST LINKEDIN: LINKEDIN.COM/IN/MATTHEW-BRENNAN/ WECHAT:

78 THE ONE IN ALL APP WECHAT MATTHEW BRENNAN CHINACHANNEL.CO

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