Using Social Innovation Strategies to Drive Business Growth

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Vincent Gilbert
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Using Social Innovation Strategies to Drive Business Growth Redefining the Client Experience and Networking in the 21 st Century Amy Riggins Senior Vice President Chief

1 Using Social Innovation Strategies to Drive Business Growth Redefining the Client Experience and Networking in the 21 st Century Amy Riggins Senior Vice President Chief Marketing Officer Personal Financial Services Brett Rees Senior Vice President National Director of Sales Personal Financial Services October 3, Northern Trust Corporation

2 Why Innovation Matters Marketing and communication are clearly changing and social media has unprecedented reach. Over 80% of all Americans use a social network 46% of people globally access a social media network every day 96% of Gen Y (who now outnumber baby boomers) have joined a social network Source: Northern Trust Industry research FOCUS Executive Leadership Conference

Why Innovation Matters Years to reach 50

billion in 9 months Source: Northern Trust

3 Why Innovation Matters Years to reach 50 million users: Radio: 38 Years TV : 13 Years Internet: 4 Years ipod : 3 Years Facebook: 100 million in less than 9 months iphone: 1 billion in 9 months Source: Northern Trust Industry research FOCUS Executive Leadership Conference

4 Why Innovation Matters to Us? Also affects the high net worth market. 96% HNW go online to access personal financial account information Almost 70% HNW under the age of 54 use smartphones and tablet computers to research financial information, conduct transactions, and manage their money According to a Spectrem Group study of 25M+ investors, 51% regularly use social media for financial knowledge Source: Spectrem research FOCUS Executive Leadership Conference

5 Engaging in Social Media As we strive to bring a contemporary voice to our brand social media is a tool that will help us get there FOCUS Executive Leadership Conference

6 Why LinkedIn? 150 million users Recognized site for professional networking Most Influential, educated and affluent of all social media sites Source: Northern Trust Industry research FOCUS Executive Leadership Conference

7 Our LinkedIn Initiatives Helping you make a great first impression and increasing your connections and networks FOCUS Executive Leadership Conference

8 Use Post-Ready Content Brett Rees FOCUS Executive Leadership Conference

9 Use Post-Ready Content Brett Rees FOCUS Executive Leadership Conference

10 Use Post-Ready Content Brett Rees FOCUS Executive Leadership Conference

11 Our LinkedIn Initiatives Raising awareness of Northern Trust s expertise and capabilities to serve the nonprofit community. 92% of nonprofits are active in social media FOCUS Executive Leadership Conference

12 Why Twitter? Half a billion users 1 million new users every day 69% follow brands based on a recommendations of friends and family Twitter s microblogs are an effective way to highlight subject matter experts and share thought leadership Source: Northern Trust Industry research FOCUS Executive Leadership Conference

13 Our Twitter Initiatives FOCUS Executive Leadership Conference

14 Why YouTube? 800 million users 4 billion page views a day 100 million people engaging every week - Likes, Shares and Comments - Recognized industry site for sharing video content Source: Northern Trust Industry research FOCUS Executive Leadership Conference

15 Our YouTube Initiatives FOCUS Executive Leadership Conference

16 Other Technology 93% of individuals with $75,000+ have a cell phone 82% of adults own a cell phone 51% of adults receive 1-10 texts a day Source: Northern Trust Industry research. Nearly half of mobile phone subscribers in U.S. now have smart phones (49.7%) 19% of Americans own a tablet or e-reader $5 Million+ households prefer Apple 59% have iphones 57% have ipads FOCUS Executive Leadership Conference

17 Other Initiatives Marketing updates via text messaging Life Driven Wealth Management App Exploring device optimization for Wealth Magazine FOCUS Executive Leadership Conference

18 We invite you to Follow us for Follow us for Financial & Watch us: NorthernTrustVideos Connect with: Amy Riggins or Brett Rees FOCUS Executive Leadership Conference

19 Important Information Northern Trust Corporation, Head Office: 50 South La Salle Street, Chicago, Illinois U.S.A., incorporated with limited liability in the U.S. The Northern Trust Company, London Branch (reg. no. BR001960), Northern Trust Global Investments Limited (reg. no ) and Northern Trust Global Services Limited (reg. no ) are authorised and regulated by the Financial Services Authority. The material within and any linked material accessed via this communication is directed to eligible counterparties and professional clients only and should not be distributed to or relied upon by retail investors. For Asia Pacific markets, it is directed to institutional investors, expert investors and professional investors only and should not be relied upon by retail investors. Northern Trust (Guernsey) Limited, Northern Trust Fiduciary Services (Guernsey) Limited, and Northern Trust International Fund Administration Services (Guernsey) Limited are licensed by the Guernsey Financial Services Commission. Northern Trust International Fund Administrators (Jersey) Limited and Northern Trust Fiduciary Services (Jersey) Limited are regulated by the Jersey Financial Services Commission. Northern Trust International Fund Administration Services (Ireland) Limited, Northern Trust Securities Services (Ireland) Limited and Northern Trust Fiduciary Services (Ireland) Limited are regulated by the Central Bank of Ireland. Northern Trust Global Services Limited has a Luxembourg Branch, which is authorised and regulated by the Commission de Surveillance du Secteur Financier (CSSF). Northern Trust Luxembourg Management Company S.A. is regulated by the Commission de Surveillance du Secteur Financier (CSSF). Northern Trust Global Investments Limited has a Netherlands branch, which is authorised by the Financial Services Authority and subject to regulation in the Netherlands by the AutoriteitFinanciëleMarkten. Northern Trust Global Services Limited has a Netherlands Branch, which is authorised and regulated in the Netherlands by De Nederlandsche Bank. Northern Trust Global Investments Limited has a Sweden branch, which is authorised by the Financial Services Authority and subject to regulation in Sweden by the Finansinspektionen. Northern Trust Global Services Ltd (UK) Sweden Filial is authorised by the Financial Services Authority and subject to regulation by the Finansinspektionen. Northern Trust Global Services Limited operates in Abu Dhabi as a Representative Office. Our registered office is authorised and regulated by the Central Bank of the United Arab Emirates. The Northern Trust Company operates in Australia as a foreign authorised deposit-taking institution (foreign ADI)and is regulated by the Australian Prudential Regulation Authority. The Northern Trust Company has a branch in China regulated by the China Banking Regulatory Commission. The Northern Trust Company of Hong Kong Limited is regulated by the Hong Kong Securities and Futures Commission. Northern Trust Global Investments Japan, K.K. is regulated by the Japan Financial Services Agency. The Northern Trust Company has a Singapore Branch, which is a foreign wholesale bank regulated by the Monetary Authority of Singapore. The Northern Trust Company operates in Canada as The Northern Trust Company, Canada Branch, which is an authorised foreign bank branch under the Bank Act (Canada). Trustee related services in Canada are provided by the wholly owned subsidiary The Northern Trust Company, Canada, an authorised trust company under the Trust & Loans Companies Act (Canada). Deposits with The Northern Trust Company and its affiliates and subsidiaries are not insured by the Canada Deposit Insurance Corporation. IRS CIRCULAR 230 NOTICE: To the extent that this message or any attachment concerns tax matters, it is not intended to be used and cannot be used by a taxpayer for the purpose of avoiding penalties that may be imposed by law. For more information about this notice, see September FOCUS Executive Leadership Conference

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