Insights West & iamota Smartphones Release (July 8, 2013)

Transcription

1 Insights West & iamota s Release (uly 8, 2013) Which of the following do you currently own? BASE: Total Digital camera (not on a ) 83% 81% 87% 81% 85% 86% Home phone/landline 71% 44% 75% 87% 51% 65% D (a wireless phone that can connect to the Internet through Wii or a 64% 86% 69% 40% 100% 100% data plan and has apps) E ipod or other MP3 player 55% 74% 62% 32% 73% 64% E PVR 52% 48% 59% 49% 57% 63% D ipad or other Tablet computer 42% 45% 51% 32% 53% 50% Other wireless/cellphone (no features) 32% 21% 30% 42% 17% 17% Nintendo Wii 31% 41% 37% 16% 41% 38% ereader 23% 20% 21% 27% 27% 27% Sony PlayStation 3 18% 31% 23% 4% 27% 24% Microsoft Xbox % 30% 19% 5% 30% 22% E Nintendo Wii U 3% 3% 4% 1% 8% 3% None of these 1% 1% 1% 1

2 When do you plan on upgrading each of the following existing electronic items? BASE: Currently own device % 43% 33% 28% 44% 34% Sony PlayStation 3 25% 39% 13% 13% 32% 27% E Other wireless or cellphone to a 22% 30% 21% 19% 25% 23% Microsoft Xbox % 24% 17% 3% 18% 20% ipad or other Tablet computer 18% 27% 16% 10% 17% 20% ipod or other MP3 player 16% 24% 13% 7% 10% 20% E PVR 14% 17% 14% 11% 22% 14% Digital camera (not on a ) 12% 17% 11% 9% 17% 12% Nintendo Wii 11% 15% 8% 9% 7% 14% Nintendo Wii U 11% 18% 8% % ereader 9% 16% 9% 5% 12% 11% Home phone/landline 9% 14% 7% 8% 14% 9% within the next year 56% 44% 55% 67% 45% 49% D 2

3 (Summary: At Least Weekly) - How often do you use your for each of the following? BASE: owners As a telephone (making/taking calls) 91% 94% 92% 82% 92% 91% Texting 88% 98% 89% 71% 94% 87% E Sending/reading 77% 87% 80% 53% 93% 73% Searching for information (e.g. Googling ) 69% 86% 71% 36% 88% 65% E Taking pictures 68% 80% 68% 45% 87% 64% E Checking the weather 64% 75% 67% 39% 87% 59% Accessing social media (e.g. acebook, Twitter, 62% 82% 58% 36% 92% 56% E Sending/receiving IM 56% 74% 56% 23% 72% 52% E Reading online news 52% 67% 53% 24% 80% 46% E Researching products or services 50% 65% 50% 25% 75% 45% E Playing games 45% 56% 48% 21% 63% 41% Searching for nearby retail store/service 45% 67% 40% 13% 73% 39% E Sharing/posting photos 40% 55% 38% 16% 66% 34% E As a GPS/searching for maps/directions 38% 52% 36% 17% 50% 36% E Streaming videos/music/podcasts (not previou 33% 57% 23% 7% 58% 27% E Online banking 32% 46% 28% 13% 54% 26% E Downloading (music/videos/podcasts) 24% 35% 22% 7% 41% 20% E Recording video 22% 28% 23% 8% 31% 20% 3

4 Sharing/posting video 21% 29% 21% 6% 30% 19% Video chat (e.g. Skype, ichat, acetime) 16% 23% 14% 6% 32% 13% Making a purchase online directly through you 12% 17% 11% 6% 22% 10% Making a purchase in store directly through an 9% 14% 7% 5% 13% 9% Scanning QR Codes 9% 11% 9% 5% 15% 8% Online stock trading 7% 11% 5% 3% 11% 6% Less often than weekly 2% - 2% 5% - 2% 4

5 Which one device do you use most often for accessing each of the following social media sites? acebook BASE: owners who use this social media site Desktop computer 23% 16% 20% 44% 14% 25% Laptop computer 31% 27% 35% 33% 17% 35% 36% 50% 34% 11% 58% 31% E ipad or other tablet 10% 7% 11% 12% 12% 9% Twitter BASE: owners who use this social media site Desktop computer 15% 11% 16% 31% 12% 17% D Laptop computer 19% 20% 19% 15% 19% 18% 54% 58% 55% 41% 62% 51% ipad or other tablet 11% 12% 11% 13% 6% 13% LinkedIn BASE: owners who use this social media site Desktop computer 30% 26% 28% 41% 18% 33% Laptop computer 46% 52% 45% 38% 41% 48% 17% 17% 20% 12% 33% 13% ipad or other tablet 7% 5% 7% 9% 8% 6% 5

6 Instagram BASE: owners who use this social media site Desktop computer 8% 8% 4% 30% 3% 11% Laptop computer 8% 6% 10% 10% 9% 7% 79% 83% 82% 22% 84% 77% ipad or other tablet 5% 2% 4% 38% 4% 5% Pinterest BASE: owners who use this social media site Desktop computer 21% 14% 25% 36% 28% 19% D Laptop computer 36% 34% 35% 44% 30% 38% 24% 34% 18% 4% 24% 24% ipad or other tablet 19% 18% 22% 16% 19% 19% Vine BASE: owners who use this social media site Desktop computer 7% 7% 7% 15% 4% Laptop computer 10% 11% 9% 11% 10% 80% 82% 78% 100% 74% 83% ipad or other tablet 2% 7% 4% 6

7 Which of the following have you ever used to pay for a purchase using your? BASE: owners An App 40% 55% 39% 14% 59% 36% E A website accessed through your 27% 39% 23% 11% 44% 23% E Calling in and providing credit card information 16% 21% 18% 7% 26% 14% Other (please specify) 1% 1% 1% 1% 3% 1% None 47% 33% 45% 73% 24% 52% D Don t know 3% 4% 2% 3% 3% 7

8 How likely are you to make a payment with your in the next three months? BASE: owners Definitely will 18% 25% 17% 7% 31% 15% Probably will 11% 11% 13% 6% 9% 11% Might or might not 15% 20% 15% 7% 25% 13% Probably will not 23% 17% 25% 33% 14% 26% D Definitely will not 27% 22% 24% 42% 15% 30% Don t know 6% 6% 7% 5% 5% 6% NET: Likely 28% 36% 29% 14% 40% 26% NET: Unlikely 51% 38% 49% 74% 29% 56% 8

9 In the past three months, which of the following have you bought directly using your? BASE: owners Items from a website viewed on your mobile p 20% 29% 17% 10% 26% 19% E Parking (through call in or an app) 18% 21% 21% 7% 27% 16% Coffee or tea etc. (through a Starbucks or othe 15% 21% 14% 6% 26% 12% Movie tickets (through a Cineplex Scene or oth 14% 22% 13% 3% 28% 11% E Other (please specify) 3% 4% 3% 2% 6% 3% None: I haven t made any purchases directly th 59% 48% 58% 82% 38% 64% NET: Any 41% 52% 42% 18% 62% 36% NET: Multiple 20% 29% 18% 7% 32% 17% E 9

10 How did you pay for the purchases you made directly through your? BASE: Made purchase with I provided my credit card/other payment inform 46% 49% 42% 44% 46% 46% An app with authorized connection to my credi 34% 33% 35% 36% 47% 29% PayPal 29% 30% 30% 23% 30% 29% Credit card/other payment provided upon deliv 26% 29% 22% 29% 20% 29% Store card which is saved somewhere on my sm 22% 21% 22% 25% 18% 23% Apple Passbook 7% 8% 7% 9% 6% Google Wallet 4% 4% 6% 4% 5% Other (please specify) 1% 1% 2% 2% 1% NET: Multiple 45% 48% 41% 42% 53% 41% 10

11 How many apps do you currently have on your? BASE: owners (excluding outliers) % 2% 3% 5% 3% 1 to <25 53% 49% 51% 64% 37% 57% 25 to <50 26% 31% 24% 20% 36% 24% 50 to <75 11% 12% 12% 7% 20% 9% 75+ 6% 6% 9% 3% 7% 6% NET: <25 57% 51% 54% 70% 37% 61% NET: 25 to <50 26% 31% 24% 20% 36% 24% NET: % 18% 21% 10% 27% 15% MEAN MEAN (excluding 0)

12 In an average week, how many hours do you spend actively using your? BASE: owners (excluding outliers) % 1% 1% 2% - 1% 1 to <7 40% 30% 38% 62% 23% 44% 7 to <14 22% 16% 27% 21% 15% 23% D 14 to <21 21% 32% 17% 9% 30% 19% E 21 to <28 5% 4% 7% 3% 9% 4% % 17% 11% 4% 22% 9% NET: <14 63% 47% 65% 85% 38% 68% D NET: 14 to <28 26% 36% 24% 11% 40% 23% E NET: % 17% 11% 4% 22% 9% MEAN MEAN (excluding 0)

13 During an average day, how frequently do you check your? BASE: owners Every minute or less 1% 1% 2% 0% 2% 1% Every 5-9 minutes 5% 7% 4% 2% 13% 3% Every minutes 8% 14% 7% 3% 16% 6% Every minutes 15% 17% 19% 5% 19% 14% Every minutes 19% 26% 18% 10% 24% 18% Every hour 14% 13% 16% 11% 14% 14% Every couple of hours 24% 21% 25% 26% 11% 27% Less often 13% 2% 8% 40% 16% D Don t know 1% 2% 3% 2% NET: More than every 10 mins 6% 7% 6% 3% 16% 3% NET: More than every 15 mins 14% 21% 13% 5% 32% 10% NET: More than every 1/2 hour 29% 38% 31% 10% 51% 24% NET: More than every hour 48% 63% 49% 21% 75% 42% E NET: Once/hour or more often 62% 77% 65% 31% 89% 56% E NET: Every couple of hours or more often 86% 98% 90% 57% 100% 82% E 13

14 If, after leaving home for the day, you realized that you had forgotten your at home, how far would you travel to go back home and get it? BASE: owners Less than 5 minutes 23% 30% 23% 13% 18% 24% 5 to less than 10 minutes 22% 25% 19% 22% 21% 23% 10 to less than 15 minutes 12% 12% 13% 10% 19% 11% 15 to less than 30 minutes 11% 13% 14% 4% 21% 9% 30 minutes or more 8% 6% 12% 3% 8% 7% I wouldn t go back to get it 24% 14% 19% 48% 12% 26% NET: Less than 10 minutes 46% 55% 42% 35% 39% 47% E NET: Less than 15 minutes 58% 66% 56% 46% 58% 57% NET: Less than 1/2 hour 69% 79% 70% 49% 80% 66% NET: Would go back 76% 86% 81% 52% 88% 74% 14

15 I think less of brands with websites that are poor on my mobile device ( or tablet) - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 15% 19% 17% 8% 28% 13% Somewhat agree 38% 43% 41% 24% 46% 37% Somewhat disagree 21% 23% 21% 17% 14% 22% Strongly disagree 11% 7% 10% 19% 7% 12% Don t know 15% 8% 11% 32% 5% 16% NET: Agree 54% 62% 58% 32% 74% 49% NET: Disagree 32% 30% 31% 36% 21% 34% 15

16 I expect a good mobile experience from the brands I trust, like, and engage with - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 39% 38% 42% 37% 42% 39% Somewhat agree 40% 44% 37% 37% 46% 39% Somewhat disagree 8% 10% 7% 5% 6% 8% Strongly disagree 5% 1% 7% 9% 2% 6% D D Don t know 9% 8% 7% 12% 3% 9% NET: Agree 79% 81% 79% 74% 88% 77% NET: Disagree 12% 10% 14% 14% 9% 13% 16

17 I am more likely to do business with brands and companies who are thoughtful and surprise me with the mobile experiences they provide (mobile websites & apps) - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 18% 19% 22% 9% 22% 17% Somewhat agree 36% 39% 36% 31% 40% 35% Somewhat disagree 21% 23% 20% 19% 24% 20% Strongly disagree 12% 5% 13% 22% 6% 13% D Don t know 13% 14% 9% 18% 8% 14% E NET: Agree 54% 58% 58% 40% 62% 53% NET: Disagree 33% 27% 33% 41% 30% 33% D 17

18 I prefer to provide my mobile number rather than my address to companies so that they can responsibly market to me - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 5% 6% 4% 4% 1% 6% Somewhat agree 9% 9% 9% 8% 16% 8% Somewhat disagree 20% 14% 24% 23% 20% 20% D D Strongly disagree 61% 66% 58% 59% 62% 62% Don t know 5% 4% 4% 6% 1% 5% NET: Agree 14% 16% 14% 12% 17% 13% NET: Disagree 81% 80% 82% 82% 81% 82% 18

19 I look forward to a day when I can make more purchases directly through my - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 12% 18% 11% 3% 23% 9% Somewhat agree 28% 32% 29% 21% 36% 27% Somewhat disagree 22% 21% 26% 16% 22% 22% Strongly disagree 28% 21% 27% 44% 13% 32% Don t know 10% 8% 8% 16% 5% 10% NET: Agree 40% 50% 40% 24% 60% 36% NET: Disagree 50% 42% 52% 60% 35% 54% D 19

20 Canada lags behind other countries when it comes to having the latest and greatest mobile technologies - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 22% 29% 16% 19% 28% 20% E Somewhat agree 32% 35% 33% 25% 42% 30% Somewhat disagree 20% 19% 25% 14% 13% 22% Strongly disagree 6% 4% 8% 6% 8% 6% Don t know 20% 13% 18% 36% 9% 22% NET: Agree 54% 64% 49% 43% 70% 50% E NET: Disagree 26% 23% 33% 20% 22% 28% 20

21 It is important to me to have the latest smartphone - How much you agree or disagree with the following statements about s? BASE: owners Strongly agree 8% 12% 8% 3% 8% 9% Somewhat agree 27% 33% 27% 16% 48% 22% Somewhat disagree 32% 31% 37% 27% 31% 33% Strongly disagree 30% 23% 26% 50% 11% 34% Don t know 2% 2% 2% 4% 1% 2% NET: Agree 35% 45% 35% 19% 57% 31% NET: Disagree 62% 54% 63% 77% 42% 67% 21

22 How would you characterize your relationship with your? BASE: owners An unhealthy addiction 3% 5% 3% - 16% - A strong addition, but manageable 15% 23% 14% 3% 84% - addicted, but its very important in my life 43% 49% 45% 30% - 53% It s a useful device, but I m not attached to it 31% 19% 32% 53% - 39% D I could do with or without it 7% 4% 6% 14% - 8% Don t know 1% 1% 1% 1% - - NET: 18% 27% 17% 3% 100% - E 22

23 Would you rather lose your for 3 days or have one of the following happen? BASE: owners Give up acebook for 3 days 56% 70% 59% 29% 66% 54% Have your computer Internet be down for 3 da 19% 25% 18% 10% 28% 17% Get stood up on a date 17% 25% 14% 11% 26% 16% E Lose your driver's license 10% 14% 7% 6% 18% 8% E Minor fall down the stairs (no broken bones bu 9% 11% 8% 7% 20% 7% Get into a minor car accident 5% 8% 2% 6% 6% 5% E None, rather lose my 30% 18% 26% 57% 12% 34% NET: Any 70% 82% 74% 43% 88% 66% NET: Multiple 26% 37% 20% 15% 41% 22% E 23