Client s logo (optional) Merethe Kring, Copenhagen, February 2009

Transcription

1 Financial Literacy among years old children - based on a market research survey among children in Denmark, Finland, Sweden, Norway, Northern Ireland and Ireland Merethe Kring, merethe.kring@yougov.dk Copenhagen, February 2009 Client s logo (optional) 1

2 Agenda 1. Purpose of the Study Page 3 2. Methodology Page 4 3. Conclusion Page 7 4. Results 1. Financial awareness and responsibility Page Aspects of pocket money and savings Page Children as consumers Page Testing the children's knowledge about personal finances Page Children's use of electronic entertainment Page 46 2

3 1 Purpose of the Study Danske Bank wants to investigate how pupils knowledge about personal finances are and if they are interest in learning more about the subject in school. The following topics are covered: Financial awareness and responsibility How often does the child talk to the parents about money spending? Has the child learned about money at school? Does the child think it would be interesting to learn about money at school? Aspects of pocket money and savings Does the child get pocket money from the parents? Does the child have any chores that he/she has to carry out to get pocket money? Does the child have any part time job and how much does it earn? Does the child save some of his/her pocket money or money from part time job? Does the child save up for something in particular? Children as consumers Does the child decide what to spend his/her money on? Which things does the child have - Mobile phone, MP3 player, TV etc.? How much does the mobile phone cost per month and does the child pay for it? How often does the child buy things on the Internet? Does the child have influence on the parent s purchases? 3

4 1 Purpose of the Study - continued Testing the children's knowledge about personal finances Does the child know what interest is? Has the child heard about fixed and variable costs? Which of the following are referred to as fixed or variable costs: Money for clothes Rent A trip to a theme park Food Insurance Travel Does the child know what will happen if you do not repay the money you owe to a bank? Children's' use of electronic entertainment t t How much time does the child spend on? SMS Playing computer games Social networking (MySpace, facebook etc.) The Internet for information gathering TV and Game console The study covers 6 countries within Danske Bank s geographic focus area. 4

5 Methodology Interview period: Data has been collected in the period from until Target group: Children from the age of 10 to 15 years Countries Sample Size (Not weighted) Sample Size (Weighted) Denmark Finland Sweden Norway Northern Ireland Ireland Data Collection Data has been collected via the internet in YouGov Zapera s own internet-based consumer panels in the four Nordic countries and in various Internet-based consumer panels in Ireland and Northern Ireland. Zapera has hosted and coordinated the data collection in all 6 countries. Data Weighting Data is weighted on the children's gender, age and postal code (according to the official national statistics) and on quotas so that each of the six countries counts for one sixth of the aggregated g data. The total base is weighted on the countries population size. 5

6 Statistical Significance Levels years old Country Sample: 300 Universe Weight in total base Denmark +/- 5.7% 422, Finland +/- 5.7% 384, Sweden +/- 5.7% 638, Norway +/- 5.7% 377, Northern Ireland +/- 5.7% 159, Ireland +/- 5.7% 332, Total +/- 2.3% 2,315,020 6

7 1 Conclusion 7

8 1 Conclusion Financial awareness and responsibility 75% of the children talk to their parents about how to spend their money at least once a month. Only 4% never talk to their parents on how to spend their money 51% have learned about money at school 40% among the year old and 62% among the year old 84% think it would be interesting to learn about money at school Aspects of pocket money and savings About 93% of the children get pocket money from their parents The children get an average of 31.8 a month 85% of the children, who get pocket money from their parents, have chores they have to do in order to receive money have a part time job Those who have a part time more often talk to their parents about money 75% are saving some of the money 81% among the year old and 70% among the year old 8

9 1 Conclusion 55% are saving at least half of the money 54% are saving for something in particular Children as consumers 99% of the children have either full or some influence on what to buy for themselves when they use their own money 29% of the year old have full influence and 51% among the year old 88% have at least some influence on what their parents buy In general children have many material comforts: Total years years Mobile phone 93% 88% 98% Bike 90% 94% 87% Game console 78% 81% 74% ipod/mp3 76% 66% 85% Computer w. internet 57% 46% 67% 9

10 1 Conclusion 93% have a mobile phone, and 42% of the 93% have tried to use their mobile phone for purchases 18% pay for the mobile phone themselves 24% of the year old pay for their mobile phone themselves 58% have bought products on the Internet with help from their parents Testing the children's knowledge about personal finances Only 48% know what interest is Only 23% have heard about the term fixed and variable cost 10

11 1 Conclusion Children between 10 and 15 years do not have much knowledge about fixed and variable costs Share of correct answers among all* : Clothes: 18% Rent: 20% A trip to a theme park: 17% Food: 13% Insurance: 18% Travel: 19% * (including those who don t know the difference between fixed and variable costs) 11

12 2.5 Conclusion Children use a lot of time on electronic entertainments especially on TV and Internet Weekly time-consumption of electronic entertainments Total Denmark Finland Sweden Norway Northern Ireland Ireland (n=1800) (n=300) (n=300) (n=300) (n=300) (n=300) (n=300) SMS/text Use 92% 97% 96% 91% 96% 81% 87% Avg. time consumption Playing games on the computer Use 88% 94% 91% 89% 89% 79% 77% (on the Internet) Avg. time consumption Playing games on the computer Use 85% 84% 81% 87% 86% 85% 83% (not on the Internet) Avg. time consumption Using the Internet as a social network (MySpace. Facebook) Using the Internet to search for information TV Games console (PlayStation. Xbox. Nintendo Wii. etc.) Use 79% 86% 73% 80% 82% 71% 72% Avg. time consumption Use 95% 95% 97% 95% 97% 92% 93% Avg. time consumption Use 99% 100% 97% 100% 100% 97% 98% Avg. time consumption Use 89% 87% 83% 90% 91% 94% 93% Avg. time consumption

13 2 Results 13

14 2.1 Financial awareness and responsibility 14

15 2.1 75% of the children talk to their parents about what to spend their money on at least once a month. Only 4% never talk to their parents on what to spend their money on How often do you talk to your parents about what you spend your money on? Total (n=1800) 4% 14% 13% 14% 12% 20% 16% 8% Denmark (n=300) 3% 14% 14% 13% 17% 20% 13% 6% Finland (n=300) 3% 19% 13% 17% 12% 23% 7% 6% Sweden (n=300) 5% 14% 14% 13% 9% 19% 16% 9% Norway (n=300) 4% 14% 14% 11% 17% 18% 12% Northern Ireland (n=300) 8% 11% 9% 19% 8% 22% 19% 4% Ireland (n=300) 5% 15% 7% 13% 17% 29% 5% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Never Less than once a month Approx. once a month 1-2 times a month Approx. 2-3 times a month Approx. once a week Several times a week Don't know 29% of the children in Ireland talk to their parents about money several times a week. Only 7% do that in Sweden. 15

16 2.1 51% have learned about money at school 70% Have you learned about money at school? 60% 58% 58% 50% 51% 48% 52% 47% 51% 40% 38% 43% 37% 38% 39% 40% 30% 30% 20% 18% 16% 11% 8% 11% 3% 2% 0% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway y( (n=300) Northern Ireland Ireland (n=300) (n=300) Yes No Don't know It is more common to learn about money in school in Northern Ireland and Ireland than in Denmark and Sweden. 16

17 2.1 84% think it would be interesting to learn about money at school 70% Do you think it would be/is interesting to learn about money at school? 63% 60% 50% 48% 52% 54% 52% 45% 45% 46% 40% 30% 36% 33% 29% 39% 31% 20% 21% 15% 0% 9% 9% 9% 7% 8% 7% 5% 5% 1% 2% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway y( (n=300) Northern Ireland Ireland (n=300) (n=300) Yes, definitely Yes, partly No Don't know The children in Ireland are most interested in learning about money at school since 63% are convinced that it would be interesting. With 21% Finland has the smallest part of children, who think it would definitely be interesting to learn about money at school. None of the children think it would not be interesting. 17

18 2.2 Aspects of pocket money and savings 18

19 2.2 93% get pocket money from their parents How much money do you get from your parents Base: Receive pocket money Mean is Euros 45 9% 42,8 9% 40 8% 8% 8% 35,9 35 7% 7% 7% 31,8 29,0 6% 29,3 6% 30, % 23,4 4% 20 4% 15 3% 2% 10 1% 5 0% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) Ireland (n=300) 0 Do not get pocket money from their parents Mean 19

20 2.2 85% of those who get pocket money from their parents have chores they have to do in order to get the money Do you have any chores or jobs that you have to do in order to get money from your parents? Yes, I have to tidy my room Yes, household chores (e.g. washing up, emptying the bin, etc) Yes, my homework Yes, laying the table/clearing the table Yes, look after pets Yes, washing clothes/folding clothes Yes, gardening (mowing the lawn, watering, etc.) Yes, other No 12% 11% 9% 11% 14% 9% 5% 12% 5% 6% 9% 12% 8% 8% 9% 15% 12% 16% 9% 8% 11% 20% 16% 20% 19% 19% 27% 24% 24% 27% 23% 26% 33% 33% 33% 34% 32% 37% 39% 43% 46% 50% 47% 46% 49% 52% 52% 51% 54% 59% 56% 58% 56% 63% 65% 66% 65% 68% 73% 71% 0% 20% 30% 40% 50% 60% 70% 80% Base: Receive pocket money Total (n=1576) Denmark (n=263) Finland (n=257) Sweden (n=270) Norway (n=246) Northern Ireland (n=277) Ireland (n=267) The most common chore in all countries is to tidy their own room. Sweden differs from the countries since 23% do not have chores to get pocket money. 51% have to lay/clean the table in Denmark to get pocket money. In Northern Ireland 43% have to look after pets. 20

21 2.2 have a part time job Do you have a part-time job? 100% 90% 90% 94% 92% 88% 93% 95% 80% 78% 70% 60% 50% 40% 30% 22% 20% 6% 12% 8% 7% 5% 0% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) Ireland (n=300) Yes No 22% have a part time job in Denmark. Only 5-12% have a part-time job in the other countries. 21

22 2.2 Children earn most in Denmark and Finland on their part-time job How much money do you earn per month from your part-time job (after tax)? 150 Base: Has a part-time job Mean is in Euros 117,4 117,0 112, ,5 80,2 53, Denmark (n=67) Finland (n=17) Sweden (n=23) Norway (n=37) Northern Ireland (n=21) Ireland (n=15) 22

23 2.2 75% save up some of the money they earn or get, and 46% save up money in the bank Do you save any of your money? 70% 60% 59% Base: Receives pocket money and/or has a part-time job 52% 52% 52% 50% 40% 46% 39% 41% 43% 33% 35% 33% 33% 33% 32% 33% 30% 25% 28% 28% 26% 20% 0% 12% 5% 2% 8% 13% 6% 4% Total (n=1613) Denmark (n=278) Finland (n=258) Sweden (n=273) Norway (n=256) Northern Ireland (n=283) 1% 15% 2% 12% 18% 17% Ireland (n=269) Yes, in a piggybank Yes, in the bank Yes, my parents look after the money Yes, in the Post Office No, I spend it as I earn it Don't know 23 About a third of the children in Finland and Sweden spend their money as they earn it, and in those countries we also see the smallest share of children, who save their money in the bank. Denmark has the largest share of children, who save their money in the bank. Northern Ireland has the largest share of children, who save their money in a piggy bank.

24 2.2 55% save at least half of the money they earn or get How much do you approximately save per month? Base: Receives and saves money Total (n=1191) 17% 17% 30% 17% 8% Denmark (n=238) 16% 9% 33% 20% 12% 11% Finland (n=164) 14% 23% 29% 20% 4% Sweden (n=175) 14% 16% 30% 16% 11% 13% Norway (n=185) 19% 17% 29% 18% 6% 11% Northern Ireland (n=250) 23% 27% 34% 7% 3% 6% Ireland (n=224) 21% 18% 29% 16% 9% 7% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1/4 of the total amount of money I have each month Approx. 1/4 of the total amount of money I have each month Approx. half the total amount of money I have each month Approx. 3/4 of the total amount of money I have each month I save all my money Don't know Denmark has the largest share of children, who save money only 25% save less than 50% or nothing of their money. In Northern Ireland this share is 50%. In Finland and Northern Ireland respectively only 3% and 4% save all their money. 24

25 2.2 54% are saving for something in particular Are you saving up for something in particular? 80% Base: Receives and saves money 70% 60% 50% 54% 60% 62% 61% 58% 50% 45% 44% 40% 36% 41% 38% 30% 32% 25% 29% 20% 9% 13% 14% 4% 5% 0% Total (n=1191) Denmark (n=238) Finland (n=164) Sweden (n=175) Norway (n=185) Northern Ireland (n=250) Ireland (n=224) Yes No Don't know Sweden and Ireland have a smaller share of children, who save up for something in particular than the other countries. 25

26 2.3 Children as consumers 26

27 2.3 99% have influence on what to buy for themselves Do you decide yourself what to spend your money on? 80% 70% 72% 60% 60% 61% 62% 58% 50% 52% 47% 50% 50% 40% 40% 38% 38% 42% 30% 28% 20% 0% 1 % 1 % 1 % Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) 1 % 1 % 1 % Ireland (n=300) Yes, completely Yes, partly No, not at all In Norway the children have less influence on what to buy for themselves than in the other countries, as only 28% can completely decide what to buy. The children in Northern Ireland and Ireland decide the most. 27

28 2.3 88% of the children have some influence on what their parents buy 70% Do you help to decide what your mum or dad buys for the house (e.g. food, TV, furniture)? 60% 53% 54% 56% 54% 53% 52% 50% 48% 40% 30% 31% 31% 31% 32% 34% 30% 28% 20% 0% 16% 12% 14% 13% 8% 3% 1 % 4% 1% 1% 2% 3% 3% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) Yes, always Yes, sometimes Yes, rarely No, never Don't know 12% 12% 1% Ireland (n=300) The children in Ireland have the biggest influence on what their parents buy, as 12% always decide what their parents buy for the house. 28

29 2.3 In general children among 10 to 15 year old have many material comforts Which of the following items do you have? Mobile phone 80% 82% 93% 96% 98% 94% 96% Bike Your own room Game console (PlayStation, Xbox, Nintendo, Wii, etc) ipod/mp3 player ATVi in your room Your own computer with Internet access Stereo system Pet Your own computer without Internet t access 8% 9% 8% 12% 11% 12% 66% 64% 53% 64% 55% 59% 57% 47% 62% 63% 45% 39% 55% 61% 52% 54% 53% 49% 57% 47% 55% 53% 41% 38% 56% 49% 73% 78% 86% 83% 84% 82% 78% 76% 73% 74% 81% 85% 76% 73% 72% 78% 79% 80% 71% 80% 83% 90% 94%97% 97% 92% 94% 90% 95% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) Ireland (n=300) 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% 29 Almost everyone has a mobile phone, a bike and their own room - especially in Denmark and Norway where nine out of ten have their own room. Game consoles are most popular in Northern Ireland and Ireland, and mobile phones are less popular in Northern Ireland and Ireland, where only 80% and 82% respectively have a mobile phone. Denmark, Sweden and Norway have the highest percentage of children with computers with internet access.

30 2.3 Monthly mobile phone bill 30 Monthly mobile phone bill Base: has mobile phone Mean is in Euros 27, , ,6 20,3 16, , Denmark (n=289) Finland (n=294) Sweden (n=283) Norway (n=288) Northern Ireland (n=240) Ireland (n=247) 30

31 2.3 42% of the children, who have a mobile phone have used their phone for purchases Have you used your mobile phone for purchases? 80% Base: has mobile phone 70% 71% 62% 63% 60% 50% 40% 42% 56% 47% 50% 43% 55% 37% 52% 45% 37% 30% 29% 20% 0% 2% 2% 1 % 2% 2% Total (n=1672) Denmark (n=289) Finland (n=294) Sweden (n=283) Norway (n=288) Northern Ireland (n=240) Ireland (n=247) Yes No Don't know With 29% Northern Ireland has the smallest share of children, who have used their phone for purchases. 31

32 2.3 18% of the children pay their own phone bill Do you pay your mobile phone bill yourself? 100% 90% 80% 82% 90% 96% 79% 89% Base: has mobile phone 70% 64% 60% 56% 50% 44% 40% 36% 30% 20% 18% 21 % 4% 11 % 0% Total (n=1672) Denmark (n=289) Finland (n=294) Sweden (n=283) Norway (n=288) Northern Ireland (n=240) Ireland (n=247) Yes No It is much more common for children in Northern Ireland and Ireland to pay for their own mobile phone, as respectively 36% and 44% do so. Only 4% of the children in Finland pay their own phone bill. 32

33 2.3 58% have bought products on the Internet with help from their parents How often do you buy things on the Internet with help from your mum or dad? Total (n=1800) 42% 42% 7% 3% 1% 2% 3% Denmark (n=300) 28% 54% 4% 2% 2% Finland (n=300) 50% 41% 3% 2% 3% Sweden (n=300) 43% 45% 5% 2% 2% 3% Norway (n=300) 41% 45% 8% 3% 1% 1% 3% Northern Ireland (n=300) 50% 24% 8% 3% 4% Ireland (n=300) 45% 28% 8% 3% 4% 1% 3% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% I don't buy products/things on the Internet Less than once a month Approx. once a month 1-2 times a month Approx. 2-3 times a month Approx. once a week Several times a week Don't know Denmark has the highest share of children, who have tried to buy things on the Internet, as 72% have tried this. Ireland has the highest share of heavy users. 33

34 2.4 Testing the children's knowledge about personal finances 34

35 2.4 Only 48% know what interest is Do you know what interest is? Total (n=1800) 11% 5% 48% 3% 5% 29% Denmark (n=300) 7% 1% 60% 2% 5% 25% Finland (n=300) 5% 1% 46% 2% 6% 41% Sweden (n=300) 12% 11% 43% 2% 2% 30% Norway (n=300) 6% 3% 55% 2% 5% 29% Northern Ireland (n=300) 23% 2% 34% 9% 6% 25% Ireland (n=300) 21% 5% 41% 8% 7% 19% 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Yes, interest is a bank charge Yes, interest is the price of borrowing money None of the above Yes, interest is the price of setting up a loan Yes, interest is a charge to the state for borrowing money Don't know The children in Denmark and Norway have the highest knowledge about what interest is. In Northern Ireland and Ireland the children think interest is a bank charge. 35

36 2.4 Only 23% have heard about the term fixed and variable cost Have you heard of the terms fixed and variable costs? 80% 70% 60% 63% 66% 71% 61% 61% 58% 60% 50% 40% 32% 32% 30% 20% 23% 14% 24% 11% 14% 16% 20% 19% 24% 15% 8% 0% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) Yes No Don't know Ireland (n=300) Finland stands out from the other countries, as only 14% have heard about fixed and variable costs. 36

37 2.4 The following pages show whether or not the children think following are fixed or variable cost: Money for clothes Rent Atriptoathemepark to theme park Food Insurance Travel The questions have only been asked to those who think they know the difference between fixed or variable costs. Note: All bases are less than 100 respondents. 37

38 2.4 The majority (80%) know that clothes is a variable cost 100% 90% 80% 80% Which of the following costs are normally referred to as fixed or variable costs? Money for clothes 93% 79% 82% 86% Base: Has knowledge of fixed and variable costs and variable costs 70% 66% 70% 60% 50% 40% 30% 20% 0% 21 % 22% 13% 13% 13% 11 % 9% 9% 7% 6% 8% 1 % 1 % Total (n=408) Denmark (n=71) Finland (n=41) Sweden (n=59) Norway (n=72) Northern Ireland Ireland (n=96) (n=95) Fixed Variable Don't know The children in Denmark and Norway stand out from Northern Ireland and Ireland, as Denmark and Norway have a higher share of children, who know the clothes are variable costs. 38

39 2.4 Almost all 10 to 15 year old children know that rent is a fixed cost 100% 90% 80% 89% Which of the following costs are normally referred to as fixed or variable costs? Rent 99% 99% Base: Has knowledge of fixed and 92% 91% variable costs and variable costs 79% 70% 60% 65% 50% 40% 30% 20% 0% 6% 5% 1 % 1 % 4% 5% 1 % 19% 16% Total (n=408) Denmark (n=71) Finland (n=41) Sweden (n=59) Norway (n=72) Northern Ireland (n=95) Fixed Variable Don't know 13% 7% Ireland (n=96) Northern Ireland and Ireland stand out, as they have a smaller share of children, who know rent is a fixed cost. Finland is not significant different from Northern Ireland and Ireland because of the small base. 39

40 2.4 Three out of four children know a trip to a theme park is a variable cost 100% 90% Which of the following costs are normally referred to as fixed or variable costs? A trip to a theme park 95% 91 % 86% 92% Base: Has knowledge of fixed and variable costs and variable costs 80% 77% 70% 60% 50% 60% 54% 40% 34% 30% 20% 0% 26% 15% 14% 12% 8% 9% 9% 4% 5% 5% 3% 1 % Total (n=408) Denmark (n=71) Finland (n=41) Sweden (n=59) Norway (n=72) Northern Ireland Ireland (n=96) (n=95) Fixed Variable Don't know Northern Ireland and Ireland stand out, as they do not know a trip to a theme park is a variable cost. 40

41 2.4 Approximately 59% know food is a variable cost 100% 90% Which of the following costs are normally referred to as fixed or variable costs? Food Base: Has knowledge of fixed and variable costs and variable costs 80% 70% 60% 59% 58% 72% 76% 63% 50% 50% 49% 50% 40% 36% 40% 41 % 30% 24% 30% 20% 0% 5% 13% 9% 11 % 4% 1 % 1 % 7% Total (n=408) Denmark (n=71) Finland (n=41) Sweden (n=59) Norway (n=72) Northern Ireland Ireland (n=96) (n=95) Fixed Variable Don't know The children in Northern Ireland (76%) are more aware of the fact that food is a variable cost than children in Denmark, Sweden, Norway and Ireland. 41

42 2.4 The majority (80%) know insurance is a fixed cost 100% 90% Which of the following costs are normally referred to as fixed or variable costs? Insurance 90% 89% 86% 94% Base: Has knowledge of fixed and variable costs and variable costs 80% 80% 70% 60% 61 % 50% 49% 40% 38% 30% 28% 20% 0% 13% 13% 7% 9% 6% 7% 7% 4% 5% 2% 1 % Total (n=408) Denmark (n=71) Finland (n=41) Sweden (n=59) Norway (n=72) Northern Ireland (n=95) 11 % Ireland (n=96) Fixed Variable Don't know Children in Scandinavia have a greater knowledge about the fact that insurance is a fixed cost than children in Northern Ireland and Ireland. Finland is not significant different from Northern Ireland and Ireland because of the small base. 42

43 2.4 Most children (84%) know travel is a variable cost 100% 90% 80% 70% 60% 84% Which of the following costs are normally referred to as fixed or variable costs? Travel 93% 89% 88% 95% Base: Has knowledge of fixed and variable costs and variable costs 60% 71% 50% 40% 30% 20% 0% 24% 19% 16% 11% 9% 8% 8% 9% 6% 4% 3% 1% 2% Total (n=408) Denmark (n=71) Finland (n=41) Sweden (n=59) Norway (n=72) Northern Ireland Ireland (n=96) (n=95) Fixed Variable Don't know Children in Scandinavia have a greater knowledge about the fact that travel is variable cost than the children in Northern Ireland and Ireland. Finland is not significant different from Northern Ireland and Ireland because of the small base. 43

44 2.4 All in all children between 10 and 15 years do not have great knowledge about what is fixed and what is variable costs 100% 90% Which of the following costs are normally referred to as fixed or variable costs? Total Base: All (n=1800) 80% 77% 77% 77% 77% 77% 77% 70% 60% 50% 40% 30% 20% 0% 18% 20% 17% 18% 19% 13% 9% 5% 2% 5% 5% 4% Money for clothes Rent A trip to a theme park Food Insurance Travel Right Wrong + Don't know No answer 44

45 2.4 Three out of four know that your debt will increase if you don't repay the money you owe to a bank Which of the following will happen if you do not repay the money you owe the bank? 90% 80% 79% 77% 79% 76% 76% 80% 70% 66% 60% 55% 54% 50% 40% 46% 43% 44% 42% 42% 30% 20% 0% 16 % 14% 19% 18% 14% 13% 12% 3% 3 % 3 % 1% 2% 1% 1% 1% Total (n=1800) Denmark (n=300) Finland (n=300) Sweden (n=300) Norway (n=300) Northern Ireland (n=300) 17% 9% Ireland (n=300) You avoid paying off the debt It is unlikely that you will get a credit card Your debt will increase None of the above Don't know 45

46 2.5 Children's use of electronic entertainment 46

47 2.5 The following pages show how much time the children spend on the following electronic entertainments per week: SMS/text Playing computer games (on the Internet) Playing computer games (not on the Internet) Using the Internet as a social network (MySpace, Facebook) Using the Internet to search for information TV Game consoles (PlayStation, Xbox, Nintendo Wii, etc.) 47

48 2.5 92% use SMS with a weekly average of 2.49 hours How long do you spend on the following per week? SMS Average (0.5-12): Total (n=1800) 44% 20% 9% 4% 3% 3% 6% 8% 4% 2,49 Denmark (n=300) 34% 20% 16% 3% 4% 5% 3% 5% 3,47 Finland (n=300) 50% 25% 4% 2% 1% 4% 4% 161 1,61 Sweden (n=300) 49% 17% 5% 4% 3% 2% 7% 9% 4% 2,48 Norway (n=300) 61% 19% 5% 4% 1% 2% 4% 4% 1,44 Northern Ireland (n=300) 27% 25% 9% 7% 4% 3% 3% 19% 3% 2,72 Ireland (n=300) 28% 20% 11% 5% 3% 7% 7% 13% 5% 3,51 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know Denmark and Ireland have the highest share of heavy uses with weekly averages on respectively 3.47 hours and 3.51 hours. Ireland also has one of the highest shares of none uses (together with Northern Ireland), as Ireland has 13% of none users and Northern Ireland has 19%. 48

49 2.5 The majority (88%) play games on the Internet. On average children spend 4.3 hours weekly playing games on the Internet How long do you spend on the following per week? Computer games (on the Internet) Average (0.5-12): Total (n=1800) 18% 21% 14% 6% 6% 11% 12% 2% 4,30 Denmark (n=300) 14% 20% 18% 13% 6% 6% 16% 6% 2% 4,97 Finland (n=300) 14% 28% 15% 9% 7% 6% 8% 9% 3% 4,06 Sweden (n=300) 17% 22% 13% 9% 6% 7% 13% 11% 2% 4,63 Norway (n=300) 22% 18% 16% 11% 5% 6% 8% 11% 3% 4,03 Northern Ireland (n=300) 26% 21% 14% 8% 5% 1% 3% 21% 2% 2,79 Ireland (n=300) 24% 14% 11% 7% 5% 5% 9% 23% 2% 3,98 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know 49 The children in the Nordic countries play more often on the computer with Internet access than they do in Northern Ireland and Ireland, where respectively 21% and 23% do not play the computer on the internet at all. Denmark has the highest share of heavy users, as 16% use more than 10 hours weekly playing computer games on the Internet.

50 2.5 Most children (85%) play games on the computer (not on the Internet) and on average they spend 2.96 hours per week How long do you spend on the following per week? Computer games (not on the Internet) Average (0.5-12): Total (n=1800) 29% 21% 13% 6% 5% 3% 4% 15% 4% 2,96 Denmark (n=300) 29% 20% 13% 7% 4% 3% 4% 16% 5% 2,91 Finland (n=300) 27% 23% 15% 5% 4% 3% 19% 5% 254 2,54 Sweden (n=300) 32% 21% 13% 6% 6% 3% 3% 13% 4% 2,70 Norway (n=300) 36% 18% 5% 4% 2% 6% 14% 5% 2,82 Northern Ireland (n=300) 23% 24% 14% 8% 9% 3% 3% 15% 2% 3,23 Ireland (n=300) 20% 21% 13% 7% 6% 6% 7% 17% 4% 3,93 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know It is more popular to play computer games on the Internet than not on the Internet except in Northern Ireland where children spend more hours playing on a computer without Internet. 50

51 2.5 79% of the children use the Internet for social networking average time spend is 4.39 hours per week How long do you spend on the following per week? Social networking on the Internet (myspace, facebook etc.) Average (0.5-12): Total (n=1800) 18% 16% 12% 9% 6% 4% 21% 2% 4,39 Denmark (n=300) 18% 18% 12% 11% 12% 3% 11% 14% 2% 4,53 Finland (n=300) 17% 12% 14% 3% 4% 13% 27% 2% 4,69 Sweden (n=300) 21% 17% 12% 7% 5% 6% 20% 2% 4,22 Norway (n=300) 19% 16% 12% 11% 4% 3% 13% 18% 3% 4,44 Northern Ireland (n=300) 12% 23% 14% 8% 4% 4% 6% 29% 1% 3,86 Ireland (n=300) 18% 13% 12% 7% 6% 5% 9% 28% 1% 4,40 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know The Scandinavian countries stand out by having most children, who use the Internet for social networking. Almost a third of the children in Finland, Northern Ireland and Ireland do not use the Internet for social networking. 51

52 2.5 Almost every child (95%) search for information on the Internet. They spend on average 2.62 hours weekly How long do you spend on the following per week? The Internet for information gathering Average (0.5-12): Total (n=1800) 26% 34% 15% 7% 4% 2% 4% 5% 3% 2,62 Denmark (n=300) 31% 32% 15% 6% 3% 3% 3% 5% 2% 2,49 Finland (n=300) 27% 37% 14% 8% 3% 1% 6% 3% 2% 2,79 Sweden (n=300) 29% 35% 12% 8% 3% 2% 3% 5% 3% 2,47 Norway (n=300) 25% 32% 17% 6% 6% 3% 2%3% 5% 2,75 Northern Ireland (n=300) 34% 23% 12% 7% 1% 5% 8% 1% 3,49 Ireland (n=300) 20% 29% 15% 9% 7% 4% 8% 7% 2% 3,73 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know The children in Northern Ireland and Ireland use the Internet for gathering information the most, as they spend 3.49 and 3.79 hours weekly respectively. The Nordic countries have the highest share of children, who use the internet for gathering information less than one hour weekly. 52

53 2.5 Almost every child (99%) watches TV. They spend on average 7.51 hours weekly watching TV How long do you spend on the following per week? TV Average (0.5-12): Total (n=1800) 1% 5% 15% 18% 17% 15% 24% 1%2% 751 7,51 Denmark (n=300) 1% 6% 11% 14% 16% 19% 30% 2% 8,11 Finland (n=300) 1% 5% 18% 25% 17% 11% 18% 3% 1% 6,86 Sweden (n=300) 2% 4% 13% 21% 19% 13% 25% 2% 7,51 Norway (n=300) 2% 6% 14% 16% 18% 18% 24% 3% 7,59 Northern Ireland (n=300) 1% 5% 22% 14% 19% 15% 19% 3% 2% 7,14 Ireland (n=300) 1% 6% 18% 16% 14% 15% 27% 2% 2% 7,57 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know The children use a little more than one hour per day watching TV. No country stands out a lot. Children in Denmark watch more TV than the children in Finland, Sweden, and Northern Ireland. 53

54 2.5 Games consoles are popular entertainment. 89% of the children use on average 4.15 hours weekly How long do you spend on the following per week? Game console (PlayStation, Xbox, Nintendo, Wii, etc.) Average (0.5-12): Total (n=1800) 17% 21% 18% 11% 8% 5% 8% 11% 2% 4,15 Denmark (n=300) 22% 20% 17% 11% 3% 5% 7% 13% 3% 3,65 Finland (n=300) 16% 23% 20% 9% 6% 1% 7% 17% 1% 3,64 Sweden (n=300) 19% 23% 15% 6% 6% 1% 3,95 Norway (n=300) 22% 20% 18% 9% 7% 5% 7% 9% 3% 3,82 Northern Ireland (n=300) 7% 17% 21% 18% 13% 5% 11% 6% 1% 5,25 Ireland (n=300) 8% 16% 20% 14% 14% 7% 13% 7% 1% 5,49 0% 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know Ireland has the highest share of heavy users, who play on game consoles followed by Northern Ireland. 54

55 2.5 TV is the most popular electronic entertainment, social networking is the second most popular when it comes to hours spend per week How long time do the children spend on the following per week? Total Average (0.5-12): SMS (n=1800) 44% 20% 9% 4% 3% 3% 6% 8% 4% 2.49 Computer games (on the Internet) (n=1800) 18% 21% 14% 6% 6% 11% 12% 2% 4.31 Computer games (not on the Internet) (n=1800) 29% 21% 13% 6% 5% 3% 4% 15% 4% 2.96 Social networking on the Internet (n=1800) 18% 16% 12% 9% 6% 4% 21% 2% 4.39 The Internet for information gathering (n=1800) 26% 34% 15% 7% 4% 2% 4% 5% 3% 2.82 TV (n=1800) 1% 5% 15% 18% 17% 15% 24% 1% 2% 7.51 Game console (n=1800) 17% 21% 18% 11% 8% 5% 8% 11% 2% % 20% 30% 40% 50% 60% 70% 80% 90% 100% Less than 1 hour per week (0.5) 1-2 hours per week (1.5) 3-4 hours per week (3.5) 5-6 hours per week (5.5) 7-8 hours per week (7.5) 9-10 hours per week (9.5) More than 10 hours per week (12) Don't use it at all Don't know 55