Table of contents. 1. Mustang Area Map and Summary Demographics 3

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1 BRAND ANALYSIS PREPARED BY

2 Table of contents Item Page 1. Mustang Area Map and Summary Demographics 3 2. Applebee s Oklahoma N. Texas Locations 4 Comparative Demographics 5 Comparative Demographics to Mustang Site 6 Full-service Restaurant GAP Analysis 6 Site Information 7 Aerials of Site 9 3. Mustang Market Area Map 12 Demographics Executive Summary 13 Growth Summary 16 Housing Value Summary 18 Educational Attainment 19 Workplace Summary 20 Thematic Maps Population Distribution 22 Past 2 Year Population Growth Areas 23 Projected 5 Year Population Growth Areas 24 Average Household Income 25 Number of Households with Income > $ 50, Number of Households with Income > $100, Age Distribution Years 28 Age Distribution 50 Years Plus 29 Total Daytime Population Distribution Mustang City Limit Map 31 Demographics Executive Summary 32 Traffic Flow 35 Aerial Photograph 36 Appendix PopStats Demographic Data 37 Contact Ra y Murphy Robert Coleman TruVue LLC City of Mustang rmurphy@truvuellc.com rcoleman@cityofmustang.org

Mustang, OK Demographic Summary Report Q4 2011 Demographics Mustang Market Area Total Population 42,147 Total Households 15,628 Number of Employees (Full Time) 24,960

3 Mustang, OK Demographic Summary Report Q Demographics Mustang Market Area Total Population 42,147 Total Households 15,628 Number of Employees (Full Time) 24,960 Number of Establishments 1,219 Average Household Income $76,221 Median Household Income $64,317 Per Capita Income $28,263 (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 3

4 Applebee s Locations Oklahoma and North Texas 4

5 Applebee s Store - Comparative Demographics 3 Mile Radius City State Total Population 4th Qtr 2011 Total Households Average Household Income Number of Employees (Full Time) Number of Establishments Ada OK 19,485 7,872 $49,402 13, Altus OK 18,511 7,134 $53,504 11, Amarillo TX 39,703 17,380 $79,226 20,605 1,345 Amarillo TX 50,458 21,532 $57,016 33,865 2,038 Ardmore OK 21,994 8,792 $52,475 15,693 1,084 Bixby OK 61,761 23,784 $111,314 24,116 1,601 Broken Arrow OK 54,134 19,941 $78,593 18,183 1,378 Broken Arrow OK 49,124 18,401 $66,674 30,191 1,897 Dodge CIty KS 28,764 9,215 $54,299 15, Edmond OK 64,407 25,757 $77,499 37,172 3,036 Enid OK 31,068 13,244 $59,262 17,121 1,167 Fayetteville AR 38,659 16,028 $67,136 23,760 1,341 Gainesville TX 2,898 1,142 $60,389 2, Garden City KS 26,933 9,235 $61,591 11, Joplin MO 29,675 12,665 $49,523 28,921 1,423 Lawton OK 48,782 19,406 $55,577 17, Liberal KS 17,333 5,594 $55,793 10, Midwest City OK 62,554 25,751 $47,618 52,571 1,554 Moore OK 66,078 24,755 $66,203 16,142 1,169 Muskogee OK 28,725 11,400 $43,014 22,402 1,187 Norman OK 54,464 22,009 $69,209 41,413 2,286 Oklahoma City OK 65,710 29,399 $81,461 36,006 2,157 Oklahoma City OK 46,657 18,216 $44,415 43,640 1,901 Oklahoma City OK 74,209 33,017 $60,683 49,708 3,386 Owasso OK 36,021 13,287 $74,963 16, Rogers AR 44,149 17,156 $64,906 30,144 1,748 Sherman TX 12,501 4,682 $47,817 11, Springdale AR 48,023 16,686 $57,681 33,631 1,697 Stillwater OK 38,987 15,274 $42,470 23,000 1,089 Tulsa OK 79,477 33,705 $71,303 69,071 3,782 Tulsa OK 85,713 33,482 $50,473 60,230 3,323 Tulsa OK 87,517 40,752 $70,162 85,886 5,310 Wichita Falls TX 58,310 24,201 $63,877 35,463 2,164 (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 5

6 Comparative Demographics 3-Mile Radius to the Mustang Site City State Total Population 4th Qtr 2011 Total Households Average Household Income Number of Employees (Full Time) Number of Establishments Gainesville TX 2,898 1,142 $60,389 2, Sherman TX 12,501 4,682 $47,817 11, Liberal KS 17,333 5,594 $55,793 10, Altus OK 18,511 7,134 $53,504 11, Ada OK 19,485 7,872 $49,402 13, Ardmore OK 21,994 8,792 $52,475 15,693 1,084 Mustang 3 Mile Radius 19,317 7,199 $71,480 5, Mustang Site - 10 $73,775 23,002 1,265 Minute Drive 51,506 18,918 Mustang Market 42,147 15,628 $76,211 24,960 1,219 (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. Market Outlook Comparison - GAP Analysis Mustang Market Area Supporting Demographics Household Estimate 13,208 Population Estimate 37,036 Workplace Employees 16,742 Workplace Establishments 1,010 Market Outlook By Establishment Type Demand Supply GAP Full-service restaurants $23,352,831 $18,159,965 $5,192,865 Limited-service eating places $30,589,335 $23,057,198 $7,532,138 C) 2010 Synergos All Rights Reserved, SRC, LLC. (C) 2011 Synergos All Rights Reserved, Alteryx, Inc. 6

7 Site Information Form Site Address: App E. State Highway 152, Mustang, OK (permanent address not assigned) Site Details: Lot Size: Length 226 Width 291 Building Size (if one exists) N/A sq. ft. Available Space sq. ft. Building Type: Conventional, single-story restaurant (A-3 Assembly Use) Natural Gas Available: X Yes No Sewer: X Yes No Current Zoning: Commercial X Restaurant X Hotel/Motel X Zoning Changes planned (None) May have a High Rise Sign: Yes X No (If yes, Maximum Height ft.) Interstate interchange Information: Interstate Information (If near an Interstate Highway or Turnpike): Distance from Interstate off-ramp 4.25 mi. (Kilpatrick Turnpike) Is site visible from Interstate Yes X No Is site visible from secondary artery X Yes No Name of Motels/Hotels and Restaurants with 1 mile of site. Establishment Name Address LODGING Luxury Inn 200 N. Trade Ctr. TE Proposed room, 3-star hotel 1377 E. S.H. 152* DINING Taco Bell (NEW!) 980 E. S.H. 152, Mustang, OK Wendy s 901 E. S.H. 152, Mustang, OK Taco Mayo 737 E. S.H. 152, Mustang, OK Chicken Express 580 E. S.H. 152, Mustang, OK City Bites 425 E. S.H. 152, Mustang, OK Tony s Island Grill 301 E. S.H. 152, Mustang, OK Sonic Drive-In 218 E. S.H. 152, Mustang, OK Los Vaqueros 132 E. S.H. 152, Mustang, OK McDonald s 101 N. Trade Ctr. TE Demand Generators Please list the positive influences in the area that would benefit the location. Name Address 7

8 Lowe s Home Improvement 1000 E. S.H. 152 Walmart Supercenter 1001 E. S.H. 152 Proposed bed full-service hospital 2122 S. S.H. 4 (Sara Rd.)* NOTES: The City of Mustang is currently in negotiations to bring a national hotel chain to the city. No definite plans have been made, but this is one of several sites under consideration. A regional hospital group is actively studying Mustang for the site of a new facility. Their findings should be released by10/01/2012 and an announcement should be made shortly thereafter. This site is also one of several local acreages under consideration. According to June 22, 2011 Oklahoma Department of Transportation Statistics, approximately 34,939 vehicles per day cross the intersection adjacent to this property. This total includes a count of 23,212 taken on E. S.H. 152 and 11,727 from Sara Rd. (S.H. 4). 8

9 Aerials of Site 9

10 10

11 11

12 Mustang Market Area 12

13 Executive Summary Report with Charts Geography: Mustang Market Area Population Demographics The number of households in the study area in 2000 was 9,831. The household count in Q is estimated to be 15,628. For 2016, the High Range of the Five Year forecast was 23,813 and the Low Range was 16,771 with the actual household projection estimated at 22,010, a change of 40.83%. The population in the study area in 2000 it was 28,939. The population in Q is estimated to be 42,147. For 2016, the High Range of the Five Year forecast was 63,625 and the Low Range was 45,254 with the actual household projection estimated at 59,278 representing a change of 40.65% Census Q Estimate 2016 Projection Percent Change 2011 to 2016 Total Population 28,939 42,147 59, % Total Households 9,831 15,628 22, % Population by Age In 2000, the median age of the population was 36. The median age in Q is estimated to be 36 and it is predicted to change in five years to 37 years. In Q4 2011, females represented 50.52% of the population with a median age of 36 and males represented 49.48% of the population with a median age of 35 years. In Q4 2011, the most prominent age group in this geography is 45 to 54 years. The age group least represented in this geography is 75 + years. The table below sorts age groups by the Q Estimate for the Age Groups.. 13

Population by Age 2000 Census Q4 2011 Estimate 2016 Projection Percent Change 2011 to 2016 0 to 4 1,906 6.59% 3,059 7.26% 4,234 7.14% 38.38% 5 to 13 3,464 11.97% 5,728 13.59% 7,471 12.60% 30.

14 Population by Age 2000 Census Q Estimate 2016 Projection Percent Change 2011 to to 4 1, % 3, % 4, % 38.38% 5 to 13 3, % 5, % 7, % 30.42% 14 to 17 2, % 2, % 3, % 35.59% 18 to 24 2, % 3, % 5, % 69.22% 25 to 34 4, % 5, % 7, % 21.73% 35 to 44 5, % 6, % 8, % 34.88% 45 to 54 4, % 6, % 8, % 31.73% 55 to 64 2, % 4, % 7, % 54.92% 65 to 74 1, % 2, % 4, % 70.70% % 1, % 2, % 60.23%. Population by Race/Ethnicity (Hispanic Shown Separately) In Q4 2011, the predominant race/ethnicity category in this study area is White. The race & ethnicity category least represented in this geography is Black. Note that the following table is sorted by the predominant Race for Q Population by Race/Ethnicity 2000 Census Q Estimate White 24, % 33, % Other Race 1, % 3, % Asian % 1, % Black % % Hispanic Ethnicity % 2, % 14

In Q4 2011 the predominant household income category in this study area is $20k to $50k, and the income group that is least represented in this geography is $Under $20k.

15 In Q the predominant household income category in this study area is $20k to $50k, and the income group that is least represented in this geography is $Under $20k. The following table ranks income groups by the Q Income Classes.. Households by Income 2000 Census Q Estimate $0 - $19,999 1, % 1, % $20,000 - $49,999 3, % 4, % $50,000 - $74,999 2, % 3, % $75,000 - $99,999 1, % 2, % $100,000 - $149, % 2, % $150, % 1, % Average Hhld Income $59, $76, Median Hhld Income $50, $64, Per Capita Income $20,114 $28,263 (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 15

Growth Summary Report Geography: Mustang Market Area In 2000, the population was 28,939. By Q4 2011, the population was estimated to be 42,147, representing a change of roughly 45.

16 Growth Summary Report Geography: Mustang Market Area In 2000, the population was 28,939. By Q4 2011, the population was estimated to be 42,147, representing a change of roughly 45.64% and an annualized change of approximately 12.17%. Population Change Population Change from Previous Quarter Quarter Population Change % Change Q , % Q , % Q , % Q , % Q , % Q , % Q , % Current Quarter 42, % 16

17 In 2000, there were 9,831 households. By Q4 2011, the household count was estimated to be 15,628, representing a change of roughly 58.97% and an annualized change of approximately 15.72%. Household Change Household Change from Previous Quarter Quarter Households Change % Change Q , % Q , % Q , % Q , % Q , % Q , % Q , % Current Quarter 15, % (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 17

18 PopStats Housing Value Summary Geography: Mustang Market Area Housing Units Q Housing Units 16,448 Owner-Occupied 74.88% Renter-Occupied 20.14% Vacant 4.98% Housing Value Average Home Value by Quarter Under $10, % Average Home Value 09Q4 $147,719 $ 10,000 to $14, % Average Home Value 10Q1 $147,428 $ 15,000 to $19, % Average Home Value 10Q2 $147,477 $ 20,000 to $25, % Average Home Value 10Q3 $147,454 $ 25,000 to $29, % Average Home Value 10Q4 $147,572 $ 30,000 to $34, % Average Home Value 11Q1 $146,965 $ 35,000 to $39, % Average Home Value 11Q2 $144,076 $ 40,000 to $49, % Average Home Value 11Q3 $142,820 $ 50,000 to $59, % Average Home Value 11Q4 $136,645 $ 60,000 to $69, % $ 70,000 to $79, % Median Home Value Q $118,553 $ 80,000 to $89, % $ 90,000 to $99, % $ 100,000 to $124, % $ 125,000 to $149, % $ 150,000 to $174, % $ 175,000 to $199, % $ 200,000 to $249, % $ 250,000 to $299, % $ 300,000 to $399, % $ 400,000 to $499, % $ 500,000 to $749, % $ 750,000 to $999, % Over $1,000, % (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 18

Educational Attainment Geography: Mustang Market Area Educational Attainment College - Associate 2,173 College - Bachelors 4,875 College - Doctorate 91 College - Masters 1,447 College - Professional

19 Educational Attainment Geography: Mustang Market Area Educational Attainment College - Associate 2,173 College - Bachelors 4,875 College - Doctorate 91 College - Masters 1,447 College - Professional 413 Grade Less than Grade 9 to 12 1,632 High School 7,498 Some college 8,461 Total Educated 27,376 Educational Attainment: By Percent (%) Chart Educational Attainment: By Percent (%) % College Associate 7.94% % College Bachelors 17.81% % College Doctorate 0.33% % College Masters 5.29% % College Professional 1.51% % Grade 9 to % % Grade Less than % % High School 27.39% % Some College 30.91% (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 19

20 Work Place Summary Geography: Mustang Market Area Q Work Place Totals Q Employees By Occupation Count % Employees Est 24,960 "White Collar" Employees 5, % Establishment Est 1,219 Management occupations 1, % Average Employee Size 20.5 Business and financial operations occupations % Computer and mathematical science occupations % Daytime Population* Count % Architecture and engineering occupations % Total (Includes Employees Est) 46,321 Life, physical, and social science occupations % Children at Home 2, % Community and social services occupations % Homemakers 4, % Legal occupations % Retired/Disabled Persons 3, % Education, training, and library occupations 1, % Student Populations: Total 10, % Arts, design, entertainment, sports, and media occupations % Prekindergarten to 8th Grade 6, % Healthcare practitioners and technical occupations % 9th Grade to 12th Grade 3, % Healthcare support occupations % Post-Secondary Students % Unemployed 1, % "Blue Collar" Employees 19, % Work at Home % Protective service occupations % Food preparation and serving related occupations 1, % Salary/Wage per Employee per Annum CrYr Count % Building and grounds cleaning and maintenance occupations % Average Employee Salary $37,596 Personal care and service occupations % Median Employee Salary $35,336 Sales and related occupations 3, % $10,000 to $19,999 2, % Office and administrative support occupations 4, % $20,000 to $29,999 5, % Farming, fishing, and forestry occupations % $30,000 to $39,999 6, % Construction and extraction occupations 2, % $40,000 to $49,999 4, % Installation, maintenance, and repair occupations 1, % $50,000 to $59,999 1, % Production occupations 2, % $60,000 to $74,999 1, % Transportation and material moving occupations 3, % $75,000 to $84,999 1, % $85,000 to $99, % Military 0 0.0% $100,000 or more % Unclassified % Q By Industry Employees % Establishments % Agriculture, Forestry, Fishing and Hunting % 6 0.5% Mining % % Utilities % 3 0.2% Construction 2, % % Manufacturing 2, % % Wholesale Trade % % 20

21 Q By Industry Employees % Establishments % Retail Trade 3, % % Transportation and Storage 3, % % Information % % Finance and Insurance % % Real Estate and Rental and Leasing % % Professional, Scientific, and Technical Services 1, % % Management of Companies and Enterprises % 1 0.1% Admin/Support and Waste Management and 1, % % Remediation Services Educational services 1, % % Health Care and Social Assistance 1, % % Arts, Entertainment, and Recreation % % Accommodation and Food Services 1, % % Other Services (except Public Administration) 1, % % Public Administration % % Military 0 0.0% 0 0.0% Unknown classification % % *Important:Some people can be classified as having several of the above attributes at the same time. For example, college students who are working their way through school or people employed but working out of their homes. Therefore, some people may be counted twice. This double-counting causes the daytime population to be approximately 6% higher than the population figures found in STI: PopStats. (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 21

22 Thematic Maps - Population Distribution 22

23 Past 2 Year Population Growth Areas 23

24 Projected 2 Year Population Growth Areas 24

25 Average Household Income 25

26 Households with Income over $ 50,000 26

27 Households with Income over $100,000 27

28 Age Distribution Years 28

29 Age Distribution 50 Years Plus 29

30 Daytime Population Distribution 30

31 Mustang City Limit Area 31

Executive Summary Report with Charts Geography: Mustang City Limits Population Demographics The number of households in the study area in 2000 was 4,704.

For 2016, the High Range of the Five Year forecast was 8,675 and the Low Range was 6,833 with the actual household projection estimated at 8,675, a change of 30.24%.

32 Executive Summary Report with Charts Geography: Mustang City Limits Population Demographics The number of households in the study area in 2000 was 4,704. The household count in Q is estimated to be 6,661. For 2016, the High Range of the Five Year forecast was 8,675 and the Low Range was 6,833 with the actual household projection estimated at 8,675, a change of 30.24%. The population in the study area in 2000 it was 13,195. The population in Q is estimated to be 17,587. For 2016, the High Range of the Five Year forecast was 22,903 and the Low Range was 18,034 with the actual household projection estimated at 22,903 representing a change of 30.22% Census Q Estimate 2016 Projection Percent Change 2011 to 2016 Total Population 13,195 17,587 22, % Total Households 4,704 6,661 8, % Population by Age In 2000, the median age of the population was 34. The median age in Q is estimated to be 36 and it is predicted to change in five years to 37 years. In Q4 2011, females represented 51.46% of the population with a median age of 37 and males represented 48.54% of the population with a median age of 35 years. In Q4 2011, the most prominent age group in this geography is 35 to 44 years. The age group least represented in this geography is 75 + years. The table below sorts age groups by the Q Estimate for the Age Groups.. 32

33 Population by Age 2000 Census Q Estimate 2016 Projection Percent Change 2011 to to % 1, % 1, % 26.43% 5 to 13 1, % 2, % 2, % 18.57% 14 to 17 1, % 1, % 1, % 27.84% 18 to 24 1, % 1, % 2, % 59.94% 25 to 34 1, % 2, % 2, % 14.20% 35 to 44 2, % 2, % 3, % 22.52% 45 to 54 1, % 2, % 3, % 24.84% 55 to 64 1, % 1, % 2, % 46.58% 65 to % 1, % 1, % 47.37% % % 1, % 45.32%. Population by Race/Ethnicity (Hispanic Shown Separately) In Q4 2011, the predominant race/ethnicity category in this study area is White. The race & ethnicity category least represented in this geography is Asian. Note that the following table is sorted by the predominant Race for Q Population by Race/Ethnicity 2000 Census Q Estimate White 11, % 14, % Other Race % 1, % Hispanic Ethnicity % 1, % Asian % % Black % % 33

34 In Q the predominant household income category in this study area is $20k to $50k, and the income group that is least represented in this geography is $150K +. The following table ranks income groups by the Q Income Classes.. Households by Income 2000 Census Q Estimate $0 - $19, % % $20,000 - $49,999 1, % 2, % $50,000 - $74,999 1, % 1, % $75,000 - $99, % 1, % $100,000 - $149, % % $150, % % Average Hhld Income $58, $70, Median Hhld Income $50, $59, Per Capita Income $20,732 $26,640 (C) 2012 Synergos All Rights Reserved, Alteryx, Inc. 34

35 Traffic Flow 35

36 Aerial - Bing 36

37 PopStats Demographic Data This PopStats demographic data utilized in this report is provided by Synergos Technologies. This data is updated quarterly to end users based on new ZIP+4 data (note that new data and statistics are delivered monthly, updated quarterly). This data is modeled where a growth factor is derived for every ZIP+4 in the country. This application occurs via a proprietary model that uses this information as well as other pertinent factors (see below) to generate a current estimate. The data sources for PopStats datasets come from: United States Postal Service (USPS) United States Department of Defense (DMDC) United States Census Bureau National Center for Education Statistics (NCES) Federal Financial Institutions Examination Council (FFIEC) Internal Revenue Service (IRS) Bureau of Economic Analysis (BEA) Bureau of Labor Statistics (BLS) Office of Federal Housing Enterprise Oversight (OFHEO) Most data vendors and therefore most data analysts are using information that is delivered once annually and is based upon trended census growth figures (i.e., 1990 to 2000). Census trended data misses any new growth that may occur, particularly isolated hot communities that tend to flare up in a few years and sometimes a few quarters. Market Outlook provides a direct comparison between annual retail sales and consumer spending in 31 retail segments and 40 major retail lines for both supply and demand, as identified by NAICS (the North American Industry Classification System). A negative value notes Supply potentially exceeds Demand. The consumer demand and supply data for STI: Market Outlook is derived for annual retail sales and expenditures from the following three major sources of information: U.S. Bureau of Labor Statistics' Consumer Expenditure Survey (CE). Demand data is derived from this source. U.S. Census Bureau's Census of Retail Trade (CRT) reports. The annual and monthly reports contribute to Market Outlook's supply data. U.S. Census Bureau's Economic Census. Supply data is also derived from this source, which provides an even more detailed view than the CRT reports. STI: Market Outlook delivers nearly 300 market supply and demand variables at four levels of geography: block group, tract, county, and state. The variables include the following: current year data, recent historical demand data, and supporting demographic data. 37

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