Consumer Pyramids.

Transcription

1 Consumer Pyramids Consumer Pyramids is your solu on to understand the size and composi on of the Indian consumers markets. If you were wondering where you could find data on household incomes, or household expense details, on a regular basis - decomposed by rural-urban, states, or major ci es then Consumer Pyramids is the answer to your needs. If you are looking for data on demographics that are more up-to-date than the Census es mates, then Consumer Pyramids is what you should look at. If you are looking to fine-tune your marke ng strategy for consumer goods or consumer durables or services targe ng households, then Consumer Pyramids is an indispensable tool. Consumer Pyramids is a comprehensive service that throws light on the size and share of the Indian household wallet, es mates penetra on of goods, services and assets in various states and their subregions, including over 300 ci es. This is a dream service for every marke ng professional in the consumer goods and services industries.

2 Consumer Pyramids India s Largest Survey of Households Consumer Pyramids provides detailed es mates of: Household Income Pa ern of Household Expenses Details of Expenditure Items Household Implicit Savings Es mates of Investor Households Es mates of Borrower Households Sources & Uses of Borrowings Age-Gender Distribu on Occupa on Distribu on Educa on Distribu on Financial Inclusion Status of Health Ownership of Assets Inten ons to Buy Assets Es mates for: 315 towns 99 urban regions 97 rural regions State-wise urban & rural Cross-tabula ons by: Household Income Groups Household Occupa on Groups Household Age Composi on Educa on Composi on These es mates are based on the largest household survey conducted in India. This is a panel of 158,624 households. Consumer Pyramids provides quarterly es mates from March 2011 and annual es mates from Consumer Pyramids is replete with analy cal tools, maps, charts and tabula ons.

3 Contents Overview List of Chapters Presenta ons Presenta ons by Total Presenta ons by States, HRs & Towns States, HRs, Towns, Qtrs & Yrs Tabula ons Maps Charts Tabula ons Maps Charts Tabula ons Maps Charts Es mates of Households ,705 4,110 5,480 1,592, , ,000 Es mates of Household Income ,605 5,480 15, , , ,750 Es mates of Household Expenses ,290 5,480 15, , , ,875 Pa ern of Expenditure , ,125 17,125 Itemwise Expenses 5, ,528 3,463, ,380 1,731,680 86,584,000 16,234,500 43,292,000 Food 1, , , ,360 22,468,000 4,212,750 11,234,000 Intoxicants ,520 24,660 65,760 3,288, ,500 1,644,000 Clothing & Footwear ,440 28,770 76,720 3,836, ,250 1,918,000 Cosme c & Toiletries ,240 90, ,120 12,056,000 2,260,500 6,028,000 Appliances ,680 16,440 43,840 2,192, ,000 1,096,000 Restaurant ,760 12,330 32,880 1,644, , ,000 Recrea on ,680 16,440 43,840 2,192, ,000 1,096,000 Bills & Rent ,600 20,550 54,800 2,740, ,750 1,370,000 Power & Fuel ,520 24,660 65,760 3,288, ,500 1,644,000 Transport ,600 20,550 54,800 2,740, ,750 1,370,000 Communica on/informa on ,520 24,660 65,760 3,288, ,500 1,644,000 Educa on ,040 49, ,520 6,576,000 1,233,000 3,288,000 Health ,200 41, ,600 5,480,000 1,027,500 2,740,000 Equated Monthly Installment(EMI) ,600 20,550 54,800 2,740, ,750 1,370,000 Miscellaneous ,240 90, ,120 12,056,000 2,260,500 6,028,000 Es mates of Household Implicit Savings ,605 5,480 13, , , ,500 Es mates of Investor Households 7 4, ,875 Pa ern of Investments ,775 1,969,375 Es mates of Borrower Households 7 2 4,795 1, ,875 34,250 Sources of Borrowing ,220 15, , ,750 Purpose of Borrowing ,220 15, , ,750 Ownership of Assets ,385 3,784,625 Age Gender Distribu on ,590 1,370 45, ,800 27, ,200 Level of Educa on ,660 17, , ,200 Occupa on ,870 17,125 1,397, ,500 Status of Health ,660 1,370 41, ,200 27, ,000 Financial Inclusion ,785 10,960 6, , , ,000 Total 10,953 1,992 5,317 7,502,805 1,364,520 3,642, ,717,300 34,044,500 90,413,150 Updated on : 09 Jun :50AM

4 Consumer Pyramids Presenta ons Tabula ons, charts and maps of chapters Chapters Cross tabula ons by Household Groups Income, Occupa on, Age, Educa on

5 Naviga on Easy navigation through states & regions Navigate me Logical naviga on Navigation by filtra on

6 Interac ve Charts Interac ve Chart This point can be moved to study the distribu on of income Interac ve chart The posi on of torch can be moved to get the required age-groups in focus Cumula ve numbers in the focused are highlighted

7 Interac ve Maps

8 Solu ons using Insights into Economic databases Company databases Household Well-being analysis & forecasts First Source A searchable database of the full universe of all companies ProwessIQ Prowess for Interac ve Querying of an informa on-rich database PACE Prowess Applica on for Credit Evalua on Prowess TraX Prowess Applica on for TRAnsfer Pricing TaXa on Prowess dx Prowess data extrac on applica on for academia PraXis Prowess for learning ra o analysis Consumer Pyramids Es mates of household income, expenses, assets & liabili es People of India Es mates of household demographics Household Income & Expenses Es mates of household income & expenses Household Expenses Details of household spending on consump on Household Assets & Liabili es Es mates of ownership of assets, investments & borrowing Unemployment & Consumer Sen ments For free public consump on Economic Outlook Macro-economic forecasts, insights & copious me-series data States of India Comprehensive compila on of states & districts data and news Industry Outlook 197 industries with data, insights & forecasts Commodi es Comprehensive commodity prices & market intelligence CapEx Tracking the crea on of new capaci es CapEx dx CapEx data extrac on applica on for academia Consumer Pyramids dx Record-level data of Consumer Pyramids household survey Mission : Help our clients take informed decisions Vision : Be the most effective source of economic information & knowledge solutions Values : Independence, Integrity, Reliability since