VERY UNFAVORABLE % 1% 1% 5% % 2% 1% - 5% 1% - 2% 2% 5% 1% 1% 3% 1% 2% 1% 1%

Transcription

1 Elaine Marshall MEDIA MARKET KEY REGIONS GENDER AGE PARTY REG ============================================== =================================== =========== ============================ ================= GREEN- GREEN- NORTH PIED- WEST- RAL- CHAR- GREENS VILLE VILLE WILM- ALL TRI- SOUTH -EAST MONT CHAR- ERN TOTAL EIGH LOTTE -BORO (SC) (NC) INGTON OTHERS ANGLE -EAST NC TRIAD LOTTE NC MEN WOMEN GOP DEM IND (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) BASE=TOTAL SAMPLE % 30% 28% 18% 8% 7% 5% 4% 20% 14% 11% 18% 22% 13% 48% 52% 3% 13% 31% 22% 22% 33% 45% 22% **D/S (FAVORABLE % 28% 16% 21% 22% 10% -2% 12% 31% 5% 22% 21% 16% 19% 14% 25% 8% 14% 17% 29% 20% 2% 34% 16% CFGH G fg G G G JlMN J J J J O QRSu VX V TOTAL HEARD OF % 73% 51% 60% 54% 53% 50% 50% 77% 57% 57% 58% 51% 54% 57% 62% 41% 55% 60% 64% 61% 53% 64% 59% CDEFG JKLMN q V H TOTAL FAVORABLE % 40% 22% 31% 26% 22% 14% 18% 42% 20% 30% 31% 22% 24% 26% 31% 13% 22% 30% 36% 29% 17% 39% 25% CeFGH cg JklMN jm q QR q VX v TOTAL UNFAVORABLE % 12% 5% 11% 4% 12% 16% 5% 11% 15% 8% 10% 6% 5% 12% 7% 5% 7% 13% 7% 9% 15% 5% 9% Ce MN P t W VERY FAVORABLE % 15% 8% 9% 11% 11% 4% - 14% 6% 15% 9% 9% 10% 8% 13% 7% 4% 9% 14% 13% 4% 17% 6% cdgh H H H H j j O R R VX SOMEWHAT FAVORABLE % 25% 13% 23% 15% 11% 10% 18% 29% 14% 14% 22% 13% 14% 18% 19% 6% 18% 21% 22% 17% 13% 22% 19% CFG Cfg JKMN m Q Q V SOMEWHAT UNFAVORABLE % 6% 5% 4% 4% 9% 10% 5% 5% 10% 6% 4% 5% 5% 7% 4% - 1% 10% 3% 6% 9% 2% 7% QRT Q Qr W w VERY UNFAVORABLE % 6% 1% 6% - 2% 7% - 6% 5% 1% 6% 1% - 5% 2% 5% 6% 3% 4% 4% 6% 3% 2% CEH CEH kmn mn kmn HEARD OF/NO OPINION % 22% 24% 18% 23% 20% 20% 27% 24% 22% 20% 17% 23% 25% 19% 24% 23% 26% 18% 21% 23% 21% 21% 25% NEVER HEARD OF % 27% 49% 40% 46% 47% 50% 50% 23% 43% 43% 42% 49% 46% 43% 38% 59% 45% 40% 36% 39% 47% 36% 41% B B B B B B I I I I I t W **RATIO (FAVORABLE /

2 Elaine Marshall GENDER/AGE PARTY REG/GENDER IDEOLOGY RACE =================================== =================================== ================= ======================= MEN MEN MEN WOMEN WOMEN WOMEN GOP GOP DEM DEM IND IND HISP- TOTAL MEN WOMEN MEN WOMEN MEN WOMEN LIB MOD CONS BLACK WHITE ANIC OTHER (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) BASE=TOTAL SAMPLE % 12% 21% 11% 12% 22% 13% 18% 15% 18% 27% 13% 9% 17% 34% 43% 21% 74% 1% 3% **D/S (FAVORABLE % 1% 14% 25% 23% 33% 19% 3% 2% 27% 38% 11% 23% 38% 31% 4% 42% 14% -19% 10% B Bc B BCG B HIL HIjLM HI HIl P P RST TOTAL HEARD OF % 57% 55% 63% 58% 66% 60% 60% 45% 57% 69% 52% 68% 61% 62% 55% 70% 57% 19% 56% c I IJL Il RS S s TOTAL FAVORABLE % 18% 27% 33% 30% 37% 29% 21% 12% 33% 42% 22% 30% 40% 38% 17% 42% 26% - 22% b Bc i hil HILm I P P RSt S S TOTAL UNFAVORABLE % 17% 13% 7% 7% 3% 11% 18% 11% 6% 5% 11% 7% 3% 7% 13% - 12% 19% 11% def F f JKM k n NO Q VERY FAVORABLE % 1% 8% 12% 12% 13% 15% 5% 3% 13% 19% 4% 9% 15% 14% 6% 12% 10% - 11% B B B B B HIL HILM P P S S SOMEWHAT FAVORABLE % 17% 19% 21% 18% 24% 14% 17% 9% 20% 23% 18% 21% 25% 24% 11% 30% 16% - 11% g I I i P P RST S SOMEWHAT UNFAVORABLE % 10% 8% 6% 4% 2% 6% 13% 5% 1% 3% 8% 5% 1% 6% 7% - 7% - 6% F F ijkm j J N N QS VERY UNFAVORABLE % 7% 5% 1% 3% 1% 5% 6% 5% 5% 1% 3% 2% 2% 1% 6% - 4% 19% 5% df f k k k no Q HEARD OF/NO OPINION % 22% 15% 23% 21% 26% 20% 20% 22% 18% 23% 20% 31% 18% 17% 25% 28% 20% - 23% C j O rs S S NEVER HEARD OF % 43% 45% 37% 42% 34% 40% 40% 55% 43% 31% 48% 32% 39% 38% 45% 30% 43% 81% 44% f HKM K Km Q QRt **RATIO (FAVORABLE /

3 Beth Wood MEDIA MARKET KEY REGIONS GENDER AGE PARTY REG ============================================== =================================== =========== ============================ ================= GREEN- GREEN- NORTH PIED- WEST- RAL- CHAR- GREENS VILLE VILLE WILM- ALL TRI- SOUTH -EAST MONT CHAR- ERN TOTAL EIGH LOTTE -BORO (SC) (NC) INGTON OTHERS ANGLE -EAST NC TRIAD LOTTE NC MEN WOMEN GOP DEM IND (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) BASE=TOTAL SAMPLE % 30% 28% 18% 8% 7% 5% 4% 20% 14% 11% 18% 22% 13% 48% 52% 3% 13% 31% 22% 22% 33% 45% 22% **D/S (FAVORABLE % 6% 5% -3% 2% 9% 7% 3% 3% 10% 8% -2% 3% 3% 5% 3% -10% 1% 4% 10% 2% 1% 7% 2% D D D D D D L ILMN L L L qr QRSU VX TOTAL HEARD OF % 27% 22% 24% 27% 29% 20% 37% 30% 21% 29% 26% 19% 25% 26% 24% 34% 17% 25% 34% 25% 24% 26% 26% M Rs TOTAL FAVORABLE % 9% 7% 4% 4% 13% 7% 7% 7% 11% 11% 4% 5% 5% 8% 6% - 3% 7% 14% 7% 5% 10% 6% D d l Q QRSU Q V TOTAL UNFAVORABLE % 4% 2% 7% 2% 5% - 3% 4% 1% 3% 7% 2% 2% 4% 3% 10% 2% 3% 4% 4% 3% 3% 4% G g CG Jm VERY FAVORABLE % 3% 1% 3% % 1% 4% 3% 2% - 2% 1% - - 1% 5% 1% 1% 3% 1% EFGH efgh n QRs Vx SOMEWHAT FAVORABLE % 6% 6% 1% 4% 13% 7% 7% 6% 10% 7% 2% 3% 5% 6% 5% - 3% 6% 9% 5% 4% 7% 5% D D D Lm Q Qr Q SOMEWHAT UNFAVORABLE % 3% 1% 2% 2% 5% - - 3% - 3% 2% 1% 2% 2% 2% 5% 1% 2% 1% 3% 1% 2% 3% GH j VERY UNFAVORABLE % 1% 1% 5% % 2% 1% - 5% 1% - 2% 2% 5% 1% 1% 3% 1% 2% 1% 1% bcefg jkmn HEARD OF/NO OPINION % 14% 13% 14% 20% 11% 14% 27% 19% 9% 15% 14% 12% 18% 14% 15% 24% 12% 15% 16% 14% 16% 12% 17% J NEVER HEARD OF % 73% 78% 76% 73% 71% 80% 63% 70% 79% 71% 74% 81% 75% 74% 76% 66% 83% 75% 66% 75% 76% 74% 74% I T t **RATIO (FAVORABLE /

4 Beth Wood GENDER/AGE PARTY REG/GENDER IDEOLOGY RACE =================================== =================================== ================= ======================= MEN MEN MEN WOMEN WOMEN WOMEN GOP GOP DEM DEM IND IND HISP- TOTAL MEN WOMEN MEN WOMEN MEN WOMEN LIB MOD CONS BLACK WHITE ANIC OTHER (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) BASE=TOTAL SAMPLE % 12% 21% 11% 12% 22% 13% 18% 15% 18% 27% 13% 9% 17% 34% 43% 21% 74% 1% 3% **D/S (FAVORABLE % -2% 10% 3% 3% 4% 3% 4% -2% 7% 6% 1% 3% 8% 5% 3% 11% 2% - 2% BDEFG B B B B I IL IL I I RST S TOTAL HEARD OF % 15% 37% 24% 25% 24% 27% 26% 21% 33% 21% 18% 37% 33% 25% 21% 26% 25% - 33% BdeF b b ikl IKL P S S S TOTAL FAVORABLE % 1% 14% 8% 7% 7% 6% 7% 2% 13% 8% 4% 8% 13% 8% 5% 12% 6% - 12% BeFG b B IL I P rs S TOTAL UNFAVORABLE % 4% 4% 5% 4% 3% 4% 3% 4% 6% 2% 3% 5% 6% 3% 2% 1% 4% - 10% QS VERY FAVORABLE % - 5% 1% - 2% 1% 1% - 6% 2% - 2% 4% 2% 1% 3% 1% - 5% BE hil il s S SOMEWHAT FAVORABLE % 1% 10% 6% 7% 5% 5% 6% 2% 8% 6% 4% 6% 9% 6% 5% 9% 5% - 6% B i S S SOMEWHAT UNFAVORABLE % 4% 1% 3% 1% 1% 2% - 2% 4% 1% 3% 3% 4% 2% 1% - 2% - 5% Hk QS VERY UNFAVORABLE % - 3% 2% 2% 2% 1% 3% 2% 2% 1% - 2% 2% 1% 2% 1% 2% - 5% b l S HEARD OF/NO OPINION % 10% 18% 12% 15% 15% 17% 16% 15% 14% 11% 11% 24% 15% 14% 14% 13% 15% - 12% b KL S S NEVER HEARD OF % 85% 63% 76% 75% 76% 73% 74% 79% 67% 79% 82% 63% 67% 75% 79% 74% 75% 100% 67% Cfg c c C jm JM JM N QRT **RATIO (FAVORABLE /

5 Janet Cowell MEDIA MARKET KEY REGIONS GENDER AGE PARTY REG ============================================== =================================== =========== ============================ ================= GREEN- GREEN- NORTH PIED- WEST- RAL- CHAR- GREENS VILLE VILLE WILM- ALL TRI- SOUTH -EAST MONT CHAR- ERN TOTAL EIGH LOTTE -BORO (SC) (NC) INGTON OTHERS ANGLE -EAST NC TRIAD LOTTE NC MEN WOMEN GOP DEM IND (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) (U) (V) (W) (X) BASE=TOTAL SAMPLE % 30% 28% 18% 8% 7% 5% 4% 20% 14% 11% 18% 22% 13% 48% 52% 3% 13% 31% 22% 22% 33% 45% 22% **D/S (FAVORABLE % 10% 3% 3% 4% 5% - 5% 12% 4% 6% 4% 2% 4% 5% 6% 5% 7% 4% 6% 3% -2% 11% 5% CDG G g JLMN VX V TOTAL HEARD OF % 37% 19% 18% 27% 26% 10% 46% 42% 23% 28% 18% 17% 27% 26% 25% 18% 21% 27% 35% 17% 21% 28% 27% CDG g g CDG JkLMN m U qru v TOTAL FAVORABLE % 15% 4% 6% 7% 5% - 7% 18% 6% 6% 7% 3% 6% 8% 8% 5% 9% 8% 12% 4% 3% 13% 7% CDeFG G G g JKLMN U VX TOTAL UNFAVORABLE % 5% 1% 4% 2% - - 3% 6% 2% - 4% 2% 2% 3% 2% - 2% 4% 5% 1% 5% 2% 2% CFG FG Km K Qu QU VERY FAVORABLE % 4% 3% 4% 3% - - 4% 5% 2% - 4% 2% 4% 2% 4% - 3% 2% 6% 1% 1% 5% 2% FG FG FG K K k Q QU V SOMEWHAT FAVORABLE % 11% 2% 3% 4% 5% - 4% 13% 4% 6% 4% 2% 2% 6% 4% 5% 7% 5% 6% 3% 2% 7% 5% CDeG g g JkLMN V SOMEWHAT UNFAVORABLE % 1% - 1% 2% - - 3% 1% 1% - 1% 1% 1% 1% 1% - - 2% 1% - 1% - 2% QRU VERY UNFAVORABLE % 4% 1% 3% % 1% - 3% 1% 1% 2% 2% - 2% 2% 5% 1% 4% 2% - EFGH efgh Km k q Qu X X HEARD OF/NO OPINION % 17% 13% 7% 18% 21% 10% 35% 19% 15% 23% 7% 12% 18% 15% 15% 12% 9% 16% 18% 13% 14% 14% 18% D d d bcdg L Lm L r NEVER HEARD OF % 63% 81% 82% 73% 74% 90% 54% 58% 77% 72% 82% 83% 73% 74% 75% 82% 79% 73% 65% 83% 79% 72% 73% BH BH BefH I i I Ik I t T ST w **RATIO (FAVORABLE /

6 Janet Cowell GENDER/AGE PARTY REG/GENDER IDEOLOGY RACE =================================== =================================== ================= ======================= MEN MEN MEN WOMEN WOMEN WOMEN GOP GOP DEM DEM IND IND HISP- TOTAL MEN WOMEN MEN WOMEN MEN WOMEN LIB MOD CONS BLACK WHITE ANIC OTHER (A) (B) (C) (D) (E) (F) (G) (H) (I) (J) (K) (L) (M) (N) (O) (P) (Q) (R) (S) (T) BASE=TOTAL SAMPLE % 12% 21% 11% 12% 22% 13% 18% 15% 18% 27% 13% 9% 17% 34% 43% 21% 74% 1% 3% **D/S (FAVORABLE % 2% 7% 2% 7% 5% 4% -3% -1% 12% 10% 4% 5% 11% 4% 4% 12% 3% - 11% bd d HILm HIl HI HI OP RS S TOTAL HEARD OF % 21% 34% 18% 22% 31% 16% 25% 17% 29% 28% 23% 31% 34% 26% 20% 28% 25% - 34% BDeG bdg i i i P S S S TOTAL FAVORABLE % 6% 11% 3% 10% 9% 4% 4% 1% 14% 12% 6% 8% 14% 7% 6% 14% 7% - 11% DG d HIl HIl i op RS S TOTAL UNFAVORABLE % 4% 5% 1% 3% 4% - 7% 2% 2% 2% 1% 3% 3% 3% 3% 2% 3% - - g G G jkl ST VERY FAVORABLE % - 4% - 3% 5% 1% 1% - 4% 6% 1% 3% 8% 4% 1% 6% 2% - 5% BD BD I HIL P p rs S SOMEWHAT FAVORABLE % 6% 7% 3% 7% 4% 3% 3% 1% 10% 6% 4% 5% 6% 3% 6% 7% 5% - 5% HI I S S SOMEWHAT UNFAVORABLE % - 2% - 1% 1% - 1% - 1% - 1% 3% - 1% - - 1% - - n QST VERY UNFAVORABLE % 4% 2% 1% 1% 3% - 6% 2% 1% 2% - - 3% 1% 2% 2% 2% - - g g G jlm lm ST HEARD OF/NO OPINION % 11% 18% 13% 10% 18% 12% 14% 14% 14% 14% 17% 19% 17% 16% 11% 13% 15% - 23% e e S S S NEVER HEARD OF % 79% 66% 82% 78% 69% 84% 75% 83% 71% 72% 77% 69% 66% 74% 80% 72% 75% 100% 66% Cf CF c CF jkm N QRT **RATIO (FAVORABLE /