REGIONAL OVERVIEW VTC Economic Impact Study 2017

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Tracey Berry
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1 ANNUAL REPORT 2018

2 MISSION STATEMENT T h e C h i n c o t e a g u e C h a m b e r o f C o m m e r c e i s a n o r g a n i z a t i o n w h e r e b y m a n y d i f f e r e n t b u s i n e s s i n t e r e s t s h a v e j o i n e d t o g e t h e r i n a c o m b i n e d m a n n e r t o m a x i m i z e t h e i r a b i l i t y t o a t t r a c t a n d i n c r e a s e t h e n u m b e r o f v i s i t o r s t o C h i n c o t e a g u e I s l a n d. T h e u l t i m a t e g o a l o f t h e o r g a n i z a t i o n i s t o c o m m u n i c a t e t h e m e s s a g e t h a t C h i n c o t e a g u e, t h e " B e a u t i f u l L a n d A c r o s s t h e W a t e r, " i s t h e m o s t d e s i r a b l e l o c a t i o n t o v i s i t a n d / o r v a c a t i o n w i t h f a m i l y o r f r i e n d s.

REGIONAL OVERVIEW VTC Economic Impact Study 2017 *Eastern Shore of Virginia tied for third place out of 10

6% increase in 2017/2016---receiving over $207 million in domestic travel expenditures.

*Chincoteague s robust tourism products and the Chincoteague Chamber s strategic marketing plan combine to drive

*Every $1 VTC invests in tourism marketing generates $7 in state tax revenue--vtc *For every $1 invested in

3 REGIONAL OVERVIEW VTC Economic Impact Study 2017 *Eastern Shore of Virginia tied for third place out of 10 regions for top growth in the Commonwealth of VA in % *Accomack County 5.6% increase in 2017/ receiving over $207 million in domestic travel expenditures. *Chincoteague Island accounts for 91% of the Transient Occupancy Tax receipts for Accomack County. *Chincoteague s robust tourism products and the Chincoteague Chamber s strategic marketing plan combine to drive tourism dollars to our area. *Every $1 VTC invests in tourism marketing generates $7 in state tax revenue--vtc *For every $1 invested in tourism the community reaps $6 in economic benefits through economic churn, job creation, and business profits.--vtc *Tourism has consistently proved to be a sound investment for state and local governments and an instant revenue generator. VTC-Virginia Tourism Corporation

Chincoteague *BUSINESS RETENTION ~Support through assistance with planning, marketing, finances,

4 STRATEGIC PLAN ADOPTED FEBRUARY 2018 *MARKETING ~Earned Media ~Paid Media ~Organic Marketing Social Media Sharing *BUSINESS DEVELOPMENT ~Cultivate Entrepreneurs ~Advocate for Business ~Relocation to Chincoteague *BUSINESS RETENTION ~Support through assistance with planning, marketing, finances, resiliency, insurance, and other information *MEMBER SERVICES ~Awards, networking, receptions, website, newsletters

STRATEGIC PLAN GOALS ATTAINED Short Term Strategies Marketing 1.

*Shillelaghs, Travel Club-Easter *Helen Wheels Tour-June *Baer

Scheduled press releases to regional/national media *20 press

Develop Social Media Hashtags *Display LOVE Chairs

Attract New Businesses *Create Entrepreneurial Opportunities

5 STRATEGIC PLAN GOALS ATTAINED Short Term Strategies Marketing 1. Attract & Assist Group Tours *Trustworthy Travel-May *Shillelaghs, Travel Club-Easter *Helen Wheels Tour-June *Baer Express Tours-August 2. Scheduled press releases to regional/national media *20 press releases sent in Develop Social Media Hashtags *Display LOVE Chairs #chincoteaguechamber #visitciva Business Development 1. Attract New Businesses *Create Entrepreneurial Opportunities section on website *Review Gap Assessment regularly Business Retention 1. Business to business resource *Financial Wellness Fair-10/17 *Job Fair w/ ESCC-4/11/18 *Monthly Networking Luncheons Member Services 1. Attract New Chamber Members *21 new members since July 1, 2017 *Offer new member first year discount

EARNED MEDIA *20 Press Releases sent to approximately 400 media contacts globally promoting awards, festivals, shows, concerts, parades and more.

~Small Town Big Deal (Syndicated TV) ~USA Today ~Coastal VA Magazine ~Bird Watcher s Digest ~French Canadian Travel TV Series ~ Buffalo Pictures

VRLTA Ordinary Awardchamber nominated Black Narrows Brewing Co.

6 EARNED MEDIA *20 Press Releases sent to approximately 400 media contacts globally promoting awards, festivals, shows, concerts, parades and more.. *Assisted over 40 travel writers & journalists resulting in articles in: ~Cavaliere Magazine (French) ~Southern Living ~Northern VA Magazine ~Small Town Big Deal (Syndicated TV) ~USA Today ~Coastal VA Magazine ~Bird Watcher s Digest ~French Canadian Travel TV Series ~ Buffalo Pictures (UK TV) ~Group Travel Leader Magazine ~Chesterfield Living ~VA Living ~Fodor s Travel ~Geo Plein Air (Quebec) ~Waterway Guide Chesapeake Bay ~2018 VRLTA Ordinary Awardchamber nominated Black Narrows Brewing Co. & they won Best Brewer ~Chincoteague Calm (book) ~Nicholas Goes to Pony Swim (book) ~Numerous blog posts and websites internationally *Pitched Chincoteague to numerous media outlets in response to leads from Virginia Tourism Corporation

PONY SWIM MEDIA *Chamber assisted media: ~WGMD, WBEY, WMDT, WJLA, WBOC, WRDE, WCVE, WTKR, WESR, WCTG

com ~New York Times-Sarah Nir ~Circa ~Small Town Big Deal-Jon Baime ~Damon Mohl ~ES News, ES Post, ES

world fed by these media sources and others *Chamber assisted over 1,000 visitors that week via office,

7 PONY SWIM MEDIA *Chamber assisted media: ~WGMD, WBEY, WMDT, WJLA, WBOC, WRDE, WCVE, WTKR, WESR, WCTG ~Southern Living ~The Today Show ~USA Today ~DelmarvaNow.com ~New York Times-Sarah Nir ~Circa ~Small Town Big Deal-Jon Baime ~Damon Mohl ~ES News, ES Post, ES First ~CBS Philly ~Buffalo Pictures-UK TV (London) ~Pony Swim appeared in countless articles around the world fed by these media sources and others *Chamber assisted over 1,000 visitors that week via office, phone and *One 2:12 video received 143K views, 2K shares, 2.2K reactions, 263 comments *Over 500,000 Facebook reaches for the week million for July

*Recreation News (CRUSH FRIDAY Grant $3,125) *Virginia Festivals *Sandmarks of OC/DE & Coastal VA Cost

8 PAID MEDIA *Richmond Visitor Guide- Daytrips Cost $1,500 Value$7,500 *Advent Media Group Redbook, Good Housekeeping, Woman s Day in Wilmington DE region Cost $1,900 Value $8,426 *Virginia Living Magazine *Recreation News (CRUSH FRIDAY Grant $3,125) *Virginia Festivals *Sandmarks of OC/DE & Coastal VA Cost $1,500 Value $6,300 *Group Tour Media *Virginia Travel Guide *Essentials - ESVA Chamber *GSB Media (CRUSH FRIDAY Grant $5,240)

*FACEBOOK ~2,439,000 reached 20,000 18,154

*INSTAGRAM ~20,000 interactions *YOUTUBE

9 SOCIAL MEDIA & VISITOR STATS Instagram Interactions & YouTube Views 19,928 *FACEBOOK ~2,439,000 reached 20,000 18,154 14,424 18,420 *TWITTER ~115,000 impressions *INSTAGRAM ~20,000 interactions *YOUTUBE ~18,500 views 15,000 10,000 5, ,716 5, YouTube Instagram Visitors: 8,921 Phone Calls: 4,476 s: 4,204 Web Hits: 169,786

10 CHAMBER SPONSORED EVENTS *EASTER DECOY & ART FESTIVAL ~1,000+ attendees *SEAFOOD FESTIVAL ~3,000 attendees *OYSTER FESTIVAL ~3,000 attendees *CHRISTMAS PARADE ~1,000+ attendees Chamber sponsored events stimulate the economy during the shoulder seasons, bringing visitors in for long weekends.

MEMBERSHIP SERVICES & BENEFITS *Active membership of 319 paid

sectors *Annual General Membership Meeting *Publish Yearly

monthly Oct-Apr *Professional seminars and training

Cuttings *Business After Hours *Partners: Eastern Shore of VA

Lodging & Travel Association; Wallops Island Regional

11 MEMBERSHIP SERVICES & BENEFITS *Active membership of 319 paid members and 11 Board Members representing various industry sectors *Annual General Membership Meeting *Publish Yearly Visitor Guide & Membership Directory *Networking luncheons monthly Oct-Apr *Professional seminars and training opportunities *Citizen and Business Person of Year *Ribbon Cuttings *Business After Hours *Partners: Eastern Shore of VA Tourism Commission; VA Tourism Corporation; VA Restaurant, Lodging & Travel Association; Wallops Island Regional Alliance, A-NPDC and others strengthening economic development opportunities and shared goals

12 THANK YOU FOR YOUR SUPPORT *Town of Chincoteague *Chamber Membership * Chincoteague Volunteer Fire Company * Chincoteague Police Department * Accomack Sherriff s Department * Virginia State Police * Accomack County Public Schools * US Coast Guard * US Navy * Kiwanis Club of Chincoteague * Festival Volunteers

SNEAK PREVIEW: 2019 *2019 Chincoteague Visitor s

opportunity- ($10,000 grant from VTC) application

8, 2019 *Focus on digital marketing and website SEO

member benefits *Chincoteague Chamber Board of

13 SNEAK PREVIEW: 2019 *2019 Chincoteague Visitor s Guide & Membership Directory *50 YEARS OF LOVE grant opportunity- ($10,000 grant from VTC) application submitted Jan. 8, 2019 *Focus on digital marketing and website SEO to capture higher market audience and maximize member benefits *Chincoteague Chamber Board of Directors appoint Executive Director for seat on newly re-organized Eastern Shore of VA Tourism Commission

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