CARBONDALE CHAMBER OF COMMERCE TOURISM COUNCIL of CARBONDALE (TCC) MINUTES May 25, 2017

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1 CARBONDALE CHAMBER OF COMMERCE TOURISM COUNCIL of CARBONDALE (TCC) MINUTES May 25, 2017 TCC Mission: The Tourism Council of Carbondale s mission is to create a strong tourism economy by promoting the town. In Attendance: Darren Broome, Aloha Mountain Cyclery, TCC Chair Eaden Shantay, True Nature Healing Arts Jessi Rochel, Town of Carbondale Rec Dept Jamie, Town of Carbondale Recreation Dept Beth White, Mt. Sopris Historical Society Becci Hyde, Carbondale Comfort Inn & Suites Frank Scotti, Nomad Inc. Jeremy Frees, Mountain Waste & Recycling Troy Hawks, Sunlight Mountain Resort Merrill Johnson, Cedar Ridge Ranch LLC, Merrill s Family Farm LLC Natasha Lucero, Backbone Media Sarah-Jane Johnson, TCC PR Contractor Pat Curry, FootSteps Marketing, TCC Web Contractor Shawn Brugge, FootSteps Marketing, TCC Web Contractor Andrea Stewart, Carbondale Chamber Executive Director Erkko Alm, Alpine Bank, Chamber Board Treasurer Guest, Amy Kimberly, Carbondale Creative District Not In Attendance: Deric Gunshor, Aspen SkiCo Andreas Fischbacher, Allegria Chelsie Miller Zoller, Phat Thai Eric Brendlinger, Town of Carbondale Rec Dept Matt Annabel, Mt. Sopris Historical Society Jason Thraen, Town of Carbondale Rec Dept Molly Jacober, Avalanche Ranch Marty Silverstein, Town of Carbondale Trustee, Liaison Renae Gustine, Town of Carbondale Finance Director, Town Liaison Kristin Garwood, Big Stone Publishing, Carbondale Chamber President Kiko Pena, Sopris Liquor & Wine, Chamber Board/TCC Liaison Agenda: The meeting was called to order at 8:04am. 1. Amy Kimberly presented a Carbondale Creative District (CCD) update to the TCC. The CCD is celebrating its first birthday in June. She mentioned that Carbondale was featured on 9News last night! Amy discussed the importance of alignment with the TCC and the Carbondale Chamber of Commerce (CCC). There is an opportunity through the Creative Industries to have a facilitated retreat this fall with the CCD, TCC, and CCC.

2 The CCD will also have access to data collection and photography. Amy shared examples of collaboration, including the recent Aspen Magazine Summer Guide spread. The alignment with the TCC and the CCD in regards to the CTO matching grant is a great opportunity for collaboration, and the CCD is open to assisting with that application process. Amy is hoping as we move forward the synergy and communication can continue to improve and grow from the early planning stages, and marketing and branding in the big scheme of things. Content, photography, co-branding, and more were all opportunities discussed. Amy urged the businesses to utilize the CCD brand and the logo, and it is not owned by one entity, rather Carbondale as a whole! The more the brand is used, the word will spread, and more people will be educated about the CCD. Amy mentioned that the Rio Grande Artway is underway! 2. Approve Meeting Minutes Eaden motioned to approve the April 27, 2017 meeting minutes, and Frank seconded the motion. The motion was approved. 3. Revenue Report Erkko presented the TCC financial report to the TCC. Tourism Council of Carbondale Treasurer s Report Executive Summary Period Ending April 30, 2017, Cash Basis Lodging Tax Report Town of Carbondale Lodging Tax for March 2017 is $9,333: 15.78% higher than March of 2016 YTD 2017 exceeds the same period in 2016 by $3,028 YTD P&L Actuals April 30, 2017 (Blue Column) Lodging Tax Income: $27,988 actual vs $20,900 budget Total Income: $28,663 actual vs $21,025 budget Net Ordinary Income: $1,717 actual vs -$13,731 budget Net Available Operating Funds as of 4/30/17: $44,878 Balance Sheet as of April 30, 2017 (Blue Column) The Operating Account balance is $44,874 compared to $40,438 at 4/30/16 Money Market account balance (Opp & Reserve Funds combined) is $24, Budget Reserve Fund Equity account is $19,484 (interest earnings now included in Equity account); Opportunity Fund Equity account is now at $5,200 As in years past, our budget figures are based on the previous year s budget figures, taking into account any potential increases or decreases that we may see on specific line items. In addition to the website redevelopment expense, the board voted to purchase two event tents for the

3 TCC at our last meeting. The price for both tents is $1,700. This expense is not included in our current budget. Respectfully submitted, Erkko Alm, Treasurer Please direct any questions or comments to 4. Carbondale Chamber & TCC Update Andrea updated the TCC on Chamber business, including the following items: First Friday Andrea mentioned that the June 2 First Friday theme is Creative District and Art around Town. Business After Hours Andrea invited the TCC to attend the June 21Business After Hours, hosted by Woodbridge Realty at Aspen Glen. Quarterly Luncheon Andrea recapped the recent Quarterly Luncheon, which outlined the Grand Avenue Bridge Detour. Andrea offered to a copy of the CDOT presentation to the TCC. Discussion was had regarding the upcoming closure. Lodging Tax Increase Andrea mentioned that she and Darren met with Marty, Town Trustee and Chamber liaison to discuss strategy regarding the potential lodging tax increase. Andrea, Darren and Marty plan to meet with the lodging community in June. It is important for the TCC to stay in these conversations, as the TCC will lead this effort. 5. TCC Contractor Updates a. PR Update Sarah-Jane presented the PR report to the TCC, including recent media activity from the Denver Post, and an ad placed in the upcoming issue of Aspen Magazine, in partnership with the Carbondale Creative District. She oversaw final details for Carbondale s submission to the CTO s Colorado Field Guide itinerary program, which included a Creative Wellness inside & out feature. Sarah-Jane is in the process of confirming itinerary recommendations for the June 1-3 Media FAM, pitching a culinary press release, finalizing a What s New press release, and reviewing and updating the Carbondale Tourism press pages. Sarah-Jane also provided content to add to the Penny Hot Springs webpage that discusses responsible tourism guidelines. b. Footsteps Marketing Shawn presented the web traffic to the TCC, Pageviews: Decrease of 6.58% due to absence of giveaway Sessions: Decrease of 9.12% due to absence of giveaway Average Session Duration: 2.80% increase Page Per Session: 1.13% increased (1.98 pages) Top States: Colorado, Texas, Illinois, California, New York Top Colorado Cities: Denver, Aspen, Glenwood, Carbondale, Dallas

4 Top Viewed Pages: Home, Things to Do, Penny Hot Springs, Events, Hiking Top Referrals: Colorado.com, CPR.com, Westword, Chamber, Facebook Acquisition Overview: Organic search: 4,515 sessions Direct search: 1,505 sessions Referral traffic: 1,067 sessions 90 sessions Social: 82 sessions Content Creation Weekly posts on Facebook, Twitter, Instagram: 31 posts o Social media stats from last 28 days Facebook: 28 new fans 1,391 engagement 12,425 reach Most popular: National Geo Photo Twitter 8.1% decrease of profile visits 15 mentions, increase of 7.1% 6 new followers 2,418 impressions in last 28 days Instagram 55 new followers 1,672 total followers May: 20 total posts campaign: May 3 newsletter o 4,537 s delivered o 15% open rate (802 opens) o 12% click rate (95 unique clicks; top clicks: First Friday, Rio Grande ArtWay) o 46 clicks to social media (Facebook: 16, Twitter: 15, Instagram: 15) o 58.3% Desktop, 41.7% mobile Concierge Guide image Scenic Overlook 2017 Events banner Website edits: update web font, Penny Hot Springs, added Bondale Bike Week, removed 5Point contest New blog posts: Sunlight, Marble Distillery Tagging issue with Facebook- currently in discussion with Facebook

5 Sub-Committee Updates In respect of time, sub-committees did not report, rather met within the sub-committees to discuss upcoming ideas and projects. The budget committee plans to meet in early July for a mid-year budget review. 7. New Business/Items Not on the Agenda Beth White expressed interest in presenting to the TCC at the June meeting. Discussion was had about volunteering. Rather than hosting a July TCC meeting, the TCC was asked to each volunteer at least 2 hours. The next TCC meeting will be held Thursday, June 22, 8am, Calaway Room, Third Street Center. The meeting was adjourned at 9:17am. (Sub-committees met following the meeting) --- Respectfully Submitted, Andrea Stewart, Carbondale Chamber Executive Director

TRENDS ONLINE. Updated Release of Local Economic Data Last updated September 26, 2018

TRENDS ONLINE. Updated Release of Local Economic Data Last updated September 26, 2018 TRENDS ONLINE Updated Release of Local Economic Data Last updated September 26, 2018 Labor Market Data (Source: US Department of Labor, Bureau of Labor Statistics Annual Employment Data Shows Labor Force