February Monthly Report
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1 February 2019 Monthly Report Room Tax Collections 2017 $67,870 $78,173 $67,606 $85,993 $243,688 $593,791 $1,114,882 $967,527 $658,280 $598,522 $96,546 $71,554 $4,644, $73,203 $81,209 $74,651 $69,827 $256,982 $624,625 $1,081,956 $1,013,656 $678,929 $586,730 $98,454 $75,093 $4,886, $0 Sales Tax Collections (1/2% collected in Door County) 2017 $211,998 $266,562 $211,766 $185,464 $231,900 $281,925 $354,873 $506,672 $489,378 $433,956 $490,129 $297,835 $3,962, $197,823 $294,339 $198,944 $178,122 $254,044 $284,725 $392,287 $612,799 $437,497 $489,571 $484,654 $290,493 $4,115, $273,070 $290,852 $563,921 DoorCounty.com - Web Site Visits (sessions) (30% Municipalities/4% DCTZC/66% DCVB) ,277 67,445 76,988 99, , , , , , ,310 50,603 52,794 1,352, ,834 61,979 75, , , , , , , ,102 57,828 53,967 1,418, ,726 69, , Goal 94,690 63,218 76, , , , , , , ,606 58,985 55,046 1,446,921 % to Goal 85% 110% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 10% DoorCounty.com - Web Site Unique Visits (users) ,595 50,842 55,755 73,728 92, , , , ,400 90,977 39,219 40, , ,055 46,581 57,452 79,572 94, , , , ,225 91,649 46,303 41,999 1,051, ,209 53, ,190 DoorCounty.com - Average Page Views Per Session DoorCounty.com - Average Length of Session (minutes) February Door County Visitor Bureau Monthly Report Page 1 of 5
2 DoorCounty.com - Mobile Web Site Useage ,705 35,937 29,911 57,049 51,721 95, , ,829 90,935 77,295 30,030 32, , ,449 26,734 29,564 50,331 57,122 75, ,381 75,179 72,968 77,992 26,668 32, , ,730 31,171 78,901 DoorCounty.com - Top Ten Most Requested Pages for the Month February ) /home 5) /social-contest ) /winter 2) /experience/events 6) /stay/log-cabin-log-house 10)/discover/winter-snow-report 3) /stay 7) /content/vacation-packages 4) /discover/guides-and-reports/visitor-guide 8) /romance DoorCounty.com - Top Ten Sources for the Month February ) Google/organic 5) bing 9) Instagram 2) (direct) 6) Facebook 10) l.facebook.com 3) Door County Visitor Bureau 7) yahoo 4) m.facebook.com 8) facebook.com Social Media: Facebook Impressions ,730,644 1,649,293 1,603,254 2,687,615 2,259,999 1,435,229 1,284,035 3,663,514 2,488,993 2,534,517 2,129,113 3,660,362 27,126, ,072,518 1,743,557 1,360,982 3,018,045 2,080,138 1,732,189 2,529,601 1,998,469 2,725,934 1,645,947 1,500,366 1,375,044 24,782, ,718,452 1,728,409 3,446,861 Post Views ,103,020 1,043, ,185 1,891,205 1,540,501 1,434,702 1,368,385 1,745,392 1,347,353 1,574,426 1,312,850 1,860,703 17,160, ,837, , ,837 2,280,877 1,633,103 1,104,744 1,832,373 1,385,978 2,114,037 1,304,627 1,088, ,300 17,024, ,094,742 1,079,000 2,173,742 Page Views , , , , , , , , , , , ,987 4,922, , , , , , , , , , , , ,103 5,890, , ,166 1,378,261 Engagement ,773 43,991 32,927 43,020 31,885 41,407 39,918 60,790 49,173 49,598 33,445 66, , ,342 38,704 52,436 56,031 42,198 51,562 56,695 63,362 54,532 49,327 44,890 50, , ,759 51, , Goal 67,302 39,865 54,009 57,712 43,464 53,109 58,396 65,263 56,168 50,807 46,237 52, ,429 % to Goal 74% 130% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 16% Likes January February March April May June July August September October November December Year Growth ,739 88,349 88,780 89,837 91,086 92,516 93,673 94,867 97,690 99, , ,720 16% , , , , , , , , , , , ,153 10% , ,006 February Door County Visitor Bureau Monthly Report Page 2 of 5
3 Social Media: Instagram Followers January February March April May June July August September October November December Year Growth ,129 19,735 20,390 21,199 20,955 21,616 22,336 23,170 24,454 25,758 26,662 27,252 42% ,530 29,300 29,800 30,900 31,738 32,601 34,018 35,115 36,713 38,434 39,234 39,874 46% ,489 42,444 Comment Likes January February March April May June July August September October November December Total ,320 10,969 10,416 11,025 18,711 14,257 25,873 45,631 30,539 35,793 28,211 28, , ,098 42,117 29,993 27,800 35,035 26,126 26,908 39,006 45,371 65,311 60,469 42, , ,928 55, , Goal 46,451 43,381 30,893 28,634 36,086 26,909 27,715 40,176 46,732 67,270 62,283 43, ,265 % to Goal 148% 128% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 25% Social Media: Twitter Followers January February March April May June July August September October November December Year Growth ,201 5,264 5,368 5,439 5,531 5,674 5,731 5,858 5,947 6,034 6,067 6,062 15% ,114 6,178 6,225 6,271 6,315 6,378 6,418 6,394 6,423 6,459 6,470 6,497 7% ,505 6,529 Impressions ,700 50,300 52,500 22,600 23,800 50,100 48,700 63,300 50,900 42,000 41,000 36, , ,100 36,800 20,300 22,100 13,900 33,000 28,300 20,300 32,200 30,100 15,900 17, , ,303 64, , Goal 46,453 37,904 20,909 22,763 14,317 33,990 29,149 20,909 33,166 31,003 16,377 18, ,377 % to Goal 89% 171% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 33% Pay-Per-Click Results ,316 4,711 4,356 7,920 9,886 7,837 6,338 5,409 8,916 4, , ,988 2,652 3,614 4,174 5,418 5,418 5,696 5,311 4,553 3,723 4,524 9,442 57, ,554 7,080 14,634 Door County E-Newsletter - Number of Subscribers January February March April May June July August September October November December Year Growth , , , , , , , , , , , ,634 13% , , , , , , , , , , , ,007 9% , ,885 Door County E-Newsletter - Open Rates % 18.40% 20.00% 20.30% 22.10% 26.90% 21.25% 22.15% 23.93% 23.25% 20.78% 17.39% 21.29% % 18.86% 20.03% 24.67% 21.24% 23.08% 25.26% 24.00% 26.91% 20.71% 18.83% 17.22% 21.80% % 22.14% February Door County Visitor Bureau Monthly Report Page 3 of 5
4 Door County E-Newsletter - Click Thru's % 1.44% 2.46% 2.54% 2.97% 3.33% 3.21% 3.25% 3.95% 3.41% 1.79% 4.40% 2.84% % 1.45% 2.07% 4.67% 3.11% 3.69% 4.54% 4.25% 5.03% 2.91% 2.38% 1.40% 2.96% % 3.60% Advertising - Gross Impressions January February March April May June July August September October November December Total , ,234 1,013,617 7,603,408 21,657,197 8,729,671 3,703,971 5,517,368 30,509,295 5,855,064 2,353,032 1,925,577 90,687, ,544, , ,135 11,518,385 10,069,500 10,964,047 6,575,311 3,395,955 51,220,912 9,360,457 1,014, , ,108, , ,685 1,551,281 Advertising - Media Placed 2019 January February March April May June July August September October November December Total Total Paid $9,242 $9,750 $18,992 Co-Op Dollars $1,150 $1,425 $4,256 $4,787 $11,618 Online Video Views (includes YouTube channels, Vimeo channel and live or embedded Facebook videos featuring DCVB video content such as Explore The Door, Our Door County, AskDoCo, aerial videos, TV ads, etc) ,900 58, ,569 93, , , , , ,248 67,796 30, ,576 1,688, ,008 64, , , , , , , ,293 74,836 42, ,328 1,709, , , ,596 Media Marketing Program - Impressions ,622,190 23,245,548 46,255,024 59,347,949 63,113, ,473 9,467,495 12,243,846 9,599,786 43,134,997 25,556,173 20,199, ,257, ,732,589 1,167,205 11,962,094 2,748,491 24,027,022 5,410,708 58,217,837 6,349,408 44,136, ,292,833 83,323, , ,505, ,963,410 62,423, ,387, Goal 22,266,505 13,890,274 31,226,624 26,648,368 26,212,359 21,010,063 39,193,985 25,379,811 24,752,483 52,921,575 29,620,344 34,029, ,151,993 % to Goal 449% 449% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 47% Media Marketing Program - Visiting Journalists Goal % to Goal 100% 0% 0% 0% 0% 11% Media Marketing Program - Ad Value Equivalency (AVE) 2017 $84,480 $358,050 $249,878 $323,850 $1,422,511 $98,393 $42,510 $176,288 $62,018 $133,193 $125,645 $165,135 $3,241, $551,054 $22,137 $92,975 $230,303 $9,231 $134,446 $278,766 $452,932 $400,343 $652,367 $658,310 $21,450 $3,504, $373,010 $172,097 $545,107 February Door County Visitor Bureau Monthly Report Page 4 of 5
5 Group and Meeting Web Visits , , Goal ,257 % To Goal 132% 162% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 23% Wedding Web Visits ,638 2,959 2,639 2,089 2,565 2,599 2,511 2,645 2,513 3,126 2,083 2,210 31, ,976 3,960 2,964 2,638 2,922 2,320 3,300 3,109 4,130 2,395 1,738 1,878 35, ,385 3,600 6, Goal 4,057 4,040 3,024 2,691 2,981 2,367 3,367 3,172 4,214 2,443 1,773 1,916 36,045 % To Goal 83% 89% 0% 0% 0% 0% 0% 0% 0% 0% 0% 0% 19% Door County Welcome Center - Visitors ,610 4,535 7,172 12,919 10,047 8,502 7,746 1,231 1,044 57, ,136 1,741 4,209 6,443 11,154 11,848 8,693 7,878 1,257 1,080 57, ,302 * The welcome center people counter was offline from Feb 19-April 6, Estimated numbers from that time frame are based on historical averages. Visitor Guide Requests & Online Views 2017 Hard Copy 7,076 1,670 4,436 2,446 3,252 3,204 2,186 1, , Online 1,556 1,076 1,387 2,423 3,067 4,214 4,316 3,033 2,289 1, ,218 26, Hard Copy 10,073 1,142 2,434 1,996 2,380 3,600 2,651 1, , Online 4,431 1,932 4,838 4,729 5,132 7,904 6,887 7,251 5,286 5, ,600 57, Hard Copy 6,432 2,472 8, Online 5,108 2,015 7,123 Incoming Telephone Calls to Door County Welcome Center ,317 1,007 1,668 1,995 2,425 2,139 1,812 1, , ,148 1,115 1,693 1,683 2,536 2,509 1,643 1, , , ,796 DCVB Memberships January February March April May June July August September October November December EOY Totals Gold 6 6 Platinum Silver February Door County Visitor Bureau Monthly Report Page 5 of 5
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