Europeans holidays Barometer 9th wave

Transcription

1 Europeans holidays Barometer 9th wave Ipsos Public Affairs / Europ Assistance April 2009 Contacts Ipsos Public Affairs : Joachim SOETARD : Tél : / joachim.soetard@ipsos.com Domitille HERMITE : Tél : / domitille.hermite@ipsos.com Nobody s Unpredictable

2 Methodology Survey conducted among a sample of persons who live in Europe. Interviews were conducted by phone, at home of the interviewees, from February, 16th to March, 27th The samples are national representative of the national populations aged 18 years old and more. Some quotas for age and gender, plus size of living area, status level and region were followed, to guarantee that the sample is representative. Number of interviews conducted by country : France : 500 United Kingdom : 500 Germany : 500 Spain : 500 Italy : 500 Belgium : 500 Austria : 500 2

3 Intentions to go on holiday in the summer 2009

4 Departure intentions in the summer 2009 Question 3 : Do you intend to go on holiday this summer, that is to say between June and September inclusive? Base : To all (3 500 respondents) Only one answer allowed DK Yes, and you intend to go away more than once No 34% 2% 21% S/T «YES» 64% 43% Yes, and you intend taking your holidays in one go 4

5 Departure intentions in the summer 2009 Question 3 : Do you intend to go on holiday this summer, that is to say between June and September inclusive? Base : A To all (3 500 respondents) Only one answer allowed 61% 60% 66% 67% 64% S/T «YES» 42% 43% 43% 43% 43% Yes, and you intend taking your holidays in one go 19% 17% 23% 24% 21% Yes, and you intend to go away more than once DK : 3% 5

6 Departure intentions in the summer 2009 Across countries Base : To all All n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500 Yes, and you intend to go away more than once 21% 15% 14% 37% 18% 23% 18% 18% % 32% 12% 42% 16% 23% 18% 21% % 15% 14% 47% 17% 23% 16% 17% % 12% 14% 33% 11% 15% 8% 15% Yes, and you intend taking your holidays in one go 43% 51% 42% 27% 43% 53% 46% 44% % 42% 45% 25% 49% 54% 45% 41% % 50% 46% 27% 48% 45% 45% 53% % 54% 40% 35% 40% 44% 47% 45% S/T YES 64% 66% 56% 64% 61% 76% 64% 62% % 74% 57% 67% 65% 77% 63% 62% % 65% 60% 74% 65% 68% 61% 70% % 66% 54% 68% 51% 59% 55% 60% No 34% 30% 44% 33% 34% 22% 34% 36% % 23% 41% 31% 32% 21% 33% 37% % 31% 38% 25% 33% 31% 37% 29% % 32% 45% 30% 38% 39% 42% 39% DK 2% 4% - 3% 5% 2% 2% 2% % 3% 2% 2% 3% 2% 4% 1% % 2% 1% 1% 1% 2% - 1% % 1% 1% 2% 2% 3% - - 6

7 Length of summer holidays

8 Total length of summer holidays Question 4 : In total, how long are you planning to be away on holiday this summer? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Several answers allowed 44% 42% 45% 42% 41% 39% 41% 2 weeks 38% 36% 36% A week and less than a week 29% 29% 3 weeks and more 24% 25% 25% DK : 1% 8

9 Total length of summer holidays Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 Less than a week 7% 4% 6% 6% 7% 11% 7% 16% % 5% 5% 7% 7% 9% 8% 8% % 3% 9% 13% 9% 6% 7% 9% % 6% 5% 9% 8% 6% 4% 10% One week 29% 17% 29% 25% 34% 41% 27% 36% % 22% 27% 21% 30% 45% 22% 44% % 26% 27% 41% 33% 39% 28% 47% % 22% 30% 39% 23% 40% 23% 40% 2 weeks 41% 34% 49% 46% 30% 41% 39% 39% % 32% 51% 41% 33% 35% 48% 43% % 39% 55% 42% 33% 35% 41% 38% % 42% 57% 42% 39% 41% 45% 46% 3 weeks 16% 24% 17% 13% 13% 11% 16% 13% % 24% 19% 15% 11% 8% 13% 14% % 20% 16% 11% 8% 12% 16% 13% % 20% 19% 9% 10% 11% 16% 12% 4 weeks and more 13% 21% 8% 12% 16% 9% 10% 7% % 16% 7% 15% 19% 10% 11% 7% % 14% 8% 6% 17% 12% 12% 7% % 12% 7% 10% 18% 9% 13% 6% DK 1% 1% - 1% 1% 2% 1% 1% % 2% - - 1% 1% 2% % 2% 1% 1% 1% 2% - 1% % 1% 1% 2% 2% 3% - - 9

10 The ideal summer holidays

11 The ideal summer holidays Question 1 : When you imagine what would be for you the ideal summer holidays in 2009, what would you most feel like doing? Base : To all (3 500 respondents) First answer S/T REST 2 answers allowed S/T DISCOVERY Discovering new cultures, having a complete change of scenery Resting, easing your mind Being with your family, your partner or with friends Making the most of your home Doing some sport Meeting new people, making new friends or starting new relationships Taking the time to read, improving your mind None of these : 0% DK : 3% 11

12 The ideal summer holidays Across countries Base : To all First answer All n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500 S/T REST 59% 54% 68% 55% 54% 59% 59% 65% % 54% 65% 54% 57% 64% 57% 66% % 60% 64% 53% 57% 58% 66% 67% % 58% 68% 50% 60% 66% 69% 66% Resting, easing your mind 26% 22% 28% 14% 34% 33% 23% 24% % 21% 28% 15% 35% 38% 25% 21% % 28% 26% 19% 34% 35% 27% 23% % 26% 30% 16% 37% 40% 33% 21% Being with your family, your partner or with friends 23% 22% 25% 34% 13% 18% 25% 24% % 24% 24% 34% 14% 17% 21% 24% % 22% 25% 29% 15% 14% 21% 27% % 23% 23% 28% 15% 16% 16% 25% Taking the time to read, improving your mind 3% 4% 4% 3% 2% 3% 5% 3% % 4% 3% 1% 4% 3% 5% 4% % 4% 4% 2% 3% 4% 4% 4% % 2% 3% 2% 1% 4% 4% 3% Making the most of your home 6% 6% 11% 2% 5% 4% 5% 13% % 5% 9% 2% 3% 5% 6% 14% % 6% 8% 2% 3% 6% 9% 12% % 8% 11% 3% 6% 5% 14% 14% 12

13 The ideal summer holidays Across countries Base : To all First answer All n=3 500 n=500 n=500 n=500 n=500 n=500 n=500 n=500 S/T DISCOVERY 38% 44% 27% 43% 42% 39% 41% 34% Discovering new cultures, having a complete change of scenery % 44% 33% 44% 41% 36% 43% 32% % 37% 34% 46% 40% 39% 40% 32% % 40% 31% 47% 35% 34% 29% 32% 29% 36% 19% 35% 36% 26% 35% 23% % 37% 21% 32% 35% 29% 32% 21% % 32% 20% 31% 33% 28% 24% 17% % 34% 19% 37% 27% 24% 21% 20% Meeting new people, making new friends or starting new relationships 4% 3% 2% 5% 2% 7% 2% 2% % 3% 4% 6% 4% 3% 4% 2% % 2% 4% 8% 2% 7% 1% 4% % 3% 4% 6% 3% 6% 3% 3% Doing some sport 5% 5% 7% 4% 5% 5% 5% 9% % 4% 7% 5% 2% 3% 6% 7% % 3% 8% 6% 3% 3% 5% 10% % 3% 6% 3% 3% 4% 3% 7% 13

14 Destinations of summer holidays 2009

15 Which destinations? Question 5 : Where are you thinking of going for your holidays this summer? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Don t know yet : 1% DK : 8% Europe 76% 78% North America 4% 4% Middle East Asia / Pacific % 1% 3% 2% In your own country South America / Caribbean 3% 3% Africa 4% 5% % 46% Several answers allowed 15

16 Which destinations? Focus Europe Question 5 : Where are you thinking of going for your holidays this summer? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Several answers allowed Don t know yet : 1% DK : 8% Great Britain Other Western Europe (Ireland, Luxembourg, Netherlands ) 7% 6% Belgium 2% 3% 1% 1% Germany France 18% 16% 7% 9% Austria 3% 2% Other South Europe (Crete, Croatia, Greece, Portugal ) Spain 16% 17% Italy 18% 21% 9% 9%

17 Which destinations? Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 TOTAL EUROPE 78% 72% 82% 71% 83% 81% 79% 81% % 78% 83% 72% 76% 71% 83% 83% % 80% 85% 78% 75% 78% 84% 85% % 78% 85% 80% 83% 81% 76% 87% In which in your own country 46% 54% 35% 26% 67% 68% 12% 27% % 63% 29% 28% 59% 58% 13% 28% % 64% 29% 33% 59% 66% 13% 31% % 65% 26% 31% 70% 68% 12% 30% In which in Europe except your own country 35% 20% 52% 48% 18% 21% 69% 57% % 20% 60% 49% 19% 16% 73% 61% % 19% 58% 49% 16% 14% 74% 62% % 16% 64% 58% 11% 19% 66% 65% In which in Western Europe 35% 58% 47% 38% 10% 9% 47% 39% % 65% 46% 43% 9% 7% 52% 38% % 64% 44% 44% 9% 5% 55% 40% % 66% 41% 45% 8% 8% 46% 40% Germany 9% 1% 35% 1% 2% 1% 2% 3% % 1% 29% 2% 1% 1% 4% 6% % - 29% 1% - 1% 4% 5% % 1% 26% 3% 2% 1% 2% 6% Austria 2% - 6% 1% 1% 1% 2% 27% % - 8% 1% 1% 2% 3% 28% % 1% 6% 1% 1% - 1% 31% % - 5% 1% - 1% 3% 30% Belgium 1% % % - - 1% % % - - 1% % % - 17

18 Which destinations? Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 France 16% 54% 3% 9% 4% 6% 28% 6% % 63% 5% 9% 6% 2% 31% 4% % 64% 5% 9% 4% 2% 37% 4% % 65% 6% 10% 1% 5% 25% 5% Great Britain 6% 3% 1% 26% 2% 1% 2% 1% % 1% 2% 31% - 1% 1% 2% % 1% 2% 33% 2% 1% 1% 2% % - 2% 31% 2% - 2% 1% In which South Europe 45% 15% 34% 35% 74% 75% 35% 43% % 18% 34% 33% 65% 65% 30% 48% % 14% 35% 36% 66% 72% 33% 49% % 12% 41% 40% 72% 75% 36% 51% Spain 17% 6% 12% 16% 67% 6% 11% 6% % 7% 12% 16% 60% 4% 10% 9% % 6% 12% 16% 59% 5% 16% 5% % 4% 17% 20% 70% 4% 15% 10% Italy 21% 4% 12% 7% 4% 68% 13% 16% % 6% 12% 4% 3% 58% 7% 17% % 3% 11% 6% 3% 66% 9% 14% % 4% 11% 10% 2% 68% 10% 16% In which Central Europe 2% 2% 3% 2% 1% 1% 3% 3% % - 6% 4% 3% 1% 4% 4% % 2% 5% 3% 1% 1% 3% 4% % 1% 6% 3% 1% 2% 1% 3% In which Northern Europe 2% 1% 5% - - 1% 1% 3% % - 7% 1% 1% 1% 1% 3% % - 6% 2% 1% - - 1% % 1% 6% 2% 1% - - 2% 18

19 Which destinations? Across countries All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 TOTAL NORTH AMERICA 4% 2% 5% 10% 1% 2% 1% 3% % 3% 4% 12% 1% 1% 1% 4% % 2% 2% 6% 2% 1% 3% 2% % 4% 4% 7% 1% 1% 1% 3% TOTAL SOUTH AMERICA / CARIBBEAN 3% 2% 2% 3% 6% 2% 2% 2% % 3% 2% 5% 7% 2% 1% 2% % 4% 2% 3% 5% 2% 1% 2% % 1% 3% 4% 5% 1% 2% 1% TOTAL AFRICA 5% 11% 5% 6% 1% 1% 7% 4% % 7% 2% 4% 3% 3% 5% 5% % 9% 3% 6% 1% 3% 5% 4% % 9% 5% 2% 1% 2% 3% 4% TOTAL ASIA / PACIFIC 2% 2% 1% 7% 2% 1% 2% 2% % 3% 4% 3% 1% 1% 3% 6% % 2% 3% 6% 1% 1% 3% 2% % 2% 3% 6% 1% 1% 3% 1% TOTAL MIDDLE EAST 1% 1% 1% 1% - 1% 1% 1% % - 1% 1% - - 1% 1% % - 1% % - - 2% 1% 1% - 1% 19

20 The types of vacation favoured

21 The type of vacation favoured Question 8 : For your summer holidays, do you intend spending them primarily Several answers allowed Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) At the seaside Touring, discovering new places In the mountains In the country In a town DK : 1% 21

22 The type of vacation favoured Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 At the seaside 64% 59% 66% 57% 62% 75% 54% 60% % 58% 74% 48% 61% 79% 51% 67% % 58% 73% 52% 60% 70% 53% 71% % 58% 70% 55% 63% 75% 62% 63% Touring, discovering new places 19% 18% 21% 32% 5% 12% 28% 20% % 21% 27% 28% 6% 19% 25% 30% % 16% 27% 34% 5% 9% 24% 33% % 21% 20% 34% 10% 8% 20% 22% In the mountains 17% 18% 16% 10% 20% 20% 27% 21% % 18% 25% 7% 14% 19% 27% 27% % 17% 24% 18% 19% 17% 24% 29% % 19% 19% 15% 20% 17% 20% 24% A In the country 15% 14% 19% 19% 12% 6% 25% 22% % 15% 22% 15% 11% 8% 22% 32% % 22% 25% 34% 11% 5% 19% 36% % 19% 17% 30% 19% 3% 20% 21% In a town 14% 10% 15% 17% 15% 14% 13% 15% % 4% 17% 13% 15% 14% 11% 21% % 4% 13% 23% 17% 6% 13% 18% % 7% 12% 23% 16% 9% 9% 13% 22

23 Which type of holidays and which kind of accommodation?

24 The types of holidays Across countries Question 9 : What kind of holiday programme do you intend on using for your 2009 summer holidays? Base : To respondents who intend to go on holiday during summer 2009 Several answers allowed All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 You will organise your holidays yourself and buy your services separately (transport, accommodation, etc.) 70% 78% 69% 68% 66% 69% 64% 74% You will buy an all-inclusive package including transport and accommodation (hotel, cruise, resort, etc.) % 73% 69% 60% 60% 60% 63% 72% 28% 17% 27% 32% 30% 33% 34% 27% % 17% 30% 37% 28% 34% 34% 32% None of these 1% 1% 1% 1% 4% 1% 1% 1% % 2% - - 3% 5% 2% - DK 1% 1% 1% 2% 1% 1% - 1% % 2% 2% 1% 3% 2% - 1% 24

25 The kinds of accommodation Across countries Question 9bis : And what kind of accommodation do you intend to use for your 2009 summer holidays? Base : To respondents who intend to go on holiday during summer 2009 Several answers allowed All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 You will rent a house, a hotel room or bed and breakfast 71% 58% 75% 72% 73% 74% 73% 78% % 50% 77% 74% 65% 70% 76% 84% You will go to your house in the country or stay with friends 22% 32% 15% 20% 24% 22% 19% 19% % 31% 18% 16% 24% 25% 15% 15% You will go camping/caravanning 12% 17% 11% 14% 9% 9% 14% 9% % 23% 12% 16% 7% 8% 8% 7% None of these 1% 1% 1% - - 1% - 1% % % 1% 1% - DK 1% 2% 1% 1% 1% 1% 1% % 2% 1% - 2% 1%

26 The factors in the choice of destinations

27 The importance of the different factors in the choice of destinations Question 6 : For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary role in your choice of destination : Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T «Vital» + «Important but not vital» The budget you intend allocating % The climate % The quality of the tourist infrastructures on site % The possibility of taking part in leisure or cultural activities % % A vital role % An important but not vital role % A secondary role % DK 27

28 The importance of the different factors in the choice of destinations Question 6 : For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary role in your choice of destination : Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T «Vital» + «Important but not vital» Health risks % The risk of a terrorist attack % Risks of social unrest (strikes, demonstrations, etc.) % The time it takes to travel to your holiday destination % The risk of a natural disaster % % A vital role % An important but not vital role % A secondary role % DK 28

29 The importance of the different factors in the choice of destinations Question 6 : For each of the following factors, tell me whether it will play a vital role, an important but not vital role, or a secondary role in your choice of destination : Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) % «Vital» + «Important but not vital» The budget you intend allocating The climate The quality of the tourist infrastructures on site The possibility of taking part in leisure or cultural activities Health risks The risk of a terrorist attack Risks of social unrest The time it takes to travel to your holiday destination The risk of a natural disaster

30 The importance of the different factors in the choice of destinations - Across countries Base : To respondents who intend to go on holiday during summer 2009 % «Vital» All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 The budget you intend allocating 46% 54% 44% 37% 45% 50% 34% 35% % 38% 42% 40% 49% 55% 33% 40% % 41% 46% 35% 45% 46% 37% 46% % 38% 42% 35% 48% 54% 30% 45% The climate 44% 54% 45% 36% 34% 45% 57% 47% % 45% 45% 39% 41% 51% 47% 46% % 37% 47% 40% 43% 37% 57% 49% % 43% 45% 33% 42% 55% 45% 50% The risk of a terrorist attack 39% 31% 44% 34% 53% 37% 44% 45% % 30% 48% 38% 47% 47% 38% 45% % 33% 44% 39% 50% 29% 42% 55% % 33% 47% 42% 49% 38% 33% 54% Health risks 38% 38% 41% 28% 54% 36% 36% 39% The quality of the tourist infrastructures on site % 35% 43% 32% 52% 50% 42% 47% % 36% 46% 35% 48% 31% 46% 50% % 34% 36% 34% 54% 47% 34% 51% 32% 30% 31% 25% 35% 38% 36% 35% % 29% 30% 28% 39% 41% 35% 35% % 29% 31% 30% 39% 32% 37% 38% % 30% 32% 26% 42% 43% 30% 40% 30

31 The importance of the different factors in the choice of destinations - Across countries Base : To respondents who intend to go on holiday during summer 2009 % «Vital» All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 The possibility of taking part in leisure or cultural activities 32% 39% 43% 23% 26% 22% 38% 41% % 31% 42% 22% 30% 22% 32% 50% % 28% 48% 24% 30% 17% 35% 44% Risks of social unrest (strikes, demonstrations, etc.) % 28% 40% 20% 31% 26% 23% 48% 27% 18% 36% 25% 36% 23% 24% 36% % 16% 36% 28% 34% 32% 23% 44% % 15% 36% 31% 32% 17% 27% 43% % 16% 36% 30% 30% 27% 21% 45% The risk of a natural disaster 27% 21% 30% 20% 48% 26% 26% 30% The time it takes to travel to your holiday destination % 18% 28% 25% 43% 27% 23% 32% % 22% 34% 25% 37% 18% 29% 37% % 20% 29% 26% 41% 32% 24% 31% 20% 13% 23% 18% 16% 26% 17% 19% % 11% 20% 21% 19% 30% 18% 20% % 14% 25% 26% 23% 22% 22% 23% % 14% 19% 15% 17% 27% 17% 26% 31

32 The importance of the different factors in the choice of destinations - Recapitulative picture Base : To respondents who intend to go on holiday during summer 2009 % «Vital» 1 st factor 2 ème factor 3 ème factor All n= : The budget you intend allocating 2008 : The climate 2009 : The climate 2008 :The budget you intend allocating 2009 : The risk of a terrorist attack 2008 : Health risks n= : The budget you intend allocating / The climate 2008 : The climate 2009 : The possibility of taking part in leisure or cultural activities 2008 : The budget you intend allocating 2009 : Les risques sanitaires 2008 : Health risks n= : The climate 2008 : The risk of a terrorist attack 2009 : The budget you intend allocating / The risk of a terrorist attack 2008 : The climate 2009 : The possibility of taking part in leisure or cultural activities 2008 : Health risks n= : The budget you intend allocating 2008 : The budget you intend allocating 2009 : The climate 2008 : The climate 2009 : The risk of a terrorist attack 2008 : The risk of a terrorist attack n= : Health risks 2008 : Health risks 2009 : The risk of a terrorist attack 2008 : The budget you intend allocating 2009 : The risk of a natural disaster 2008 : The risk of a terrorist attack n= : The budget you intend allocating 2008 : The budget you intend allocating 2009 : The climate 2008 : The climate 2009 : The quality of the tourist infrastructures on site 2008 : Health risks n= : The climate 2008 : The climate 2009 : The risk of a terrorist attack 2008 : Health risks 2009 : The possibility of taking part in leisure or cultural activities 2008 : The risk of a terrorist attack n= : The climate 2008 : The possibility of taking part in leisure or cultural activities 2009 : The risk of a terrorist attack 2008 : Health risks 2009 : The possibility of taking part in leisure or cultural activities 2008 : The climate 32

33 The preparation of summer holidays

34 The moment of the choice Question 7 : Which of the following statements applies most closely to you? Base : To respondents who intend to go on holiday during summer 2008 (2 239 respondents) Only one answer allowed 70% 68% 69% 68% 69% You have already started planning your holidays well in advance 29% 31% 29% 30% 30% You will decide on your destination at the last minute DK : 1% 34

35 The moment of the choice Across Countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 You have already started planning your holidays well in advance 69% 66% 78% 67% 68% 62% 74% 75% % 66% 77% 72% 73% 53% 74% 75% % 65% 77% 73% 59% 61% 77% 78% % 73% 71% 69% 59% 61% 77% 78% You will decide on your destination at the last minute 30% 33% 22% 30% 31% 37% 24% 25% % 33% 22% 26% 26% 44% 24% 24% % 32% 21% 25% 38% 38% 22% 20% % 26% 28% 30% 38% 38% 23% 20% DK 1% 1% - 3% 1% 1% 2% % 1% 1% 2% 1% 3% 2% 1% % 3% 2% 2% 3% 1% 1% 2% % 1% 1% 1% 3% 1% - 2% 35

36 The methods of buying

37 The methods of buying - Across countries Question 10 : How do you intend on booking your holiday, that is, booking your plane, train, hotel, club? Base : To respondents who intend to go on holiday during summer 2009 Several answers allowed All By physically going to a travel agency or tour operator n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 29% 14% 33% 24% 33% 41% 33% 35% % 19% 35% 31% 38% 41% 35% 43% S/T INTERNET 50% 57% 46% 60% 47% 43% 46% 48% Including: By directly visiting the internet site of a service company (airline, hotel, etc.) % 49% 47% 63% 36% 40% 40% 45% 29% 35% 27% 32% 25% 28% 22% 31% % 26% 32% 33% 18% 24% 22% 33% Including: By visiting a specialised internet site like Expedia, Opodo, etc. 16% 12% 14% 23% 16% 14% 12% 15% % 13% 20% 21% 9% 17% 11% 13% Including: By visiting the internet site of a travel agency or tour operator 14% 14% 13% 20% 17% 8% 18% 17% % 15% 15% 24% 11% 17% 12% 17% By physically going to a service company (airline, hotel, etc.) 13% 14% 16% 12% 8% 13% 6% 17% % 12% 20% 9% 6% 20% 12% 15% You won t book in advance 7% 8% 8% 3% 11% 6% 9% 7% % 8% 9% 3% 13% 12% 9% 9% DK 2% 4% - 4% 1% 1% 2% 2% % 10% 1% 2% 2% - 3% 1% 37

38 The budget allocated to summer holidays

39 The budget allocated to summer holidays - Across countries Question 11 : What is the total budget you intend allocating to your 2009 summer holidays (when you add up transport, accommodation, food, leisure activities, etc )? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Austria (-93 ) Great Britain (-354 ) Belgium (=) Italy (-86 ) Germany (-85 ) ALL (-140 ) France (-112 ) Spain (- 105 )

40 The budget allocated to summer holidays - Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 Average budget Evolution in comparison to 2008 Evolution in comparison to 2008 (en %) = % - 6% - 4% - 14% - 6% - 4% = - 4% Rank 6 ème 5 ème 2 ème 7 ème 4 ème 3 ème 1 er Intentions to go on holiday (evolution in comparison to 2008) Intentions to stay in its own country (evolution in comparison to 2008) 64% (-3 pts) 66% (-8 pts) 56% (-1 pt) 64% (-3 pts) 61 % (-4 pts) 76% (-1 pt) 64% (+1 pt) 62% (=) 46% (+1 pt) 54% (-9 pts) 35% (+6 pts) 24% (-4 pts) 67% (+8 pts) 68% (+10 pts) 12% (-1 pt) 27% (-1 pt) 2008 average budget Rank 6e 4e 1er 7e 3e 5e 2e 2007 average budget Rank 6 e 5 e 1 er 7 e 4 e 3 e 2 e 40

41 The budget allocated to summer holidays - Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 Less than Euros 16% 19% 15% 16% 17% 15% 12% 11% % 18% 14% 18% 21% 12% 10% 12% % 13% 17% 17% 16% 14% 13% 17% % 16% 15% 13% 12% 13% 10% 15% From to Euros 22% 28% 21% 15% 27% 22% 20% 24% % 22% 22% 17% 19% 25% 24% 24% % 22% 26% 18% 20% 30% 24% 26% % 22% 21% 21% 20% 20% 24% 23% From to Euros 24% 19% 28% 29% 20% 19% 27% 26% % 18% 22% 11% 23% 23% 27% 22% % 16% 28% 13% 15% 19% 28% 19% % 19% 31% 7% 11% 18% 25% 23% More than Euros 21% 15% 22% 25% 14% 26% 24% 26% % 17% 27% 40% 16% 23% 20% 29% % 17% 21% 38% 17% 19% 21% 27% % 15% 21% 39% 15% 18% 21% 27% DK 17% 19% 14% 15% 22% 18% 17% 13% % 25% 15% 14% 21% 17% 19% 13% % 32% 8% 14% 32% 18% 14% 11% % 28% 12% 20% 42% 31% 20% 12% 41

42 The influence of the current economic crisis Question 12 : Still thinking about your 2009 summer holidays, will the rise of oil prices the current economic crisis have a very significant, somewhat significant, not very significant, or not at all significant influence regarding Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T Significant Your holiday-budget % The choice of your destination % Your length of your holidays % The choice of your kind of accommodation % The choice of your mode of transport % % Very significant % Somewhat significant % Not very significant % Not at all significant % DK 42

43 The influence of the current economic crisis Across countries Base : To respondents who intend to go on holiday during summer 2009 All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 Your holiday-budget S/T Significant 44% 44% 22% 48% 57% 60% 26% 18% S/T Not significant 55% 54% 77% 52% 43% 39% 74% 82% The choice of your destination S/T Significant 34% 34% 20% 37% 42% 47% 16% 10% S/T Not significant 66% 66% 80% 62% 58% 52% 83% 90% Your length of your holidays S/T Significant 33% 37% 18% 29% 43% 50% 14% 11% S/T Not significant 66% 63% 82% 70% 57% 49% 86% 89% The choice of your kind of accommodation S/T Significant 30% 29% 15% 34% 43% 43% 16% 12% S/T Not significant 69% 70% 85% 65% 57% 56% 84% 88% The choice of your mode of transport S/T Significant 24% 24% 16% 23% 32% 33% 13% 8% S/T Not significant 75% 76% 83% 75% 68% 66% 86% 91% 43

44 The risks perceived

45 The concerns Question 14 : For each one of them, tell me whether it is something that worries you personally a great deal, somewhat, not really or not at all on leaving for your holidays: Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T «Worried» Illness amongst family or friends who are staying behind % You or a member of your family that is accompanying you has a health problem whilst on holiday % The loss of your personal belongings (luggage, clothes, money) % A plane, train, car accident etc % A problem concerning your home (flooding, fire, theft, etc.) % % A great deal % Somewhat % Not really % Not at all % DK 45

46 The concerns Question 14 : For each one of them, tell me whether it is something that worries you personally a great deal, somewhat, not really or not at all on leaving for your holidays: Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T «Worried» The risk of a terrorist attack % Your vehicle breaks down % The risk of a natural disaster (earthquake, volcanic eruption, flooding etc.) % A transport strike or delays % % A great deal % Somewhat % Not really % Not at all % DK 46

47 The concerns Question 14 : For each one of them, tell me whether it is something that worries you personally a great deal, somewhat, not really or not at all on leaving for your holidays: Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) % % «Worries you a great deal» + «Somewhat» Illness amongst family or friends who are staying behind You or a member of your family that is accompanying you has a health problem whilst on holiday The loss of your personal belongings (luggage, clothes, money) A plane, train, car accident A problem concerning your home (flooding, fire, theft, etc.) The risk of a terrorist attack Your vehicle breaks down The risk of a natural disaster A transport strike or delays

48 The concerns Across countries Base : To respondents who intend to go on holiday during summer 2009 % ««Worries you a great deal» All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 You or a member of your family that is accompanying you has a health problem whilst on holiday 47% 46% 51% 26% 77% 47% 42% 45% % 50% 54% 22% 78% 65% 44% 55% % 57% 53% 43% 77% 56% 54% 51% % 49% 53% 33% 77% 65% 34% 52% Illness amongst family or friends who are staying behind 46% 45% 46% 21% 73% 54% 33% 42% % 43% 46% 20% 67% 64% 39% 51% % 57% 47% 40% 75% 55% 45% 40% % 49% 49% 22% 72% 66% 39% 44% A plane, train, car accident etc. 36% 24% 41% 23% 56% 44% 21% 32% % 31% 41% 20% 55% 61% 26% 36% % 39% 45% 39% 66% 52% 35% 35% % 23% 41% 25% 52% 58% 23% 33% The loss of your personal belongings (luggage, clothes, money) 35% 30% 40% 22% 55% 35% 22% 34% % 38% 44% 25% 62% 51% 27% 35% % 37% 45% 40% 61% 45% 39% 35% % 29% 39% 28% 51% 48% 25% 35% A problem concerning your home (flooding, fire, theft, etc.) 32% 29% 37% 20% 51% 34% 24% 26% % 33% 32% 18% 57% 49% 27% 32% % 45% 27% 33% 60% 33% 35% 28% % 36% 36% 23% 50% 46% 22% 25% 48

49 Les craintes Selon les pays Base : To respondents who intend to go on holiday during summer 2009 % «Worries you a great deal» All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 The risk of a terrorist attack 30% 21% 34% 20% 58% 28% 22% 26% % 24% 37% 19% 48% 43% 24% 30% % 33% 34% 32% 56% 34% 26% 30% % 22% 33% 29% 51% 41% 18% 28% The risk of a natural disaster 25% 15% 28% 15% 53% 24% 17% 22% % 20% 29% 13% 45% 36% 16% 29% % 26% 32% 24% 50% 29% 19% 25% % 17% 29% 18% 40% 34% 13% 23% Your vehicle breaks down 20% 22% 10% 14% 37% 27% 18% 11% % 27% 15% 13% 42% 34% 21% 10% % 28% 26% 23% 45% 28% 27% 10% % 20% 11% 13% 39% 28% 18% 11% A transport strike or delays 14% 12% 9% 16% 30% 11% 12% 9% % 16% 8% 12% 32% 18% 13% 9% % 14% 9% 25% 33% 16% 16% 7% % 12% 9% 15% 23% 8% 8% 7% 49

50 The cover of the risks

51 The cover of the risks Question 15 : When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T «Covered» S/T «Worried» A problem concerning your home % 2008 : 67% 2007 : 71% 51% 2008 : 58% 2007 : 60% Your vehicle breaks down You or a member of your family that is accompanying you has a health problem whilst on holiday A plane, train, car accident % 2008 : 65% 2007 : 67% 62% 2008 : 63% 2007 : 69% 57% 2008 : 59% 2007 : 64% 40% 2008 : 49% 2007 : 53% 69% 2008 : 74% 2007 : 76% 54% 2008 : 60% 2007 : 65% The loss of your personal belongings % 2008 : 55% 2007 : 57% 62% 2008 : 68% 2007 : 72% Yes, you are covered by an insurance or assistance policy that you subscribe to annually Yes, you are covered by a temporary insurance or assistance policy Yes, you are covered through your bank card No, you are not covered % DK 51

52 The cover of the risks Question 15 : When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) Only one answer allowed S/T «Covered» S/T «Worried» Illness amongst family or friends who are staying behind % 2008 : 27% 2007 : 36% 70% 2008 : 72% 2007 : 75% The risk of a natural disaster % 2008 : 25% 2007 : 29% 38% 2008 : 43% 2007 : 46% A transport strike or delays % 2008 : 19% 2007 : 24% 38% 2008 : 43% 2007 : 44% The risk of terrorist attacks % 2008 : 15% 2007 : 17% 46% 2008 : 47% 2007 : 53% Yes, you are covered by an insurance or assistance policy that you subscribe to annually Yes, you are covered by a temporary insurance or assistance policy Yes, you are covered through your bank card No, you are not covered % DK 52

53 The cover of the risks Question 15 : When you go on holiday, are you usually covered by an insurance or assistance policy for the following risks? Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) S/T «Covered» A problem concerning your home Your vehicle breaks down You or a member of your family that is accompanying you has a health problem whilst on holiday A plane, train, car accident The loss of your personal belongings Illness amongst family or friends who are staying behind The risk of a natural disaster A transport strike or delays The risk of terrorist attacks

54 The cover of the risks - Across countries Base : To respondents who intend to go on holiday during summer 2009 % «Covered» All n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 A problem concerning your home 67% 90% 46% 83% 85% 43% 76% 45% % 92% 55% 81% 81% 35% 79% 52% % 93% 62% 89% 84% 33% 79% 53% % 97% 60% 84% 39% 21% 85% 69% Your vehicle breaks down 64% 78% 42% 70% 78% 60% 72% 48% You or a member of your family that is accompanying you has a health problem whilst on holiday % 79% 48% 72% 79% 53% 78% 49% % 81% 54% 77% 82% 49% 74% 46% % 81% 53% 72% 41% 20% 76% 56% 62% 82% 51% 83% 72% 31% 80% 49% % 82% 56% 73% 72% 37% 84% 51% % 85% 60% 87% 77% 41% 84% 57% % 85% 61% 85% 49% 32% 86% 53% A plane, train, car accident etc. 57% 66% 42% 71% 72% 43% 67% 44% % 74% 47% 68% 65% 44% 73% 54% % 76% 50% 81% 71% 47% 74% 54% % 75% 51% 80% 46% 31% 69% 55% The loss of your personal belongings 52% 62% 40% 87% 54% 25% 45% 49% % 63% 49% 81% 50% 34% 50% 57% % 63% 48% 90% 53% 33% 51% 61% % 65% 44% 88% 36% 18% 51% 60% 54

55 The cover of the risks - Across countries Base : To respondents who intend to go on holiday during summer 2009 % «Covered» All Illness amongst family or friends who are staying behind n=2 239 n=329 n=279 n=318 n=303 n=383 n=317 n=309 25% 28% 21% 32% 43% 10% 38% 26% % 42% 23% 20% 42% 14% 41% 24% % 37% 27% 48% 49% 24% 50% 25% % 40% 21% 32% 30% 8% 42% 20% The risk of a natural disaster 25% 48% 10% 35% 26% 10% 28% 15% % 51% 9% 30% 23% 15% 35% 16% % 53% 11% 43% 20% 17% 30% 18% % 54% 9% 31% 8% 5% 29% 14% A transport strike or delays 20% 19% 9% 49% 21% 9% 14% 12% % 18% 7% 44% 19% 10% 12% 15% % 14% 11% 56% 20% 20% 14% 21% % 17% 8% 51% 7% 5% 8% 18% The risk of terrorist attacks 13% 25% 9% 17% 13% 5% 12% 5% % 29% 6% 15% 17% 12% 13% 9% % 24% 6% 29% 12% 14% 12% 8% % 27% 6% 15% 3% 2% 7% 8% 55

56 The cover of the risks Recapitulative picture Base : To respondents who intend to go on holiday during summer 2009 (2 239 respondents) % «A great deal» % «Covered» Gap between the anxiety level and the feeling of being covered by an insurance or assistance policy Illness amongst family or friends who are staying behind 46% 25% = [- 21] % 27% -20 The risk of terrorist attacks 30% 13% = [- 17] The risk of a natural disaster (earthquake, volcanic % 15% -18 eruption, flooding etc.) 25% 25% = [0] % 25% -2 A transport strike or delays 14% 20% = [+6] You or a member of your family that is accompanying you has a health problem whilst on holiday The loss of your personal belongings (luggage, clothes, money) % 19% % 62% [+15] = % 63% % 52% = [+17 ] % 55% + 13 A plane, train, car accident etc. 36% 57% = [+21 ] % 59% + 19 A problem concerning your home (flooding, fire, theft) 32% 67% = [+35 ] % 67% + 31 Your vehicle breaks down 20% 64% = [+ 44] % 65%

57 The means to take out an insurance or assistance policy Question 16 : By what means did you take out an insurance or assistance policy? Several answers allowed Base : To respondents who intend going on holiday during the summer 2009, and who have taken out an insurance or assistance policy (2 012 respondents) Through my usual insurance or assistance company Through my travel agency Through a specialised internet site Through another insurance or assistance company Through my bank CB None of these : 4% DK : 2% 57

58 The means to take out an insurance or assistance policy - Across countries Base : To respondents who intend going on holiday during the summer 2009, and who have taken out an insurance or assistance policy Through my usual insurance or assistance company All n=2 012 n=321 n=218 n=308 n=294 n=314 n=301 n=255 58% 79% 64% 33% 42% 64% 66% 51% % 83% 66% 38% 43% 60% 66% 55% % 82% 70% 39% 55% 52% 67% 57% % 79% 64% 43% 60% 51% 69% 50% Through my travel agency 26% 17% 26% 16% 42% 34% 25% 38% % 7% 23% 20% 35% 40% 24% 42% % 18% 24% 26% 32% 31% 30% 47% % 23% 28% 26% 41% 36% 29% 48% Through a specialised internet site 7% - 3% 26% 3% 5% 1% 3% Through another insurance or assistance company % - 3% 20% 2% 5% - 2% % 2% 3% 18% 3% 3% 1% 3% % 2% 1% 17% - 2% 1% - 6% 4% 9% 10% 4% 4% 8% 8% % 5% 16% 13% 8% 6% 9% 7% % 4% 15% 20% 8% 11% 7% 10% % 4% 11% 9% 4% 6% 8% 6% Through my bank CB 5% 6% 1% 14% 2% - 3% 2% % 9% 3% 9% - - 4% 6% % 3% 2% 8% 2% 1% 1% 3% % 7% 3% 12% 3% 1% 2% - 58