Prague Daily Monitor Laubova 6, Prague , Czech Republic. Advertising & Subscriptions: Todd P Benson: praguemonitor.

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1 media kit December 2009 The is a daily online newspaper and opt-in delivering the most important news from Prague and the Czech Republic in English. p r a g u e m o n i t o r. c o m

2 Distribution & Target Audience The is an electronic daily newspaper, distributed via and posted on the web every business day. Since its launch in 2003, the Monitor has developed a strong position as the primary Czech news source among decision makers in the international business and diplomatic community in Prague, and other English-speaking professionals living and working in the Czech Republic. The distributes the edition to over 4,700 purely opt-in readers on a daily basis, and each month the Monitor website generates more than 67,000 visits and 170,000 pageviews from unique visitors. Recently the s list has grown by about 1.5% a month, and is expected to top 6,000 registered users by quarter due to expanded marketing. 1 onitor edia kit

3 Demographics Monitor readers are English-speaking, welleducated professionals with well aboveaverage income. They lean male and more mature (35+). They typically reside in the Czech Republic, have strong business interests here and read the Monitor for both business and personal reasons. Prague Monitor readers are well-educated, well-to-do, mature, and loyal. p r a g u e m o n i t o r. c o m 2 *statistics from March 2009 reader survey

4 Where are readers coming from? The Prague Monitor s readers are broad and varied, coming from all across the globe. Quick facts chart Unique Visitors 38,311 Page Views 176,211 Visits 67,252 Active Subscribers 4,751 * November onitor edia kit

5 Sample Readers Here is a sample of some of the firms & organizations with Monitor readers: Vodafone Czech Republic Česká spořitelna ORCO International School of Prague AT&T DHL Deloite Accenture CSA Italian Chamber of Commerce Caledonian School Prague British School Czech Data Systems US Commercial Service Radio Free Europe Cushman & Wakefield University of New York in Prague Ministry of Foreign Affaïrs Czech Republic English College in Prague Ernst & Young Hewlett Packard Hotel Hilton Prague British School Royal Institute of British Architects SAAB The Economist Toyota Motor Corp United Nations University of Pittsburgh Monster Technologies ING Škoda p r a g u e m o n i t o r. c o m 4

6 Advertising with Prague Daily Monitor Advertising in the gives you a unique channel to address top decision makers and potential customers in a cost-effective way. There are two main forms of promotion with the Prague Daily Monitor: on the website and in the Monitor edition. Website The website is the heart of the Monitor. Multiple banner sizes and text links are the main ways of promotion on the website which reaches over unique visitors per month. edition The edition contains a complete, organized listing of all the day s stories with links to the Monitor website, and is sent when the Monitor is published each morning at 8am. It s like a newspaper, except readers get it in their inbox instead of their mailbox. 5 onitor edia kit

7 Please contact for more information about promoting your business with Prague s number 1 news source. Banner Ad formats and Pricelist WEB HOMEPAGE WEB SUBPAGES WEB Location Size Price Big Box x 280 CZK 20,000 Big Box x 280 CZK 10,000 Full Banner middle 468 x 60 CZK 7,500 Senior banner x 90 CZK 7,500 Senior banner x 90 CZK 5,000 Full Banner bottom 468 x 60 CZK 3,500 Location Size Price Big Box x 280 CZK 10,000 Full Banner middle 468 x 60 CZK 7,500 Senior banner 336 x 90 CZK 5,000 Full Banner bottom 468 x 60 CZK 2,500 p r a g u e m o n i t o r. c o m 6

8 The Prague Daily Monitor delivers you all the Czech news you need to know