READERS of MF DNES, LIDOVÉ NOVINY and METRO. A d v e r t i s i n g p r e s e n t a t i on

Transcription

1 READERS of, LIDOVÉ NOVINY and METRO A d v e r t i s i n g p r e s e n t a t i on

2 MEDIA RESEARCH RATINGS The only and most of the time respected source capable of bringing information about the readers Reflects the success of the title among the readers and identifies them MEDIA PROJEKT National media ratings research in the Czech Republic jointly requested by the publishers of dailies and magazines associated in the Publisher s Union (Unie vydavatelů) and Association of Communication Agencies (AKA): research is carried out by independent association of r esearch agencies GfK Praha and Median inhabitants of Czech Republic in the age of years are represented by respondents per year demographical characteristic, activities (occupation, free time), positions and basic consumption are also included in research research is considered to be a single currency of the press media ratings

3 IS MOST WIDELY READ DAILY: among educated people among the highest socio-economical class of population among readers in leadership positions among decision makers among entrepreneurs with employees Source: media ratings national research Media Project, Median GfK Prague, SKMO, 4Q Q 2011 Your advertisement message is not only getting to the one s that read it, but above all to the one s that are able to react to it.

4 NUMBER OF READINGS OF THE DAILIES Total number of readings of the last issue in the 4th quarter of st quarter of 2011 Number of readers in thousands 304 Increase to POWER KOMBI Increase to TOP KOMBI Blesk Deník (Net) Právo Metro Aha! Sport Lidové noviny Hospodářské noviny E15 Note.: Total number of readings of advertising combination TOP KOMBI ( and Lidové noviny) reaches million of readers and POWER KOMBI (TOP KOMBI and Metro) reaches million of readers.

5 NUMBER OF READINGS OF SUPPLEMENTS Total number of readings of the last issue in the 4th quarter of st quarter of 2011 Number of readers in thousands Increase to TOP KOMBI MAGAZÍN + ONA DNES Increase to TOP KOMBI MAGAZÍN Magazín DNES + TV Blesk magazín TV magazín (Total) Magazín DNES + TV Magazín Právo + TV ONA DNES TV pohoda (Total) Víkend DNES Pátek LN Aha! TV Dům & bydlení Sport magazín Moje rodina Styl pro ženy IN magazín (HN) Víkend (HN) Note.: Total number of readings of advertising combination TOP KOMBI MAGAZÍN (Magazín DNES+TV and Pátek LN) reaches million of readers and combination TOP KOMBI + ONA DNES reaches million of readers. Number of readings of the TV magazín and TV pohoda includes inserted as well as over-the-counter issues.

6 SOLD AND PRINTED ISSUES We consider the information about the sold and printed issues to be the indicator of the capability of the publisher to position his title on the market and sell it. We use data audited by the Office of verification of printed issues ABC CR.

7 CIRCULATION OF AND TOP KOMBI Average daily circulation sold audited by the Office of verification of printed issues ABC ČR Average daily circulation sold in number of pieces with magazine ONA DNES (Monday) with magazine Víkend DNES (Saturday) with Magazín DNES + TV (Thursday) TOP KOMBI ( and LN) TOP KOMBI MAGAZÍN (Mag. DNES + TV and Pátek LN) TOP KOMBI MAGAZÍN + ONA DNES Source: ABC ČR, October 2010 March 2011

8 READERS OF AND TOP KOMBI ACCORDING TO AGE Readers of and increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red Increase of Metro to POWER KOMBI AGE STRUCTURE Increase of LN to TOP KOMBI The age group 30 to 59 years, which is the productive age, is represented more among regular readers of compared to the total population of CR : Readers between the ages of 30 to 59 years represent a constituent part of the reading public. LN: Readers between the ages of 30 to 69 years represent a constituent part of the reading public % % % % % % 7% % % % % % % % (affinity 0,38) (affinity 0,85) (affinity 1,16) (affinity 1,48) (affinity 1,28) (affinity 0,78) (affinity 0,61) Lidové noviny

9 READERS OF AND TOP KOMBI ACCORDING TO EDUCATION Readers of and increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red Increase of Metro to POWER KOMBI Increase of LN to TOP KOMBI EDUCATION OF THE READERS Readers with higher education are more represented among regular readers in comparison with the total population of CR. The rate of high school graduates is 1.5 times higher among the readers than in the total population, the rate of the university graduates is 2.5 times higher and LN: High school graduates and university graduates represent a constituent part of the reading public. Univ ersity graduate 23% Elementary / Highschool not graduate 34% Univ ersity graduate 24% Elementary / Highschool not graduate 41% Elementary / Highschool not graduate Highschool graduate University graduate Highschool graduate 43% Highschool graduate 35% Lidové noviny (affinity 0,54) (affinity 1,54) (affinity 2,47)

10 READERS OF DAILIES AND POPULATION ACCORDING TO ECO. ACTIVITY as well as dailies TOP KOMBI and POWER KOMBI compared with the rest of the dailies have a higher rate and very high number of economically active readers Mentioned numbers are expressed in thousands; the rates are expressed by the horizontal axis values in thousands and in % of reading public from the left economically active - from the right economically inactive 0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100% POWER KOMBI (TOP KOMBI + METRO) TOP KOMBI ( a LN) Lidové noviny DAILIES without - Total REGIONAL DAILIES - Total POPULATION - Total

11 READERS OF THE DAILIES ACCORDING TO ECO. ACTIVITY as well as dailies TOP KOMBI and POWER KOMBI compared with the rest of the dailies have a higher rate and very high number of economically active readers Numbers of readers are in thousands On the left economically active readers On the right economically inactive readers ECONOMICALLY ACTIVE READERS total 579 thous. / 71 % of readers thereof 84 thous. sales executives 399 thous. ordinary workers 96 thous. private entrepreneurs Blesk POWER KOMBI TOP KOMBI Deník (Net) Právo Metro Aha! Sport Lidové noviny Hospodářské noviny E15 (62 % active) (65 % active) (68 % active) (55 % active) (71 % active) (40 % active) (59 % active) (60 % active) (70 % active) (54 % active) (74 % active) (68 % active)

12 READERS OF DAILIES WITH ABOVE AVERAGE INCOME POWER KOMBI has the highest number of readers in households with net monthly income higher than 30 thousand CZK. Number of readers in thousands 131 Increase of Metro to POWER KOMBI Increase of LN to TOP KOMBI Blesk Deník (Net) Metro Právo Sport Hospodářské noviny Aha! Lidové noviny E15 Note.: Total number of readings of advertising combination TOP KOMBI reaches 401 thousand of readers and POWER KOMBI reaches 531 thousand of readers.

13 READERS OF AND TOP KOMBI ACCORDING TO INCOME Readers of, increase to TOP KOMBI and POWER KOMBI Number of readers is expressed in thousands; groups with above average index are marked in red Increase of Metro to POWER KOMBI Increase of LN to TOP KOMBI NET HOUSEHOLD INCOME People in households with higher income are represented more among regular readers of compared to the total population of CR. In the higher income group the rate is increasing compared to the population up to 1.2 multiple higher rate in the readers group in households with net income higher than 30 thousand CZK Up to 20 thous. CZK thous. CZK 30 thous. CZK and more 30 thous. CZK and more 57% Up to 20 thous. CZK 16% thous. CZK 27% 30 thous. CZK and more 45% Lidové noviny thous. CZK 27% Up to 20 thous. CZK 28% (affinity 0,54) (affinity 0,79) (affinity 1,22)

14 READERS OF DAILIES DECISION-MAKERS, TOP KOMBI and POWER KOMBI are most widely read among people in leadership positions and in positions with powers to take decision. Number of readers in thousands DAILY READERS IN MANAGEMENT POSITIONS (with subordinate employees) Increase of LN to TOP KOMBI Increase of Metro to POWER KOMBI DAILY READERS IN DECISION-MAKING POSITIONS (authorized to decide on investments of the company higher than 100 thous. CZK) Increase of LN to TOP KOMBI Increase of Metro to POWER KOMBI Deník (Net) 34 Blesk 78 Hospodářské noviny 32 Deník (Net) 65 Blesk 27 Hospodářské noviny 49 Lidové noviny 20 Metro 39 Právo 17 Lidové noviny 27 Sport 15 Sport 27 Metro E TOP KOMBI total 98 thous. POWER KOMBI total 109 thous. Právo E TOP KOMBI total 171 thous. POWER KOMBI total 199 thous. Aha! 8 Aha! 11

15 READERS OF THE DAILIES - ENTREPRENEURS POWER KOMBI are most widely read among entrepreneurs. Number of readers in thousands 18 Increase of Metro to POWER KOMBI Increase of LN to TOP KOMBI Blesk Deník (Net) Hospodářské noviny Metro Aha! Sport Lidové noviny Právo E15 Note.: Total number of readings of advertising combination TOP KOMBI reaches 109 thousand of readers and POWER KOMBI reaches 127 thousand of readers.

16 READERS OF THE DAILIES SOCIO-ECONOMICAL CLASS A + B, TOP KOMBI and POWER KOMBI are most widely read among the highest socio-economical class of population (ABCDE classification). Number of readers in thousands Increase of Metro to POWER KOMBI Increase of LN to TOP KOMBI Blesk Deník (Net) Metro Právo Hospodářské noviny Lidové noviny E15 Sport Aha! Note.: Total number of readings of advertising combination TOP KOMBI reaches 376 thousand of readers and POWER KOMBI reaches 440 thousand of readers.

17 READERS OF THE DAILIES IN PRAGUE POWER KOMBI are most widely read among dailies in Prague. Number of readers in thousands 132 Increase of Metro to POWER KOMBI Increase of LN to TOP KOMBI Blesk Metro Lidové noviny E15 Právo Aha! Hospodářské noviny Sport Deník (Net) Note.: Total number of readings of advertising combination TOP KOMBI reaches 193 thousand of readers and POWER KOMBI reaches 325 thousand of readers.

18 Information, that you need to know about advertising in our titles Information about readers and the number of sold issues Prices and basic formats of advertising, pricelist that can be downloaded Useful contacts List of published inserts