2017 SUBSCRIBER STUDY
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1 2017 SUBSCRIBER STUDY business is our middle name business is our middle name
2 BUSINESS IS OUR MIDDLE NAME Atl anta Business Chronicle TODAY signature events print digital
3 BUSINESS IS OUR MIDDLE NAME In Atlanta s Business since 1978 An ENGAGED audience of 718,778 across multiple platforms Paid circulation has grown 4.5% in the past 2 years and readers spend 53 minutes* with the paper weekly. EXPERTISE Sources: Alliance for Audited Media June 2016 *TBJ Subscriber Study 2014/Russell Research
4 BUSINESS IS OUR MIDDLE NAME The Decision Makers & Influencers You Want To Reach 82 % Hold top management positions: Owner/Partner, C-level, or Manager 84 % Influence purchase decisions Sources: TBJ Subscriber Study 2014/Russell Research
5 BUSINESS IS OUR MIDDLE NAME Chronicle Readers are The Most Affluent and Educated demographics HHI: $277K 14% Investment portfolio value: $1.8M 38% Graduated college + : 89% POWERFUL readers Sources: TBJ Subscriber Study 2014/Russell Research
6 BUSINESS IS OUR MIDDLE NAME Firmographics SMB (local workforce) 90% Years in business 36 Fast growing (11%+ sales growth)* 38% New business (less than 10 yrs) 19% ENORMOUS BUYING POWER Total Revenue: $10 million+ 38% $25 million+ 30% $100 million+ 15% Company Size: 500 or more employees 10% % % % Under 5 employees 29% POWERFUL companies Sources: TBJ Subscriber Study 2014/Russell Research *per year over past 3 years
7 BUSINESS IS OUR MIDDLE NAME the Chronicle has more digital power than any other local business publication >2.7MM Average page views each month* Duplication rate between is47 % print subscribers and online visitors 578K Unique visitors each month* DIGITAL REACH Sources: TBJ Subscriber Study 2014/Russell Research *AAM June 2016
8 BUSINESS IS OUR MIDDLE NAME Chronicle subscribers want information first afternoon edition & Morning edition newsletters POWERFUL FACTS 54% of print subscribers receive 1 or more Chronicle e-newsletters Morning Edition subscribers: 27,500 Afternoon Edition subscribers: 33,000 Sources: TBJ Subscriber Study 2014/Russell Research Omniture April 2016
9 BUSINESS IS OUR MIDDLE NAME WHO ARE OUR SUBSCRIBERS? 69% hold top management positions: owner/partner, c-level, or manager 69% influence purchase decisions Average HHI: $181K Graduated College + : 82% Investment Portfolio Value: $1.03M Sources: TBJ Subscriber Study 2014/Russell Research
10 Combining national reach with local expertise BUSINESS IS OUR MIDDLE NAME The Business Journals reach a total audience of 14 million local business professionals via 43 websites, 40 publications and host 256,000 annual event attendees nationwide. The Business Review (Albany) Charlotte Business Journal Houston Business Journal Nashville Business Journal San Antonio Business Journal New Mexico Business Weekly Business Courier (Cincinnati) Jacksonville Business Journal Orlando Business Journal San Francisco Business Times Atlanta Business Chronicle Business First (Columbus) Kansas City Business Journal Philadelphia Business Journal Silicon Valley/San Jose Business Journal Austin Business Journal Dallas Business Journal Business First (Louisville) Phoenix Business Journal Puget Sound Business Journal (Seattle) Baltimore Business Journal Dayton Business Journal Memphis Business Journal Pittsburgh Business Times St. Louis Business Journal Birmingham Business Journal Denver Business Journal South Florida Business Journal Portland Business Journal Tampa Bay Business Journal Boston Business Journal The Triad Business Journal The Business Journal (Milwaukee) Triangle Business Journal (Raleigh/Durham) Washington Business Journal (D.C.) Business First (Buffalo) Pacific Business News Minneapolis/St. Paul Business Journal Sacramento Business Journal Wichita Business Journal
11 Signature BUSINESS IS OUR MIDDLE NAME EVENTS 8,086 Did you know the Chronicle welcomed more than event attendees last year? No other publication brings together achievements, networking opportunities and valuable content like Atlanta Business Chronicle. Book of Lists Celebration Healthiest Employers Awards MAX Awards/ Georgia s Top Startups Best In Atlanta Real Estate Awards Bizwomen Mentoring Monday Business of Sports Summit Pacesetter Awards Corporate Counsel Awards CFO of the Year Awards Grow Georgia Summit Women s Leadership Forum Most Admired CEOs Best Places to Work Awards Small Business Person of the Year Awards Governor s International Awards Women Who Mean Business Health Care 20/20 40 Under 40 Awards Grow Georgia Summit Business of Entertainment
12 where expertise and growth intersect For more information contact your account executive. Joey Powell, Ad Director
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