INVITATION. APAS Trade Show. THE DANISH PAVILION at the largest Supermarket & Retail Trade Show (in the world)

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1 INVITATION APAS Trade Show THE DANISH PAVILION at the largest Supermarket & Retail Trade Show (in the world) together with the Trade Council in São Paulo and in cooperation with Danish Food and Drink Federation, is arranging Danish participation at the largest professional fair for RETAIL, HoReCa and Food in Brazil BRAZIL, São Paulo, May

2 Business potential in Brazil Brazil is a market with high potential but also with high risks. The barriers for entering the market with success are different from those the companies meet in Asia and Europe. But the potential is interesting and valuable if approached correctly. The has teamed up with the Trade Commissioner in São Paulo, who has an in depth knowledge of the market, drivers and challenges. The Trade Commissioner will be present at the exposition. A joint pavilion promoting Danish Food and Danish competences will create the necessary PR and visibility for the benefit of the Danish companies. APAS TRADE SHOW Acknowledged as the biggest Supermarket Trade Show in the world, APAS Trade Show has gathered, since 1984, all supermarket chains from Brazil and all over the world in order to promote networking, close deals and get acquainted with the best practices in the sector. APAS Trade Show is held for the 32nd time in The theme for 2016 is Perspectives & Opportunities, an agenda to boost consumption and partnerships. A joint delegation allows more companies to get a professional insight to the market without high costs. Networking activities, seminar/b2b meetings and a reception is part of the package. The networking part is high priority and essential first steps towards approaching local partners for development project and/or commercial export and investment opportunities. The ambition is for the Danish food manufactures to establish concrete market contacts and clarify the specific Brazilian opportunities. This is a unique opportunity to test the Brazil competition and gain concrete product feedback and market insight. Ambition APAS Trade Show is the largest in Brazil and probably in the world - but why Brazil in 2016? The retail sector is challenged. The economic figures still suggests that private consumption remains subdued amid a backdrop of technical recession and high inflation in Latin America s largest economy. But it does not change the fact that the market for imported high quality food is unchallenged. Denmark is known to have one of the world s highest food quality standards and will be promoted as such. The APAS Trade Show is highly supported by the local Brazilian retailers, which ensures participation from all important key stakeholders on the Brazilian market. There are more than 600 exhibitors gathered in a single place: supermarkets, wholesalers and retailers are present in order to promote networking and to close deals. With more than visitors and a supermarket congress with almost congress participants APAS attracts the right key stakeholders for doing business. Danish Food & Retail/HoReCa specifics like shop lightening, food packaging, cleaning utensils etc. The APAS Trade Show is for all products related to the retail sector. This is a unique opportunity to test the Brazilian competition and gain concrete product feedback and market insight. Location of the Danish Pavilion: All activities will be arranged with the sole purpose of getting the best possible introduction to the Brazilian market and potential customers.

3 The Practicalities APAS Trade Show takes place in Expo Center Norte, from May 2 nd to May 6 th Participation in the Danish Delegation sharing space at the Danish Pavilion at APAS. Promoting Danish Food and technical solutions for the retail and HoReCa segments (i.e. shop light, packaging, handling of food safety etc.) Price per company with 1 company representative is DKK 23,000 (ex. VAT, flights and hotel). Price per extra company representative is DKK 2,500 (ex. VAT, flights and hotel). The price includes: Company presentation at 4m2 on a joint open pavilion. Seminar suited to fit the participating companies to attract the right audience. Reception at the pavilion Product specific consultancy about technical import requirements. Registration Registration are done through attached registration form on a first come, first serve basis. Deadline for registration is Friday December The delegation is estimated to run from May 1 st to May 6 th The price is calculated on the basis of an expected subsidy from the Trade Council of Denmark. If the subsidy is not obtained, and/or the number of participating companies changes, we reserve the right to offer you participation at a different price. Should this result in a higher price than quoted above for the basic package, you have the right to cancel your participation. Costs for travel, hotel, and other expenses not mentioned above are at own expense. Preliminary Program: Sunday May 1 st Arriving in São Paulo (Travel proposal supplied at registration) Checking the Trade Show setting up company booths Monday May 2 nd Opening of APAS Trade Show Networking dinner Tuesday May 3 rd Exhibiting at the Trade Show Reception at the Danish Pavilion Wednesday Thursday May 4-5 th Exhibiting at the Trade Show Guided tours to Brazilian retailers (on request) B2B meetings (to be arranged with the Trade Commissioner) The trip will be concluded with a joint dinner Friday May 6 th Travel During the trade show, the trade commissioner we will be present for questions & answers considering import brokers, distributors and retailers. At request it can be arranged to meet/or get information from relevant segment contacts who can assist with technical import regulations. This includes questions regarding labelling, customs, etc. The and the Trade Council s Food Team will be available to assist throughout the entire show. For more information, please contact: Market Developer Susanne Zwergius Teilmann szt@lf.dk Phone: Trade Council of Denmark, São Paulo Trade Commissioner Poul E. Bligaard poulbl@um.dk Mobil: +55 (11)

4 BINDING REGISTRATION APAS Trade Show, São Paulo May We hereby register for participation in the event as described in the invitation: Participation fee, DKK 23,000 excl. VAT, flights and hotel, after subsidy We hereby register extra company representatives for participation in the event; DKK 2,500 ex. VAT, flights and hotels, after subsidy NB! NB! Participation cannot be made dependable on specific requests towards placement or design of the Danish Pavilion such as requirements of a corner booth On the basis of a minimum total 10 stand exhibitors and expected subsidy. Company Address Zip code City CVR number Contact person Title Direct phone Cell Date & Signature Please forward the registration form to the, no later than December , to Eva Friis Mortensen, emo@lf.dk Contact details Trade Commissioner, São Paulo Susanne Zwergius Teilmann Poul E. Bligaard szt@lf.dk / poulbl@um.dk / +55 (11) Registration is done in accordance to s terms of participation (see attached)

5 Conditions for participation in export promotion events under the auspices of the DAFC, 25 November Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DAFC is comprised by: 1) a binding registration form filled in and signed by a duly authorised representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DAFC are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DAFC is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DAFC. DAFC s handling of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DAFC. If an export promotion event is cancelled on one or more of the above grounds, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DAFC cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DAFC reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DAFC reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DAFC terms of payment are not met, DAFC reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DAFC is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be applied for by DAFC. Participating companies are obligated to pro-vide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DAFC. Thus DAFC has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. In cases of co-financed promotion, the company s registration is conditional on whether co-financing is granted. 7. Transport and insurance Unless otherwise agreed with DAFC, participating companies are charged with buying their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or while the event is being held. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this Agreement, such dispute or controversy shall be settled by arbitration.