Food Processing and Meat Technology to Brazil

Transcription

1 Food Processing and Meat Technology to Brazil São Paulo, March 2011 Invitation to join the Danish business delegation on the occasion of the official visit to Brazil of H.E. Ms. Lene Espersen, Minister for Foreign Affairs of Denmark You are hereby invited to join the Danish business delegation organized on the occasion of the official visit to Brazil of the Minister for Foreign Affairs, H.E. Ms. Lene Espersen. The promotional activities scheduled for this visit offer a unique marketing opportunity for Danish companies with respect to both existing and potential partners in Brazil. The events organized for the delegation will focus on Food Processing and Meat Technology. Focus will be on the supply of equipment, ingredients and services to the large food producing companies with investment potential. Why Food Processing and Meat Technology to Brazil? Brazil offers one of the largest food industries in the world, and food production is top priority for Brazilian politicians. The growing demand for equipment and ingredients for increasing quality and productivity creates a great market for Danish companies, in particular for companies making food ingredients, food processing equipment and technologies. The Agro-Industrial Sector The growth of the Brazilian agricultural and agroindustrial sector has been characterized by one milestone after the other in the past decade. Lower commodity prices on soybeans, adverse weather phenomena and various animal diseases have, slowed the rapid growth of the Brazilian agricultural sector in 2005/2006, but by 2009 significant growth in all sectors seems to indicate that the next 10 years Brazil will be the world s leading agricultural country. The combined production value of the entire agro-industrial complex is estimated at 350 billion BRL per year, which is the equivalent of about 30% of the total GDP. Meat Sector The Brazilian meat projections show that this sector ought to provide strong dynamism in the coming years. Brazil is the world s leading pork meat exporter and has recently been approved and got Trade Council of Denmark The Ministry of Foreign Affairs of Denmark

2 Brazilian-Danish Business Days access to the US market. The significant growth rates in production and export of beef and poultry consolidates the world leading position. Beef production estimates a possible growth to 15.5 million tons in Brazil has the largest commercial herd in the world, with more than 199 million heads. Poultry-production is on the rise, also was approx million tons in 2009, including nearly 4 million tons of exports to 130 countries worldwide. In million tons of pork was produced, and major global players are investing significantly in the Brazilian pork sector. Projection for 2018 indicate a production reaching 4.3 million tons, and export nearly doubling from 0.6 million tons to around 1.1 million tons in Dairy & Food Sector The 12 major dairy groups have 130,000 supplier-farms, most of them with markedly increased productivity. The unofficial, non-regulated dairy market is estimated at 40%. The market share of multinational companies such as Nestlé and Danone is estimated at 60%. The production value of the Brazilian food processing industry is around 75 billion USD. Major segments include meat-processing, pasta, chocolate, sweets, cereals, coffee, sugar, juice and soy-products. The food industry is quite modern and technology-driven. In the next five years, growth estimates for the processing food industry are of percent per year. In addition, analysts estimate that the growth value will range from 5.5 to 6 percent per year in the next five years. These estimates will favour ingredients producers since Brazilian industries will search for new solutions, such as new technologies for ingredients, in order to meet higher demand. Brazil is Latin America s healthy ingredients hot spot. A rapidly expanding base of young, dynamic and increasing affluent consumers is lucratively combined with increased consumer knowledge, urbanization and local tradition of functional food. The market conditions are ripe for producers of functional, healthy and natural ingredients to grow their business. Brazil is already the 6th biggest market for functional foods, behind Japan, the USA, China, the UK and Germany. Why join the Danish Business Delegation? With the increasing importance of personal networking in the everyday business in Brazil, this programme offers a unique opportunity to meet in person with stakeholders that could be the defining factor in your future business partnerships. What s in it for My Company? The meetings at some of the largest food companies in the world, gives you the unique opportunity to meet key persons B2B (innovation managers, production managers, financial managers etc.). With your presentation you have then made the first step to a successful promotion of your company. When joining the Danish business delegation, your company will be part of a joint force accompanied by the Danish Minister of Foreign Affairs that will attract a lot of stakeholders that often are very difficult to meet with in person. We therefore recommend you to join our exciting program, and take this step to create your future growth on the Brazilian market

3 Brazilian-Danish Business Days Concept The promotional activities are expected to take shape of a row of seminars in São Paulo at local major food companies. The seminars will be followed by B2B meetings and an official evening reception allowing an extra opportunity for networking. All together the participation in the Danish business delegation to Brazil, will provide your company with a unique opportunity to access business executives and other potential key customers, and thereby gain the opportunity to present your company as a valuable business partner to Brazilian counterparts. The business delegation is open to Danish companies and institutions with an interest in the above mentioned sector. Tentative Program Monday, 28 March Evening Briefing of delegation on the program and general Brazilian market Tuesday, 29 March All day Company presentations at major food company* incl. networking lunch Wednesday, 30 March All day Company presentations at major food company* incl. networking lunch Evening Networking at reception at Scandinavian Designs hosted by H.E. Ms. Lene Espersen, Minister for Foreign Affairs of Denmark. Thursday, 31 March All day Company presentations at major food company* incl. networking lunch Evening Departure from São Paulo to Copenhagen *To be announced. Negotiations with: Marfrig, JBS, BRF Foods, Sadia, Perdigao and others. Marketing Invitation procedure in Brazil: The Danish Consulate General in São Paulo will handle the invitation procedure and the marketing towards the Brazilian participants. Each invited Brazilian guest will receive an invitation package from the Consulate General containing an invitation letter, a presentation brochure, a program for the events and a reply card the returned to the Consulate General. The presentation brochure will introduce all the participating companies and organizations. The guests will consist of persons targeted according to your requests within the following categories: Your company s own contacts Relevant local agents and company representatives Authorities from relevant areas and administration Representatives from selected organizations Media Budget Price per company incl. two company representatives: DKK If your company will be present with more than 2 persons, extra persons will be charged with DKK each The price is net of VAT and based on 10 participating companies and expected subsidy from the Trade Council of Denmark. Subsidy is only given to Danish companies, i.e. companies with a Danish CVR number. Registration We kindly ask you to register on the enclosed form and return it to Export Promotion Denmark as soon as possible and no later than Monday, 7 February Purpose of participation For the purpose of your participation we kindly ask you to fill in and return the enclosed company profile. This profile will be forwarded to the Consulate General and the local business organization in Rio FIR- JAN enabling them to produce an invitation list of relevant counterparts. Flight & Hotel You will be contacted directly regarding travel arrangements as soon as we have received your registration. Flight and hotel is not included in the above prices.

4 Brazilian-Danish Business Days Organisers Danish Consulate General in São Paulo Nicolai Prytz, Consul General Tel. +55 (11) Danish Agriculture & Food Council Mette J. Gammicchia, Chief Adviser Tel Confederation of Danish Industry Marit Ann Hvithamar, Senior Market Advisor Tel Export Promotion Denmark Louise Jørgensen, Event Manager Tel

5 Food Processing and Meat Technology to Brazil São Paulo, March 2011 Invitation to join the Danish business delegation on the occasion of the official visit to Brazil of H.E. Ms. Lene Espersen, Minister for Foreign Affairs of Denmark BINDING REGISTRATION We wish to wish to participate in the Food Processing and Meat Technology delegation to São Paulo. Price: DKK If your company will be present with more than two persons, extra persons will be charged with DKK each. The price is net of VAT and based on min. 10 participating companies and expected subsidy from The Trade Council of Denmark. Subsidy is only given to Danish companies, i.e. companies with a Danish CVR number. Registration is made in accordance with EPD s terms of participation (attached). Company: Address: Postal Code: City: Telephone: Contact person: Title: Direct telephone: Date: Signature: Please return the completed registration form to Export Promotion Denmark, Louise Jørgensen, lj@exportpromotiondenmark.dk as soon as possible and no later than 7 February 2011.

6 Conditions for participation in export promotion events under the auspices of the Secretariat of Export Promotion Denmark 1. Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of EPD is comprised by: 1) a binding registration form filled in and signed by a duly authorised representative of the company, and 2) these present general conditions for participation 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by EPD are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. EPD is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to EPD. EPD provision of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of EPD. If an export promotion event is cancelled on one or more of the above grounds, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. EPD cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, EPD reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. EPD reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that EPD terms of payment are not met, EPD reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, EPD is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be sought by EPD. Participating companies are obligated to provide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to EPD. Thus. EPD has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. In cases of co-financed promotion, the company s registration is conditional on whether co-financing is granted. 7. Transport and insurance Unless otherwise agreed with EPD, participating companies are charged with buying their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or while the event is being held. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this Agreement, such dispute or controversy shall be settled by arbitration. EPD, 18 December 1998