Summer Fancy Food Show 2017 JOIN THE DANISH PAVILION 9 EXHIBITORS 2016

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1 Invitation Summer Fancy Food Show 2017 JOIN THE DANISH PAVILION 9 EXHIBITORS 2016 More than 47,000 specialty food professionals filled the exhibit halls in 2016 to see over 2,670 exhibitors from over 55 countries. New York June Final registration: Thursday 9 February 2017 (IMPORTANT)

2 The organizing team invites Danish companies to participate at the Summer Fancy Food Show, New York, June One point of entry Danish Agriculture & Food Council will be handling all practical aspects of your participation and the set-up of the Danish pavilion including your company stand in close coordination with you - last minute arrival made possible. The Summer Fancy Food Show 2016 was the largest ever since the show s 1954 inception. More than 47,000 specialty food professionals filled the exhibit halls to see over 2,670 exhibitors from over 55 countries. Access to a significant consumer market The SFF show attracts the food retail industry - foods sold at food retailers such as grocery stores, mass merchandisers, drug stores, convenience stores - and foodservice facilities. The American retail landscape is characterized by leading food retailers such as Walmart, Kroger and Costco. Walmart (excluding Walmart International and Sam's Club) generated net sales amounting to billion U.S. dollars in 2015 and operated 4,516 stores nationwide. Shoppers in the United States made over 1.6 trips to grocery stores on average per week in In regard to the grocery store selection, customers prefer locations which are convenient, offer low prices and provide good sales and product promotions. Ambition and Program The ambition is for the Danish food manufacturers to establish concrete market contacts and clarify the specific US opportunities. By participating at SFF 2017 you get a unique opportunity to test the US competition and gain concrete product feedback and market insight. Politiken s coverage of Fancy Food: FødevareWatch June 29 th 2016: Dansk indtog på Nordamerikas største fødevaremesse utm_campaign=middag&utm_content= %2010%3A15%3A43&utm_medium=top&utm_source= Feed ece?utm_campaign=middag&utm_content= %2010%3A15%3A55&utm_medium=top&utm_source= Feed COST OF PARTICIPATION: The prices for participation, based on 6 m2 per company and an equal share of the storage & meeting facilities. Open and inviting Scandinavian design with emphasis on visibility Turnkey stands complete with counter, company profile, shared meeting table, storage & chairs Printing and mounting of your graphic files on your walls and counter Coordination of services, which are provided by the exhibition organizers Coordination of joint freight and professional handling of customs clearance Coordination of joint travel and hotel reservation through BCD Travel Agency Coordination for an exhibitor meeting on stand design & construction including networking and information sharing prior to the exhibition One-stop-Shop: Danish Agriculture & Food Council will be your contact for practical matters. Price Company stand at the Danish Pavilion with 1 company representative and up to 3 guests at the reception DKK 34,950 ex. VAT Extra company representative DKK 3,500 ex. VAT Registration Registration are done through attached registration form on a first come, first serve basis. Deadline for registration is Thursday February 9 th 2017 to Danish Agriculture & Food Council, Susanne Z. Teilmann, szt@lf.dk For more information, please contact Danish Agriculture & Food Council General information & program: Susanne Zwergius Teilmann, Market Developer szt@lf.dk, phone: Stand design & construction: Michael Stahlschmidt, Market Manager mis@lf.dk, phone: Danish Food and Drink Federation Søren Falck, International Market Adviser srfk@di.dk, phone: Trade Council of Denmark, Atlanta Kristian Lloyd Studley, Director, Retail Export kristu@um.dk, phone: +1 (404)

3 Summer Fancy Food Show 2017 Location: Jacob K. Javits Convention Center 655 W 34th St, New York, NY Stand design and construction draft The Danish Pavilion is upgraded to the all American Hall 3, main aisle! Key activity area. Opening hours: Sunday, June 25, 2017: Show Open 10am 5pm* Monday, June 26, 2017: Show Open 10am 5pm* Tuesday, June 27, 2017: Show Open 10am 4pm* Exhibitor move in Dates & Hours: Thursday, June 22: 7am 5pm Friday, June 23: 7am 5pm Saturday, June 24: 7am 5pm

4 PROGRAMME Friday June 23 Arrival in New York City Coordination of joint travel and hotel reservation through BCD Travel Agency Saturday June 24 8:00-11:00 Setting up company booths at the Fancy Food Show 12:00-15:00 US Food seminar Food export to the U.S. Market understand the process of entering the US market Panel of all relevant actors in the sales channel (importer, distributor, broker etc.) Insights on labelling, FDA (US Food & Drug Administration), customs clearance, FSMA (Food Safety Modernization Act). 16:00-18:00 Retail Visits (optional) 19:00-21:30 VIP Reception dinner Ambassador and Consul General Residence 8 Spruce Street, New York, NY th Floor, Penthouse East Reception and networking dinner at residence of the Danish Consul General of New York, Anne Dorte Riggelsen. Enjoy the amazing views of Manhattan from the top floor of one of the tallest residential buildings in the western hemisphere. Sunday June 25 Tuesday June 27 10:00-17:00 Exhibition at the Danish Pavilion at the Fancy Food Show

5 BINDING REGISTRATION Summer Fancy Food Show, New York June We hereby register for participation in the event as described in the invitation: Participation fee, DKK 34,950 excl. VAT, flights and hotel, after subsidy. Each company has 6 m2 and an equal share of the storage & meeting facilities and can invite up to 3 guests for the VIP Reception dinner We hereby register extra company representatives for participation in the event; DKK 3,500 ex. VAT, flights and hotels, after subsidy The prices are all net prices, meaning prices after deduction of the subsidy from the Trade Council of Denmark. NB! NB! On the basis of a minimum total pavilion size of 74 m2 / 10 stand exhibitors and expected subsidy. Participation cannot be made dependent of special placement and design, e.g. corner exhibit and multiple open sides of the stand Company Address Company Address Zip code City CVR number Contact person Title Direct phone Cell Date & Signature Please forward the registration form to Danish Agriculture & Food Council, no later than Thursday February 9 th 2017, to Susanne Z. Teilmann, szt@lf.dk Registration is done in accordance to Danish Agriculture & Food Council s terms of participation (see attached)

6 Conditions for participation in export promotion events under the auspices of the Danish Agriculture & Food Council DAFC, 25 November Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DAFC is comprised by: 1) a binding registration form filled in and signed by a duly authorised representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DAFC are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DAFC is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DAFC. DAFC s handling of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DAFC. If an export promotion event is cancelled on one or more of the above grounds, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DAFC cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DAFC reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DAFC reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DAFC terms of payment are not met, DAFC reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DAFC is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be applied for by DAFC. Participating companies are obligated to pro-vide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DAFC. Thus DAFC has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. In cases of co-financed promotion, the company s registration is conditional on whether co-financing is granted. 7. Transport and insurance Unless otherwise agreed with DAFC, participating companies are charged with buying their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or while the event is being held. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this Agreement, such dispute or controversy shall be settled by arbitration. Danish Agriculture & Food Council