OUR CONTENT. Investment strategies for the world s largest institutional investors

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2 OUR CONTENT Investment strategies for the world s largest institutional investors published by Conexus Financial Pty Ltd, launched in October 2008 from its Sydney, Australia based publishing headquarters it is the news and analysis site for the world s largest institutional investors. The editorial focus is on in-depth analysis and reporting on investment strategy and implementation, and stories are based on original content and interviews. The experienced team of journalists has a particular emphasis on providing context, rather than headline grabbing short-term content, with the stories written for and about the decision makers at the world s largest institutional investors. In addition to profiles with large institutional investors, the content includes analysis of the latest investment thinking and strategy with close association with the portfolio management and finance academic community. At Abu Dhabi Retirement Pensions & Benefit Fund we are committed to being aware of the most cutting edge investment strategies, opportunities and efficiencies. top1000funds.com is a valuable tool for me to use on a regular basis. Stefan Cowell Chief Investment Officer Abu Dhabi Retirement Pensions & Benefit Fund The editorial is built on the premise that funds at a certain size and sophistication face the same investment challenges and opportunities regardless of geography. With this in mind is the only publicationof its kind to truly cater to a global audience. Top1000funds.com focuses on investment issues regardless of geography. Our emphasis is on original investor profiles and analysis we provide context, depth and comparison on a global scale in the top funds management sector.

3 GLOBAL FEATURES asset classes (e.g. commodities we provide examples of funds that have taken action in different jurisdictions (Asia, Europe, US) investment trends (e.g. allocating assets according to risk factors, examples of different approaches taken by different funds trends on consulting profiles on the key opinion leaders in the top global funds vertical reports on fund management e.g. The Middle-East Report, The US Report, The Asian Report academic areas of consulting guest articles from heads of strategy and funds book review we list financial services books the must reads aggregated content we will shortly be launching unique, tailored information from around the world to suit the needs of the top global fund managers. We will provide a one stop location where you can access ALL key information and trends to assist with decision-making. GLOBAL CONFERENCE COVERAGE Apart from the Top1000.com hosted Fiduciary Investment Symposium being held in Beijing in October, we also cover: July Pacific Pension Institute Vancouver September ICGN Annual Conference Paris September CII Fall meeting Boston October ICPM Discussion Forum Washington DC October Fiduciary Investors Symposium Beijing November 2-3 CFA Institute: 4th Annual European Paris Investment Conference November Pacific Pension Institute Malaysia November P&I Global Pension Symposium Tokyo

4 OUR AUDIENCE The audience we deliver to is responsible for more than $22 trillion in funds under management. Over 50% of our audience comprises senior decision-makers and plan sponsors: CEOs, executive directors and general managers CIOs and heads of investment (head of private equity, directors of alternative investments) Portfolio managers and investment officers GLOBAL BREAKDOWN OF READERSHIP Our readers are executives at pension funds, endowments and sovereign wealth funds in more than 50 countries. Our audience represents an accurate breakdown of pension assets around the world. As the CEO of Australia s largest pension fund, my role increasingly requires a global perspective especially in relation to investments. top1000funds.com is a high quality place to source ideas, strategy, and information from my peers around the globe. A real community is being created by not for profit funds, especially as we lead the way on governance and climate debate. I m pleased too that many in my internal investments teams are using top1000 as a valuable resource. Ian Silk Chief Executive AustralianSuper US/Canada 51% Australasia 22% Europe 17% Asia 10%

5 READERSHIP STATISTICS Website Top1000funds.com is in its third year and continues to see dramatic growth, demonstrated by our excellent 2010 vs 2011 first quarterly performance: Reader engagement is our primary focus and our area of excellence. Pages visited per session has improved by 60% Bounce rate decreased to 3.30%. As of June 2011, our bounce rate is 2%. Unique visitors increased by 84.91%. Number of visits increased by 62.8%. Quarterly performance (Q vs Q1 2010) Q Q % increase/decrease Visits 27,059 16, % Unique visitors 16,890 9, % Page views 93,950 35, % As CEO of Australia s second largest investor, it is critical that I am able to source accurate & timely, unique information of institutional investment globally. top1000funds. com is unique in providing this to me weekly. The quality is excellent. I make time for top1000 each week. Doug McTaggart Chief Investment Officer QIC Our 2011 performance is showing a continual growth: Average visits/month* Unique visitors/month* Page views/month* * Rounded to nearest hundred data provided is from Jan 1 to June 24. Metrics are tracked internally using Google Analytics and Open X. Externally audited data by the Circulations Audit Bureau will be available from mid-2011.

6 READERSHIP STATISTICS EDM The top1000funds.com is also an Electronic Direct Mail (EDM) that is distributed weekly and provides our audience with editorial updates and breaking news. The EDM arrives direct to more than 5000 fiduciary investor executives and also reaches more than 6000 individuals at service providers to institutional investors. Engagement The EDM has an increasing reach and depth of engagement with sovereign and pension funds global communities. The top1000funds.com EDM will be more specifically catering to our audience in By utilising modern EDM sending techniques, such as A/B testing and dynamically served content, we are predicting an increase in engagement and subsequent rise in website visits over the coming year. EDM Metrics* Total Open Rate 22-30% Total Click Rate 6-10% * Based on historical data from EDM sends in Tracking done via Dorja. Total open and click rates calaculated using gross figures. Our EDM is delivered directly to over subscribers every week (as at June 2011). This list is dynamic and constantly changing. Frequency Our content is continually updated on our website our EDM is sent weekly on Thursday at 1am, 4am, 6am and 8am AEST. Our team works with organisations creatively to provide unique outcomes that increase visibility and profit for our clients.

7 OUR WEEKLY EDM As CIO of a mega billion not for profit fund with limited time and resources for the large reading pile I receive each week, I find top1000funds.com a time effective tool to gain valuable insights from my global peers and insightful investment strategy stories. We used to be very focused on the activities of our peers in the US, but in today s world our peers are truly global and we need to know what large funds from Norway to Korea are doing today. No other publication covers the global pension community with such timely interviews on the issues that matter the most. I often find I m sending links to stories to my staff. top1000funds.com has become a key part of my weekly reading. Christopher Ailman Chief Investment Officer CalSTRS

8 THE TOP1000FUNDS.COM SPONSORSHIP OPPORTUNITIES The Top 1000 Funds website and EDM are powerful ways of engaging with our readers. We offer limited site sponsorship opportunities for funds managers, custodians and other service providers. Customised engagement We can also provide customised ways of engaging more deeply with our audience. We can discuss ideas and strategies and provide tailored solutions to help meet your objectives. Some of the opportunities include: targeted research we have just launched the first in a series of surveys the inaugural project is on the global real estate patterns of pension funds around the world. sponsored reports Asset Classes, Geographic Features, Investment Trend Reports as well as regular sponsored Polls, webinars and podcasts. We can also provide our *direct marketing and broad or segmented data rental service. * (restricted to educational or informative data any material needs to be sighted and approved by the publisher). Pricing is based on project complexity and audience reach we can provide project proposals and pricing to suit your budget.

9 AD SPECIFICATIONS WEBSITE Ad Placement 1 Leaderboard: 728 X90px Sponsored Research: 300x250px (total of 3 tiles/positions, rotating every 30 seconds) Ad Placement 2 RHS 2: 300x150px Ad Placement 3 RHS 3: 300x100px Ad Placement 4 RHS 4: 300x100px Ad Placement 5 Footer banner: 728 X90px

10 PRICING WEBSITE Top leader board: US$ 120,000 Sponsored Research: US$ 98,000 RHS 2: 300x150px: US$ 88,000 RHS 3: 300x100px : US$ 65,000 RHS 4: 300x100px: US$ 60,000 Footer banner: US$ 48,000 TECHNICAL SPECIFICATIONS Tech specs for flat banners: File format accepted: gif, jpg, png File size allowed: 40kb Tech specs for animated banners: File format accepted: animated gif, swf, flv Max Initial Load File Size: 40Kb Add l File Weight (Polite Download): 1.2Mb Audio Initiation: User Initiated (on click) Maximum animation length: 15 seconds Maximum framerate: 18 frames per second As one of the world s leading asset consultants we need quality accurate sources of great institutional information. top1000funds.com is a must read for a global perspective. It is very informative and I congratulate the team who have created such a unique and excellent media. Timothy R. Barron President and CEO rogerscasey

11 COMPANY BACKGROUND Conexus Financial is a specialist, independently-owned Australian publishing and events company. Our products span the institutional and retail financial services sectors in Australia and around the world. Conexus Financial boasts an unparalleled understanding of the markets, companies and individuals touched by its products. Extensive editorial contacts and experience, coupled with a comprehensive events management capability, position Conexus uniquely among its competitors. Our events are staged both in Australia and overseas, and our publications are read by key decision makers around the globe. conexusfinancial PTY LTD Level 1, 1 Castlereagh Street Sydney NSW 2000 CEO & Group publisher: Colin Tate colin.tate@conexusfinancial.com.au (02) , Executive assistant & sales support: Deborah Huff deborah.huff@conexusfinancial.com.au (02) , CFO & HR: Teresa Hope teresa.hope@conexusfnancial.com.au (02) , Director - audience & product development: Rayma Cresswell rayma.cresswell@conexusfinancial.com.au (02) , Director - conferences: Teik Heng Tan teikheng.tan@conexusfinancial.com.au (02) , Director - conference sales: Chris Rath chris.rath@conexusfinancial.com.au (02) , Director - conference operations: Kirrah McClelland kirrah.mcclelland@conexusfinancial.com.au (02) , Sales Colin Tate E: colin.tate@conexusfinancial.com.au P: M: +61 (0) Sean Scallan E: sean.scallan@conexusfinancial.com.au P: M: +61 (0) Technical & Artwork Max Ryerson E: max.ryerson@conexusfinancial.com.au P: M: +61 (0) Editorial Amanda White E: amanda.white@top1000funds.com P: M: +61 (0) Director - digital & social media: Max Ryerson max.ryerson@conexusfinancial.com.au (02) , Head of design: Saurav Aneja saurav.aneja@conexusfinancial.com.au (02) , IT manager: Prashant Sridhar prashant.sridhar@conexusfinancial.com.au (02) , Director - editorial: Simon Hoyle simon.hoyle@conexusfinancial.com.au (02) , conexusfinancial investment magazine