Simple independent superannuation information. Media kit. February 2017

Transcription

1 Simple independent superannuation information Media kit February 2017

2 SuperGuide is the leading independent superannuation website for consumers, with over 3.5 million visits per year, and over 27,000 newsletter subscribers. Launched in January 2009 by Trish Power, author of Superannuation for Dummies and DIY Super for Dummies, SuperGuide makes superannuation and retirement much easier to understand.

3 Normally it is very difficult to get people to think about their financial future...

4 ...but when someone visits SuperGuide, they are already in that frame of mind.

5 No other website is focused purely on superannuation and retirement planning information

6 Be in the right place at the right time

7 SuperGuide readers are more likely to be older and high-earners Gender Website visitors subscribers Male 59% 71% Female 41% 29% Work status Website visitors subscribers Age Website visitors subscribers 45 and under 13% 12% % 16% % 41% = Over 65 25% 31% Full-time employee 38% 26% Part-time employee 12% 9% Self-employed 8% 7% Retired 27% 43% Semi-retired 6% 10% Other 8% 5% Source: SuperGuide internal surveys, June 2015 Household income Website visitors subscribers Below $50,000 24% 18% $50,000 - $99,999 30% 35% $100,000 - $199,999 25% 25% Over $200,000 10% 9% Prefer not to say 12% 13%

8 SuperGuide readers are attractive audiences for super funds, SMSF services and financial advisers Current superannuation balances Website visitors subscribers Less than $50,000 14% 3% $50,001 - $100,000 9% 4% $100,001 - $250,000 15% 11% $250,001 - $500,000 17% 17% $500,001 - $1,000,000 20% 26% Types of superannuation held Website visitors subscribers SMSF 23% 42% Industry fund 36% 33% Retail fund 19% 15% Public sector fund 19% 22% Corporate fund 6% 5% Considering changing super funds in the next 12 months Over $1,000,000 13% 26% Website visitors subscribers Rather not say 10% 12% Source: SuperGuide internal surveys, June 2015 Yes 15% 8% No 74% 85% Don t know 11% 7%

9 SuperGuide readers are engaged with their finances, and are affluent consumers Have made extra contributions to their superannuation in the last 12 months Have ever sought financial advice to help with their superannuation Website visitors subscribers Website visitors subscribers Yes 46% 50% No 52% 49% Yes 57% 70% No 40% 28% Somewhat likely or very likely to make the following purchases in the next 12 months Website visitors subscribers Overseas holiday 54% 63% Shares 38% 51% New car 24% 27% Investment property 15% 12% Source: SuperGuide internal surveys, June 2015

10 SuperGuide website visitors are mainly 45-plus and are above-average income earners and consumers March 2017 website statistics Users 307,503 Sessions 398,356 Pageviews 772,251 Average session duration 2:41 Audience demographics - key points 61% are aged % have a household income of $100k+ 33% have a superannuation balance of $500k+ 46% have made extra contributions to their super in the last 12 months 15% are considering changing superannuation fund in the next 12 months Types of superannuation fund held 23% 36% 19% SMSF Industry fund Retail fund Somewhat likely or very likely to make the following purchases in the next 12 months 54% 38% 15% 24% Overseas holiday Shares New car Investment property Sources: Google Analytics, SuperGuide internal surveys More audience demographics available on request

11 Desktop and tablet inventory Our Leaderboard, M Rec (ATF) and Half Page all feature prominently above the fold Leaderboard 728 x 90 Half Page 300 x 250 $60 CPM $40 CPM M Rec (ATF) 300 x 250 $45 CPM

12 Desktop and tablet inventory Below the fold (BTF) M Recs also offer great ROI and visibility, appearing within the content. Skins M Rec (BTF) 300 x 250 $20 CPM

13 Desktop only inventory Skins provide unparalleled cut-through Skins 115 x 1050 $100 CPM (per pair) Skins 115 x 1050 $100 CPM (per pair)

14 Mobile inventory The Mobile Leaderboard remains visible as the reader scrolls down Mobile Leaderboard 320 x 100 $60 CPM

15 SuperGuide subscribers are mainly 55-plus, more likely to have SMSFs, and have larger superannuation balances March 2017 newsletter statistics Subscribers 27,761 Total opens 37,713 Audience demographics - key points 72% are aged 55-plus 34% have a household income of $100k+ 52% have a superannuation balance of $500k+ 50% have made extra contributions to their super in the last 12 months 70% have ever sought financial advice to help with their superannuation Types of superannuation fund held 42% 33% 15% SMSF Industry fund Retail fund Somewhat likely or very likely to make the following purchases in the next 12 months 63% 51% 27% 12% Overseas holiday Shares New car Investment property Sources: Mailchimp, SuperGuide internal surveys More audience demographics available on request

16 inventory SuperGuide s monthly newsletter, has a very high engagement. Every month there are more Opens than Recipients, due to high levels of forwarding. M Rec 300 x 250 $1,000 Lower M Rec also available ($700)

17 inventory The solus EDM is sent to approximately 4,800 opt-ins. You have received this SuperGuide Directory Alert because you have consented to receiving offers or information from third parties, when you signed up for the SuperGuide Newsletter. Solus EDM (600 x 1250) $4,800 per send* *must be part of a minimum $7,500 package You are receiving this because you subscribed to receive special offers from third parties. Unsubscribe

18 Thank you Robert Barnes General Manager PO Box 94, Double Bay, NSW 1360