#NonstopAirIndia Trivia Contest Social Media Campaign

Transcription

1 #NonstopAirIndia Trivia Contest Social Media Campaign November 25,-December 11, 2015 Air India began service from SFO to Delhi, India on December 2, 2015.

2 SFO/Air India Trivia Contest Goals: Increase awareness of Air India s new non-stop service from SFO to Delhi, India, their onboard product, and connecting route network Maximize coverage through earned, owned, paid, and shared media Build ing list for Air India and SFO Social media graphic used on all of SFO s social media pages

3 #NonstopAirIndia Summary SFO hosted a trivia contest on the SFO Facebook page from November 25-December 11, 2015 The contest was supported with a home page carousel image on flysfo.com and a supporting landing page imbedded with an i-frame of the Facebook contest The contest was promoted with a full social media cover image takeover, supporting messaging on social media channels, and paid targeting on Facebook Air India was the prize sponsor, offering two (2) roundtrip economy tickets from SFO to DEL on Air India Entrants had to answer five trivia questions correctly to be entered into the contest Entrants were given the opportunity to subscribe to the SFO and Air India newsletters

4 Digital/Social Promotion The campaign was supported with: Flysfo.com home page carousel slide Landing page on Airport Websiteflysfo.com/airindia Wi-Fi splash take over Special promotional message displayed on the flysfo.com mobile home page Paid advertising on Facebook during contest period Promoted via SFO s Facebook, Twitter, Instagram, Google+, and LinkedIn pages Wi Fi Splash Results, 411,714 impressions Wi-Fi splash page

5 Digital/Social Promotion Results: Flysfo.com contest entry received 4,198 clicks

6 Digital/Social Promotion Examples of paid Facebook posts

7 Digital/Social Promotion Examples of Twitter posts

8 Traditional/In-Terminal Promotion SFO support included: press release 1,000 promotional postcards that were placed at all Airport information booths In-Terminal banners Exposure on SFO s internal website; sfoconnect.com Press Release Postcard

9 Traditional/In-Terminal Promotion Cont. Baggage claim International Terminal Airline check in counter

10 Desktop Flysfo.com Overall Home Page Performance Total 265,981 sessions 201,767 users 677,274 page views 67.81% new sessions Mobile and tablet traffic 138,250 sessions 98,137 users 321,319 page views 63.08% new sessions

11 Flysfo.com/airindia Contest page performance 11,905 pageviews 9,374 mobile and tablet pageviews Avg. time on page 00:04:51 4,198 clicks on the contest entry button

12 Wi-Fi Splash Results- Contest Period Impressions during the #NonstopAirIndia contest period of November 25 December 11, ,714 impressions

13 Facebook, Instagram, Twitter Advertising Results During the paid advertising time period of November 25- December 11, 2015, the #NonstopAirIndia campaign reached a large amount of people. FB (Ganesh Image) 8,863 impressions, 226 engagement, 119 clicks FB (First Takeoff Photo) 247,484 impressions, 7,753 engagement, 588 clicks FB+IG (First Aircraft) 179,903 impressions, 7,921 engagement, 8,006 clicks FB+IG (Ganesh Image) 128,136 impressions, 1,586 engagement, 1,482 clicks Twitter Promoted Tweets 89,971 impressions, 485 engagement, 450 clicks Twitter Website Card 8,423 impressions, 72 engagement, 70 clicks Total Social Ads 662,807 impressions, 18,043 engagement, 10,715 clicks

14 Social Results Paid advertising reached 545,217 SFO Facebook increased total likes by 1776 SFO Instagram increased about 300 total followers SFO Twitter increased 200 total followers during the contest period of November 25-December 11, 2015

15 Contest Summary The #NonstopAirIndia Trivia Contest increased awareness of Air India s new service from SFO to DEL on December 2, 2015, along with increasing awareness of Air India s route network 3661 people entered the contest 1227 people signed up for SFO s Newsletter 1125 people signed up for Air India s Newsletter Home page carousal on flysfo.com/airindia generated 11,905 impressions