Essential reading for the real estate investing industry

Transcription

1 2011 Media Information MONTHLY canadianrealestatemagazine.ca Renovating Buying Investing Borrowing Essential reading for the real estate investing industry CONTACT: Adrian Considine National Sales Manager ext 248 Andrew Davies Account Manager ext 232

2 CRE Magazine Canada s No. 1 Real Estate Investor Magazine Canadian Real Estate is Canada s only monthly publication dedicated to real estate investors. Designed to offer readers accurate, cutting-edge information to guide their investment decisions, each issue is filled with informative articles on a range of topics including property values and trends, real-life investor profiles, investment strategies, surveys of particular real estate markets, renovating advice for capital gain and general tips and traps for buyers, sellers and real estate investors. Circulation 35,000+ Readership 90,000+ Website As a trusted source for investment strategies and options, CanadianRealEstateMagazine.ca is a free online resource for Canadian real estate investors and real estate professionals. Canadian Real Estate s online presence is the perfect support vehicle for any company looking to market their products. Cost-effective online exposure and measurable results Targeted and qualified audience 5000 unique visitors per month E-Newsletter Our dedicated journalists gather industry news for our regular e-newsletter, delivered direct to more than 10,000 real estate investors. Canadian Real Estate is a terrific source of information for us as a Realtor and brokerage owner. It provides countrywide information that I have not been able to find in any other publication and practical insights that we often pass along to staff and customers. Hunter Milborne, President, Milborne Real Estate Inc. 2

3 Key numbers Readership 90,000+ Minimum print run 35,000 By retail outlet The following is a list of chain stores where Canadian Real Estate magazine can be found across Canada. Promotions are regularly run at some of these chains, with recent campaigns centering on Wal-Mart, Shoppers Drug Mart and Chapters, amongst others. A&P Chapters Coles Food Basics HDS Airport Indigo Loblaws Shoppers Drug Mart Sobeys Wal-Mart 7-Eleven Buy Low Calgary Co-op Co-op Drugs Co-op Grocery Extra Foods Fairway Market IGA International News London Drugs Mac s McNally Robinson Booksellers Metro Multimags Overwaitea Pharmaprix Pharmasave Presse Internationale Real Canadian Superstores Safeway Save on Foods Smith Books Thrifty Foods Indigo/Chapers now in the TOP 50 sellers! (out of over 4,500 titles) By region, newsstand sales Province Percentage of national distribution Ontario 37% British Columbia 22% Alberta Prairies 8% Quebec 8% Atlantic 6% 8% 6% Quebec Atlantic 8% Prairies 22% British Columbia 8% 6% Quebec Atlantic 8% Prairies 22% British Columbia Alberta 37% Ontario By region, subscriber Alberta numbers Province Percentage of national distribution Ontario 52% British Columbia Alberta 17% Prairies 4% Atlantic 4% Quebec 4% 4% Prairies 19 % British Columbia Events Attended Own Zero Properties 31% 1 Property 4% Atlantic 17% Alberta 11% 6-10 Properties 4% Quebec 37% Ontario 52% Ontario Properties 16% 27% Canadian 3-5 Mortgage Properties Awards distribution 3

4 reader profile and survey results Own Zero Properties 31% 1 Property 11% 6-10 Properties Properties 16% Properties 16% 27% own 3 5 properties 7% 6-10 Properties Properties 0 Properties What are your property-purchasing intentions over the next 12 months? 30% plan to purchase 1 property 24% plan to purchase 2 properties 30% 22% plan to 3 5 properties 1 Property plan to purchase zero properties 7% plan to purchase 6 10 properties plan to purchase properties 27% 3-5 Properties 24% Own Zero Properties 22% Plan to purchase 6-10 Properties Plan to 3-5 purchase Properties Properties 11% How many 6-10 Properties properties do you own? 31% own 1 property 16% own 2 properties27% 31% 1 Property 11% own Properties own zero properties own properties 7% 30% 1 Property 0 Properties 24% 22% 3-5 Properties % % % % % % % Age of CRE readers 36% % % 12% % said Yes they do use and have used products advertised in CRE Around 90,000 people read each issue of the magazine Nine out of 10 readers said their mortgage was due to refinance in the next 12 months 51% of our readers are full-time investors 48% of our readers have a net worth of $1 million Canadian Real Estate is a must-have for the novice and sophisticated investor alike, covering the gamut of general interest to market fundamentals. Looking forward to the next edition. Rob Coluccia, Ottawa, Ont. 4

5 Double Page Trim (w) x (h) Bleed (w) 17.5 x (h) Type (w) x (h) Half Page Trim (w) x (h) 4.95 One Column (w)2.275 x (h) Full Page Trim (w) x (h) Bleed (w) x (h) Type (w) x (h) Quarter Page Trim (w) x (h) 2.25 Strip (w) x (h) 1.5 A Non-Specified Sections Size 1x 3x 6x Double Page $7,500 $7,200 $7,100 Full Page $4,100 $3,690 $3,300 Half Page $2,700 $2,500 $2,400 Quarter Page $1,600 $1,500 $1,400 Strip $900 $850 $785 1 Col Vertical $2,300 $2,100 $1,950 B Specific sections Content Page Strip $1,440 $1,370 $1,295 C Preferred position loadings Inside Front Cover 30% Right Hand Page Inside Back Cover 20% Outside Back Cover 30% D Marketplace classifieds RATES Size: Classified Rates 1 x $375 per 3 x $300 per 6 x $250 per Size: 1/4 page Rates 1 x $500 per advertising rates and specifications print 3 x $425 per 6 x $350 per E Innovative Advertising Solutions Half-cover wrap $6,000 6-page gatefold $10,000 Classified Trim (w) x (h) 2.3 Quarter Classified Trim (w) 3.42 x (h) 4.4 E-Blast $4,000 Additional options: onserts, inserts, bellyband **Specs, rates and examples available upon request Half Cover Wrap Trim (w) x (h) Bleed (w) x (h) 11.0 Type (w) 3.5 x (h) Artwork SpeciFIcations Please supply all artwork in PC format only. Either EPS, Tiff or PDF format with the following requirements: All files must be 300 dpi high resolution with CMYK process colour EPS files must be in outline path for all fonts and embed images Tiff files must be in PC format, flatten with no layers PDF files must be press optimised and embedded with images and fonts All Double page ads and Full page ads must be in press optimised PDF files 5mm bleed with crop marks are required for Double page ads, Full page ads and Panels ads to be supplied on artwork where specified Ad files in Microsoft Word, Excel, PowerPoint or other software are NOT acceptable Materials received should be in printable file with no conversion required 5

6 advertising rates and specifications online website Site profile is for Canadian residential and commercial real estate investors looking for the latest news, area market reports and property advice for succeeding in the real estate investment world. Site benefits presents advertisers with a large investment readership who are committed to making a purchasing decision. Banner Location Max file size File type Cost Size - 468x60 run of site, section specific GIF, JPEG, Flash6 $700 per month Tower Location Max file size File type Cost Size - 125x345 run of site, section specific GIF, JPEG, Flash6 $600 per month Button Location Max file size File type Cost Size - 125x60 run of site, section specific GIF, JPEG, Flash6 $400 or 125x125 per month NOTE: When supplying a Flash6 file, you must also supply the backup creative in a separate gif or jpg file (so, supply two files, each no more than in size). e-newsletter A new addition to what we offer advertisers, the e-newsletter is sent out to subscribers twice a month, keeping them fully up-to-date about all things real estate related. It s yet another great opportunity for an advertiser to target readers who have invested in a 12-issue subscription. Banner Max file size File type Cost Size - 468(w) x 60(h) GIF, JPEG (Note, flash files are not available on newsletter) $600 per newsletter Tower Max file size File type Cost Size - 125(w) x 345(h) GIF, JPEG (Note, flash files are not available (3 positions available) on newsletter) $500 per newsletter E-BLAST The latest advertising initiative, a sponsored e-blast allows you to target savvy real estate investors. HTML edms Max file size File type Cost No more than 650 pixels wide (industry standard) The length is at their discretion The html must be created using inline style ONLY All images must be hosted by the client $4,000 per newsletter 6

7 magazine print Issue number Issue month Ad booking deadline Ad materials from client 33 January October 20th 2010 November 2nd February November 17th 2010 November 30th March January 12th 2011 January 25th April February 9th 2011 February 22nd May March 9th 2011 March 22nd June April 6th 2011 April 19th July May 4th 2011 May 17th August June 1st 2011 June 14th 2011 online Period Ad Booking Deadline Ad Materials Deadline Live From Period 4 February 8th 2010 February 11th 2010 February 15th 2010 Period 5 February 22nd 2010 February 25th 2010 March 1st 2010 Period 6 March 8th 2010 March 11th 2010 March 15th 2010 Period 7 March 22nd 2010 March 25th 2010 March 29th 2010 Period 8 April 5th 2010 April 8th 2010 April 12th 2010 Period 9 April 19th 2010 April 22nd 2010 April 26th 2010 Period 10 May 3rd 2010 May 6th 2010 May 10th 2010 Period 11 May 17th 2010 May 20th 2010 May 24th 2010 Period 12 May 31st 2010 June 3rd 2010 June 7th 2010 Period 13 June 14th 2010 June 17th 2010 June 21st 2010 Period 14 June 28th 2010 July 1st 2010 July 5th 2010 Period 15 July 12th 2010 July 15th 2010 July 19th 2010 Period 16 July 26th 2010 July 29th 2010 August 2nd 2010 Period 17 August 9th 2010 August 12th 2010 August 16th 2010 Period 18 August 23rd 2010 August 26th 2010 August 30th 2010 Period 19 September 6th 2010 September 9th 2010 September 13th 2010 Period 20 September 20th 2010 September 23rd 2010 September 27th 2010 Period 21 October 4th 2010 October 7th 2010 October 11th 2010 Period 22 October 18th 2010 October 21st 2010 October 25th 2010 Period 23 November 1st 2010 November 4th 2010 November 8th 2010 Period 24 November 15th 2010 November 18th 2010 November 22nd 2010 Period 25 November 29th 2010 December 2nd 2010 December 6th 2010 Period 26 December 13th 2010 December 16th 2010 December 20th 2010 advertising rates and specifications online - e-newsletter and e-blast Advertising contacts National Sales Manager Adrian Considine Phone: ext 248 Fax: adrian.considine@kmimedia.ca Account Manager Andrew Davies Phone: ext 232 Fax: andrew.davies@kmimedia.ca 7

8 Adding Real Value: Dave Ulrich The Seven Deadly Sins of HR: Lance J Richards FRee GuIDe HR Tech & Outsourcing + Inside Great Eastern + Driving High Performance $4.95 POST APPROVED PP255003/06906 ISSUE 6.21 October % through a branch). When combined with RFI research that shows the broker proposition is most appealing to younger, tech-savvy borrowers (those aged between 25 and 44), the online opportunity looks even more attractive. Alan Shields, research director at RFI, said the internet was something brokers could not ignore. This group (those aged between 25 and 44) is also the most likely to use the internet to apply for a home loan and it is therefore important for brokers to have high internet visibility and customer targeting to engage this group, he said. Shields said brokers needed to have a way of capturing people online. More research for a home loan is being done online. Brokers need to ask consumers what they want in a website, he said, adding that things like good calculators and tools appeared to work well. According to the RFI research, more than one in ten (11%) borrowers find out about their broker via an internet search. RAMS head of marketing, Alan Shields Lynne Wyatt, said it regarded a strong online presence as a key Retail Finance Intelligence s pillar of its business acquisition Internet is the key (RFI) Consumer Attitudes to strategy. The non-bank lender for brokers, new Mortgage Brokers Report, which and franchise group also sees the survey finds surveyed over 2,000 mortgage internet as a growing source of holders, found that one in five leads for brokers. A broker s website should be a respondents (20%) who used the key weapon in their armoury internet to make home loan Page 32 cont.>> and should have the potential enquiries then used a broker to to attract significant amounts obtain their home loan. (Only Turn to page 26 for a more of business, according to new 22% actually went ahead and in-depth look at the results consumer research. applied over the internet and of this survey. US industry warns about regulation A report from the US about the pain that mortgage brokers and bankers are feeling under the regulatory regime Page 12>> Aiming at the top end of the market Brokers should target Australia s high net worth individuals who are looking to invest in real estate Page 16>> Will growth begin to slow down? A series of new economic forecasts have cast a shadow over the prospect of accelerated growth in the foreseeable future Page 24>> Delivering the CSR message Web of opportunity ISSue 8.8 Price inc. GST $6.50 About us KMI Publishing and Events, publisher of Canadian Real Estate, Buying Your First Home, Canadian Mortgage Professional and Liquor Canada magazines, is based in Toronto, ON. KMI is part of Key Media, an Australian-based publishing and events company, which has a head office in Sydney, Australia, and further offices in Hong Kong and Singapore. Key Media is a leading organizer of conferences, gala dinners, award ceremonies and events. Combined these include a packed calendar of professional education (to include conferences and seminars), trade shows, industry summits and award ceremonies. Key Media is also a leading publisher of specialist industry news magazines. Currently the company publishes Asian Legal Business China, Asian Legal Business Hong Kong, Asian Legal Business Singapore, Australian Broker, Australasian Legal Business, HRM Singapore, Human Capital Australia, Mortgage Professional Australia, Your Investment Property and Your Mortgage.