p10 P LU S! 2017 Print Media Planner COMPANION PROPERTIES: Avantages InvestmentReview.com Institutionalinvestmentnetwork.ca

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1 tmen d inves n a ts fi ene sion, b for pen g in d a d re Require ti t execu ves Required reading fo r pension, benefits and inve stment executive des are g attitu Changin e companies ing som e off prompt dads take tim w e n lp e to h BE NE FI PL U S! p10 TS CA NA DA.C OM Se pt em be r t estmen rbon div a c r e v r bate o akeove The de get a m s w ie v ance re Perform BENEF ITS C A N A DA.CO M M a rc h PM 400 Address Canada Pos Blocks to t: Please P.O. Box 720 Ret, Station urn Undeliverable K, Toront o, ON M4 P 3J Print Media Planner P LU S! Top 50 D The gove C Plans report: rnance ch for plan sp al onsors p2 lenge 1 How to de al preference with religious s in m ak pension in vestmen ing ts p3 2 COMPANION PROPERTIES: Avantages InvestmentReview.com Institutionalinvestmentnetwork.ca s

2 2017 Print Media Planner Required reading for pension, benefits and investment executives EDITORIAL OVERVIEW Benefits Canada is the country s original and most influential pension and benefits publication for key decision-makers in Canadian workplaces. Senior finance executives, pension board trustees, benefits professionals, managers and industry specialists have turned to the magazine for more than 40 years to help them make informed decisions about their pension and benefits plans. TOP 5 AREAS OF INTEREST 1. Defined Benefit Pension Plans/Investment Strategies 2. Defined Contribution/Group RRSP/Pensions 3. Health Benefits/Group Insurance 4. Drug Plan Management 5. Wellness KEY FACTS of readers have taken 95% action as a result of reading Benefits Canada of readers feel 99% Benefits Canada is the authoritative voice of the industry. Launched Benefits Canada tablet edition on ipad, June 2012 READERSHIP Pension and benefit executives. Focused primarily on the top 3,500 employers in Canada and the consultant/advisor community. REACH 72,000 FREQUENCY 11 times a year CIRCULATION 15,700 Required reading for pension, benefits and investment executives BENEFITSCANADA.COM Solvency reform on the agenda as plans come under renewed pressure June 2016 p12 PLUS! A look at Bitcoin as an investment option p33 Using data to address absenteeism p48 Benefits Canada is our most-used source of information on all aspects of pensions, investments, and benefits. Benefits Canada conferences provide delegates with insights into current issues, networking opportunities, and interesting perspectives from stakeholders: employers, unions, consultants, providers, etc. Thak Bhola, CEBS, Manager, Pension, Investments and Administration, Goodyear Canada Inc. AWARD WINNING JOURNALISM Tabbies 2015 (Trade Association Business Publications International) Top 25 Feature Article Portfolio Management Association of Canda 3rd Place, Excellence in Investment Journalism, 2015 I enjoy getting Benefits Canada magazine as I find the topics current and informative. The conferences also offer great information and a chance to network. Tabbies 2013 (Trade Association Business Publications International) Silver Award for Best Front Cover, Photography Kenneth R. Wilson Awards 2013 Nominations for Brooke Smith and Yaldaz Sadakova for Best Profile Wendy L. Jackson, Manager, Canadian Benefit Programs, Total Compensation & Benefits, Magna International Inc.

3 2017 Print Media Planner MULTI-MEDIA MARKETING OPPORTUNITIES We share our Canadian plan sponsor audience with you. Required reading for pension, benefits and investment executives BENEFITSCANADA.COM July/August 2016 PLUS! Jonathan Zaid s successful bid to have his plan cover the drug kicks off a wider conversation The shifting landscape around transparency in financial services p18 CPP deal offers reprieve for group RRSPs p39 Canada s most influential source of pension and benefits information PRINT PUBLICATIONS Specifically designed to meet and exceed the needs of Canada s pension and benefits community Display advertising Inserts Outserts Special directory opportunities Appointment notices/ Announcements ONLINE WEBSITES Exclusive website providing the Canadian pension and benefits community with information and real-time solutions relative to their individual needs and markets E-directs Banner and big-box advertising Daily bulletins Research commentary and white paper postings Career postings Question of the Week CUSTOM PUBLISHING Creative development and execution of print and online communication vehicles in support of products, programs and services offered by our advertisers and other partners to ensure broadened reach, greater program synergy and economy Q&As White papers Manager profiles Guidebooks The Performers series Investment Insights ROUNDTABLES Infrastructure Emerging markets Target Date Funds Fixed income Low volatility Currency AWARDS PROGRAMS Workplace Benefits Awards CONFERENCES From industry-leading vision and analysis to practical problem-solving workshops, we provide the content, forums and access to industry experts that the community knows and trusts BENEFITS Toronto Benefits & Pension Summit Calgary Benefits Summit Employers Cancer Care Summit Face 2 Face: Drug Plan Management Healthy Outcomes Conference Mental Health Summit Calgary Drug Trends Summit Pharmacy Solutions Halifax Benefits Summit Health Innovations & Technology INVESTMENT/PENSION Toronto Benefits & Pension Summit DC Investment Forum DC Plan Summit Defined Benefit Investment Forum Global Investment Conference Investment Innovation Conference Risk Management Conference RESEARCH Customized research relative to the financial communities we serve, with a view to fostering greater understanding, the spread of knowledge and the development of more precisely targeted tools

4 2017 Print Media Planner EDITORIAL CALENDAR Issue Features Closing Material Mailing JANUARY Benefits/HR: The current outlook for biosimilars Pensions: A look at trustee-based DC plans Investments: Is it game over for retail? Absence Management: Using engagement as a tool to prevent STD claims from becoming long-term issues Lessons From Abroad: Compensation for death by overwork in Japan Dec 9 Dec 13 Jan 16 FEBRUARY Benefits/HR: A case study of benefits fraud Pensions: The portability benefits of union-sponsored plans Investments: Using co-investments as a way to access real estate deals How to deal with pensions in an M&A transaction Legal Update: A look at Quebec s solvency changes one year on Jan 20 Jan 24 Feb 21 MARCH Benefits/HR: Providing benefits in the informal economy Pensions: Using gamification to engage members Investments: The love affair with Australian ports Absence Management: How to deal with employees with concussions Lessons From Abroad: How Britain s fee rules are affecting pension investment options Special Feature: Drug Plan Trends Report Feb 16 Feb 21 Mar 20 APRIL Benefits/HR: Trends in employee recognition programs Pensions: How do other countries handle decumulation? Investments: Investment trends by the big public funds Empty Chair: Why you should hire a futurist Legal Update: Challenges faced by multi-jurisdictional pension plans Conference Coverage: Highlights of the 2017 DC Plan Summit Special Feature: Group Benefits Providers Report Mar 10 Mar 14 Apr 10 MAY Benefits/HR: Are claims trends for anti-depressants sustainable? Pensions: A case study of a flexible plan redesign Investments: A look at diversified growth funds Absence Management: Time to use fit notes? Lessons From Abroad: Australia s system of providing 10 weeks of vacation for 10 years of service Special Feature: Top 40 Money Managers Report Apr 7 Apr 11 May 8 JUNE Special Issue: Benefits Canada s 40th anniversary Benefits/HR: What you don t know about your EAP program Pensions: The impact of the CPP deal one year on Investments: More emerging markets you haven t considered How to communicate benefits plans to a diverse workforce Legal Update: The risks of researching employees on social media Special Feature: Top 100 Pension Funds Report May 26 May 30 June 26

5 2017 Print Media Planner EDITORIAL CALENDAR Issue Features Closing Material Mailing JULY/ AUGUST Benefits/HR: Should employers pay employees to take vacation? Pensions: The growing importance of pensions in labour negotiations Investments: The outlook for commodities Absence Management: Using disability and benefits claims data to identify ways to reduce absenteeism A Look Abroad: Mandatory annuities in Chile Special Feature: Consultants Report & Directory July 14 July 18 Aug 14 SEPTEMBER Benefits/HR: The cost pressures of new drug indications Pensions: What s the magic number for DC contributions? Investments: Case study of an LDI program Empty Chair: Why you should hire a wellness champion Legal Update: Time to encourage post-85 annuities? Conference Coverage: Highlights of the 2017 Healthy Outcomes Conference Special Feature: Top 50 DC Plans Report Aug 3 Aug 8 Sept 5 OCTOBER Benefits/HR: New tools for drug adherence Pensions: What is Canada doing about decumulation? Investments: How investors can up their ESG game Absence Management: Using return-to-work committees as an absence management tool A Look Abroad: Collective DC plans in the Netherlands Sept 8 Sept 12 Oct 10 NOVEMBER Benefits/HR: A look at Quebec s hybrid drug benefits system Pensions: Debate: The merits of auto escalation Investments: Case study of a Canadian infrastructure investment How to implement health screening for your employees Legal Update: Key cases in pension law Special Feature: Top 40 Money Managers Report & Directory CAP Member Survey Results Oct 20 Oct 24 Nov 20 DECEMBER Benefits/HR: Implementing wellness programs without an HR department Pensions: Pension reform update: A look ahead to 2018 Investments: Are hedge funds a good investment? Absence Management: Navigating difficult conversations about employee absence A Look Abroad: Asia s success in gender diversity in the financial industry Conference Coverage: 2017 Workplace Benefits Awards with winner profiles and highlights/photos Special Feature: CAP Suppliers Report Nov 17 Nov 21 Dec 18

6 2017 Print Media Planner 2017 ADVERTISING RATE CARD Four-colour 1 x 3 x 11 x Double page $23,037 $21,900 $19,652 Full page $11,742 $11,162 $10,017 2/3 page $10,349 $9,860 $8,902 1/2 page island $9,666 $9,185 $8,334 1/2 page $8,184 $7,809 $7,093 1/3 page $6,970 $6,718 $6,131 1/4 page $5,968 $5,718 $5,310 COVER RATES Four-colour 1 x 11 x Outside Back $17,340 $13,113 Inside Front $16,841 $13,004 Inside Back $16,279 $12,566 APPOINTMENT NOTICES Four-colour 1 x 1/2 page $6,007 1/3 page $4,829 1/4 page $3,956 SPECIAL PRINT Four-colour 1 x Francesca Allman Senior National Account Manager francesca.allman@tc.tc Robert Martins Senior National Account Manager robert.martins@tc.tc Rita Caci, Montreal National Account Manager, Montreal rita.caci@tc.tc Cassie Pastorfide Sales Coordinator cassie.pastorfide@tc.tc Alison Webb Group Publisher, Pension & Benefits alison.webb@tc.tc Glenn Kauth Editor Benefits Canada glenn.kauth@tc.tc Simeon Goldstein Editor-in-Chief Avantages simeon.goldstein@tc.tc Marie-Annick Pelletier Production Manager ext marie-annick.pelletier@tc.tc Bellyband $15,602 Personalized Bellyband $18,780 Dot Whacker (Cover Sticker) $10,691 Sticker Tab (includes full page ad) $23,047 Black and white rates less 15% TERMS AND CONDITIONS Prices are subject to sales taxes where applicable. Prices are subject to change. Accounts are payable at the office of publication in Canadian funds or their equivalent at the prevailing rate of exchange at the time of payment.

7 2017 Print Media Planner MECHANICAL SPECIFICATIONS STANDARDS UNIT SIZE IN INCHES TRIM SIZE BLEED SIZE Width Height Width Height Full page DPS /3 page /2 page horizontal /2 page vertical /2 page island /2 DPS /3 page horizontal /3 page vertical /3 page square /4 page horizontal /4 page square Trim " Trim " Type Safety 7 " FULL PAGE Add 0.125" on all four sides for bleed Type Safety 10 " DIGITAL FILES ADVERTISING SPECIFICATIONS Magazines Canada AdDirect is a free web-based ad portal designed to streamline the ad delivery process. 1. Go to 2. Upload, preflight and review your ad 3. Approve your ad, and it is automatically sent NOTE: Publisher is NOT RESPONSIBLE for lineup of type or image running through the gutter on spreads or single page to adjacent insert. Running type or image through the gutter is STRONGLY discouraged. METHOD OF PRINTING Offset METHOD OF BINDING Saddle stitch INSERTS/POLYBAG Rates and quantities are available on request.

8 71,948 Oct ,581 Oct ,610 Oct ,000 Oct ,500 Oct ,000 Oct ,000 Oct 2012 SOURCE: GOOGLE ANALYTICS Come grow with us! BenefitsCanada.com 7-year traffic growth (unique visitors) 2017 Online Media Planner COMPANION PROPERTIES: RevueAvantages.ca InvestmentReview.com CanadianInstitutionalinvestmentnetwork.ca (CINN) SmallBizAdvisor.ca

9 2017 Online Media Planner BenefitsCanada.com is the No. 1 online destination for pension and benefits executives TARGET Executive and financial management, pension trustees, pension and benefits professionals, managers and consultants Average Monthly Page Views: 162,818 Average Monthly Unique Visitors: 92,773 Average enewsletter Recipients: 20,434 CONTENT daily news information breaking industry news expert opinions perspectives and special online reports conference coverage

10 2017 Online Media Planner 2017 ADVERTISING RATE CARD Web Media (Big box, billboard, leaderboard, skyscraper) 1 Month 10,000 impressions $3,045 20,000 impressions $4,872 40,000 impressions $8,525 Daily e-bulletin/e-newsletter Leaderboard (728 x 90) or Big Box (300 x 250) or word text message with link. E-direct Direct message to Benefitscanada.com s registered user list Canada s Anti-Spam Law (CASL) compliant Sponsored Content Homepage badge linking to one piece of custom content or white papers/educational content. Rotating home page badge Question of the Week Thought leadership opportunity to profile a key member of your team. Ask a question and provide a 250 word answer and the photo of your thought leader. Your question will be highlighted for one week and live for one year. Microsite Dedicated badge linking to a customized landing page on BenefitsCanada.com for hosting white papers, expert opinions and profile company executives, videos. Includes two text ads Online Appointment Notice Photo with 100 words and logo for one-month profile in People Watch section of site. Rich Media* Site Takeover Sliver Ads Catfish * Some exceptions apply. Please speak with your account manager for more information. $1,327 $7,000 1 Month $3,156 $2,100 1 Month $4,822 1 Month $621 1 x $5,305/per day (2 days max) $1,591/per day (3-5 days) $796/per day (3-5 days) Francesca Allman Senior National Account Manager francesca.allman@tc.tc Robert Martins Senior National Account Manager robert.martins@tc.tc Rita Caci, Montreal National Account Manager, Montreal rita.caci@tc.tc Cassie Pastorfide Sales Coordinator cassie.pastorfide@tc.tc Alison Webb Group Publisher, Pension & Benefits alison.webb@tc.tc Glenn Kauth Editor Benefits Canada glenn.kauth@tc.tc Simeon Goldstein Editor-in-Chief Avantages simeon.goldstein@tc.tc Marie-Annick Pelletier Production Manager ext marie-annick.pelletier@tc.tc Ask your account manager about customized web programs, branded content opportunities and complete specifications. BenefitsCanada.com helps make informed decisions about pension and benefits plans by addressing the ever-evolving information needs of today s Canadian workplaces 60% of daily site visits are by returning visitors Daily e-newsletter has a 25% open rate excellent by all industry metrics PeopleWatch is the best-read section with readers spending 8-minutes per visit

11 2017 Online Media Planner DISPLAY ADVERTISING BULLETIN AD TEXT-BASED (RECOMMENDED) words with link (Submit separately) Text will be in Arial, Size 12 Logo can be used (40K max file size) Supply logo in EPS or high quality JPG format Text-based bulletin ad IMAGE/TEXT COMBINED BULLETIN AD Supply image files in GIF or JPG format (40K max file size) 50 words with link (Submit separately) Text will be in Arial, Size 12 Image/text combined bulletin ad IMAGE-BASED BULLETIN AD Supply image files in GIF or JPG format (40K max file size) Supply one line of text to be inserted below the image as a clickable text alternative Text will be in Arial, Size 12 DIMENSIONS Width: For any combination of text/image or image-based ads, dimensions of the entire ad insertion should not exceed the corresponding newsletters width (contact your account manager for details). Newsletter width is 685 px. Image-based bulletin ad E-DIRECT SINGLE SPONSORED S SENT TO PENSION & BENEFITS EXECUTIVES Custom message including brand, product, educational, event, etc. information All content is sponsor created and branded ONLINE APPOINTMENT NOTICE Photo with 100 words and logo for one month profile in People Watch section of site

12 2017 Online Media Planner DISPLAY ADVERTISING SPECIFICATIONS Leaderboard 728w x 90h pixels 40 kb or less Your Ad Here FILE TYPES: GIF, JPG, Flash SWFs, Third Party Ad Tags Big Box 300w x 250h pixels 40 kb or less Narrow Skyscraper 120w x 600h pixels 40 kb or less Wide Skyscraper 160w x 600h pixels 40 kb or less Billboard 300w x 600h pixels 40 kb or less Your Ad Here Your Ad Here IMPORTANT NOTES: 1. All display advertising units adhere to IAB Canada standard specifications. For additional information, please visit 2. enewsletters can only accommodate GIF or JPG ad units. Flash (SWF) files are not supported and must adhere to BPPG Flash instructions. 3. Animated GIFs may only loop 3 times, ending on the last frame. 4. Third Party Ad Tags are accepted for ROS (run-of-site) only. 5. Clients must supply click-through URL separately do not embed into SWF. 6. All SWF files must contain Universal clicktag. For the latest code and instructions, please visit 7. Website ads only 1 click-through URL can be used per image file. 8. enewsletter ads only 1 click-through URL can be used per enewsletter deployment. 9. enewsletter ads animated GIFs must include call to action and logo. Please note that animated GIFs are not fully supported by all clients. We recommend that the key message be placed into the first and last frame of animation. NOTE: Ads should not click through to documents such as PDFs or MS Word files or to addresses. LATE CREATIVE: All material must be submitted with a minimum of 5 business days prior to campaign start date. Late material will result in missed campaign start date with full campaign being charged to advertiser.