Media Kit MONITOR. P r i n t D i g i t a l E v e n t s. Benefits and Pensions

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1 P r i n t D i g i t a l E v e n t s 207 The Canadian Magazine Of Employee Pension Fund Investment And Benefits Plan Management Media Kit Who We Are What We Do Demographics Editorial Calendar Advertising Rates Meetings & Events Meetings & Events Calendar Digital Advertising Contact Us Effective January 207

2 Who We Are F or 25 years Monitor has been Canada s leading authority to the benefits and pensions industry. We are committed to helping guide key decisionmakers through the complex world of plan administration and design. Due to the constantly changing retirement industry, key stakeholders rely on Monitor to keep them informed on critical issues, trends and solutions. With the largest audience in the benefits and pensions industry, via print, digital and events, we provide advertisers with a wide array of powerful marketing programs and industry information to help them build their brands on a national level. Daily News Alert s Interactive Online Digital Edition Website Print Publication Mobile Website

3 What We Do Print: With its reputation for editorial integrity, objectivity and leadership, Monitor is the leader in providing trusted information to Canada s retirement industry. We provide critical thinking and perspective from experts in the pensions, pension fund investment, healthcare and benefits industry. With the deepest market penetration and highest circulation in this field, we are the source. Events: In 205, we started our events division and in a little over a year it has grown into an industry leader by providing multiple thought leadership events. We provide sponsors with a highly visible platform to deliver their messages while at the same time giving key decision-makers the ability to be informed on the latest trends and network with industry colleagues. We thank these industry leading companies as sponsors of our last 9 events: Osler, Hoskin & Harcourt LLP; CIBC Mellon; CIBC Asset Management; BNP Parabis; NEI Investments; AON; Club Vita; Sun Life Financial; Accompass; Beneplan Employee Benefits Cooperative; First National Financial LP; Berenberg; and Mercer. Online/Digital: Via and our Daily News Alerts, we deliver news and insights on the issues that change and shape the benefits and pensions industry. We can increase your brand awareness by offering targeted promotions (either advertising or announcements) through our digital platforms. As a 360 solutions provider, all of our print and event activity is supported by our digital properties. Custom Publishing: From sponsored content to editorial round tables and special supplements, the sales, design and editorial experts at Monitor can marry your marketing ambitions with the information needs of your target audience. The delivery of editorial content via print, internet, and other media can be so intrinsically valuable that it moves the behaviour of your clients in a desired direction. Take advantage of the tools we have available to sell your product or expertise not by selling, but by educating and informing.

4 Demographics BPM Audience Company Size 60% 30% 4% Other Print 8 Issues a year 22,470 Circulation* RRP s in Canada*** 7,757 Greater reach than 65% our closest competitor* 65% Spend up to an 48% hour reading BPM** Keep BPM for 63% future reference** Took action as a result 82% of seeing an ad in BPM** * CCAB, June 206 ** Readex Study, Dec 205 *** Statistics Canada Digital Stats Website Impressions: 27,904 Unique Impressions: 9,444 New visitors: 28.4% BPM News Alerts Daily Subscribers: 5,267 Opens (avg): 23.8% Clicks (avg): 8.7% We have an almost 0% greater open rate than the industry segment average. Stats are calculated per month. Last updated: 7/29/206 Events 9 Events a year 78 30% 35% 35% 92% 94% 9% Average attendance Plan sponsor attendees Consultant attendees Industry expert attendees Find our topics to be good to excellent Find our presenters to be good to excellent Find our venues to be good to excellent

5 207 Editorial Calendar February April May June SPECIAL REPORT AND DIRECTORY Managers Of Fixed Income Investment Risk for Plan Sponsors Managing Chronic Diseases to Cut Healthcare Costs DC Plan Communication BONUS DISTRIBUTION CPBI Saskatchewan Regional Conference SPECIAL REPORT AND DIRECTORY Managers Of US Assets Factor Investing Drug Plan Sustainability Trends in DC Plans ETFs & Smart Beta BONUS DISTRIBUTION IFEBP Canadian Public Sector Conference CPBI Forum SPECIAL REPORTS AND DIRECTORIES Managers Of RealEstate/Alternative Investments Group Benefits & Group Retirement Providers Passive Versus Active Drugs: When to Include Brands Target Date Funds SPECIAL REPORTS AND DIRECTORIES Pension & Benefits Consultants Benefits & Pensions Legal Firms Low Vol Investment Strategies Curbing Workplace Absenteeism De-Accumulation Update BONUS DISTRIBUTION Responsible Investment Association Conference ACPM Annual Conference CPBI Ontario, Quebec, & Atlantic Conferences January 27 March 6 April 3 May 8 February March 20 April 8 May 23 September October November December SPECIAL REPORT AND DIRECTORY Managers Of EAFE & Emerging Markets Derisking Your DB Plan Return To Work Strategies DC Plan Derisking BONUS DISTRIBUTION CPBI Western Regional Conference 24 th ANNUAL REPORT & STATISTICAL DIRECTORY Money Managers Of Canadian Pension Assets Private Investment Report Wellness Strategies & Alternative Healthcare DC Plans & Market Volatility SPECIAL REPORT AND DIRECTORY Socially Responsible Investing & ESG CAP Providers Global Fixed Income Markets Integrating Mental Health DC Pension Plan Design THE LEADERS PREDICT Emerging Trends In Benefits, Investment, Pensions, Healthcare, Wellness, Drug Spend & More SPECIAL REPORT AND DIRECTORY Exchange Traded Funds (ETFs) August 8 September 5 October 4 November 6 August 2 September 8 October 7 November 20 PLEASE NOTE: This 207 editorial calendar is subject to change to accommodate changes in editorial priorities.

6 207 Advertising Rates Magazine Advertising Rates 4 Colour Advertising Rates Size Time 4 Time 8 Time Double Page Spread $24,890 $23,650 $2,500 Full Page $3,00 $2,450 $, Page $2,330 $,735 $0,305 ½ Page Island $0,945 $0,385 $9,535 ½ Page $0,535 $8,955 $8,225 3 Page $7,945 $7,670 $7,055 ¼ Page $6,700 $6,500 $6,060 6 Page $6,260 $5,895 $5,725 Premium Position (Noncancellable) Size Time 4 Time 8 Time Inside Front Cover $7,095 $6,75 $4,545 Inside Back Cover $6,580 $5,685 $4,5 Outside Back Cover $8,075 $7,05 $5,340 Classified Advertising Recruitment Advertising, Appointment Notices And Announcements Size Time 4 Time 8 Time ½ Page Island $8,20 $7,790 $7,50 ½ Page $7,900 $6,75 $6,70 3 Page $5,955 $5,750 $5,290 Mechanical Requirements Size Trim Size Width Height Bleed Size Width Height Double Page Spread Full Page Page ½ Page Island ½ Page Horizontal ½ Page Vertical Page Column Page Square Page Horizontal ¼ Page Vertical ¼ Page Horizontal Page Professional Cards Full Page Ad ½ Page Island ½ Page Horizontal ¼ Page $5,030 $4,870 $4,545 Logo Ads $953 each (Positioned above directory listings.) 207 Ad Closing Dates Issue Ad Closing Material Due February January 27 February April March 6 March 20 May April 3 April 8 June May 8 May 23 August July 4 July 7 September August 8 August 2 October September 5 September 8 December November 6 November 20 3 Page Horizontal ¼ Page Vertical ¼ Page Horizontal Position Charges: 25% additional Bleed: No extra charge General Advertising: Publisher warrants deduction of advertising costs is not restricted by Section 9 of Income Tax Act. Advertisers who file Canadian tax returns can claim costs of this publication as a business expense. Taxes (GST/HST) will apply to all types of advertising in Canada. Rates do not include this tax. GST/HST does not affect advertising costs (except for tax exempt products). It is paid, but reclaimed from Canada Revenue Agency. Commission And Cash Discount: 5% allowed to recognized advertising agencies only. Cash discounts % of net, if paid within 5 days of date of invoice, payable at office of publication in Canadian funds at current rate of exchange. Please make cheques payable to: Powershift Communications Inc.

7 Meetings & Events Events are essential to most marketers for the simple fact no other medium enables you to develop new business, strengthen existing relationships, and position your firm as a thought leader better than face-to-face interactions. ur Meetings & Events division offers numerous opportunities for O brand exposure before, during and after each event: Prior to the event, we offer designated e-blasts as well as print and web exposure. At the event, sponsors receive a speaking opportunity, a promotional table and numerous networking opportunities. Post event, we provide sponsors with the attendee list and the audio recording of speeches as well as a three-page editorial overview of the event along with a company logo. I found the presentation to be better balanced compared to what we are used to hearing at similar events. The networking was a good complement with time before and after the session. Thanks so much for holding this event. While each event differs in terms of the audience, it is designed to attract. Monitor strives to deliver a balanced profile for each program so that the number of buyers far outweighs the number of sellers in the room. The emphasis on a proper audience balance allows for optimal networking and exceptional exposure to you, our valued sponsor. Evelyn Austin, Direct Line: , Office: , eaustin@powershift.ca Kristyn Dougall, Direct Line: , Office: , kdougall@powershift.ca Content was very interesting and well presented. Moderated questions at the end brought all presentations/topics together nicely. I consider Joe Hornyak to be an excellent moderator. He had very thoughtful questions which indicated he is very well informed on the industry. As a sponsor you receive: Cost-effective exposure to Canada s leading benefits and pensions decision-makers. The opportunity to position your company as a thought leader. Unmatched insight into key customer priorities. Exceptional brand recognition as an industry leader. Ability to demonstrate your commitment to your clients and associates. Excellent lead generation. For general information contact: Testimonials So glad I got a seat before you were sold-out! It was VERY educational. Thanks! The speakers were articulate and well prepared. Their materials were well put together. Overall it was very professional. I encourage Benefits and Pensions Monitor to continue organizing similar events. Overall the presenters did an excellent job on all subjects. M ee tings & E vents

8 207 Meetings & Events Pensions Calendar February March April May Alternatives ETFs Global Equity Target Date Funds Leading experts will look at both traditional and new growth areas associated with Alternatives and will explain the various risk characteristics for DB and DC plans. Canadian institutional investors are leading the world in the innovative application of exchange traded funds (ETFs) to realize their investment strategies, says the Greenwich Associates 205 Canadian Exchange Traded Funds study. They increasingly are using ETFs for strategic asset allocations. The practice of separating domestic and non-domestic equity portfolios is facing fundamental challenges. The traditional approach limits the range of investment choices at a time when the opportunities available to investors are broader than ever. DC pension plan sponsors looking to counter the apathy of their plan members will be able to explore the rise of Target Date Funds, how they work, and the responsibilities of both members and sponsors. June September October November Trends in Emerging Markets An EY INSIGHT says It would not be an exaggeration to say that the 2 st century will be marked by the dominance of emerging markets. The fundamentals are there. The population is not aging, middle class consumers are emerging, and debt is at manageable levels. Canadian Equity & Fixed Income Join us as a panel of experts, with proven track records in fixed income, explain why this asset class should be part of every investment portfolio and how plan sponsors can identify those managers who can navigate these unknown waters. Survival Techniques For Smaller Pension Plans Foundations and Endowments and Small and Mid-size Pension plans face unique challenges. For example, their size limits their ability to participate in some assets. At this session, we will examine some of the approaches they can take from OCIO to multi-asset investing. Pension Investment Forecast What can plan sponsors expect in the coming year and what asset classes and strategies will be critical to their success over the next 2 months. Our experts will look at where it makes the most sense to invest in 208. For More Information These special industry events are held at a downtown location in Toronto, and all our events are half days. Registration and Breakfast start at 7:30 am sessions and networking are from 8:30 am am. The Gold sponsorship rate is just $4,000 for each of the 3 lead sponsors... or $2,000 if you book two or more events in a calendar year. A Gold-Level Sponsorship includes:. A Minute Speaking Opportunity 2. Pre-event Coverage via BPM Print, Digital, E-blasts & News Alert Platforms 3. A Post-event Editorial Report by BPM Staff Including Your Corporate Logo 4. Your Logo on All Promotional Material Plus Your Company Profile/Speaker Bio Promoted on BPM Online 5. Three Additional Registrations 6. One Table Top Display 7. A Full Audio Recording of the Event on CD Kristyn Dougall, Direct Line: Office: kdougall@powershift.ca Evelyn Austin, Direct Line: Office: eaustin@powershift.ca PLEASE NOTE: Because event content and prices are subject to change without notice to meet industry needs we suggest you contact us to make sure you have current information. Sponsors and paid delegates will be notified. Mee tings & Events

9 Digital Advertising General Information: bpmmagazine.com offers readers a 24/7 interactive pipeline to the leaders in the benefits and pensions industry. Supported by the strong editorial content of our print edition, bpmmagazine.com gives visitors an easy-to-access platform to get News Alerts, Event Information, Research, Thought Leadership, Multi-media Libraries and Directories. We offer our partners a variety of options to deliver their message in a meaningful and measurable way to our audience of industry professionals. Exclusive sponsored s Sponsored online content Media Banners on bpmmagazine.com Banners in our Daily News s Web ads shown at 54% of original size. Website Ads: Leaderboard (728 x 90) & Big Box (300 x 250) 0,000 impressions is 28 cents each or $2,800 20,000 impressions is 24 cents each or $4,800 40,000 impressions is 2 cents each or $8,400 Daily News Alert (per week): Leaderboard (728 x 90) $2,000 Big Box (300 x 250) $2,000 Classifieds/Announcements (per month): Includes logo/image and one week promotion of 50 word bulletin in Daily News . Additional weeks in the are available for $250. Full Webpage Ad $,000 Exclusive Sponsored (each): Contact your Account Manager for other online opportunities. Blast $4,000 Research & Thought Leadership Sponsored Content (per year): $,200 Commission And Cash Discount: 5% allowed to recognized advertising agencies only. Cash discounts % of net, if paid within 5 days of date of invoice, payable at office of publication in Canadian funds at current rate of exchange. Please make cheques payable to: Powershift Communications Inc. Digital Communications

10 Contact Us Contact Telephone Michael Hughes, Sales & Marketing Director ext. 27 Cell: David Halpert, Business Development Manager ext. 23 Frank Torelli, District Sales Manager ext. 26 Cell: John Simmons, Account Manager ext. 28 Cell: Keith Boa, Production Coordinator ext. 22 Cliff Persaud, Online & Social Media Marketing Manager ext. 2 cliff@powershift.ca Cathy McKerchar, Vice-President Of Administration & Circulation ext. 7 cathy@powershift.ca Joe Hornyak, Executive Editor ext. 5 jhornyak@powershift.ca Nienke Hinton, Staff Writer ext. 4 nhinton@powershift.ca Evelyn Austin, Executive Meeting & Event Manager Direct Line: eaustin@powershift.ca Kristyn Dougall, CMP, Executive Meeting & Event Manager Direct Line: kdougall@powershift.ca Brian McKerchar, President & CEO Direct Line: dbm@powershift.ca Editorial Advisory Board The Editorial Advisory Board consists of suitably qualified professionals who act in an advisory capacity regarding the content and direction of the magazine. Randy Bauslaugh, McCarthy Tétrault LLP Ana Cacoilo, OMERS Sylvie Charest, Consultant Bruce Curwood, Russell Investments Canada Rudy Dabideen, Heather Cox & Associates Mike Gillis, Greystone Managed Investments Inc. Bruce Grantier, InvestorLit Greg Hurst, Greg Hurst & Associates Joan Johannson, Johannson Consulting Editorial Advisory Board members meet informally and are consulted when appropriate to their areas of expertise, interest or jurisdiction. The members bear no responsibility for the contents of the magazine. Alain Malaket, NHRIPP Karen Matsubayashi, TD Bank Group Scott MacDonald, Willis Towers Watson Mark Newton, Newton HR Law LLP Hugh O Reilly, OPTrust John Poos, George Weston Angela Vidakovich, Brookfield Investment Mgmt. Inc. Robert Weston, Ellement Consulting Group Monitor is a publication of Powershift Communications Inc. POWERSHIFT COMMUNICATIONS INC. 245 Fairview Mall Drive, Suite 50 Toronto, ON M2J 4T Canada Phone: Fax: