INVITATION. Export Promotion Delegation to Tokyo in Japan and Seoul in Korea. Registration deadline: 27 January 2017

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1 INVITATION Export Promotion Delegation to Tokyo in Japan and Seoul in Korea Registration deadline: 27 January 2017

2 Join the Export Promotion Delegation to Tokyo in Japan and Seoul in Korea in connection with the visit of the Danish Minister for Environment and Food, Mr. Esben Lunde Larsen on the 5-10 March Japanese and Korean food companies are increasingly active in the entire Asian region if not the world. However, decisions are made in Korea and Japan, so join this export promotion to grow your business not only in these markets but also throughout the region. Registration deadline: 27 January 2017 Joining the Danish Minister for Environment and Food is an opportunity for companies working in areas such as food and ingredients to use this high-level visit to get access to important decision makers in Japan and Korea, to network with existing clients and partners and to meet new potential customers. The export promotion delegation trip provides companies the chance to participate in either the Japan or Korea leg of the trip or both. The basic package for each of the two countries includes: Japan Included in the basic package: Food trends inspirational tour in Tokyo High level business reception at the Ambassador s residence (three tickets) Visit to Foodex Food Exhibition Informal dinner and briefing Price: 7,500 DKK Add on: Japan-Denmark ingredients seminar, including B-t-B meetings with seminar participants and possibility for displays and samples Please find attached the separate seminar description Price: 12,500 DKK Korea Included in the basic package: - Reception at the Ambassador s residence for Minister delegation and business delegation - Site visits at Hyundai Green Food and Nongshim R&D - B-t-B meetings and possibility for displays and samples - Danish Food Buffet reception for the business delegation and guests (three tickets) - Briefing with the Minister s delegation Price: 6,000 DKK Add on: Korea Denmark ingredients seminar, followed by B-t-B meetings. Possibility for displays and samples Price: 10,500 DKK Or Roundtable discussion on food safety, standards and quality, followed by B-t- B meetings for food companies. Possibility for displays and samples Price: 4,000 DKK The price is based on 10 participating companies and support from the Danish Trade Council. If the number of participating companies changes, the organizers reserve the right to offer you participation at a different price. Should this result in a higher price than quoted, you have the right to cancel your participation. Additional tickets for the receptions in both Japan and Korea can be purchased at a price of 750 DKK. Please note that seating is limited for the reception in Japan and additional tickets will be sold as first come first serve. Costs for travel, accommodation and other expenses not mentioned in the tentative program are not included in the price. By registering, our official travel agency, BCD Travel, will contact you with a travel and accommodation proposal. 2

3 Why Japan and Korea "Japan and Korea are crucial markets for Danish food and agricultural products, and "Denmark" and "Danish" is a perceived label of high quality and food safety. I hope that my upcoming visit can support and assist Danish companies seeking to establish and/or expand presence in these markets, and that accompanying companies can use the opportunity to make new inroads and build business contacts in order to create more value in the longer run". - Danish Minister for Environment and Food, Mr. Esben Lunde Larsen With a combined population of more than 175 million consumers, characterized by significant purchasing power and a keen interest in and attention towards high quality and safe food products, Japan and Korea represent a region of great opportunity for Danish food and food ingredient exporters. The Japan-Korea region is the home of some of the world s largest food processing companies in particular when it comes to the production of snacks, instant noodles, confectionary, bakery products and meat processing industries that all rely heavily upon imported raw materials and ingredients. Denmark equals high quality, high safety standards and healthy food in the eyes of the Japanese and Korean consumers and end-users in the professional market. Selling products of Danish origin is a clear advantage in these markets. The self-sufficiency food rate in Japan is about 39% and the total food import is about 422 billion DKK. Adding AgriTech and feed it is close to 500 billion DKK. In Korea the self-sufficiency rate is only slightly higher at 44%. The monetary value of Japan s food import grew 18% between with meat and cheese as frontrunners whereas food imports into Korea has grown 45% since Japan is characterized by a strong demand for products of a high and uniform quality for which Japanese customers are prepared to pay. Once you are established as a supplier Japanese customers are extremely loyal. Korea is characterized by fast moving companies that are very ambitious and quick decision makers. If your products are interesting and attractive to your customers, the distance in time between introduction and order is typically very short. 3

4 TENTATIVE PROGRAMME JAPAN Sunday 5 March Departure from Copenhagen to Tokyo Monday 6 March JAPAN Arrival to Narita airport, Tokyo + transport to hotel Check in at hotel Cerulean, Tokyo Departure from the hotel Food trends inspirational tour in Tokyo with the minister delegation, including visits to Isetan Food Court, Natural House (organic) and other places selling western food Informal dinner for the business delegation including briefing Tuesday 7 March JAPAN Visit to Foodex food exhibition, Makuhari, Chiba Lunch/transport Japan-Denmark ingredients seminar, including company presentations, networking and B-t-B meetings with seminar participants Possibility for displays and samples Not included in the basic package. Participation possible as an add on purchase to the basic package Danish High Level Business Reception for minister delegation and business delegation with the opportunity to invite guests Ambassador s residence 4

5 TENTATIVE PROGRAMME KOREA Wednesday 8 March KOREA Departure from Tokyo (Haneda airport) Arrival to Seoul, Korea (Gimpo airport) Check in at Shilla hotel, Seoul Joint briefing together with Minister s delegation Visit/meeting with Hyundai Green Food in Hyundai Department Store Departure for Ambassador s residence Buffet reception in Ambassador s residence for minister delegation and business delegation Thursday 9 March KOREA Departure from hotel Visit at Nongshim R&D (Food production including use of ingredients) Transport to hotel Informal lunch Korea-Denmark ingredients seminar, followed by B-t-B meetings. Possibility for displays and samples Not included in the basic package. Participation possible as an add on purchase to the basic package Roundtable discussion on food safety, standards and quality, followed by B-t-B meetings for food companies. Possibility for displays and samples Not included in the basic package. Participation possible as an add on purchase to the basic package Danish Food Buffet Reception for business delegation and guests Friday 10 March Return to Denmark or own program Register by filling out the form further down in this invitation Kindly register no later than the 27 January

6 INFORMATION Export Promotion Delegation to Tokyo in Japan and Seoul in Korea Registration deadline: 27 January 2017 Danish Agriculture & Food Council Mr. Anders Boeskov Senior Advisor Confederation of Danish Industries Mr. Ole Linnet Juul Senior Chief Consultant The Danish Embassy in Japan Ms. Lene Mølsted Jensen Minister Counsellor +81 (0) The Danish Embassy in South Korea Mr. Jesper Vibe-Hansen Deputy Head of Mission / Commercial Counsellor jesvib@um.dk

7 REGISTRATION Export Promotion Delegation to Tokyo in Japan and Seoul in Korea Registration deadline: 27 January 2017 We hereby register for participation in the event as described in the invitation We participate in Japan, basic package, price 7,500 DKK Add on: Japan-Denmark ingredients seminar, including networking and b2b meetings with seminar participants, price 12,500 DKK We participate in Korea, basic package, price 6,000 DKK Add on: Korea-Denmark ingredients seminar, price 10,500 DKK or Roundtable discussion on food safety, standards and quality, followed by B-t-B meetings for food companies (possibility for displays and samples), price 4,000 DKK Company Address Postal Code City Danish CVR number Contact person Title Direct telephone Date & signature Please return the completed registration form to Danish Agriculture & Food Council, Anders Horslund Boeskov, Please return no later than 27 January 2017 Registration is made in accordance with DAFC s terms of participation (attached) 7

8 Conditions for participation in export promotion events under the auspices of the Danish Agriculture & Food Council DAFC, 25 November Basis of the agreement/contract The contractual basis for participation in a collective export promotion event under the auspices of DAFC is comprised by: 1) a binding registration form filled in and signed by a duly authorised representative of the company, and 2) these present general conditions for participation. 2. Conditions for participation The extent and conditions of participation as well as the services to be provided by DAFC are laid out in the presentation material sent, which includes a description of the practical implementation of the export promotion event. By signing the binding registration form, participating companies give their approval of the presentation material sent and of the prices, conditions and provisions described therein. DAFC is under obligation to supply the services described in the presentation material. The participating companies are obligated to comply with the conditions for planning and implementing the export promotion event described in the material, including meeting the deadlines given for sending in material etc. to DAFC. DAFC s handling of services is conditional on not being delayed or prevented by force majeure, including but not limited to war, lockout, strikes, civil commotion, natural disasters or other circumstances beyond the control of DAFC. If an export promotion event is cancelled on one or more of the above grounds, the companies registered are under an obligation to pay their share of costs already defrayed during preparation, insofar as these costs cannot be covered by co-financing via export promotion funds. 3. Financial conditions By returning the binding registration form, the company commits itself to paying the cost indicated for participating in the export promotion event. DAFC cost calculations (see material sent) are based on a minimum number of participants. Should this minimum number of participants not register, DAFC reserves the right to cancel the event or send out revised material containing new prices, which will form the basis for the possible implementation of the promotion with a reduced number of participants. DAFC reserves the right to adjust the prices given to follow changes in exchange rates, in the event of increases in rental for the premises, and in the event of higher prices due to common decisions about changing and expanding the event relative to the original material sent out. 4. Invoicing Unless otherwise agreed, invoices will be issued as follows: 1) 100% on account with binding registration, 2) final invoice when the event is over and after all costs, such as any extra services agreed upon, are included. In the event that DAFC terms of payment are not met, DAFC reserves the right to consider the agreement repudiated in accordance with section 6. If the invoices issued are not paid by the deadlines set, DAFC is entitled to add interest to the amounts due at the prevailing rate for overdraft facilities as of the expiration of the deadline for payment. 5. Co-financing In the event that co-financing can be expected via general export promotion funds, the representation material sent will indicate that co-financing will be applied for by DAFC. Participating companies are obligated to pro-vide the necessary documentation and other information relevant to co-financing of the export promotion event. 6. Cancelling the agreement Registering for an export promotion event is binding once the registration form has been filled in and sent to DAFC. Thus DAFC has a claim on the price agreed regardless of whether the company subsequently cancels or reduces its participation. In cases of co-financed promotion, the company s registration is conditional on whether co-financing is granted. 7. Transport and insurance Unless otherwise agreed with DAFC, participating companies are charged with buying their own necessary insurance for their own employees and own goods, exhibition and information materials, covering damage incurred in transit or while the event is being held. 8. Venue In the event of any dispute or controversy between the parties regarding the interpretation or construction of the conditions for participation or an alleged breach of contract by either party to this Agreement, such dispute or controversy shall be settled by arbitration. Danish Agriculture & Food Council