Apparel Buyers Top 10. (apparel categories bought by the largest percentage of households during the average quarter, 2012) 20.4% 19.5% 17.2% 14.

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1 Chapter 1 Apparel Buyers, 2012 Spending on apparel has declined sharply over the years. The average household spent 30 percent less on apparel in 2012 than in 2000, after adjusting for inflation. Nevertheless, clothing needs (and wants) draw millions of people into the marketplace. Women s clothes are most popular, and women s shoes also rank among apparel buyer s top 10 purchases. Quarterly Spending Three of four households (75 percent) bought apparel products and services during the average quarter of The purchasers spent an average of $384 on apparel during the quarter. Some 42 percent of households bought women s apparel, making it the most popular apparel category. Households that bought women s clothing spent an average of $204 on the item(s) during the quarter. Nearly 35 percent of households purchased footwear during the quarter, spending $125. Within the footwear category, women s shoes attract the largest percentage of households, with 20 percent buying women s shoes during the average quarter. Weekly Spending During the average week of 2012, one-third of households bought apparel products and services. The purchasers spent $85 on the item(s). Not surprisingly, women s apparel lures the largest percentage of shoppers into the store (or online) 18 percent of households purchased women s apparel during the average week of Shirts, blouses, and tops are the most popular women s apparel category. Eight percent of households purchased women s tops during the average week of Those who purchased women s tops spent an average of $29 on the item(s). Apparel Buyers Top 10 (apparel categories bought by the largest percentage of households during the average quarter, 2012) 30% 24.3% 23.4% 20.4% 19.5% 17.2% 15% 14.6% 14.3% 13.1% 9.3% 9.0% 0% women s shirts, blouses, and tops women s pants and shorts women s shoes men s pants and shorts men s shirts men s shoes professional laundry and dry cleaning coin-operated women s apparel undergarments laundry and dry cleaning women s dresses American Buyers 5

2 Table 1.1 Percent Buying Apparel by Age of Householder, Average Quarter, 2012 (percent of households buying apparel, accessories, and related services during the average quarter, by age of householder, 2012) aged 65 or older total households under to to to to 64 total 65 to or older Apparel, percent buying Men s apparel Suits Sport coats and tailored jackets Coats and jackets Underwear Hosiery Nightwear Accessories Sweaters and vests Active sportswear Shirts Pants and shorts Uniforms Costumes Boys (aged 2 to 15) apparel Coats and jackets Sweaters Shirts Underwear Nightwear Hosiery Accessories Suits, sport coats, and vests Pants and shorts Uniforms Active sportswear Costumes Women s apparel Coats and jackets Dresses Sport coats and tailored jackets Sweaters and vests Shirts, blouses, and tops Skirts Pants and shorts Active sportswear Nightwear Undergarments Hosiery Suits Accessories Uniforms Costumes Girls (aged 2 to 15) apparel Coats and jackets Dresses and suits Shirts, blouses, and sweaters Skirts, pants, and shorts Active sportswear Underwear and nightwear 74.6% 81.2% 82.5% 79.7% 76.9% 71.9% 63.0% 70.4% 53.8% American Buyers

3 total aged 65 or older households under to to to to 64 total 65 to or older Hosiery Accessories Uniforms Costumes Children s (under age 2) apparel Coats, jackets, and snowsuits Outerwear including dresses Underwear Nightwear and loungewear Accessories Footwear Men s Boys Women s Girls Other apparel products and services Material for making clothes Sewing patterns and notions Watches Jewelry Shoe repair and other shoe services Coin-operated apparel laundry and dry cleaning Apparel alteration, repair, and tailoring services Clothing rental Watch and jewelry repair Professional laundry, dry cleaning Clothing storage 1.2% 0.5% 1.8% 3.1% 1.2% 0.5% 0.2% 0.4% 0.1% Note: means sample is too small to make a reliable estimate. Source: Bureau of Labor Statistics, unpublished data from the 2012 Consumer Expenditure Survey American Buyers 7

4 Table 3.25 Percent Buying Financial Products and Services by Educational Attainment of Householder, Average Quarter, 2012 (percent of households buying financial products and services during the average quarter, by educational attainment of householder, 2012) bachelor s degree or more Financial, percent buying Lottery and gambling losses Legal fees Funeral expenses Safe deposit box rental Checking accounts, other bank service charges Cemetery lots, vaults, and maintenance fees Accounting fees Finance charges, except mortgage and vehicles Dating services Vacation clubs Expenses for other properties Occupational expenses Credit card memberships Shopping club membership fees Cash contributions, percent spending Support for college students Alimony expenditures Child support expenditures Gifts to members of other households of stocks, bonds, and mutual funds Cash contributions to charities and other organizations Cash contributions to church, religious organizations Cash contributions to educational institutions Cash contributions to political organizations Other cash gifts Insurance and pensions, percent buying Life and other personal insurance Life, endowment, annuity, other personal insurance Other nonhealth insurance Pensions and Social Security Deductions for government retirement Deductions for railroad retirement Deductions for private pensions Nonpayroll deposit to retirement plans Deductions for Social Security Personal taxes, percent spending Federal income taxes Federal income tax deducted Additional federal income tax paid Federal income tax refunds (percent receiving) State and local income taxes State and local income tax deducted Additional state and local income tax paid State and local income tax refunds (percent receiving) Other taxes less than master s, total high school high school some associate s bachelor s professional, households graduate graduate college degree total degree doctorate 40.9% 27.3% 37.5% 41.5% 44.7% 47.8% 46.6% 49.7% Note: means sample is too small to make a reliable estimate. Source: Bureau of Labor Statistics, unpublished data from the 2012 Consumer Expenditure Survey 112 American Buyers

5 Table 3.26 Amount Buyers Spent on Financial Products and Services by Educational Attainment of Householder, Average Quarter, 2012 (average amount spent by households buying financial products and services during the average quarter, by educational attainment of householder, 2012) bachelor s degree or more Financial, amount spent Lottery and gambling losses Legal fees Funeral expenses Safe deposit box rental Checking accounts, other bank service charges Cemetery lots, vaults, and maintenance fees Accounting fees Finance charges, except mortgage and vehicles Dating services Vacation clubs Expenses for other properties Occupational expenses Credit card memberships Shopping club membership fees Cash contributions, amount spent Support for college students Alimony expenditures Child support expenditures Gifts to members of other households of stocks, bonds, and mutual funds Cash contributions to charities and other organizations Cash contributions to church, religious organizations Cash contributions to educational institutions Cash contributions to political organizations Other cash gifts Insurance and pensions, amount spent Life and other personal insurance Life, endowment, annuity, other personal insurance Other nonhealth insurance Pensions and Social Security Deductions for government retirement Deductions for railroad retirement Deductions for private pensions Nonpayroll deposit to retirement plans Deductions for Social Security Personal taxes, amount spent Federal income taxes Federal income tax deducted Additional federal income tax paid Federal income tax refunds State and local income taxes State and local income tax deducted Additional state and local income tax paid State and local income tax refunds Other taxes less than master s, total high school high school some associate s bachelor s professional, households graduate graduate college degree total degree doctorate $ $ $ $ $ $ $ $ , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , Note: means sample is too small to make a reliable estimate. Negative amounts are money received. Source: Calculations by New Strategist based on the Bureau of Labor Statistics 2012 Consumer Expenditure Survey American Buyers 113

6 Table 3.27 Percent Buying Financial Products and Services by Educational Attainment of Householder, Average Week, 2012 (percent of households buying financial products and services during the average week, by educational attainment of householder, 2012) bachelor s degree or more Lottery and gambling losses Personal taxes less than master s, total high school high school some associate s bachelor s professional, households graduate graduate college degree total degree doctorate 4.3% 2.7% 4.7% 4.7% 4.4% 4.2% 3.9% 4.8% Source: Bureau of Labor Statistics, unpublished data from the 2012 Consumer Expenditure Survey Table 3.28 Amount Buyers Spent on Financial Products and Services by Educational Attainment of Householder, Average Week, 2012 (average amount spent by households buying financial products and services during the average week, by educational attainment of householder, 2012) bachelor s degree or more less than master s, total high school high school some associate s bachelor s professional, households graduate graduate college degree total degree doctorate Lottery and gambling losses Personal taxes $26.12 $15.30 $27.93 $35.97 $14.38 $23.63 $24.61 $ , , , , , , , Note: Negative amounts are money received. Source: Calculations by New Strategist based on the Bureau of Labor Statistics 2012 Consumer Expenditure Survey 114 American Buyers

7 Table 4.20 Amount Buyers Spent on Food and Alcohol by Race and Hispanic Origin of Householder, Average Week, 2012 (average amount spent by households buying food and alcohol during the average week, by race and Hispanic origin of householder, 2012) Food, amount spent GROCERIES Cereals and bakery products Cereals and cereal products Flour Prepared flour mixes Ready-to-eat and cooked cereals Rice Pasta, cornmeal, and other cereal products Bakery products Bread White bread Bread other than white Crackers and cookies Cookies Crackers Frozen and refrigerated bakery products Other bakery products Biscuits and rolls Cakes and cupcakes Bread and cracker products Sweetrolls, coffee cakes, doughnuts Pies, tarts, turnovers Meats, poultry, fish, and eggs Beef Ground beef Roast Chuck roast Round roast Other roast Steak Round steak Sirloin steak Other steak Other beef Pork Bacon Pork chops Ham Ham, not canned Canned ham Sausage Other pork Other meats Frankfurters Lunch meats (cold cuts) Bologna, liverwurst, salami Other lunch meats Lamb, organ meats, and others Lamb and organ meats Mutton, goat, and game total non-hispanic households Asian black Hispanic white and other $ $ $ $ $ American Buyers 157

8 Poultry Fresh and frozen chicken Fresh and frozen whole chicken Fresh and frozen chicken parts Other poultry Fish and seafood Canned fish and seafood Fresh fish and shellfish Frozen fish and shellfish Eggs Dairy products Fresh milk and cream Fresh milk, all types Cream Other dairy products Butter Cheese Ice cream and related products Miscellaneous dairy products Fruits and vegetables Fresh fruits Apples Bananas Oranges Citrus fruits, excluding oranges Other fresh fruits Fresh vegetables Potatoes Lettuce Tomatoes Other fresh vegetables Processed fruits Frozen fruits and fruit juices Frozen orange juice Frozen fruits Frozen fruit juices, excluding orange Canned fruits Dried fruits Fresh fruit juice Canned and bottled fruit juice Processed vegetables Frozen vegetables Canned and dried vegetables and juices Canned beans Canned corn Canned miscellaneous vegetables Dried peas Dried beans Dried miscellaneous vegetables Fresh and canned vegetable juices total non-hispanic households Asian black Hispanic white and other $10.23 $10.18 $11.38 $10.61 $ American Buyers

9 Sugar and other sweets Candy and chewing gum Sugar Artificial sweeteners Jams, preserves, other sweets Fats and oils Margarine Fats and oils Salad dressings Nondairy cream and imitation milk Peanut butter Miscellaneous foods Frozen prepared foods Frozen meals Other frozen prepared foods Canned and packaged soups Potato chips, nuts, and other snacks Potato chips and other snacks Nuts Condiments and seasonings Salt, spices, and other seasonings Olives, pickles, relishes Sauces and gravies Baking needs and miscellaneous products Other canned/packaged prepared foods Prepared salads Prepared desserts Baby food Miscellaneous prepared foods Nonalcoholic beverages Cola Other carbonated drinks Tea Coffee Noncarbonated fruit-flavored drinks Other nonalcoholic beverages and ice Bottled water Sports drinks MEALS AT RESTAURANTS, CARRY-OUTS Lunch At fast-food restaurants* At full-service restaurants At vending machines, mobile vendors At employer and school cafeterias Dinner At fast-food restaurants* At full-service restaurants At vending machines, mobile vendors At employer and school cafeterias total non-hispanic households Asian black Hispanic white and other $7.06 $8.20 $5.82 $5.84 $ American Buyers 159

10 Snacks and nonalcoholic beverages At fast-food restaurants* At full-service restaurants At vending machines, mobile vendors At employer and school cafeterias Breakfast and brunch At fast-food restaurants* At full-service restaurants At vending machines, mobile vendors At employer and school cafeterias Alcohol, amount spent Consumed at home Beer and ale Whiskey Wine Other alcoholic beverages Consumed away from home (except on trips) Beer and ale at restaurants, bars Wine at restaurants, bars Other alcoholic beverages at restaurants, bars total non-hispanic households Asian black Hispanic white and other $10.46 $10.92 $9.87 $10.62 $ * At fast-food restaurants also includes take-out and delivery, as well as food from concession stands, buffets, and cafeterias other than employer and school. Note: Asian and black include Hispanics and non-hispanics who identify themselves as being of the respective race alone. Hispanic includes people of any race who identify themselves as Hispanic. Other includes people who identify themselves as non-hispanic and as Alaska Native, American Indian, Asian (who are also included in the Asian column), or Native Hawaiian or other Pacific Islander as well as non-hispanics reporting more than one race. Source: Calculations by New Strategist based on the Bureau of Labor Statistics 2012 Consumer Expenditure Survey 160 American Buyers

11 Chapter 7 Housing Buyers: Household Services, Supplies, and Furnishings, 2012 Between 2000 and 2012, average household spending on furnishings declined 25 percent, after adjusting for inflation, despite near record levels of homeownership. In contrast, spending on household services grew 27 percent during those years. Behind these diverging trends is the growing importance of Internet service, which now ranks first among household services, supplies, and furnishings categories in the percentage of households spending on it during the average quarter. Quarterly Spending During the average quarter of 2012, the 62 percent majority of households bought computer information services, making it the most common household service. The percentage of households buying computer information services ranges from a high of 69 percent among householders aged 35 to 54 to a low of 34 percent among householders aged 75 or older. The buyers paid an average of $136 during the quarter for Internet service. Householders aged 25 to 34 are most likely to spend on day care centers, 11 percent having done so during the average quarter of The percentage of households paying for gardening and lawn care service during the average quarter rises with age to a high of 27 percent among householders aged 75 or older. Weekly Spending During the average week of 2012, 51 percent of households bought housekeeping supplies. Six percent of households purchased lawn and garden supplies during the average week, the figure peaking at 9 percent among householders aged 65 to 74. Householders aged 65 to 74 are also the ones most likely to buy postage during the average week, 11 percent doing so and the purchasers spending an average of $15. Household Services, Furnishings, and Equipment Buyers Top 10 (household services, furnishings, and equipment categories bought by the largest percentage of households during the average quarter, 2012) 70% 61.8% 35% 16.5% 15.0% 10.2% 8.8% 7.2% 6.5% 6.4% 6.3% 5.8% 0% computer information services indoor plants and fresh flowers gardening, lawn care service bedroom linens small electric kitchen appliances computers and computer hardware telephones and accessories household decorative items housekeeping services bathroom linens American Buyers 231

12 Table 7.1 Percent Buying Household Services, Furnishings, and Equipment by Age of Householder, Average Quarter, 2012 (percent of households buying household services, furnishings, and equipment during the average quarter, by age of householder, 2012) aged 65 or older total households under to to to to 64 total 65 to or older Household services, percent buying Personal services Babysitting and child care in own home Babysitting and child care in someone else s home Care for elderly, invalids, handicapped, etc. Day care centers, nurseries, and preschools Other household services Housekeeping services Gardening, lawn care service Water-softening service Nonclothing laundry and dry cleaning, sent out Nonclothing laundry and dry cleaning, coin-operated Termite and pest control services Home security system service fee Other home services Termite and pest control products Moving, storage, and freight express Appliance repair, including at service center Reupholstering and furniture repair Repairs and rentals of lawn and garden equipment, hand and power tools, etc. Appliance rental Rental of office equipment for nonbusiness use Repair of computer systems for nonbusiness use Computer information services Installation of computer 72.2% 57.7% 75.0% 76.4% 75.8% 74.6% 66.0% 71.0% 59.8% Household furnishings and equipment, percent buying Household textiles Bathroom linens Bedroom linens Kitchen and dining room linens Curtains and draperies Slipcovers and decorative pillows Sewing materials for household items Other linens Furniture Mattresses and springs Other bedroom furniture Sofas Living room chairs Living room tables Kitchen and dining room furniture Infants furniture Outdoor furniture Wall units, cabinets, and other furniture Floor coverings Major appliances Dishwashers (built-in), garbage disposals, range hoods (renter) Dishwashers (built-in), garbage disposals, range hoods (owner) Refrigerators, freezers (renter) Refrigerators, freezers (owner) American Buyers

13 total aged 65 or older households under to to to to 64 total 65 to or older Washing machines (renter) Washing machines (owner) Clothes dryers (renter) Clothes dryers (owner) Cooking stoves, ovens (renter) Cooking stoves, ovens (owner) Microwave ovens (renter) Microwave ovens (owner) Window air conditioners (renter) Window air conditioners (owner) Electric floor-cleaning equipment Sewing machines Small appliances and miscellaneous housewares Housewares Plastic dinnerware China and other dinnerware Flatware Glassware Silver serving pieces Other serving pieces Nonelectric cookware Small appliances Small electric kitchen appliances Portable heating and cooling equipment Miscellaneous household equipment Window coverings Infants equipment Outdoor equipment Lamps and lighting fixtures Household decorative items, including clocks Telephones and accessories Lawn and garden equipment Power tools Office furniture for home use Hand tools Indoor plants and fresh flowers Closet and storage items Rental of furniture Luggage Computers and computer hardware, nonbusiness use Portable memory Computer software Computer accessories Personal digital assistants Internet services away from home Telephone answering devices Business equipment for home use Smoke alarms (owner) Smoke alarms (renter) Other household appliances (owner) Other household appliances (renter) 0.4% 0.6% 1.0% 0.5% 0.4% 0.2% 0.1% 0.1% 0.1% Note: means sample is too small to make a reliable estimate. Source: Bureau of Labor Statistics, unpublished data from the 2012 Consumer Expenditure Survey American Buyers 233

14 Table Amount High-Income Buyers Spent on Transportation, Average Quarter, 2012 (average amount spent by high-income households buying transportation during the average quarter, by before-tax income of household, 2012) total $100,000 $100,000 $120,000 $150,000 households or more $119,999 $149,999 or more Transportation, amount spent Vehicle purchases Cars and trucks, new New cars New trucks Cars and trucks, used Used cars Used trucks Other vehicles Gasoline and motor oil Gasoline Diesel fuel Gasoline on trips Motor oil Other vehicle expenses Vehicle finance charges Automobile finance charges Truck finance charges Motorcycle and plane finance charges Other vehicle finance charges Maintenance and repairs Coolant, additives, brake and transmission fluids Tires purchased, replaced, installed Vehicle products and cleaning services Parts, equipment, and accessories Vehicle audio equipment, excluding labor Vehicle video equipment Body work and painting Clutch and transmission repair Drive shaft and rear-end repair Brake work Repair to steering or front-end Repair to engine cooling system Motor tune-up Lube, oil change, and oil filters Front-end alignment, wheel balance, rotation Shock absorber replacement Tire repair and other repair work Exhaust system repair Electrical system repair Motor repair, replacement Auto repair service policy Vehicle accessories including labor Vehicle air conditioning repair Vehicle insurance $2, $4, $3, $3, $4, , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , , American Buyers

15 Vehicle rental, leases, licenses, other charges Leased and rented vehicles Rented vehicles Auto rental Auto rental on trips Truck rental Truck rental on trips Leased vehicles Car lease payments Truck lease payments Vehicle registration, state Vehicle registration, local Driver s license Vehicle inspection Parking fees Parking fees in home city, excluding residence Parking fees on trips Tolls Tolls on trips Towing charges Global positioning services Automobile service clubs Public transportation Airline fares Intercity bus fares Intracity mass transit fares Local transportation on trips Taxi fares and limousine service Intercity train fares Ship fares School bus total $100,000 $100,000 $120,000 $150,000 households or more $119,999 $149,999 or more $ $ $ $ $ , , , , , , , , , , , , , , , , , , , , , Source: Calculations by New Strategist based on the Bureau of Labor Statistics 2012 Consumer Expenditure Survey American Buyers 347

16 Table Percent of High-Income Households Buying Transportation, Average Week, 2012 (percent of high-income households buying transportation during the average week, by before-tax income of household, 2012) Transportation, percent buying Gasoline Diesel fuel Motor oil Coolant, additives, brake and transmission fluids Other vehicle expenses Maintenance and repairs Vehicle audio equipment, excluding labor Vehicle products and cleaning services Miscellaneous auto repair, servicing Vehicle insurance Vehicle rental, leases, licenses, and other charges Tolls and electronic toll passes Taxi fares and limousine service total $100,000 $100,000 $120,000 $150,000 households or more $119,999 $149,999 or more 65.5% 79.6% 78.2% 80.7% 79.9% Note: means sample is too small to make a reliable estimate. Source: Bureau of Labor Statistics, unpublished data from the 2012 Consumer Expenditure Survey Table Amount High-Income Buyers Spent on Transportation, Average Week, 2012 (average amount spent by high-income households buying transportation during the average week, by before-tax income of household, 2012) total $100,000 $100,000 $120,000 $150,000 households or more $119,999 $149,999 or more Transportation, amount spent Gasoline Diesel fuel Motor oil Coolant, additives, brake and transmission fluids Other vehicle expenses Maintenance and repairs Vehicle audio equipment, excluding labor Vehicle products and cleaning services Miscellaneous auto repair, servicing Vehicle insurance Vehicle rental, leases, licenses, and other charges Tolls and electronic toll passes Taxi fares and limousine service $ $ $ $ $ Note: means sample is too small to make a reliable estimate. Source: Calculations by New Strategist based on the Bureau of Labor Statistics 2012 Consumer Expenditure Survey 348 American Buyers