CHART 1 PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO

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1 CHART 1 PRIVATE LABEL DOLLAR VOLUME TODAY VS YEAR AGO Total Channel $325.0 Billion $319.0 Billion 1.9% Total Private Label $62.5 Billion $62.6 Billion -0.1% Total Brands $262.5 Billion $256.4 Billion 2.4% CHART 2 PRIVATE LABEL UNIT VOLUME TODAY VS YEAR AGO PHOTO Total Channel Billion Billion -0.5% Total Private Label 26.1 Billion 26.6 Billion -1.9% Total Brands 88.0 Billion 88.0 Billion -0.1% CHART 3 PRIVATE LABEL DOLLAR MARKET SHARE TODAY VS YEAR AGO Total Channel 100% 100% Total Private Label 19.2% 19.6% -0.4 Total Brands 80.8% 80.4% 0.4 CHART 4 PRIVATE LABEL UNIT MARKET SHARE TODAY VS YEAR AGO Total Channel 100% 100% Total Private Label 22.9% 23.2% -0.3 Total Brands 77.1% 76.8% 0.3

2 CHART 5 MARKET SHARE TREND IN DOLLARS AND UNITS DOLLARS UNITS % 23.5% % 23.2% % 22.9% CHART 6 DOLLAR VOLUME SALES TREND TOTAL CHANNEL PRIVATE LABEL 2013 $314.8 Billion $61.4 Billion 2014 $319.0 Billion $62.6 Billion 2015 $325.0 Billion $62.5 Billion CHART 7 UNIT VOLUME SALES TREND TOTAL CHANNEL PRIVATE LABEL Billion 27.1 Billion Billion 26.6 Billion Billion 26.1 Billion Data for PLMA s 2016 Private Label Yearbook were compiled by Nielsen for the 52 weeks ending December 26, Numbers and percentages have been rounded off by Nielsen where necessary and totals may exceed 100% in some instances.

3 CHART 8 TOP 20 PRIVATE LABEL CATEGORIES BY DOLLAR VOLUME PRIVATE LABEL CATEGORY PRIVATE LABEL DOLLAR VOLUME DOLLAR VOLUME DOLLAR SHARE 1 Milk $6.1 Billion $10.9 Billion 56.0% 2 Cheese $4.6 Billion $11.7 Billion 39.0% 3 Bread & Baked Goods $4.2 Billion $14.6 Billion 28.8% 4 Fresh Produce $4.0 Billion $18.7 Billion 21.6% 5 Fresh Eggs $3.0 Billion $4.6 Billion 64.8% 6 Deli Dressings, Salad & Prepared Foods $2.2 Billion $6.6 Billion 33.6% 7 Paper Products $2.1 Billion $7.8 Billion 27.3% 8 Packaged Meats $2.0 Billion $12.3 Billion 16.6% 9 Fresh Meats $1.5 Billion $3.4 Billion 44.9% 10 Bottled Water $1.5 Billion $5.5 Billion 27.0% 11 Frozen Meats & Seafood (Unprepared) $1.4 Billion $3.3 Billion 41.5% 12 Frozen Vegetables $1.3 Billion $3.6 Billion 36.3% 13 Canned Vegetables $1.2 Billion $3.5 Billion 34.6% 14 Snacks $1.1 Billion $13.2 Billion 8.2% 15 Ice Cream $1.0 Billion $4.1 Billion 25.6% 16 Condiments, Gravies & Sauces $941.4 Million $6.2 Billion 15.1% 17 Frozen Prepared Foods $934.0 Million $8.1 Billion 11.5% 18 Cottage Cheese, Sour Cream & Toppings $895.2 Million $2.4 Billion 37.0% 19 Butter & Margarine $868.1 Million $2.8 Billion 31.2% 20 Nuts $859.7 Million $2.6 Billion 33.4%

4 CHART 9 TOP 20 PRIVATE LABEL CATEGORIES BY UNIT VOLUME PRIVATE LABEL CATEGORY PRIVATE LABEL UNIT VOLUME UNIT VOLUME UNIT SHARE 1 Milk 2.2 Billion 3.8 Billion 59.8% 2 Bread & Baked Goods 2.0 Billion 5.8 Billion 35.0% 3 Cheese 1.6 Billion 3.6 Billion 44.7% 4 Canned Vegetables 1.6 Billion 3.4 Billion 46.9% 5 Fresh Produce 1.5 Billion 7.1 Billion 21.1% 6 Fresh Eggs 1.0 Billion 1.5 Billion 69.7% 7 Bottled Water Million 2.9 Billion 31.1% 8 Paper Products Million 2.2 Billion 40.2% 9 Frozen Vegetables Million 1.7 Billion 44.0% 10 Condiments, Gravies & Sauces Million 3.1 Billion 21.1% 11 Packaged Meats Million 3.6 Billion 17.0% 12 Carbonated Beverages Million 5.3 Billion 11.0% 13 Yogurt Million 3.9 Billion 13.6% 14 Snacks Million 5.3 Billion 9.9% 15 Deli Dressings, Salads & Prepared Foods Million 1.9 Billion 25.3% 16 Cottage Cheese, Sour Cream & Toppings Million 1.0 Billion 42.1% 17 Soup Million 2.7 Billion 14.5% 18 Ice Cream Million 1.1 Billion 29.3% 19 Cereal Million 2.0 Billion 16.5% 20 Prepared Foods (Dry Mixes) Million 2.2 Billion 15.0%

5 CHART 10 TOP 10 DOLLAR VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size $1MM) DOLLARS % GAIN DOLLAR VOLUME DOLLAR SHARE 1 Fresheners & Deodorizers 112.8% $23.1 Million 3.9% 2 Fresh Eggs 21.9% $3.0 Billion 64.8% 3 Insecticides & Repellants 19.5% $3.2 Million 1.3% 4 Candles, Incense & Accessories 16.9% $12.5 Million 3.6% 5 Housewares & Appliances 12.6% $14.0 Million 2.9% 6 Buckets, Bins & Bath Accessories 11.6% $21.7 Million 14.4% 7 Fresh Meats 8.9% $1.5 Billion 44.9% 8 Coffee 8.5% $611.3 Million 11.3% 9 Grooming Aids 7.2% $42.5 Million 16.4% 10 Bottled Water 6.8% $1.5 Billion 27.0% CHART 11 TOP 10 UNIT VOLUME GAINS IN PRIVATE LABEL (Minimum Private Label Category Size 1MM Units) UNITS % GAIN UNIT VOLUME UNIT SHARE 1 Buckets, Bins & Bath Accessories 15.9% 4.6 Million 16.1% 2 Baby Food 15.0% 27.6 Million 3.9% 3 Fresheners & Deodorizers 13.1% 4.5 Million 2.1% 4 Feminine Hygiene 12.3% 3.0 Million 16.0% 5 Candles, Incense & Accessories 10.4% 3.8 Million 2.7% 6 Laundry Supplies 6.2% 81.1 Million 24.4% 7 Bottled Water 5.6% Million 31.1% 8 Cookware 5.4% 9.6 Million 6.8% 9 Coffee 4.3% Million 12.3% 10 Baby Needs 3.7% 6.3 Million 15.7%

6 CHART 12 BREAKDOWN BY DEPARTMENT: VOLUME AND MARKET SHARES IN DOLLARS AND UNITS DEPARTMENT DOLLAR SHARE DEPARTMENT UNIT SHARE DOLLAR VOLUME TODAY CHANGE UNIT VOLUME TODAY CHANGE Dry Grocery $139.9 Billion 15.9% Billion 19.7% -0.4 Frozen Food $30.5 Billion 22.1% Billion 23.7% 0.3 Dairy $44.8 Billion 37.6% Billion 38.1% -0.6 Deli $6.6 Billion 33.6% Billion 25.3% -0.7 Packaged Meat $12.3 Billion 16.6% Billion 17.0% -0.2 Fresh Meat $3.4 Billion 44.9% Million 40.0% -0.1 Fresh Produce $18.7 Billion 21.6% Billion 21.1% -0.1 Alcoholic Beverages $22.5 Billion 0.5% Billion 0.7% -0.1 Total Food $278.7 Billion 20.0% Billion 22.9% -0.4 Non-Foods Grocery $25.5 Billion 16.2% Billion 25.9% -0.2 General Merchandise $5.5 Billion 11.1% Billion 17.4% 0.2 Health and Beauty Aids $15.3 Billion 13.3% Billion 17.0% -0.1 Total Non-Food $46.3 Billion 14.7% Billion 22.2% -0.1 All Departments $325.0 Billion 19.2% Billion 22.9% -0.3

7 PLMA s 2016 Private Label Yearbook Editor Executive Summary Production Director Research Director Dane Twining Joe Azzinaro Alisa R. Svider Tom Prendergast Published by : Private Label Manufacturers Association 630 Third Avenue, New York, NY Telephone: (212) Fax: (212)