Nanos poll shows Canadians want CBC promise kept

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FOR IMMEDIATE RELEASE Nanos poll shows Canadians want CBC promise kept Toronto (23 March, 2012) On the eve of the federal budget a new Nanos survey has found a majority of Canadians support or

1 FOR IMMEDIATE RELEASE Nanos poll shows Canadians want CBC promise kept Toronto (23 March, 2012) On the eve of the federal budget a new Nanos survey has found a majority of Canadians support or somewhat support the position staked out by Heritage Minister James Moore one day after the election that the Conservative government will maintain or increase CBC funding. Six-in-ten respondents (59%) to the survey support or somewhat support Moore s May 3 rd statement that We have said that we will maintain or increase support for the CBC. That is our platform and we have said that before and we will commit to that. One-in-four (24%) somewhat oppose or oppose this statement. Even though there is a strong appetite among Canadians to get the deficit under control, our survey found that Canadians also prefer funding to the CBC should be maintained, said Nik Nanos, President of Nanos Research. There is wide speculation that the Harper government will target the CBC for cuts that are greater than those imposed on other departments and agencies because of the strong ideological opposition to public broadcasting that is present in the Conservative caucus. The results are very clear. Citizens hold the CBC in high regard. They know funding cuts will have a negative impact on local and national news and Canadian content, and they do not want their national public broadcaster targeted for punishing cuts, said Ian Morrison, spokesperson for the watchdog group Friends of Canadian Broadcasting which commissioned the poll. The survey found that CBC services are well used by Canadians and that these services have achieved high levels of satisfaction among their audiences: More than eight in ten Canadians said they either regularly (27%) or occasionally (59%) watch CBC Television and are satisfied (28%) or somewhat satisfied (52%) with the programs broadcast. More than four in ten said they regularly (12%) or occasionally (33%) listen to CBC Radio, while half (53%) never listen to CBC Radio. Of those who listen to CBC radio, more than eight in ten are satisfied (34%) or somewhat satisfied (48%) with programs broadcast.

2 Nearly six in ten Canadians (58%) said they have never visited the CBC.ca website, while about four in ten said they either regularly (7%) or occasionally (33%) visit the website. Overall, those who have visited the website are satisfied (32%) or somewhat satisfied (48%) with the content available. The results presented here are based on a representative online survey of 1,004 Canadians conducted between March 9th and 12th, The data has been weighted using the latest Census results to ensure that the final sample group is representative of the Canadian populace. For information: Jim Thompson

3 Question 1 - Would you describe yourself as someone who watches CBC Television regularly, occasionally or never? Total Regularly Occasionally Never Don't know Responses Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 1

4 Question 2 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the programs broadcast by CBC Television? Total Satisfied satisfied dissatisfied Dissatisfied Don't know Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 2

5 Question 3: What do you like, if anything, about CBC Television? [Open-ended] Frequency Percent Valid Percent Cumulative Percent Valid Good programs/shows News coverage Canadian content Hockey/Sports Unsure/no answer Variety of content Nothing Other Local content Total No answer Total Page 3

6 Question 4: What do you dislike, if anything, about CBC Television? [Open-ended] Frequency Percent Valid Percent Cumulative Percent Valid Nothing Not enough good programs/shows Unsure/no answer Other News coverage Too many commercials Biased content Funded by tax dollars Too much Canadian content Total No answer Total Page 4

7 Question 5 - Would you describe yourself as someone who listens to CBC Radio regularly, occasionally or never? Total Regularly Occasionally Never Don't know Responses Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 5

8 Question 6 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the programs broadcast on CBC Radio? Total Satisfied satisfied dissatisfied Dissatisfied Don't know Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 6

9 Question 7: What do you like, if anything, about CBC Radio? [Open-ended] Frequency Percent Valid Percent Cumulative Percent Valid Interesting programs News coverage Unsure/no answer Other Good music Canadian content Nothing Morning shows No commercials Total No answer Total Page 7

10 Question 8: What do you dislike, if anything, about CBC Radio? [Open-ended] Frequency Percent Valid Percent Cumulative Percent Valid Unsure/no answer Nothing Other News coverage Boring Not enough good music Radio hosts Total No answer Total Page 8

11 Question 9 - Would you describe yourself as someone who visits the CBC.ca website regularly, occasionally or never? Total Regularly Occasionally Never Don't know Responses Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 9

12 Question 10 - Would you say that you are satisfied, somewhat satisfied, somewhat dissatisfied or dissatisfied with the content available on the CBC.ca website? Total Satisfied satisfied dissatisfied Dissatisfied Don't know Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 10

13 Question 11: What do you like, if anything, about the CBC.ca website? [Open-ended] Frequency Percent Valid Percent Cumulative Percent Valid News updates Unsure/no answer User-friendly/well-designed Possibility to access programs any times Nothing Other Variety of content Total No answer Total Page 11

14 Question 12: What do you dislike, if anything, about the CBC.ca website? [Open-ended] Frequency Percent Valid Percent Cumulative Percent Valid Nothing Unsure/no answer Other Difficult to navigate Biased content Total No answer Total Page 12

15 Question 13 - As you may have heard, the CBC could undergo funding cuts of up to $170 million to help achieve the Government of Canada s fiscal objective. Total Do you support, somewhat support, somewhat oppose or oppose cuts to the CBC? Support support oppose Oppose Don't know Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 13

16 Question 14 - In your opinion, will possible cuts to the CBC have a positive, somewhat positive, neutral, somewhat negative or negative impact on the following: Delivering local news coverage of your region Total Positive positive Neutral negative Negative Don't know Responses Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 14

17 Question 15 - In your opinion, will possible cuts to the CBC have a positive, somewhat positive, neutral, somewhat negative or negative impact on the following: Creating Canadian content Total Positive positive Neutral negative Negative Don't know Responses Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 15

18 Question 16 - In your opinion, will possible cuts to the CBC have a positive, somewhat positive, neutral, somewhat negative or negative impact on the following: Delivering national news coverage Total Positive positive Neutral negative Negative Don't know Responses Percentage Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 16

19 Question 17 - As you may know, the Government of Canada wants to generate at least $4 billion in ongoing annual savings by Do you agree, somewhat agree, somewhat disagree, or disagree with the Government of Canada s objective of generating at least $4 billion in ongoing savings by 2014? Total Agree agree disagree Disagree Don't know Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 17

20 Question 18 - As you may know, since 2006, CBC funding has declined by 6%, while other government spending has increased by 18% in real terms. Some people say that the CBC s funding should not be cut, while others think it should be cut like in other departments. Total Which of the following statements best reflects your opinion? The government has a fiscal deficit and every CBC's funding department and agency, Don't know should not be cut including the CBC, must do its part to get spending under control Responses Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 18

21 Region Canada Gender Atlantic Question 19 - Assume for a moment that your federal Member of Parliament asked for your advice on an upcoming vote in the House of Commons on what to do about CBC funding. Which of the following three options would you advise him/her to vote for? Total Increase funding for the CBC from current levels Maintain funding for CBC at current levels Decrease funding for the CBC from current levels Don't know Responses Percentage Percentage Percentage Percentage Quebec Ontario Prairies British Columbia Male Female Age 18 to to to to plus Page 19

22 Question 20 - On May 3rd, one day after the election, Heritage Minister James Moore said: We believe in the national public broadcaster. We have said that we will maintain or increase support for the CBC. That is our platform and we have said that before and we will commit to that. Total Do you support, somewhat support, somewhat oppose or oppose this position? Support support oppose Oppose Don't know Responses Percentage Percentage Percentage Percentage Percentage Region Canada Atlantic Quebec Ontario Prairies British Columbia Gender Male Female Age 18 to to to to plus Page 20

23 trusted insight and strategy NANOS RESEARCH GROUP Ottawa Toronto Montreal Calgary Vancouver Halifax Buffalo

The Nanos Approach At Nanos Research, we are experts at helping public-facing companies and organizations connect with the hearts and minds of customers or the general public.

public affairs and communications needs. Getting Started At Nanos, we believe that small steps can lead to large insights. We are regularly in the field with national omnibus surveys.

24 The Nanos Approach At Nanos Research, we are experts at helping public-facing companies and organizations connect with the hearts and minds of customers or the general public. Our advantage comes from over 20 years experience in understanding the numbers and building upon them to provide strategic insight and intelligence in support of our clients business, marketing, public affairs and communications needs. Getting Started At Nanos, we believe that small steps can lead to large insights. We are regularly in the field with national omnibus surveys. We ll sit down with you to learn about your challenges and work on your challenge together. The results can be used to conduct a strategic assessment of your current challenge or can be the basis of a broader mission plan for you to achieve your market or mind share objectives. The Right Solution for the Right Job - Strategy Retainer - Strategic Assessment - Telephone Surveys - Online Surveys - econsultation Polling and Online Dialogue - Focus Groups - Elite in-depth interviews - Mystery Shopping - Management Consulting

A Trusted Source Our team is headed by Nik Nanos, a leader in the market and public opinion research industry recognized for the quality of his work, the insightfulness of his counsel and his

25 A Trusted Source Our team is headed by Nik Nanos, a leader in the market and public opinion research industry recognized for the quality of his work, the insightfulness of his counsel and his professional integrity. Media organizations regularly call upon Nik Nanos and Nanos Research to capture the public pulse and analyze complex issues. For the recent national election, Nanos was the official pollster for CTV News and the Globe and Mail, Canada s national newspaper. The Nanos Research Group Our group of companies is a national team of like-minded research professionals and organizations bound by a common commitment to quality research, quality service and superior research outcomes Contact us today for your next research or strategy project. Nik Nanos FMRIA President and Chief Executive Officer North America Toll-free 1(888) ext.223 (613) ext. 327 nnanos@nanosresearch.com

What Canadians think about economic priorities National survey released May 4, 2015 Project NANOS SURVEY NANOS SURVEY

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