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1 M a i n : N a t h a n n a rrp r. M A COMMERCIAL TRADE AREA REPORT P r e s e n t e d b y Nathan Graham W o rk : ( 619 ) 7561 c o m # 55 1 i c h i g a n v e. C h i c a g o, I L 60611

2 Criteria Used for Analysis Income: Median Household Income Age: Median Age Population Stats: Total Population Segmentation: 1st Dominant Segment $36, ,899 Traditional Living Consumer Segmentation Life Mode What are the people like that live in this area? Hometown Growing up and staying close to home; single householders Urbanization Where do people like this usually live? Metro Cities Affordable city life, including smaller metros, satellite cities Top Tapestry Segments Traditional Living Urban Families Hardscrabble Road Small Town Simplicity NeWest Residents % of Households 1,639 (30.2%) 1,156 (21.3%) 751 (13.8%) 624 (11.5%) 554 (10.2%) % of Omaha 14,835 (8.2%) 7,466 (4.1%) 4,695 (2.6%) 1,911 (1.1%) 3,283 (1.8%) Lifestyle Group Hometown Ethnic Enclaves Middle Ground Hometown Next Wave Urbanization Group Metro Cities Urban Periphery Metro Cities Semirural Principal Urban Centers Residence Type Single Family Single Family Single Family Single Family Multi-Unit Rentals Household Type Singles Married Couples Singles Singles Married Couples Average Household Size Median Age Diversity Index Median Household Income $37,000 $36,000 $26,000 $27,000 $28,000 Median Net Worth $29,000 $22,000 $12,000 $14,000 $11,000 Median Home Value $79,000 $92,000 $88,000 Homeownership 60.1 % 60.9 % 41.2 % 50.9 % 17.3 % Average Monthly Rent $690 $870 Employment Education Preferred Activities Financial Media Services, Administration or Professional High School Graduate; Some College Go camping; visit the zoo. Eat fast food. Carry credit card balances, student loans Watch QVC, CMT, Game Show Network Services No High School Diploma Buy discount for children's products. Read magazines. Own no retirement savings Listen to Hispanic radio Vehicle Own 1-2 vehicles Own 1-2 vehicles; carpool Services or Administration Services or Professional Services or Construction High School Graduate High School Graduate No High School Diploma Play basketball, football, volleyball. Shop via sales rep, QVC or HSN. Invest in retirement savings, stocks, bonds Listen to gospel, rap, hip-hop and R&B music Own 1-2 vehicles Visit the doctor regularly. Go hunting, fishing, target shooting. Shop with coupons at discount stores Read newspapers; watch TV Own, maintain domestic trucks, ATVs Drink sports or energy drinks. Buy baby/children's products. Pay with cash Watch Spanishlanguage channels on TV Like used, fun-to-drive vehicles

3 About this segment Traditional Living This is the #1 dominant segment for this area In this area 30.2% of households fall into this segment In the United States 2.0% of households fall into this segment An overview of who makes up this segment across the United States Who We Are Residents in the Traditional Living segment reside primarily in low-density, settled neighborhoods in the Midwest. The households are a mix of married-couple families and singles. Many families encompass two generations who have lived and worked in the community; their children are likely to follow suit. The manufacturing, retail trade and health-care sectors are the primary sources of employment for these residents. This is a younger market--beginning householders who are juggling the responsibilities of living on their own or a new marriage, while retaining their youthful interests in style and fun. Our Neighborhood Married couples are the dominant household type, but fewer than expected from the younger age profile and fewer with children; however, there are higher proportions of singleparent and single-person households. Average household size is slightly lower at Homes are primarily single family or duplexes in older neighborhoods, built before Most neighborhoods are located in lowerdensity urban clusters of metro areas throughout the Midwest and South. Average commuting time to work is slightly shorter. Households have one or two vehicles. Socioeconomic Traits Over 70% have completed high school or some college. Unemployment is higher at 10.9%; labor force participation is also a bit higher at 64.6%. Over three quarters of households derive income from wages and salaries, augmented by Supplemental Security Income and public assistance. Cost-conscious consumers that are comfortable with brand loyalty, unless the price is too high. Connected and comfortable with the Internet, they are more likely to participate in online gaming or to access dating websites. TV is seen as the most trusted media. Market Profile They shop for groceries at discount stores such as Walmart supercenters; Kmart is also a favorite for apparel and sundry household and personal care products. Convenience stores are commonly used for fuel or picking up incidentals like lottery tickets. They tend to carry credit card balances, have student loans and pay bills in person. Half of households have abandoned landlines for cell phones only. They watch their favorite channels including QVC, CMT and Game Show Network. They're fast-food devotees. They enjoy outdoor activities such as camping and taking trips to the zoo. The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifies U.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri Update Frequency: Annually.

4 About this segment Urban Families This is the #2 dominant segment for this area In this area 21.3% of households fall into this segment In the United States 1.1% of households fall into this segment An overview of who makes up this segment across the United States Who We Are Family is central within these diverse communities. Hispanics make up more than 70 percent of the residents. More than one in four are foreign born, bringing rich cultural traditions to these neighborhoods in the urban outskirts. Dominating this market are younger families with children or single-parent households with multiple generations living under the same roof. These households balance their budgets carefully but also indulge in the latest trends and purchase with an eye to brands. Most workers are employed in skilled positions across the manufacturing, construction or retail trade sectors. Our Neighborhood Family market; over a third of all households are married couples with children, with a number of multigenerational households and single-parent families; household size is higher than U.S. average at While most residents live in single-family homes, almost 10% of householders reside in mobile home parks. Homes are owner occupied, with slightly higher monthly costs but fewer mortgages. Most are older homes, more than 60% built from 1950 to Most households have one or two vehicles; many commuters car pool or walk to work. Urban Family residents live within the urban periphery of larger metropolitan areas across the South and West. Socioeconomic Traits While a majority finished high school, over 40% have not. Unemployment is higher at 12% (Index 135); labor force participation is slightly lower at 61%. Nearly one in four households is below the poverty level. Residents balance their budgets carefully by spending only on necessities and limiting activities like dining out. Many have no financial investments or retirement savings, but they have their homes. Market Profile Residents shop at discount department stores for baby and children's products. Many households subscribe to satellite television to watch their favorite Hispanic programs. Magazines are extremely popular sources of news and the latest trends, including baby, bridal and parenthood types of magazines. Typical of this diverse segment, Hispanic programming dominates the radio dials. The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifies U.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri Update Frequency: Annually.

5 About this segment Hardscrabble Road This is the #3 dominant segment for this area In this area 13.8% of households fall into this segment In the United States 1.2% of households fall into this segment An overview of who makes up this segment across the United States Who We Are Hardscrabble Road neighborhoods are in urbanized areas within central cities, with older housing, located chiefly in the Midwest and South. This slightly smaller market is primarily a family market, married couples (with and without children) and single parents. Younger, highly diverse (with higher proportions of black, multi-racial and Hispanic populations), and less educated, they work mainly in service, manufacturing, and retail trade industries. Unemployment is high (almost twice the U.S. rate), and median household income is half the U.S. median. Almost 1 in 3 households have income below the poverty level. Approximately 60 percent of householders are renters, living primarily in single-family homes, with a higher proportion of dwellings in 2-4 unit buildings. This market is struggling to get by. Our Neighborhood Renters: About three-fifths of households. Primarily family households, married couples with or without children, single parents, and multigenerational households. Primarily single-family homes (61%), with a higher proportion of dwellings in 2-4 unit buildings. Older housing, built before 1960 (62%), with a higher proportion built in the 1940s or earlier. Four-fifths of owned homes valued under $100,000 (more than 3.5 times the U.S.). Higher percentage of vacant housing units at 17%. Most households with 1 or 2 vehicles (71%), but 18% have no vehicle. Socioeconomic Traits Education completed: 38% with a high school diploma only; 25% with some college or an associate's degree. Unemployment rate is higher at 16.6%, almost twice the U.S. rate. Labor force participation rate is lower at 57.4%. Wages and salaries are the primary source of income for 71% of households, with contributions from Supplemental Security Income for 10% and public assistance for 7%. These cost-conscious consumers purchase sale items in bulk and buy generic over name brands. They tend to save money for a specific purpose. Market Profile Little extra money to invest in retirement savings plans, stocks, or bonds. For those with young children at home, watching Disney Channel, Cartoon Network and Nickelodeon on TV is popular; diapers, baby food and children's clothing are priority expenditures. Favor shopping through an in-home sales rep, QVC or HSN. Read parenting and health magazines. Watch programs on BET, MTV and Game Show Network. Prefer to listen to gospel, R&B, rap and hiphop music. Participate in basketball, football and volleyball. The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifies U.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri Update Frequency: Annually.

6 About this segment Small Town Simplicity This is the #4 dominant segment for this area In this area 11.5% of households fall into this segment In the United States 1.9% of households fall into this segment An overview of who makes up this segment across the United States Who We Are Small Town Simplicity includes young families and senior householders that are bound by community ties. The lifestyle is down-to-earth and semi-rural, with television for entertainment and news, and emphasis on convenience for young parents and senior citizens. Residents embark on pursuits including online computer games, scrapbooking and rural activities like hunting and fishing. Since almost 1 in 4 households is below poverty level, residents also keep their finances simple--paying bills in person and avoiding debt. Our Neighborhood They reside in small towns or semi-rural neighborhoods, mostly outside metropolitan areas. Homes are a mix of older single-family houses, apartments and mobile homes. A majority, 51%, of homes are owner occupied. Median home value of $88,000 is about half the U.S. median. Average rent is $600. This is an older market, with almost half of the householders aged 55 years or older, and predominantly single-person households. Socioeconomic Traits Education: 65% with high school diploma or some college. Unemployment higher at 11.9%. Labor force participation lower at 51%, which could result from lack of jobs or retirement. Income from wages and salaries, Social Security or retirement, increased by Supplemental Security Income. Price-conscious consumers that shop accordingly, with coupons at discount centers. Connected, but not to the latest or greatest gadgets; keep their landlines. Community-orientated residents; more conservative than middle-of-the-road. Rely on television or newspapers to stay informed Market Profile Small Town Simplicity features a semi-rural lifestyle, complete with trucks (domestic, of course), ATVs and vegetable gardens. Hunting, fishing and target shooting are favorite pastimes. A large senior population visit doctors and health practitioners regularly. However, a largely single population favors convenience over cooking--frozen meals and fast food. Home improvement is not a priority, but vehicle maintenance is. The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifies U.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri Update Frequency: Annually.

7 About this segment NeWest Residents This is the #5 dominant segment for this area In this area 10.2% of households fall into this segment In the United States 0.8% of households fall into this segment An overview of who makes up this segment across the United States Who We Are For this young Hispanic market, life has taken many turns recently. They are new to America and new to their careers, with new, young families. Many are new to the English language; more than one-third of households are linguistically isolated. NeWest Residents are ambitious and dream of a better life. They aren't ready to fully adopt the American way of life but are willing to take risks for the benefit of their families. As the breadwinners, the men of the house work long hours in blue collar jobs, primarily in the service industry. Skilled workers steer toward construction and manufacturing sectors. Female labor force participation is low, perhaps due to the language barrier, but also because of their parenting responsibilities. Our Neighborhood They're concentrated in larger metropolitan areas (over half a million people) in the South and West. Reside in mostly renter-occupied apartments in older, mid- to high-rise buildings. Over 80% of housing units were built before Rental rates are below the U.S. average. More than half of the households have children, in either married-couple or singleparent families. With average household size exceeding three, presence of children less than 5 years old is high compared to the U.S. average. Dependent children represent one-third of the population. Socioeconomic Traits Female labor force participation is low, partially attributable to the language barrier in this diverse, foreign-born market. Male labor force participation is compulsory for these new families. Working full-time in blue collar jobs, this market works hard and dreams big. They seek adventure and take risks for the betterment of their families. They are automotive enthusiasts; if they had the savings, they would buy a used, but bold, fun-to-drive vehicle. Market Profile This foreign-born market has not yet adopted the norms of American life. They don't watch sports on TV, dine out often, or listen to popular music. They prefer to watch Spanishlanguage channels on TV. NeWest Residents consumers avoid coffee and soda, preferring sports or energy drinks instead. A large portion of their income goes toward baby and children products--disposable diapers, baby food, furniture and equipment, and vitamin supplements. They prefer to use cash; debit card ownership is low. Without a credit history, it is difficult for these new immigrants to obtain a credit card. The demographic segmentation shown here can help you understand the lifestyles and life stages of consumers in a market. Data provider Esri classifies U.S. residential neighborhoods into 67 unique market segments based on socioeconomic and demographic characteristics. Data Source: Esri Update Frequency: Annually.

8 : Population Comparison Total Population This chart shows the total population in an area, compared with other geographies (Projected) Population Density This chart shows the number of people per square mile in an area, compared with other geographies (Projected) Population Change Since 2010 This chart shows the percentage change in area's population from 2010 to 2017, compared with other geographies (Projected) Total Daytime Population This chart shows the number of people who are present in an area during normal business hours, including workers, and compares that population to other geographies. Daytime population is in contrast to the "resident" population present during evening and nighttime hours. 3 minutes

9 Daytime Population Density This chart shows the number people who are present in an area during normal business hours, including workers, per square mile in an area, compared with other geographies. Daytime population is in contrast to the "resident" population present during evening and nighttime hours. 3 minutes Average Household Size This chart shows the average household size in an area, compared with other geographies (Projected) Population Living in Family Households This chart shows the percentage of an area s population that lives in a household with one or more individuals related by birth, marriage or adoption, compared with other geographies (Projected) Female / Male Ratio This chart shows the ratio of females to males in an area, compared with other geographies. Women 2017 Men 2017 Women 2022 (Projected) Men 2022 (Projected)

10 : Age Comparison Median Age This chart shows the median age in an area, compared with other geographies (Projected) Population by Age This chart breaks down the population of an area by age group (Projected)

11 : Marital Status Comparison Married / Unmarried Adults Ratio This chart shows the ratio of married to unmarried adults in an area, compared with other geographies. Married Unmarried Married This chart shows the number of people in an area who are married, compared with other geographies. Never Married This chart shows the number of people in an area who have never been married, compared with other geographies. Widowed This chart shows the number of people in an area who are widowed, compared with other geographies. Divorced This chart shows the number of people in an area who are divorced, compared with other geographies.

12 : Economic Comparison Average Household Income This chart shows the average household income in an area, compared with other geographies (Projected) Median Household Income This chart shows the median household income in an area, compared with other geographies (Projected) Per Capita Income This chart shows per capita income in an area, compared with other geographies (Projected) Average Disposable Income This chart shows the average disposable income in an area, compared with other geographies.

13 Unemployment Rate This chart shows the unemployment trend in an area, compared with other geographies. Data Source: Bureau of Labor Statistics via 3DL Update Frequency: Monthly Douglas County Nebraska USA Employment Count by Industry This chart shows industries in an area and the number of people employed in each category. Data Source: Bureau of Labor Statistics via Esri, 2017

14 : Education Comparison Less than 9th Grade This chart shows the percentage of people in an area who have less than a ninth grade education, compared with other geographies. Some High School This chart shows the percentage of people in an area whose highest educational achievement is some high school, without graduating or passing a high school GED test, compared with other geographies. High School GED This chart shows the percentage of people in an area whose highest educational achievement is passing a high school GED test, compared with other geographies. High School Graduate This chart shows the percentage of people in an area whose highest educational achievement is high school, compared with other geographies. Some College This chart shows the percentage of people in an area whose highest educational achievement is some college, without receiving a degree, compared with other geographies.

15 Associate Degree This chart shows the percentage of people in an area whose highest educational achievement is an associate degree, compared with other geographies. Bachelor's Degree This chart shows the percentage of people in an area whose highest educational achievement is a bachelor's degree, compared with other geographies. Grad/Professional Degree This chart shows the percentage of people in an area whose highest educational achievement is a graduate or professional degree, compared with other geographies.

16 : Commute Comparison Average Commute Time This chart shows average commute times to work, in minutes, by percentage of an area's population. How People Get to Work This chart shows the types of transportation that residents of the area you searched use for their commute, by percentage of an area's population.

17 : Home Value Comparison Median Estimated Home Value This chart displays property estimates for an area and a subject property, where one has been selected. Estimated home values are generated by a valuation model and are not formal appraisals. Data Source: Valuation calculations based on public records and MLS sources where licensed Update Frequency: Monthly 12-Month Change in Median Estimated Home Value This chart shows the 12-month change in the estimated value of all homes in this area, the county and the state. Estimated home values are generated by a valuation model and are not formal appraisals. Data Source: Valuation calculations based on public records and MLS sources where licensed Update Frequency: Monthly Median Listing Price This chart displays the median listing price for homes in this area, the county and the state. Data Source: On- and off-market listings sources Update Frequency: Monthly 12-Month Change in Median Listing Price This chart displays the 12-month change in the median listing price of homes in this area, and compares it to the county and state. Data Source: On- and off-market listings sources Update Frequency: Monthly

18 Best Retail Businesses: This chart shows the types of businesses that consumers are leaving an area to find. The business types represented by blue bars are relatively scarce in the area, so consumers go elsewhere to have their needs met. The beige business types are relatively plentiful in the area, meaning there are existing competitors for the dollars that consumers spend in these categories. Data Source: Retail Marketplace via Esri, 2017

19 N O T E : D a i l y T ra ffi c C o u n t s m i x a n d E st Traffic Counts Daily Traffic Counts: Up 6,000 / day 6,001 15,000 15,001 30,000 30,001 50,000 50, ,000 Over 100,000 / day 79,500 79,500 72,260 72,260 26,784 S t r e e t : I- 80 C r o s s : Riverview Blvd r : W D i s t : 0.07 miles S t r e e t : I- 80 C r o s s : Riverview Blvd r : W D i s t : 0.07 miles S t r e e t : I- 80 C r o s s : Riverview Blvd r : W D i s t : 0.62 miles S t r e e t : I- 80 C r o s s : Riverview Blvd r : W D i s t : 0.62 miles C r o s s : Frederick St D i s t : 0.01 miles H i s t o r i c a l s H i s t o r i c a l s H i s t o r i c a l s H i s t o r i c a l s H i s t o r i c a l s ,500 AAWDT ,500 AAWDT ,260 AADT ,260 AADT ,784 ADT ,000 AAWDT ,000 AAWDT ,270 AADT ,270 AADT ,766 ADT ,700 ADT ,700 ADT ,000 AADT ,000 AADT ,400 ADT ,200 AADT ,200 AADT ,300 ADT ,300 ADT ,246 ADT ,200 ADT ,200 ADT ,900 ADT ,900 ADT ,194 ADT a re a t u re o f a c t u a l i m a t e s ( * )

20 N O T E : D a i l y T ra ffi c C o u n t s m i x a n d E st Nearby Traffic Details 26,784 C r o s s : Frederick St D i s t : 0.01 miles H i s t o r i c a l s ,784 ADT ,766 ADT ,400 ADT ,246 ADT ,194 ADT 26,350 C r o s s : Vinton St r : S D i s t : 0.03 miles H i s t o r i c a l s ,350 ADT ,202 ADT ,200 ADT ,400 ADT ,100 ADT 26,350 C r o s s : Vinton St r : S D i s t : 0.03 miles H i s t o r i c a l s ,350 ADT ,202 ADT ,200 ADT ,400 ADT ,100 ADT 25,944 C r o s s : Vinton St D i s t : 0.01 miles H i s t o r i c a l s ,944 ADT ,472 ADT ,198 ADT ,894 ADT ,362 ADT 25,944 C r o s s : Vinton St D i s t : 0.01 miles H i s t o r i c a l s ,944 ADT ,472 ADT ,198 ADT ,894 ADT ,362 ADT 25, Est. daily C r o s s : 13th Plz D i s t : 0.03 miles H i s t o r i c a l s ,384 ADT ,000 AAWDT ,100 ADT ,970 ADT 24, Est. daily C r o s s : Bancroft St D i s t : 0.02 miles H i s t o r i c a l s ,272 ADT ,708 ADT ,256 ADT ,094 ADT 21,442 C r o s s : Frederick St D i s t : 0.05 miles H i s t o r i c a l s ,442 ADT ,818 ADT ,540 ADT ,852 ADT 21,442 C r o s s : Frederick St D i s t : 0.05 miles H i s t o r i c a l s ,442 ADT ,818 ADT ,540 ADT ,852 ADT 17, Est. daily S t r e e t : S 24th St C r o s s : Deer Park Blvd D i s t : 0.01 miles H i s t o r i c a l s ,000 AAWDT ,908 ADT ,554 ADT ,200 ADT 15, Est. daily C r o s s : Deer Park Blvd r : S D i s t : 0.03 miles H i s t o r i c a l s ,500 AAWDT ,500 AAWDT ,780 ADT ,686 ADT 15,200 S t r e e t : S 24th St C r o s s : Krug Ave r : S D i s t : 0.02 miles H i s t o r i c a l s ,200 AAWDT ,688 ADT ,200 AAWDT ,888 ADT ,580 ADT a re a t u re o f a c t u a l 15,200 S t r e e t : S 24th St C r o s s : Krug Ave r : S D i s t : 0.02 miles H i s t o r i c a l s ,200 AAWDT ,688 ADT ,200 AAWDT ,888 ADT ,580 ADT i m a t e s ( * ) 13, Est. daily C r o s s : I- 80 D i s t : 0.05 miles H i s t o r i c a l s ,676 ADT ,792 ADT ,400 ADT ,500 AWDT 12, Est. daily S t r e e t : S 24th St C r o s s : Arbor St D i s t : 0.04 miles H i s t o r i c a l s ,668 ADT ,012 ADT ,496 ADT ,242 ADT