K39. Multi-family: units. 1 person $25,000 $34,999. Renter. Metro Fusion Middle-aged singles living urban, active lifestyles.

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1 K K37 K38 K40 Metro Fusion Gregory & Teresa 0.48% 0.34% Who We Are Channel Preference Head of household age Type of property 51.0% Multi-family: units 20.6% Estimated household income Household size Key Features City apartment living $25,000 $34, % person 67.0% 147 Technology Adoption Modest investments Ethnically diverse Home ownership Age of children Family abroad Digitally dependent Renter Youthful perseverance 66.6% % 119 Wizards

2 K K37 K38 K40 Metro Fusion Gregory & Teresa 0.48% 0.34% Head of household age Head of household education Estimated current home value years years years years years years years 76+ years Family structure With kids Married Single male Single female Unknown status Without kids Married Single male Single female Unknown status 0 3 years 4 6 years 7 9 years years years Age of children % 2.86% 3.63% 50.98% 20.28% 17.92% 2.10% 0.38% 7.50% 9.18% 20.30% 0.60% 8.37% 30.00% 21.28% 2.76% 5.09% 3.51% 3.01% 3.43% 15.02% Estimated household income Less than $15,000 $15,000 $24,999 $25,000 $34,999 $35,000 $49,999 $50,000 $74,999 $75,000 $99,999 $100,000 $124,999 $125,000 $149,999 $150,000 $174,999 $175,000 $199,999 $200,000 $249,999 $250,000+ Homeowner Renter Unknown First-time buyer Home ownership % 22.06% 34.84% 22.56% 9.02% 15.57% 10.55% 12.33% 13.98% 21.65% 8.05% 7.22% 4.33% 3.24% 0.20% 1.10% 1.78% 20.13% 66.64% 13.23% 11.55% Less than $50,000 $50,000 $74,999 $75,000 $99,999 $100,000 $149,999 $150,000 $174,999 $175,000 $199,999 $200,000 $249,999 $250,000 $299,999 $300,000 $349,999 $350,000 $399,999 $400,000 $499,999 $500,000 $749,999 $750, year or less 2 3 years 4 5 years 6 7 years 8 9 years years years years 25+ years Length of residency 1.09% 6.36% 8.54% 18.50% 7.96% 7.84% 12.52% 9.76% 7.32% 5.39% 6.42% 5.59% 2.70% 17.34% 16.89% 18.62% 11.48% 11.70% 15.11% 4.84% 2.58% 1.45%

3 Supporting notes These pages have been designed to help you understand the essence of each of the groups and types. We have sought to highlight the key features which make each group distinctive, and which would be useful to bear in mind when devising communications or treatment strategies. The descriptive pages are necessarily subjective and are intended to highlight key issues rather than to be comprehensive. Variables - Mean% and Index Charts are provided for each of the variables used to build and describe the segments. The variables are grouped together by category. For each group, the charts show the Mean% and Index for each variable. Understanding Mean% and Index Mean% show the percentage of this group/type with this characteristic. For example, consider Household of household education for Group A: 2.55% % 17.07% 35.57% 38.08% This shows that for the head of household: 2.55% of Group A are educated below high school standard. 6.73% of Group A have a high school diploma % of Group A have had some college education % of Group A have a bachelor s degree % of Group A have a graduate degree. Mean% The Index shows how the variable compares with all households in the US. An Index of 100 is the average. An Index greater than 100 shows that this variable is over-represented when compared with the average. An Index less than 100 shows that this variable is under-represented when compared with the average. The Index is shown on the chart as a bar: Index below 100 Index above % % 17.07% 35.57% 38.08% Index 100 (US average) The chart shows the Index value from 0 to 200. If the Index value is greater than 200, the bar is shown as 200 along with the exact Index.

4 Group K Significant Singles Type : Metro Fusion Think of Metro Fusion as a growing population: middleaged singles with little interest in finding mates. In Metro Fusion, these never-married singles are mostly between the ages of 35 and 50 and nearly all are childless. These households are well educated and tend to hold mid-level jobs in a variety of fields. They typically live in apartments in port cities, but they especially congregate in California metros like San Francisco and Los Angeles. They rarely have deep roots, usually moving on after three years. In this lifestyle, going solo is a normal event. Without children and mortgages, Metro Fusion have more discretionary income to devote to entertainment and leisure activities. They like going out to movies, comedy clubs and dance performances. They keep in shape through jogging and yoga and they like working out in the gyms in their apartment buildings. They enjoy foreign travel, visiting places like China, Japan and Mexico, and they have a particular fondness for travel by train. These households often behave younger than their age would suggest; for example, they re passionate video gamers who clutter their living rooms with the latest gaming systems and prefer gaming to TV and music. Metro Fusion are particular, rather than aspirational, consumers. They like to keep up with the latest styles presented in the media and prefer stores than have a wide selection. They re not picky about the kind of retail chain they frequent, and they have high rates for going everywhere from Walmart to Nordstrom whether in-store or online. They also look for the latest consumer gadgets and enjoy going to places like Best Buy to release their inner geek. They often use the Internet to research products, but many hold off on buying anything until they see the product in a store. These touchyfeely shoppers regularly make impulse buys. Metro Fusion are consuming media across nearly all channels. When it comes to learning about brands, Metro Fusion prefer digital. Whether your brand reaches this segment via , mobile video, online or Internet radio apps, Metro Fusion will resonate with messages that position your brand as a status symbol and one that offers novelty and variety Experian. All rights reserved. Mosaic USA Type Description 2

5 Contact information experian.com/mosaic (844) Experian. All rights reserved. Mosaic USA Type Description 3