Ward profile information packs: East Cowes

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1 % of Island population % of Island population Ward profile information packs: The information within this pack is designed to offer key data and information about this ward in a variety of subjects. It is one in a series of 39 packs produced by the Council Business Intelligence Unit which cover all electoral wards. (2011 Census) 3, ,265 % of the Island total 2.86% 1 8% 6% 4% 2% 1 8% 6% 4% 2% Males Females Age Males Females Total 1,917 2,039 Change The table below shows the population figures for, and the as a whole and how their populations have changed since 2002 (using ONS mid-year estimates). Pop. % Pop. % Pop. % ,556 24, , , , , , , , , , , , , , , , , , , , , , , , , , Source: ONS Mid-Year Estimates In total between 2002 and 2010, the population of had increased by 10.46%, had increased by 7.14% and the had increased by 4.81%. Page 1 of 5 Produced by Council Business Intelligence Unit, March 2013

2 Ward profile information packs: Deprivation The 2010 Indices of Deprivation were published by the Department for Communities and Local Government (CLG) in March The map below shows the LSOAs within and their levels of deprivation compared with England. For the purposes of constructing these Indices, deprivation was not limited to just a lack of financial resource, but took account of a range of different issues, where the main consideration was a lack of fulfilment to people s needs in respect of their lives. How were the results arrived at? Outcomes were based mainly on 2008 data, using a combination of 38 separate indicators to provide a ranking, or comparison, of deprivation for each of the areas across England which were included. Using a number of different indicators, these were aggregated across seven distinct domains, each of which represents a specific form of deprivation: Barriers to Housing and other Services Crime Living Environment Income Employment Health and Disability Education, Skills and Training The Indices of Deprivation measure and rank the relative levels of deprivation based on small geographical areas called Lower layer Super Output Areas (LSOAs) whose sizes vary but are generally smaller than Electoral Wards and have an average population of around 1,500 residents. This approach can be used to rank every small area in England according to the deprivation experienced by the people living there (a total of 32,482 LSOAs). Source: The English Indices of Deprivation Communities and Local Government (c) Crown copyright and database rights 2012 Ordnance Survey Key to IMD National Ranking Among 2 most deprived areas of England Among 21-4 most deprived areas of England Broadly in line with the England average Among 21-4 least deprived areas of England Among 2 least deprived areas of England Page 2 of 5 Produced by Council Business Intelligence Unit, March 2013

3 Ward profile information packs: Mosaic Data Mosaic Public Sector data provides socio-demographic segmentation of all UK households, based on over 440 data elements, including Census data. All UK citizens are classified into 69 types and 15 groups, helping local authorities gain a better understanding of the characteristics and needs of the local population. This table looks at the 15 groups and the make-up of households within them. England Number % Number % Number % % A Residents of isolated rural communities , B Residents of small and mid-sized towns with strong local roots , , C Wealthy people living in the most sought after neighbourhoods D Successful professionals living in suburban or semi-rural homes , E Middle income families living in moderate suburban semis , F Couples with young children in comfortable modern housing G Young, well-educated city dwellers , H Couples and young singles in small modern starter homes , I Lower income workers in urban terraces in often diverse areas , J Owner occupiers in older-style housing in ex-industrial areas , , K Residents with sufficient incomes in right-to-buy social housing , L Active elderly people living in pleasant retirement locations , , M Elderly people reliant on state support , N Young people renting flats in high density social housing , O Families in low-rise social housing with high levels of benefit need , Total 1,788 12,940 67,850 Source: Experian 2012 Mosaic Public Sector Group B contains residents who mostly live in medium sized and smaller towns in neighbourhoods of older housing where there is relatively little turnover from year to year. Though some people are quite well off and others have to be careful to make ends meet, this is not a group where you are likely to find people at either extreme of the income distribution. A significant number are self-employed. The best off are likely to be the owners of successful local businesses, the least well off recent schoolleavers who rent small flats over shops in the centre of town. This Group has very few members of minority ethnic groups. Most adults in Group J are married, many for a long time. Now approaching retirement age and with their children having left home, they commonly live in a family home larger than they really need, and benefit financially from mortgages which are now nearly paid off. Social attitude are still conservative. People tend to be careful with money, feel loyalty to their community and take pride in not being reliant on welfare benefits and state support. Many find it difficult to warm to outsiders or to overcome traditional attitudes towards gender and sexuality. Whilst many now work in offices and shops, a large proportion still earn their incomes from the exercise of manual and craft skills. Page 3 of 5 Produced by Council Business Intelligence Unit, March 2013

4 Ward profile information packs: Ethnicity The following table shows the ethnicity of each ward in : South West Whippingham Wootton North & Northwood & Gurnard & Osborne Bridge No. % No. % No. % No. % No. % No. % No. % All people 4,477 2,849 3,427 3,645 3,956 3,818 3,477 White: British 4, , , , , , , White: Non-British Mixed Race Asian or Asian British Black or Black British Chinese or other ethnic group Source: ONS 2011 Census North Comparison of proportions for residents - White British and other groups South & Northwood Other Groups West & Gurnard Whippingham & Osborne White British Wootton Bridge The table above shows has the second highest rate for White British and one of the lowest rates for other ethnic groups within the. South West Wight The Bay South Wight Ryde Newport The graph above shows has one of the higher rates for residents from the other ethnic group populations on the Island. The graph also shows the Island has overall a higher proportion of White British population than the South and England average. Page 4 of 5 Produced by Council Business Intelligence Unit, March 2013 England Other Groups White British

5 Ward profile information packs: Religion This table and graph show the religious belief of wards: North South West Whippingham Wootton & Northwood & Gurnard & Osborne Bridge No. % No. % No. % No. % No. % No. % No. % All people 4,477 2,849 3,427 3,645 3,956 3,818 3,477 Christian 2, , , , , , Buddhist Hindu Jewish Muslim Sikh Any other religion No religion 1, , , Religion not stated Source: ONS 2011 Census Comparison of rates for different religious beliefs North South & Northwood West & Gurnard Whippingham & Osborne has a rate for those of a Christian faith that is broadly similar to the rate for the as a whole but also has the highest rate for Buddhism within that. The Island (1.06%) as a whole has a lower proportion of people of other religious beliefs (e.g. Buddhist, Hindu, Jewish, Muslim, Sikh) than the South (4.76%) or England (8.27%). The Island (29.62%) also has a higher proportion of people with no religion compared with the South (27.66%) and England averages (24.74%). Page 5 of 5 Produced by Council Business Intelligence Unit, March 2013 Wootton Bridge Christian All other main religions Any other religion No religion Religion not stated Isle of Wight South England