Introduction. FDI provides an up-to-date image of the ever-changing global investment map. circulation of 15,000. fdi magazine has
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2 Introduction f Di Magazine is a central part of the fdi Intelligence portfolio and is published by The Financial Times Limited. Now in its 10th year, fdi Magazine is firmly established as the leading title for the business of globalisation. Published bi-monthly with an ABC audited circulation of 15,000 active corporate readers, fdi Magazine provides senior decision-makers with an up-to-date image of the ever-changing global investment map. fdi Magazine s editorial team is supported by a network of foreign correspondents as well as proprietary tools such as fdi Markets and fdi Benchmark. The senior editors benefit from highest-level access to market-movers and policy-makers. With on-the-ground reporting on the issues that impact investment decisions, fdi Magazine is dedicated solely to crossborder investment, unlike other mass-market publications. Courtney Fingar FDI provides an up-to-date image of the ever-changing global investment map fdi magazine has an ABC-certified circulation of 15,000 15,000 REGULAR FEATURES News: Updates on companies, markets and investments as well as the latest privatisations and investor/host-country legal disputes Global outlook: Reporting and analysis of the corporate trends and investment patterns that shape global business, along with C-level interviews Regional Sections: News, commentary and data snapshots on Americas, Asia, Europe, Middle East and Africa, followed by in-depth features and reports on the opportunities and risks to be found in these markets Sectors: Global updates on key FDI sectors, including data, rankings, feature articles and spotlight location guides highlighting successful clusters Research: The numbers and hard facts behind global greenfield investment flows and patterns, with cogent and concise explanation
3 Readership fdi Magazine offers advertisers unrivalled access to: Corporates who are active and likely to invest in greenfield projects Based on the authoritative and exclusive data from fdi Markets, the circulation is biased towards those corporates who are active in the market. This guarantees a higher ROI for advertisers when compared to any other title. Advertisers benefit from a lower CPM when compared to mass-market magazines and avoid wastage by reaching a higher proportion of the target market. Authoritative, independent and world-class editorial environment Part of fdi Intelligence and published by The Financial Times Limited, fdi Magazine offers credible editorial that is well-respected worldwide. With a portfolio of tools that corporates and IPAs use frequently, fdi Intelligence is world renowned and seen as a destination for all FDI needs. Relevant sectors and countries With a scientific approach to FDI, fdi Magazine s editorial not only covers relevant sectors and countries but these are also reflected in the readership. Relevant decision-makers Based on an in-depth knowledge and understanding of the investment process, fdi Magazine s circulation includes C-suite as well as other influencers who are likely to be involved in the intelligence gathering and decision-making process. TOP FIVE GLOBAL SOURCE COUNTRIES, 2008 SOURCe total SOURCE CAPEX SOURCe new JOBS COUNTRY PROJECTS COUNTRY ($BN) COUNTRY CREATED US 3448 US 237 US 733,669 Germany 1431 UAE 108 Germany 287,148 UK 1298 UK 108 UK 271,139 Japan 1065 Germany 92 Japan 257,183 France 986 Japan 87 France 224,287 Source: fdi Markets GLOBAL FDI BY JOBS CREATED, YEAR JOBS GROWTH ,345, ,219, % ,356, % ,996, % ,992, % ,992, % Total 16,903,222 Average 2,805,537 Note: includes estimates Source: fdi Markets fdi Readership BREAKDOWN BY SOURCE WORLD REGION, 2008 SOURCe total CAPEX NEW JOBS COUNTRY PROJECTS ($BN) CREATED Western Europe ,670,687 North America ,311 Asia-Pacific ,136 Rest of Europe ,755 Middle East ,530 Latin America & Caribbean ,127 Africa ,925 Total ,992,471 Source: fdi Markets fdi GLOBAL CIRCULATION fdi circulation revenue - breakdown fdi circulation company density Bonus distribution of fdi s readership is made up of CEO s 46% 46% CEO 34% CFO 15% Investment Task Force /Committee 3% Other 15,038 July 2010 June % The Americas 26% Europe 13% South East Asia 9% UK 3% Middle East, Africa and Asia
4 Features December 2010/January 2011 Taxation Trends; Emerging Source Countries Sector Spotlights: Automotives; Electric Auto Batteries; Renewable Energy Regional reports: Argentina, Uruguay and Colombia Laos, Cambodia and Vietnam Nordic Clean Technologies Mideast/Africa: MENA Cities and Free Zones of the Future 2010/11 Bonus World Future Energy, Davos February/March 2011 Beyond BRICS: the 'Next Eleven' Frontier Markets; Global Capital Mobility Sector spotlights: Real Estate/Construction; Hotels and Tourism; Luxury Goods Regional reports: Caribbean Australia/Oceania Top EU Cities after the crisis; Cyprus; UK/Scotland/Ireland Mideast/Africa: Lebanon, Egypt, Qatar, Saudi Arabia Bonus Orlando Shared Services Week, CeBit, MIPIM, International Outsourcing Forum, Comesa, Ukraine Summit April/May 2011 When FDI Dries Up: Reactions and Rebounds; Privatisation and PPPs Sector Spotlights: Life Sciences; Healthcare/Med Tech; Shared Services Regional Reports: Brazil & Emerging Markets Special; Americas Cities of the Future 2011/12 Hong Kong; Asia Financial Centres Turkey, Spain, Portugual, Benelux Mideast/Africa: Uganda, Gabon, UAE Supplement: fdi Outlook Report and Annual Review Bonus BIO 2011, UNCTAD Annual Investment Meeting, Turkey Investment Summit, 11th Annual European Shared Services & Outsourcing Week, Annual Investment Meeting Dubai, C2ER Washington, DC, Real Vienna August/September 2011 Middle East as a Source Market; Sovereign Wealth Funds Sector Spotlights: Agribusiness; Forestry/Wood Products; Business Process Outsourcing Regional Reports: Mexico Malaysia, India Russia/CIS Market Mideast/Africa: The Maghreb Countries; African Countries of the Future 2011/12 Bonus Infrastructure Investment World Asia 2011, IEDC, World Bank Meeting (IMF) October/November 2011 Secrets to R&D Success; Global Investment Incentives Updates Sector Spotlights: ICT; Creative Industries; Shared Services Regional reports: IT and Software in Latin America Korea Poland Mideast/Africa: West Africa vs East Africa rankings: World's Best Business Convention Host Cities Bonus Expo Real, Asset Allocation Summit 2011, Solar Power International Convention USA, MEDICA, Infrastructure Investment World Europe, Create 11, World Free Zone Convention December 2011/January 2012 Emerging Market Multinationals and Outbound FDI; Top Investors in Africa Sector Spotlights: Automotives; Renewable Energy; Water & Power Regional reports: Mercosur Asian Cities of the Future Green and Cleantech Clusters Mideast/Africa: Energy investments in MENA; Update on African free zones Bonus World Future Energy, Davos, WF2C June/July 2011 Investor Intentions Survey 2010; SME Development as a Driver of FDI Sector Spotlights: Aerospace; Defense/Security; Logistics/Transport Regional Reports: US Homeland Security Projects; Chile Thailand Germany Mideast/Africa: Angola; Middle East Free Zones of the Future Bonus C2ER San Francisco, RHL WFDI, Vietnam Investment Summit, African Development Bank, SLA Annual Conference, St Petersburg Economic Forum, Paris Airshow, WAIPA
5 Advertising and sponsorship We use the fdi report in two ways: As a holistic description of Poland its economy, its sectors of opportunity, etc. It is a really good tool to present Poland during networking events, matchmaking sessions and trade fairs. The structured, focus approach of the report means we can use it to highlight important issues such as attractiveness of locations (e.g. cities), and sectors. And it also helps our communication with target groups: potential investors, policy makers, business consultants, chambers of commerce and journalists. We saw that the perception of the report was very good. First of all, the brands Financial Times and fdi are very important. For the readers it was a sign of independent journalism and credibility. During our cooperation with fdi Magazine we were able to create a well rounded paper that promotes Poland and also highlights important issues for us. Aleksander Libera, First Secretary Trade and Promotion Section Polish Embassy, London Last year fdi Magazine published various city rankings where Tbilisi ranked fourth for Cost Effectiveness and fifth for FDI Strategy in the Southern European region. Working with fdi Magazine assisted Tbilisi City in attracting investors in several fields. We d like to participate in the fdi rankings in the future Zviad Archuadze, Head of Economic Affairs Office, Tbilisi City Hall The Investor Relations Department at Poznań City Hall has very much benefited from the advertisement in fdi Magazine. The advertisement showing Poznań as a city of business, and having information about our city in the special report about Poland was a great opportunity to reach foreign investors from our priority sectors and to be more visible on international events. We are confident it is a very useful instrument in attracting new foreign companies and promoting our city as the perfect location for them Marcin Przyłębski, Head of Investor Relations Department, Poznań City Hall With a series of special reports on the new investment environment in Iraq, fdi Magazine got the message out to a diverse group of decision makers including financial markets and government officials. fdi made it happen: it effectively told the story in a factual, timely and compelling way that allowed C3 to execute our business plan effectively Llewellyn Werner, Chairman, C3 Invest Having the Stockholm story told by fdi Magazine has increased credibility and awareness of Stockholm as the leading innovative and sustainable business hub of Northern Europe Åsa Bergström, Director, Head of Investment Promotion, Stockholm Business Region Development The special report on RAKIA published by fdi Magazine adds credibility to our communication and marketing messages given the high regard the global business community accords this publication. The report comprehensively covered Ras Al Khaimah s growing appeal as an investment destination, while also highlighting the major role played by RAKIA. I am sure that this independent report was not only a pleasure to read, but also helped many investors make informed choices as far as investment was concerned Alex Thomas, General Manager Marketing and Promotion, RAK Investment Authority
6 Rates Display 1 insertion 2 insertions 3 insertions 6 insertions Full-page 7,300 12,410 9,490 6,750 11,475 8,775 6,205 10,549 8,067 5,110 8,687 6,643 1/2 page 3,850 6,545 5,005 3,560 6,052 4,628 3,275 5,568 4,258 2,695 4,582 3,504 DPS 14,595 24,812 18,974 13,500 22,950 17,550 12,400 21,080 16,120 10,220 17,374 13,286 Special POSITIONS 1 insertion 2 insertions 3 insertions 6 insertions Outside Back Cover 8,400 14,280 10,920 7,770 13,209 10,101 7,140 12,138 9,282 5,880 9,996 7,644 Inside Front Cover 8,000 13,600 10,400 7,400 12,580 9,620 6,800 11,560 8,840 5,600 9,520 7,280 Inside FC Spread 15,330 26,061 19,929 14,180 24,106 18,434 13,030 22,151 16,939 10,730 18,241 13,949 Regional Sct Leader 7,500 12,750 9,750 6,940 11,798 9,022 6,375 10,838 8,288 5,250 8,925 6,825 Reports 8 page report 28,000 47,600 36, page report 36,000 61,200 46, page report 42,000 71,400 54,600 Technical Specifications Type (mm) trim (mm) Bleed (mm) Full page 182 x x x 303 DPS 266 X X X 426 Half page hortizontal 131 x 182 Half page vertical 86 x 266 Half DPS 131 X 380 Formats: High re PDF/High res EPS (300 dpi) - all fonts and pictures embedded Line screen = 150 or All files must be compatible with Quark 6 running on Apple Mac All fonts and pictures, which must be CMYK (not RGB) must be included JPEGs must be clealy marked (including EPS encoded as JPEG) (please note that special Pantone colours must be matched out of four colour process) Transfer: We also have an FTP/Internet Gateway facility available and details of this can be made available on request. denise.macklin@ft.com If ing your advert please ensure that the file is no larger than 9MB. Please also ensure to ZIP the file. fdiatlas.com fdi Atlas is an online location mapping tool, which connects corporates with Investment Promotion Agencies / Economic Development Organisations worldwide. It is an excellent opportunity for IPA / EDO partners to showcase their country, city or region and highlight incentive strengths. It offers a unique and credible platform to promote services to potential investors and to attract investment. Each unique location page provides a location fact file and related location articles. fdi Atlas allows your target audiences to view all the investment opportunities in one place; to use the interactive map to drill down into specific locations making corporate location choices faster and easier. Take a look at fdiatlas.com today and make sure that you feature on the site, contact Charlotte Lloyd, Charlotte.Lloyd@ft.com to sponsor your location For rates, please see below: 1 Year: 4,000 6,800 5,200 2 Years 5,400 9,180 7,020 3 Years 7,500 12,750 9,750 Online: ( fdiintelligence.com combines leading insight from a portfolio of world-class online products with a wealth of searchable articles from fdi Magazine. Drawing on data from fdi Markets, the only global database tracking both announced and potential crossborder investments real-time and fdi Benchmark, the leading tool for benchmarking the competitiveness of countries, regions and cities in over 30 sectors, fdiintelligence.com allows: investment promotion/economic development agencies; companies actively engaged with overseas investments; service providers; and academic institutions to make informed decisions regarding crossborder investment and associated activities. The website itself has been optimized for performance and can be viewed from any device ensuring that advertisements are displayed properly. Drive traffic to your website and brand your organisation/jurisdiction along with the most respected crossborder investment-related editorial, whether online or offline. The available formats are below: Size (pixels) Cost (CPM) MPU: 300 X Leaderboard: 728 X Please contact us for queries about micro-sites, expandable banners and other promotional uses of the website.
7 Route to success Global guide to greenfield corporate expansion and the incentives on offer for each location. New site watch debate, read and make your own comment on the most important foreign direct investment issues. Premier publication for the FDI market, covering the issues that concern foreign investors. Vital business intelligence within minutes country, industry and company reports. The only online tool tracking crossborder greenfield investment across all countries and sectors. Unique location assessment tool to benchmark the competitiveness of countries and cities worldwide in over 50 sectors. fdi Intelligence provides world-class products services and business tools giving global insight to aid your decision making. Whether you are promoting your own location, looking for a new business location, sourcing a prospect list or researching trends you can benefit from the high value comment, analysis and data tools we offer. To talk to a member of the fdi team about fdi Intelligence services call +44 (0) or us on fdiintelligence@ft.com We provide the intelligence. You make the decision.
8 Contacts Published by Financial Times Ltd, 1 Southwark Bridge, London SE1 9HL, Editor Courtney Fingar courtney.fingar@ft.com Production Editor Richard Gardham richard.gardham@ft.com Head of Production Denise Macklin denise.macklin@ft.com Marketing Tamsin Purchase Marketing Manager +44 (0) tamsin.purchase@ft.com International Sales Executives Charlotte Lloyd charlotte.lloyd@ft.com Luke McGreevy luke.mcgreevy@ft.com
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