Global food market: KEY ISSUES

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Alice McKinney
6 years ago
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1 FOODCOIN PRESENTATION

2 Important DISCLAIMER Foodcoin tokens are just utility tokens which can be used only on the 1000EcoFarms platform and network, and are not intended to be used as an investment. The offering of Foodcoin tokens on a trading platform is done in order to allow the use of the 1000EcoFarms platform and network, and not for speculative purposes. The offering of Foodcoin tokens on a trading platform does not change the legal qualification of the tokens, which remain a simple means for the use of the 1000EcoFarms platform and network, and are not a security. FoodCoin Group AG is not to be considered as an advisor in any legal, tax or financial matters. Any information in the white paper is provided for general information purposes only and FoodCoin Group AG does not provide any warranty as to the accuracy and completeness of this information. FoodCoin Group AG is not a financial intermediary according to Swiss law and is not required to obtain any authorization for Anti Money Laundering purposes.

3 Acquiring Foodcoin tokens shall not grant any right or influence over FoodCoin Group AG s organization and governance to the Purchasers. Regulatory authorities are carefully scrutinizing businesses and operations associated to cryptocurrencies in the world. In that respect, regulatory measures, investigations or actions may impact FoodCoin Group AG s business and even limit or prevent it from developing its operations in the future. Any person undertaking to acquire Foodcoin tokens must be aware of the FoodCoin Group AG business model, the white paper or terms and conditions may change or need to be modified because of new regulatory and compliance requirements from any applicable laws in any jurisdictions. In such a case, purchasers and anyone undertaking to acquire Foodcoin tokens acknowledge and understand that neither FoodCoin Group AG nor any of its affiliates shall be held liable for any direct or indirect loss or damage caused by such changes. FoodCoin Group AG will do its utmost to launch its operations and develop the Foodcoin platform. Anyone undertaking to acquire Foodcoin tokens acknowledges and understands that FoodCoin Group AG does not provide any guarantee that it will manage to achieve it. They acknowledge and understand therefore that FoodCoin Group AG (incl. its bodies and employees) assumes no liability or responsibility for any loss or damage that would result from or relate to the incapacity to use Foodcoin tokens, except in case of intentional misconduct or gross negligence.

4 Global food market: KEY ISSUES The current business models led the major food and ag corporations to push the small and medium-scale food producers out from the local markets.

Long food supply chains have led to reducing the consumption of local

That has led, in its turn taxes logistics increasing the average age of

lowering the competitiveness, turning the very fragmented market of

5 Long food supply chains have led to reducing the consumption of local products. That has led, in its turn taxes logistics increasing the average age of farmers to a reduction of the number of small and medium-scale farms lowering the competitiveness, turning the very fragmented market of agricultural products into the market of large corporations and intermediaries. taxes banking taxes banking logistics marketing Etc. marketing Etc.

6 As an example, even in the United States a farmer gets only 16 cents for every dollar paid by the final buyer for the products he has produced.

7 Our SOLUTION FOODCOIN ECOSYSTEM will provide an equal access to a global food market for farmers, producers and consumers with the modern financial instruments. It will create a wide market of organic food with fair prices. logistics & insurance restaurants & cafe customers farmers & food producers distributors regulatory authorities grocery stores

8 It doesn't matter what size your farm is. Just sign up on the platform and begin to use it

and ag products on the existing platform 1000 EcoFarms with the

9 FOODCOIN ECOSYSTEM (FCE) is a blockchain ecosystem, architecturally designed to create a global marketplace of food and ag products on the existing platform 1000 EcoFarms with the opportunity to add other platforms. FCE will be based on Ehtereum technology.

10 Smart-contracts will be in the core of transactions. Using of smart-contracts will cut of a number middlemen from the transaction chains. And it will dramatically reduce the costs of transactions and prices for final customers.

11 The FOODCOIN ECOSYSTEM deals will take place with the use of smart contracts, while the transactions will accept a proper cryptocurrency named FoodCoin (FOOD).

12 FCE FUNCTION 1database in a distributed ledger 2remote user verification DIGID 3own cryptocurrency FoodCoin (FOOD) 4smart contracts library Smaco 5own payment system DiPay (DP) 6advanced multi-functional cryptowallet Wallok 7product authentication Product Origin ID (PRORID)

13 Benefits FOR BUYERS AND SELLERS Direct access to each other. Network economy model will produce synergies for all members of the ecosystem using co-operation with each other in feedback loop system.

local and global markets, the instruments for strategic market research and

14 Benefits FOR SELLERS, DISTRIBUTORS AND MANUFACTURERS Global marketplace will provide the unlimited access to new markets, the opportunity to work both in local and global markets, the instruments for strategic market research and business development planning. strategic market research business development planning

15 Benefits FOR BUYERS Access to an unlimited range of the original, high-quality and low-priced goods and the sellers will get the growing flow of favorably disposed consumers.

16 Natural food market POTENTIAL Over $1 TRILLION healthy food market worldwide (source: Euromonitor) $602 BILLION grocery retail sales in the United States (source: Statista) 70% of customers in the United States willing to pay more for local products (source: AT Kearney) 12-16% of all food will be sold online until 2023 (source: AT Kearney) 8669 of farmers markets in the United States. Growth by 98% over 10 years (source: USDA) 51% of customers believe that local products are underrepresented on the market (source: AT Kearney)

Cooperation WITH LARGE COMPANIES Recognizing similar missions,

each company s work more efficient, and their long-term

from a joint press release on cooperation in Africa with the

17 Cooperation WITH LARGE COMPANIES Recognizing similar missions, Bitland and FoodCoin joined efforts in November of 2017 to make each company s work more efficient, and their long-term achievements stronger. from a joint press release on cooperation in Africa with the American company BitLand Global, which deals with the transfer of land cadastres of African farmers to the blockchain

COMPETITION INTERNET-BASED GROCERS Relay Foods, Abel & Cole,

are expensive PURE PLAY ONLINE COMPANIES Local Harvest,

technology narrow focus TRADITIONAL FOOD DISTRIBUTORS AND

food is cheap, good food is too expensive BLOCKCHAIN

18 COMPETITION INTERNET-BASED GROCERS Relay Foods, Abel & Cole, Good Eggs capital intensive ventures hard to scale products are expensive PURE PLAY ONLINE COMPANIES Local Harvest, Agrilicious, Farmmatch different revenue models outdated technology narrow focus TRADITIONAL FOOD DISTRIBUTORS AND GROCERS not focused on local food low-value proposition bad food is cheap, good food is too expensive BLOCKCHAIN COMPANIES Ambrosus, Arc-Net, ripe.io don t have existing platform narrow focus

19 Competitive ADVANTAGE 1 Globally 2 Based 3 Wide 4 Farmer 5 Addressing focused full-fledge blockchain ecosystem on existing and operating global marketplace 1000EcoFarms range of blockchain tools for sellers and buyers retains control of pricing and distribution all aspects of local food, including food sales, food donations, food waste, farmer services, etc. Over 4000 registered users; 5 continents where users are registered (Canada, Mexico, Great Britain, India, Australia, Malawi, Nigeria, Ukraine, Belarus, and others); Over 700 sellers in the United States and Russia (approximately 50/50); Average growth 20% per month, the sales start from october 2016.

20 Governmental Subjects FCE external Subjects FCE internal Subjects FCE Wallet tax authority customs authority FCE User (Buyer) smart-contract (Smaco) DiPay Cryptopayment processing service customs authority FCE Wallet Escrow-payment (based on partner service) Cryptocurrency exchanges (based on partner service) insurance company FCE User (Seller)

21 FCE TOKEN ERC-20 1 to 1 At the Token Generation Event stage when the FoodCoin blockchain is not available yet the ERC-20 tokens will be issued. The ERC-20 tokens received by the users for the participation in the market research in August- September 2017 and purchased during TGE will allow the tokens holders to exchange them in a 1 to 1 ratio for a full-value FoodCoin cryptocurrency as soon as the blockchain is launched.

22 ROAD MAP Market research August 2017 Token Generation Event. Sale. 1-st stage December 2017 December 2017 Establishing an Office in Switzerland (Crypto Valley, Zug) Development of multifunctional multisig wallet Wallok. December 2018

Development of DIGID technology (remote user identification) December 2019 May 2019 Launching of Smaco smart contracts for closed and open blockchains with a flexible

23 Development of DIGID technology (remote user identification) December 2019 May 2019 Launching of Smaco smart contracts for closed and open blockchains with a flexible customizable hierarchy of access and administration October 2020 PRORID products and goods origin authentication system Development of DiPay payment processor May 2021

24 FCE IN THE MEDIA WALLSRTEET:ONLINE THE COINTELEGRAPH FoodCoin: The way toa sustainable food trade Growing the Garden: How to Use Blockchain in Agriculture ССN BITCOINER.TODAY What Does Blockchain and Your Weekly Groceries Have in Common? ICOs: FoodCoin, agriculture and food in the Blockchain THE BLOCKCHAIN.KR ECONOTIMES FoodCoin blockchain system development for local food economy... ICO Accomplishes $ 1.5 million in One Day FoodCoin Pre-ICO Reaches $1.5 Million on First Day

25 Tokensalet STAGE 1 THE MARKET RESEARCH Market research was successfully carried out in August-September 2017 and revealed a high interest in the project and concern around the world with the problems of production and fair distribution of food THE ERC-20 TOKENS INITIAL DISTRIBUTION 9% of the total amount of tokens (and later of full-value FoodCoin cryptocoins) that will be issued by the FoodCoin blockchain

Tokensalet STAGE 2 31% OF THE ERC-20 TOKENS WILL BE DISTRIBUTED ACCORDING THE CURRENT EXCHANGE RATE thus, the total amount of tokens distributed among

26 Tokensalet STAGE 2 31% OF THE ERC-20 TOKENS WILL BE DISTRIBUTED ACCORDING THE CURRENT EXCHANGE RATE thus, the total amount of tokens distributed among the initial FCE followers will be 40% the second round of FCE will take place in the second half of 2018 before FoodCoin blockchain is ready for launch.

27 TGEt THE RATE 1 FOOD = 0,0001 ETH ERC-20 tokens will start to be freely accessed and exchanged on specialized crypto-exchanges after the end of the 1st stage of TGE. Thus the market price of the FoodCoin cryptocurrency will be established for the moment of its appearance.

28 TOKEN ALLOCATION 10% 40% - FCE followers 20% - ecosystem development 40% 20% 15% - founder 10% - miners 10% - social projects 2,5% 2,5% 10% 15% 2,5% - advisory board 2,5% - team

29 FUNDS ALLOCATION 6% 10% 5% 5% 20% 20% - marketing 20% - team 15% - FCE infrastructure development 14% - operating costs 10% - social projects 14% 5% 15% 20% 6% - TGE related costs 5% - loyalty program 5% - food and Ag startups accelerator 5% - experts and advisers

MAXIMUM E X C H A N G E W H I T E P A P E R

MAXIMUM E X C H A N G E W H I T E P A P E R W H I T E P A P E R Table of Contents 1. Introduction to Maximum Exchange And Maximum Tokens 2. The Concept of Maximum Exchange And Maximum Tokens 3. Key Features of the Maximum Exchange 4. ICO 5. Affiliate