G L O S S A R Y G U I D E

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2 P R O L O G U E

3 C O N T E N T S

4 G L O S S A R Y G U I D E

5 O V E R V I E W

6 P R O B L E M S 1. Declining credibility due to monopoly of few distributors and decreased quality of contents. Fake news is deteriorated into deepfakecontents General level of distrust of the news reached 56% General concern on the fake news reached 54% High and unfair distribution commission between % Despite growing number of contents, finding accurate info became difficult. The media and contents lost the public s trust.

7 P R O B L E M S 2. Developing consumption patterns VS Regressing media 65% do not visit the news websites directly (Messaging apps, SNS) Unilateral communication. No bilateral communication channel between consumers and producers Display of similar or identical content to all users Evolving method of content consumption, however, news media is still dependent on passive consumption of the past

8 S O L U T I O N Self-purifying Trust Ecosystem Media Support Platform Fair Reward and Easy Activation

9 S O L U T I O N Problems Solutions Key Features RESULT : ROZEUS ECOSYSTEM Monopoly of few distributors Dependent on passive consumption Lost Trust Decrease in content quality Independent operation of editorial rights Encourage active consumption of contents Trustworthy contents based on the media literacy of users collective intelligence Connection of content quality and reward ROZEUS DAPP Reasonable Reward Engine Fact-Check (Verification) Engine Self-Purification Engine ROZEUS SERVICE 로제우스서비스 보상광고 진실검증 AI 탐색 로제우스서비스 d A p p 보상 엔진 광고 엔진 진실검증엔진 AI탐색 엔진 미디어지원엔진 정화 엔진 S T A G E 1 STAGE 2 Disconnected Media Communicating media (two-way) Media Support Engine 미디어지원 정 화 미디어 dapp 구축특화엔진 Inefficient UX Unfair Reward Distribution Individually customized content curation Transparent and fair reward distribution AI-based curation engine ROZEUS Blockchain Ethereum Blockchain R O Z E U S B l o c k c h a i n STAGE 3 ㆍ Independent ㆍ Specialized in Media ㆍ Blockchain Platform ㆍ Supports co-existence with existing media ㆍ Collective Intelligence ㆍ Safety measures ㆍ Provide Trustworthy Contents ㆍ Easy Access to Cryptocurrency ㆍ Reasonable & Transparent Distribution of Rewards

10 P R O D U C T S ROZEUS has 3 development stages and 4 products as below. Stage 1 Stage 2 Stage 3 Product 1 & 2 Product 3 Product 4 - Rozeus Service - Rozeus Wallet - Rozeus Engine - DAPP Interface - Supporting Infrastructure for Building DAPP - Blockchain Mainnet

11 P R O D U C T S A R C H I T E C T U R E Stage 1 B u s i n e s s D a p p 1 B u s i n e s s D a p p 2 B u s i n e s s D a p p 3 R O Z E U S S E R V I C E Stage 3 D a p p I n t e r f a c e R O Z E U S B l o c k c h a i n A P I / S D K R O Z E U S B l o c k c h a i n W i d g e t 3 3 Stage 2 Reward Reputation Fact Check Advertising AI Curation Media Support Engine 2 R O Z E U S E n g i n e Engine Engine Engine Engine Engine 2 Stage 3 Smart R O Z E U S B l o c k c h a i n Contract ROZEUS Network/Block Distributed Smart 3 Wallet Manager Manager Ledger Contract 3 Manager Consensus

12 AI CURATION P R O D U C T - 3 R O Z E U S S E R V I C E < Example 1. Main Service Concept > Dapp service with various media-specialized engines User Board WINDOW NEWS ROOMS Newsroom A MY PAGE D A C EG User A Newsroom B Reputation Newsroom is a space for operating blockchain-based channels (ex. Personal channel on YouTube) on Rozeus Service. The window applies the AI-based curation engine to customize each user's landing page with different content based on the Reward Activities Channel A B D User B Newsroom C Newsroom D user's input data.

13 P R O D U C T - 3 R O Z E U S S E R V I C E < Example 2. Content Searching Page > Dapp service with various media-specialized engines NAVIGATION BAR (MENU) CONTENT TITLE SUBTITLE TITLE #TAG #KEYWORDS CONTENTS The results of fact checking is the trust index of the content. Users may be awarded through fact checking activities such as voting, posting comments of proof, and reviewing. All contents show the record of related fact checking activities. COMMENTS REVIEWS

14 P R O D U C T - 3 R O Z E U S S E R V I C E < Example 3. Reward Management Board Page > Dapp service with various media-specialized engines NAVIGATION BAR (MENU) Reward Management Board Users may manage their rewards through Reward Management Board. A user s reputation affects the amount of reward given. LEVEL 08 USER NAME ACCOUNT BALANCE 8,000 ROZ ( USD) NEXT REWARD JUNE 06TH NEWSROOMS VIEWS THE SPENT % NEWSROOM A NEWSROOM B NEWSROOM C h 48m 2m 55s 34m 20s

15 P R O D U C T - 2 R O Z E U S E N G I N E Based on Rozeus Blockchain infrastructure, 6 engines of trusted contents production and distribution are offered. Reasonable Reward Engine Efficient Advertisement Engine Improve and develop democratically reward distribution algorithm. Automate all reward distribution based on smart contract. Monitor intuitive campaign results without the help of advertisement agencies. Users may manage their advertisement consumption through ad consumption rewards and ad consumption settings. Media Support Engine Fact-Check (Truth Verification) Engine Supports the issuance of Dapp s own cryptocurrency. Supports flexible application of selective engines. Offers the chance of exposure through syncing Dapp and News Room. Includes all activities that proves, verifies and disproves the truthfulness of contents. Examples of truth verification activities are voting, submitting evidence, and reviewing. Customized Searching Engine Self-Purification Engine Flip button Function for Filter Bubble, dilemma of customized curation. (Relocate content to be curated as not matching the user) Expert curation Participant curates and reproduces existing content EG Board A tool for increasing user participation and searching 3-step of "Prevent - Verify -Restrain purification protocol is available as follows: Prevention: Reputation System promotes healthy and consistency in user behavior. Verification: Review & Vote Form credible contents pool through collective intelligence Restriction: Online Report Center Protocol for restraining reported contents (and users).

16 P R O D U C T - 4 D A P P I N T E R F A C E <Example 1. Main page with selectively applied widget > ROZEUS DAPP SJ S BLOG DAPP A DAPP B DAPP C LIVE LIVE LIVE DAPP D DAPP E DAPP F PROTOTYPE PROTOTYPE WIP DAPP G DAPP H DAPP I LIVE PROTOTYPE WIP 1 R LEVEL 08 USER NAME 8,000 ROZ ( USD) NEXT REWARD JUNE 06TH NAVIGATION BAR (MENU) RECOMMENDED CONTENTS TRENDING CONTENTS FLIP AD 1 5 AD 2 AD Reward Engine 2 Reputation system of Purification Engine Curation feature of AI engine 4 Flip button of AI engine 5 AD Engine

17 P R O D U C T - 4 D A P P I N T E R F A C E < Example 2. Content page with selectively applied engines > ROZEUS DAPP LOCAL NEWS SITE DAPP A DAPP B DAPP C LIVE LIVE LIVE DAPP D DAPP E DAPP F PROTOTYPE PROTOTYPE WIP 1 CONTENT TITLE SUBTITLE TITLE #TAG #KEYWORDS 25 NAVIGATION BAR (MENU) 3 CONTENTS AD 1 AD 2 4 DAPP G DAPP H DAPP I COMMENTS 2 REVIEWS LIVE PROTOTYPE WIP AD 3 1 Fact-Checking Engine 3 Report feature of purifying Engine 2 Review system of Purifying Engine 4 AD Engine

18 K E Y D I F F E R E N C E S Fact-checking with collective intelligence Self-purifying ecosystems In-house developed Blockchain and DEB consensus algorithm Ecosystem for cooperation than competition. Customizable, professional, and proactive AI-curation breaks filter bubbles Reverse ICO Model Reduces Risk

19 U S E C A S E S & U S E R B E N E F I T S Existing Media Opportunity to transfer business on Blockchain-based infrastructure New/Small media Easy Dapp-based media creation for new/small media with limited development resources Users Proactive content consumption Advertisers culture with reasonable reward Efficient campaign management tool

20 M A R K E T A N A L Y S I S Global Media Market Annual Growth Rate 4.4% CAGR 4.4% Unit : Trillion US $ 2.0 Appx. Global Media Market Size (Expected by 2020) Billion $ % of Advertising Profit in News Media Market (2015) 45% Global E&M revenue Global E&M revenue (projected data)

21 M A R K E T A N A L Y S I S Unit : Million US $ Average Annual Growth in the Digital Advertising Market Appx 8% 300, , , ,000 Global Internet AD Market Size (Expected by 2020) 30 Billion $ 100,000 50, Total mobile ad sales Internet Display AD Classified Internet AD Paid Search Internet AD

22 M A R K E T A N A L Y S I S Data Consumption of Communications Content CAGR = Appx. 30% Communications Games 28.5% 27.8% Viewing News Indirectly (via communication channel-2017) 65% Video Other digital content Music 24.2% 23.9% 25.4% Users are moving to communication, digital content, and networking services. Social networking Web Browsing 18.8% 20.7%

23 M A R K E T A N A L Y S I S

24 B U S I N E S S M O D E L P H A S E O N E Development & Beta Open (Develop platform using fund raised by ICO)

25 B U S I N E S S M O D E L P H A S E T W O Launching & Market Adoption (Service Launching and Aggressive Marketing for Subscription and Retention.)

26 B U S I N E S S M O D E L P H A S E T H R E E Service Update & Platform Dapp Expansion Protocol Aim for the next generation mass media platform, share profit from various businesses Dapp Expansion and Profit Sharing Protocol DAPP1 Newspaper DAPP2 Online DAPP3 Magazine DAPP4 Blog

27 M A R K E T A D O P T I O N 0 1 Marketing Strategy Reward-oriented marketing Value-oriented marketing Sharing-oriented marketing

28 M A R K E T A D O P T I O N 0 2 Market Marketing Strategy Detail

29 M A R K E T A D O P T I O N 0 3 Marketing Target Classification TARGET FOCUS Phase 1 TARGET FOCUS Phase 2 TARGET FOCUS Phase 3

30 C O I N D I S T R I B U T I O N 10,000,000,000 ROZ Ethereum Private + Presale Public Sale Platform Reserve Ecosystem Fund Team and Advisor Bounty & Affiliate

31 F U N D A L L O C A T I O N 5,000,000,000 ROZ Ethereum Development General and Admin Marketing Legal Miscellaneous

32 R O Z E U S C O M P A N Y O V E R V I E W Mission Vision Competitive Core Value Business Area

33 O U R T E A M Lim Kyung Hwan Ko min kyun Taylor Lambert Rose Hyo Imm C E O C M O Blockchain Director C S O

34 O U R T E A M Lim Hyung Soo Blockchain Specialist Kim Hong Chang Platform Dev Specialist Lee Kyung Rag Media Data Analyst Kong Yong Sig Platform DBA Specialist

35 P R O J E C T R O A D M A P

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