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1 ertisements columns newsprint back page comics correspondents editor circulation editorial ne ra features headline lead story newspaper columnists obituaries photography front page report oid interviews tv guide website profiles local news business pages crossword history pages carsm ssifieds wine and dine letters to the editor opinion weather local sport social snapshots on the la dings babies race fields puzzle page arts and entertainment guide prizes giveaways country pres spaper of the year e-edition subscription employment from our archives sudoku horoscopes spo ores real estate guide rentals open inspections public notices community events personal notice tor vehicles movie reviews south australia s largest regional newspaper advertorials gara es advertisements columns newsprint back page comics corresponde itor circulation editorial news extra features headline lead story newspaper columnists obituari tography front page reporters tabloid interviews tv guide website profiles local news business pa al news crossword history pages carsmart classifieds news wine and dine breaking news letters editor on opinion weather sport social snapshots sms on the land weddings babies race fields pu e arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edit scription employment from our archives sudoku horoscopes sports scores real estate guide ren pen inspections public notices community events personal notices motor vehicles movie review th australia s largest regional newspaper advertorials garage sales ertisements columns newsprint back page comics correspondents editor circulation editorial ne ra features headline lead story newspaper columnists obituaries photography front page report oid interviews tv guide website profiles local news business pages crossword history pages carsm ssifieds wine and dine letters to the editor opinion weather local sport social snapshots on the la dings babies race fields puzzle page arts and entertainment guide prizes giveaways country pres spaper of the year e-edition subscription employment from our archives sudoku horoscopes spo ores real estate guide rentals open inspections public notices community events personal notice tor vehicles movie reviews south australia s largest regional newspaper advertorials gara es advertisements columns newsprint back page comics corresponde itor circulation editorial news extra features headline lead story newspaper columnists obituari tography front page reporters tabloid interviews tv guide website profiles local news business pa sword history pages carsmart classifieds wine and dine south australia s largest regional newsp tters to the editor opinion weather local sport social snapshots on the land weddings babies rac lds puzzle page arts and entertainment guide prizes giveaways country press sa newspaper of t r e-edition subscription employment from our archives sudoku horoscopes sports scores real es e rentals open inspections public notices community events personal notices motor vehicles mo iews advertorials garage sales advertisements columns newspr ck page comics correspondents editor circulation editorial news extra features headline lead sto spaper columnists obituaries photography front page reporters tabloid interviews tv guide web les local news business pages crossword history pages carsmart classifieds wine and dine letter editor opinion weather local sport social snapshots on the land weddings babies race fields puz e arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edit scription employment from our archives sudoku horoscopes sports scores real estate guide ren pen inspections public notices community events personal notices motor vehicles movie review th australia s largest regional newspaper advertorials garage sales advertisements colum ewsprint community comics correspondents news circulation features headline lead story photo spaper columnists obituaries photography front page reporters tabloid interviews tv guide web les local news business pages crossword history pages carsmart classifieds wine and dine letter editor opinion weather local sport social snapshots on the land weddings babies race fields puz e arts and entertainment guide prizes giveaways country press sa newspaper of the year e-edit scription MEDIA employment from KIT our archives 2012/2013 sudoku horoscopes sports scores real estate guide ren pen inspections public notices community events personal notices motor vehicles movie review th australia s largest regional newspaper advertorials garage sales YOUR GUIDE TO ADVERTISING IN PRINT AND ONLINE WITH THE BORDER WATCH ertisements columns newsprint back page comics correspondents editor circulation editorial ne SOUTH AUSTRALIA'S LARGEST REGIONAL NEWSPAPER ra features headline lead story newspaper columnists obituaries photography front page report bloid interviews tv guide carsmart classifieds wine and dine letters to the editor opinion weathe l sport social snapshots on the land weddings babies race fields puzzle page arts and entertainm e prizes giveaways e-edition subscription employment country press sa newspaper of the year f archives sudoku horoscopes sports scores real estate guide rentals open inspections public noti

2 CIRCULATION Winner of the SA Country Press Best Newspaper Award in 2004, 2010 and 2011, The Border Watch is Mount Gambier s only newspaper and remains South Australia s largest regional paper. The newspaper readership study conducted by The Gallup Organisation states: The Border Watch reaches the vast majority of Mount Gambier residents with every issue. In fact, three quarters of Mount Gambier residents read a typical issue of The Border Watch, giving it one of the highest average issue readerships in Australia. Equidistant between Melbourne and Adelaide, Mount Gambier is the major business and industrial centre serving the South East of South Australia and Western Victoria. A broad economical base and supporting infrastructure accounts for a higher population density than is normally associated with the rural sector and secures Mount Gambier s future as the centre of commerce and industry in the South East and Western Victorian regions. Published Tuesday, Wednesday, Thursday, Friday Circulation 7500 ABC Readership Approximately 25,000 South Australia Victoria Bordertown Kingston Robe Naracoorte Coonawarra Denotes Distribution Area Penola Beachport Southend Millicent Kalangadoo Nangwarry Mt Burr Tarpeena Casterton Glencoe Tantanoola Mount Gambier Dartmoor Coleraine Hamilton Nelson Port MacDonnell Heywood Portland MEDIA KIT 2012/2013 P2

3 ADVERTISING RATES 2012/2013 Display advertising Contract Rate Level PSCC GST Total Casual $8.25 $0.83 $9.08 $2500 $6.54 $0.65 $7.19 $5000 $5.87 $0.59 $6.46 $7500 $4.69 $0.47 $5.16 $12,000 $4.12 $0.41 $4.53 $15,000 $3.86 $0.39 $4.25 $30,000 $3.50 $0.35 $3.85 Spot Colour $ $16.50 GST = $ Full Colour $450 + $45 GST = $ Classified advertising Run-on Ex GST GST Total 14 words $14.91 $1.49 $16.40 Extra 4 words $2.14 $0.21 $2.35 Display Ex GST GST Total Per cm $8.50 $0.85 $9.35 Loadings A 25% loading applies to page 3, 5 or 7 bookings. Catalogue inserts Small 10 cents + 1c GST = 11 cents Large 13 cents + 1.3c GST = 14 cents Maximum insert size 380mmH x 262mmW Full page specifications Depth 380mm Width 262mm Column widths 1 column 34mm 2 column 72mm 3 column 110mm 4 column 148mm 5 column 186mm 6 column 224mm 7 column 262mm Deadlines Booking Copy 5.00pm 3 working days prior to publication. 3.00pm 2 working days prior to publication. Float: Where advertisement is more than 32cm and less than 38cm in length it will be floated to 38cm and charged accordingly. MEDIA KIT 2012/2013 P3

4 EDITIONS Be a part of South Australia s Largest Regional Newspaper Tuesday Comprehensive 8 page CarSmart liftout History pages - A look back 10, 20, 30, 40 and 50 years ago Weekend sports round-up News from the region Business section Wednesday 8 page TV liftout with full week s programs Billys puzzle pages for the kids News from the region Thursday Limestone Coast Alive arts and entertainment liftout incorporating wine and dine and community diary Weddings and baby photos Junior sports results News from the region Friday Mount Gambier s leading Real Estate liiftout featuring a huge range of houses for sale and open inspections On The Land farming news from around the region Weekend sports preview Employment - extensive range of jobs available MEDIA KIT 2012/2013 P4

5 SPECIAL PUBLICATIONS CarSmart Every Tuesday in The Border Watch and South Eastern Times, and Wednesday in The Penola Pennant. This 8 page full colour lift-out is a comprehensive buyers guide with up-to-date news from the motor industry. Wedding Planner An annual quarterfold publication in June details a multitude of services available and acts as both a planner and keepsake with pages dedicated to allowing the happy couple to record those essential details about their special day. Real Estate Guide Complete with city map for quick reference to the weekend open inspections. The Real Estate lift-out is published every Friday in The Border Watch. The region s most comprehensive real estate guide offering detailed property editorials. Stay Another Day A comprehensive annual publication for visitors providing information and maps you need to discover the Limestone Coast, a beautifully diverse and unique part of Australia where nature, history, food, wine and adventure about. Prime Lamb Focus Prime lambs are mainly produced in southern Australia, with the largest concentrations being in higher rainfall areas like Mount Gambier. The annual Prime Lamb Focus is published in August each year when ram sales are prevalent and is distributed throughout the entire Upper and Lower South East of South Australia. Free editorial space is available to all advertisers. Beef Focus Beef producers in the South East are among the best in the nation. To continue to be at the leading edge of our $100 million beef industry, many producers utilise the annual Beef Focus as a forum for promotion. Published in January each year with current bull sales and market information the annual Beef Focus is distributed throughout the Upper and Lower South East of South Australia and Western Victoria. Free editorial space is available to all advertisers. MEDIA KIT 2012/2013 P5

6 ONLINE ADVERTISING This is the most technologically advanced news website in Australia Its Mega Menu helps you easily move between sections Bigger picture carousels with no load time Sectionalised home page for easy user navigation Night mode function Increased content. New sections include home & garden, money, pets & animals and relationships, the latest local, national and world news plus local sport, to name a few You can view a story in many ways as an article, a carousel gallery, a BIG PICTURE gallery or a Google map Using 'responsive design' techniques pioneered by The Boston Globe, this website is optimised for desktop computers (widescreen down to small screen), ipads, iphones and Android devices. To experience the power of responsive design, open the website and resize your browser's width to see the page automatically adjust The website incorporates 'lazy loading' for images and advertisements. This means that images and advertisements only load as you scroll down the page dramatically increasing page load speed and ensuring advertisers are only charged for advertisements that readers actually see (most other news websites charge advertisers for advertisements never seen) Plus more, this is just a brief shapshot of what the site has to offer A range of advertising opportunities include: MRECS Banners Leaderboards Travelling skyscrapers Sponsor buttons National mega-menu leaderboard, billboard and gutters MEDIA KIT 2012/2013 P6

7 CONTACT US Address 81 Commercial Street East, Mount Gambier SA P.O. Box 309, Mount Gambier, SA 5290 Reception Phone (08) Website General Manager Robin Reid Phone (08) News Editor Jason Wallace Phone (08) Sports Editor Rod Morris Phone (08) Advertising Representatives South Australia Rural Press Sales Ltd Phone (08) Fax (08) Victoria Brown Orr Fletcher Burrows Phone (03) Fax (03) New South Wales Gulliver Orr Fletcher Burrows Phone (02) Fax (02) Western Australia O Keeffe Media Phone (08) Fax (08) licia@okm.com.au Queensland The Media Workshop Phone (07) Fax (07) info@themediaworkshop.com.au Sales Manager Dennis Jackson Phone (08) dennis@tbw.com.au Production/Systems Manager Max Alexander Phone max@tbw.com.au Pre-Press Manager Jamie Croker Phone prodn@tbw.com.au Administration Manager Glenys Collins Phone (08) accounts@tbw.com.au MEDIA KIT 2012/2013 P7