BE:Europe 2008 SURVEY DATA
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1 BE:Europe RESULTS BE:Europe SURVEY DATA 457,990 senior business executives BE:Europe Universe BE:Europe - Average Issue Readership of International Publications Net International Titles (%) (%) (%) (%) Daily Titles Fortnightly Titles Financial Times Fortune The Wall Street Journal Europe Forbes International Herald Tribune Monthly Titles USA Today National Geographic Weekly Titles Harvard Business Review The Economist CFO Europe Time Euromoney BusinessWeek Bloomberg Markets Magazine Newsweek Scientific American Institutional Investor BE:Europe Business and Consumer Profile
2 % C-Suite (Chairman, President, Chief Executive/Managing Director, Chief Operating Officer/Chief Financial Officer/Chief Information/Technology Officer/Chief Marketing Officer/Chief Purchasing Officer) 58 VP/Director and more senior 75 Strategy decisions a main area of responsibility 33 Involved in strategic decisions internationally 31 Average value of business purchases (Euros) 11,660,000 Company vehicle decision maker 24.3 Business services decision maker 38.7 Any international business air travel business air trips in Europe 21 Use Internet for business news 55 Average personal income (Euros) 174,134 Average value of main car (Euros) 42,660
3 BE:Europe RESULTS BE:Europe SURVEY DATA BE:Europe Universe 457,990 senior business executives BE:Europe TV Data Daily and Weekly Reach Channel Daily Reach % Weekly Reach % International Channels International News Channels CNN International Sky News Discovery Channel National Geographic EuroNews BBC World News Al Jazeera English
4 BE:Europe Website Data Monthly Reach Monthly Reach 2006 Monthly Reach % % bbc.co.uk ft.com cnn.com skynews.com bloomberg.com economist.com nationalgeographic.com harvardbusinessonline.org newsweek.com euronews.com nytimes.com n/a 2.7 wsj.com businessweek.com time.com cnnmoney.com (incorporates fortune.com) n/a 2.3 cnbc.com forbes.com cfoeurope.com iht.com
5 BE: Europe Pan regional media brand reach Brand usage print and online Financial Times 19.3% The Economist 13.9% National Geographic 11.4% Harvard Business Review 9.9% Time 8.0% Newsweek 6.7% CFO Europe 6.5% BusinessWeek 6.2% Bloomberg 6.1% Fortune 5.1% The Wall Street Journal Europe 4.3% Forbes 3.9% International Herald Tribune 2.6% Brand usage TV and online TV Channels BBC World News 22.4% CNN International 10.7% Bloomberg 6.4% National Geographic 5.8% EuroNews 5.0% CNBC 2.7%
6 BE:Central Europe SURVEY DATA 41,473 senior business executives BE:Central Europe Universe BE:Central Europe - Average Issue Readership of International Publications Net International Titles (%) (%) (%) (%) Daily Titles Fortnightly Titles Financial Times Forbes The Wall Street Journal Europe Fortune USA Today Monthly Titles International Herald Tribune National Geographic Weekly Titles Euromoney Newsweek CFO Europe BusinessWeek Harvard Business Review Time Scientific American The Economist Institutional Investor Bloomberg Markets Magazine
7 BE:Central Europe Business and Consumer Profile 2006 % C-Suite (Chairman, President, Chief Executive/Managing Director, Chief Operating Officer/Chief Financial Officer/Chief Information/Technology Officer/Chief Marketing Officer/Chief Purchasing Officer) 49 VP/Director and more senior 75 Strategy decisions a main area of responsibility 24 Involved in strategic decisions internationally 19 Average value of business purchases (Euros) 7,799,999 Financial/ legal services decision maker 23 IT purchase decision maker 28 Any business air travel 50 Any business travel outside Europe 14 Use Internet for business news 65 Average personal income (Euros) 101,000 Average value of main car (Euros) 28,480
8 BE:Central Europe Universe 41,473 senior business executives BE:Central Europe TV Data Daily and Weekly Reach Channel Daily Reach Weekly Reach % % International Channels International News Channels National Geographic Discovery Channel CNN International BBC World EuroNews CNBC Sky News Bloomberg Al Jazeera English
9 BE:Central Europe Website Data Monthly Reach Monthly Reach 2006 Monthly Reach nationalgeographic.com cnn.com newsweek.com economist.com bbc.co.uk forbes.com ft.com businessweek.com euronews.com cnnmoney.com (incorporating fortune.com) n/a 6.7 skynews.com bloomberg.com time.com cnbc.com wsj.com harvardbusinessonline.org cfoeurope.com iht.com nytimes.com n/a 1.0
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